๐น Job Title: Lead - Digital Marketing
๐น Company: Freshworks
๐น Location: Chennai, Tamil Nฤdu, India
๐น Job Type: Full-time
๐น Category: ๐ Digital Marketing
Freshworks is seeking a Lead Digital Marketing professional to drive demand generation efforts that support their sales team. This role combines performance marketing expertise with SEO strategy implementation to achieve lead generation goals. The ideal candidate will develop and execute digital marketing campaigns across multiple platforms while measuring their effectiveness through data-driven approaches.
ASSUMPTION: Based on the title "Lead" and responsibilities including mentoring individual contributors, this appears to be a leadership position within the digital marketing team rather than an individual contributor role.
Education: Bachelor's degree in Technology or equivalent marketing degree
Experience: Minimum 7 years in hands-on digital marketing positions
Skills:
Preferred Qualifications:
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: As a global technology company with a significant presence in India, Freshworks likely offers competitive compensation for the Chennai market for digital marketing leadership roles, potentially including benefits such as health insurance, retirement plans, and professional development opportunities.
Industry Position: Freshworks is a global SaaS (Software-as-a-Service) company providing customer and employee experience solutions. The company serves over 65,000 clients ranging from startups to public companies.
Company Size: Global operation with 13 locations worldwide
Company Stage: Established market player featured in global press including CNBC, Forbes, Fortune, and Bloomberg
ASSUMPTION: Based on the global presence, customer base of 65,000+ companies, and media coverage, Freshworks appears to be a well-established growth-stage technology company rather than an early-stage startup.
Career Level: Senior/Leadership level
Reporting Structure: Not specified
Team Size/Composition: Not specified, but includes individual contributors who will be mentored by this role
Growth Opportunities: Potential to drive product-wide initiatives and have significant impact on company's demand generation strategy
ASSUMPTION: This appears to be a team lead position with both strategic and mentorship responsibilities. The requirement to mentor ICs suggests this role will have direct reports or significant influence over junior team members. The opportunity to drive product-wide initiatives suggests visibility to upper management.
Office Type: Not specified
Geographic Context: Chennai is a major technology hub in India with a thriving IT sector and relatively affordable cost of living compared to other global tech centers
Work Schedule: Not specified
Regional Considerations: Chennai has a strong talent pool for technology and digital marketing professionals, with many global companies maintaining significant operations there
ASSUMPTION: Given Freshworks' global nature and the job being based in Chennai, there may be occasional requirements to collaborate across time zones with teams in other locations, including their San Mateo, California headquarters.
Typical Process: For senior marketing roles at global tech companies, interview processes typically include initial screening, skills assessment, panel interviews with marketing leadership, and potentially a presentation or case study demonstrating digital marketing strategy
Key Assessment Areas: Digital marketing expertise, analytical capabilities, leadership skills, strategic thinking, cross-functional collaboration experience, adaptability
Application Tips: Highlight quantifiable achievements in previous digital campaigns, demonstrate experience across multiple platforms mentioned (LinkedIn, Google Ads, etc.), showcase experience mentoring junior marketers, and emphasize B2B marketing experience if available
ATS Keywords: Digital marketing, demand generation, performance marketing, SEO, campaign management, lead generation, B2B marketing, analytics, Google Ads, LinkedIn marketing, conversion optimization, attribution models
ASSUMPTION: These insights are based on standard practices for senior digital marketing roles in global technology companies and not specific information provided by Freshworks.
ASSUMPTION: Given Freshworks' product suite includes Freshmarketer (marketing automation), it's likely the role will involve working with this platform, though this isn't explicitly stated in the job description.
Company Values: The company emphasizes taking a "fresh approach" to building software, focuses on affordability and user experience, and values diversity and inclusiveness in the workplace
Work Style: Fast-paced environment with emphasis on cross-functional collaboration, described as seeking a "rockstar performance marketer"
Self-Assessment: Candidates should consider:
ASSUMPTION: The cultural elements are inferred from the company description which emphasizes innovation ("fresh approach"), global collaboration, and diversity/inclusion as stated in their additional information section.
This role combines strategic planning, hands-on campaign management, mentorship responsibilities, and cross-functional collaboration, which may require excellent time management and prioritization skills. Working across global teams might involve accommodating different time zones. The "super-hungry sales team" reference suggests high expectations for lead generation results.
ASSUMPTION: These potential challenges are inferred from the breadth of responsibilities and global nature of the company, and may vary based on team structure and company priorities.
This Lead Digital Marketing position differs from typical Digital Marketing Manager roles by emphasizing both team leadership and hands-on execution. Unlike purely strategic Digital Marketing Directors who may focus exclusively on planning, this role requires direct campaign implementation. Compared to Performance Marketing Specialists, this position has broader responsibilities including SEO collaboration and team mentorship.
ASSUMPTION: This comparison is based on standard industry role structures and the specific responsibilities listed in the job description.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical work in a B2B SaaS digital marketing leadership role.
ASSUMPTION: These questions are suggested based on the role type and common considerations for digital marketing leadership positions, and may need adaptation for specific interviews.
โ ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.