🔹 Job Title: Lead Demand Marketing Manager
🔹 Company: Daxko
🔹 Location: Birmingham, Alabama, United States (Remote available)
🔹 Job Type: Full-time
🔹 Category: Marketing
As the Lead Demand Marketing Manager at Daxko, you'll strategically drive multi-channel demand generation initiatives that fuel pipeline growth and revenue for their wellness technology solutions. This role involves leading cross-functional teams of marketing specialists and Business Development Representatives (BDRs) to create integrated campaigns that generate awareness, engagement, and high-quality leads in the health and wellness sector.
ASSUMPTION: Based on the description, this appears to be a mid-to-senior leadership position focused on B2B marketing specifically within the health and wellness technology sector. The role likely reports to a Director or VP of Marketing based on the level of responsibility and cross-functional leadership requirements.
ASSUMPTION: While not explicitly stated, this role likely involves significant strategic planning, KPI setting, and performance assessment for the demand generation function, given its leadership position.
Education: Bachelor's degree implied (Master's degree mentioned as nice-to-have)
Experience: 7+ years of B2B demand generation marketing experience with focus on leadership and cross-functional collaboration
Skills:
ASSUMPTION: While not explicitly stated, the role likely requires experience with specific marketing platforms (HubSpot, Marketo, Salesforce, etc.) and familiarity with SaaS or technology marketing given Daxko's business model.
Salary Range: $108,000 - $152,000 per year
Benefits:
Industry Comparison: This salary range is competitive for a Lead Marketing Manager position in the SaaS/tech industry, particularly considering the remote work option which provides flexibility regardless of geographic location.
ASSUMPTION: The stated salary range appears to be base compensation only, with additional performance-based incentives mentioned but not quantified. The upper half of the compensation band is noted as typically reserved for internal growth, suggesting new hires might expect placement in the lower to middle portion of the range.
Industry Position: Daxko is a technology provider specifically focused on the health and wellness sector, developing software solutions for fitness facilities ranging from small yoga studios to large national franchises, YMCAs, and JCCs.
Company Size: Mid-sized technology company
Company Stage: Established growth-stage company
ASSUMPTION: Based on the company description and market focus, Daxko appears to be a specialized B2B SaaS provider in the health and wellness space. The diversity of clients mentioned (from small studios to national franchises) suggests they have multiple product lines or a scalable platform. Company size and stage are inferred from the organizational structure implied by the cross-functional teams mentioned in the job description.
Career Level: Senior
Reporting Structure: Likely reports to Director or VP of Marketing
Team Size/Composition: Leads a cross-functional team including marketers and BDRs
Growth Opportunities: Potential path to Director of Demand Generation or broader marketing leadership roles
ASSUMPTION: The "Lead" title combined with 7+ years experience requirement and the responsibility to serve as liaison with executive stakeholders suggests this is a senior individual contributor role with significant team leadership responsibilities. While not a director-level position, it appears to have substantial influence on strategy and execution across marketing functions.
Office Type: Remote with some travel (up to 10%)
Geographic Context: Birmingham, Alabama is listed as the location, but the role appears to be remote-eligible (indicated by #LI-Remote tag)
Work Schedule: Standard full-time schedule with flexibility implied by the company culture
Regional Considerations: While the company is based in Birmingham, the remote nature of the position means candidates can likely apply from various locations
ASSUMPTION: The combination of "Remote" tag and mention of "travel up to 10%" suggests this is primarily a remote position with occasional in-person meetings or events. The casual work environment mentioned in benefits also implies a flexible, modern approach to work arrangements.
Typical Process: For senior marketing roles like this, expect a multi-stage interview process likely including initial screening, panel interviews with marketing leadership, possible case study or presentation, and final executive interviews
Key Assessment Areas: Strategic thinking, leadership capabilities, campaign execution expertise, data analytics skills, stakeholder management, and cross-functional collaboration
Application Tips: Emphasize your experience with integrated B2B marketing campaigns, quantifiable results from previous demand generation initiatives, team leadership, and experience collaborating with sales teams (particularly BDRs)
ATS Keywords: Demand generation, B2B marketing, multi-channel campaigns, marketing automation, lead nurturing, campaign strategy, cross-functional leadership, marketing analytics, pipeline growth, revenue contribution
ASSUMPTION: These insights are based on standard practices for senior marketing roles in B2B technology companies and are not specifically mentioned in the job listing.
ASSUMPTION: While specific tools aren't mentioned in the job description, these are standard technologies used in B2B demand generation marketing. The exact platforms would depend on Daxko's marketing technology stack.
Company Values: The job description emphasizes passion for helping health and wellness facilities operate efficiently, suggesting a mission-driven culture focused on customer success
Work Style: Collaborative, data-driven, strategic, and innovative with an emphasis on cross-functional teamwork
Self-Assessment:
ASSUMPTION: The cultural elements are inferred from the language used in the job description, particularly phrases like "focus their passion and expertise" and the emphasis on cross-functional collaboration. The company appears to value both strategic thinking and practical execution skills.
ASSUMPTION: These challenges are common in senior marketing positions with cross-functional responsibilities and are inferred from the job description rather than explicitly stated.
This Lead Demand Marketing Manager role shares similarities with Director of Demand Generation positions but is likely more hands-on with campaign execution. Compared to Marketing Operations Manager roles, this position has broader strategic responsibilities. Unlike Product Marketing Manager roles that focus on positioning and messaging, this role emphasizes lead generation across multiple channels. The position differs from Content Marketing Manager roles by encompassing all demand channels rather than focusing primarily on content creation.
ASSUMPTION: This comparison is based on standard B2B marketing role structures within technology companies and may vary based on Daxko's specific organizational structure.
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed and typical demand generation activities in B2B software companies serving the wellness industry.
ASSUMPTION: These questions are suggested based on typical considerations for senior marketing roles and may need adaptation based on specific interview contexts and conversations.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.