(Junior) Marketing Specialist – CRM and Search Marketing (m/f/d)

📌 Core Information

🔹 Job Title: (Junior) Marketing Specialist – CRM and Search Marketing (m/f/d)

🔹 Company: Carly Connected Car

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Powering Carly’s growth by combining CRM and Search Marketing to captivate car owners worldwide
• Maximizing brand visibility and customer connections through targeted campaigns and optimized content
• Collaborating with internal teams to align CRM efforts with broader company objectives
• Analyzing performance metrics and optimizing strategies based on data-driven insights
• Managing and optimizing Paid Search campaigns across platforms such as Google Ads and Bing Ads

ASSUMPTION: This role requires a strong focus on data analysis, content development, and campaign management. Successful candidates will have a proven track record in CRM or Search Marketing and be comfortable working in a fast-paced environment.

📋 Key Responsibilities

✅ CRM Marketing:

✅ Support CRM initiatives in line with strategic OKRs, executing campaigns across email, push notifications, and in-app messaging

✅ Develop and localize engaging content for CRM campaigns, ensuring alignment with brand and marketing goals

✅ Coordinate with internal teams (Tech, Operations, Product) to align CRM efforts with broader company objectives

✅ Plan, execute, and track A/B tests to optimize engagement and conversion rates

✅ Monitor CRM performance, identify trends, and recommend data-driven optimizations

✅ Own weekly reporting on CRM-related KPIs, performing in-depth analyses as required

✅ Search Marketing:

✅ Manage and optimize Paid Search campaigns across platforms such as Google Ads and Bing Ads

✅ Publish and refine content to improve organic search rankings on Google

✅ Explore and test new Search Marketing opportunities, including TikTok Search and AI Search

✅ Monitor Search performance, analyze key metrics, and provide actionable recommendations

✅ Own weekly reporting on Search-related KPIs, conducting analytical deep dives when needed

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong analytical skills to manage multiple priorities and optimize performance across both CRM and Search Marketing channels.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of experience in Online Marketing, preferably in CRM or Search Marketing

Required Skills:

• Strong attention to detail and ability to manage multiple priorities effectively
• Analytical mindset with a strong focus on performance metrics and data-driven decision-making
• Excellent written and verbal communication skills, with the ability to collaborate across teams
• Fluent in English; German is a strong plus, and any additional language is a bonus

Preferred Skills:

• Experience with CRM software (e.g., HubSpot, Salesforce, or similar)
• Knowledge of SEO best practices and tools (e.g., Google Search Console, SEMrush, or similar)
• Familiarity with Paid Search platforms (e.g., Google Ads, Bing Ads, or similar)

ASSUMPTION: Candidates with experience in CRM or Search Marketing and a proven track record of driving results through data-driven strategies will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (based on experience and market rates for a Junior Marketing Specialist in Munich)

Benefits:

• Competitive compensation
• Company equipment
• Personal growth and professional development opportunities

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 5:00 PM)

ASSUMPTION: The salary range provided is an estimate based on market research for a Junior Marketing Specialist in Munich. Actual compensation may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Carly Connected Car operates in the IT Services and IT Consulting industry, focusing on technology, automotive, and car electronics

Company Size: Carly Connected Car is a small company with 11-50 employees, offering a dynamic and collaborative work environment

Founded: 2014, with a mission to empower car owners by fueling a new era of digital connectivity in the automotive industry

Company Description:

• Carly Connected Car is a cartech company revolutionizing the way cars are owned and cherished worldwide
• The company offers cutting-edge products that empower car owners globally, providing unrivaled control and transparency over their vehicles
• Carly aspires to be the ultimate daily companion for car owners worldwide, combining advanced car technology with consumer-focused solutions to establish the leading digital automotive brand

Company Specialties:

• Technology
• Automotives
• Car electronics
• High growth
• Fan culture
• Car analytics
• Car individualization
• Car service features
• Automotive data intelligence

Company Website: https://www.mycarly.com/

ASSUMPTION: Carly Connected Car is a fast-growing, innovative company with a strong focus on technology and data-driven solutions. Successful candidates will be comfortable working in a dynamic, collaborative environment and be passionate about driving growth through marketing strategies.

📊 Role Analysis

Career Level: Junior Marketing Specialist – this role is an excellent entry point for early-career marketing professionals looking to gain experience in CRM and Search Marketing

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with internal teams, including Tech, Operations, and Product

Work Arrangement: On-site, full-time position with standard office hours (Monday - Friday, 9:00 AM - 5:00 PM)

Growth Opportunities:

• As Carly Connected Car continues to grow, there will be opportunities for career advancement within the marketing department or other areas of the business
• This role offers the chance to gain valuable experience in CRM and Search Marketing, working with a diverse range of teams and stakeholders
• Carly Connected Car provides personal growth and professional development opportunities to help employees reach their full potential

ASSUMPTION: This role offers excellent growth opportunities for early-career marketing professionals looking to gain experience in CRM and Search Marketing and develop their skills in a dynamic, fast-growing company.

🌍 Location & Work Environment

Office Type: Carly Connected Car's office is a stylish, brand-new space in the heart of Munich, offering an amazing view of the Alps

Office Location(s): Balanstraße 73, Munich, Bavaria, Germany

Geographic Context:

• Munich is the capital and most populous city of Bavaria, offering a high quality of life, vibrant culture, and a thriving job market
• The city is known for its rich history, beautiful architecture, and lively arts scene
• Munich is home to several major tech and automotive companies, providing ample networking opportunities

Work Schedule: Standard office hours, Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for occasional remote work or adjusted hours as needed

ASSUMPTION: Munich offers a high quality of life, vibrant culture, and excellent networking opportunities for professionals in the tech and automotive industries. Successful candidates will be comfortable working in a dynamic, collaborative office environment and enjoy the benefits of living in a major European city.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site interview with the Marketing Manager and relevant team members
• Final decision and job offer

Key Assessment Areas:

• Marketing skills and experience, with a focus on CRM and Search Marketing
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with Carly Connected Car's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss specific examples of your CRM and Search Marketing achievements
• Demonstrate your understanding of Carly Connected Car's mission and values, and explain how you can contribute to the company's growth

ATS Keywords: CRM, Search Marketing, Online Marketing, Campaign Management, A/B Testing, Performance Metrics, Data Analysis, Communication Skills, Team Collaboration, Attention to Detail, Proactive Mindset, Fast-Paced Environment, English Fluency, German Language

ASSUMPTION: Carly Connected Car's application process is designed to assess candidates' marketing skills, experience, and cultural fit. Successful applicants will be able to demonstrate their ability to drive results through data-driven strategies and collaborate effectively with internal teams.

🛠️ Tools & Technologies

• CRM software (e.g., HubSpot, Salesforce, or similar)
• Paid Search platforms (e.g., Google Ads, Bing Ads, or similar)
• SEO tools (e.g., Google Search Console, SEMrush, or similar)
• Data analysis tools (e.g., Google Analytics, Excel, or similar)
• Project management tools (e.g., Asana, Trello, or similar)

ASSUMPTION: Successful candidates will be comfortable using a range of marketing tools and technologies to optimize performance and drive results across CRM and Search Marketing channels.

👔 Cultural Fit Considerations

Company Values:

• Empowering car owners worldwide
• Combining advanced car technology with consumer-focused solutions
• Establishing the leading digital automotive brand

Work Style:

• Collaborative and dynamic
• Data-driven and results-oriented
• Innovative and forward-thinking

Self-Assessment Questions:

• Do you share Carly Connected Car's passion for empowering car owners and transforming the automotive industry?
• Are you comfortable working in a fast-paced, collaborative environment and managing multiple priorities effectively?
• Do you have strong analytical skills and a proven track record of driving results through data-driven strategies?

ASSUMPTION: Successful candidates will be passionate about Carly Connected Car's mission and values, comfortable working in a dynamic, collaborative environment, and skilled in data analysis and marketing strategy development.

⚠️ Potential Challenges

• Managing multiple priorities and campaigns across CRM and Search Marketing channels
• Working in a fast-paced, dynamic environment with a high level of responsibility
• Collaborating effectively with internal teams and stakeholders
• Adapting to new tools and technologies as the company continues to grow and evolve

ASSUMPTION: Successful candidates will be comfortable working in a fast-paced, dynamic environment and be able to manage multiple priorities effectively while collaborating with internal teams and stakeholders.

📈 Similar Roles Comparison

• This role is similar to a Junior Marketing Specialist or Marketing Coordinator position, with a focus on CRM and Search Marketing
• Compared to other marketing roles, this position offers a unique opportunity to work in the growing cartech industry and drive growth through data-driven strategies
• Career paths for this role may include advancement to Senior Marketing Specialist, Marketing Manager, or other leadership positions within the marketing department or other areas of the business

ASSUMPTION: This role offers a unique opportunity for early-career marketing professionals to gain experience in CRM and Search Marketing and drive growth in the dynamic cartech industry.

📝 Sample Projects

• Developing and executing a targeted email campaign to improve customer engagement and drive conversions
• Optimizing Paid Search campaigns to maximize ROI and improve search rankings
• Analyzing CRM performance data to identify trends and recommend data-driven optimizations

ASSUMPTION: Successful candidates will be able to develop and execute marketing campaigns, analyze performance data, and optimize strategies based on data-driven insights to drive results across CRM and Search Marketing channels.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing department?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
• How does Carly Connected Car support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30-60-90 days?
• How does Carly Connected Car foster a collaborative and innovative work environment?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into Carly Connected Car's company culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your CRM and Search Marketing achievements to discuss during the interview
• Research Carly Connected Car's mission, values, and industry to demonstrate your understanding and alignment with the company's goals
• Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.