(Junior) Marketing Manager - Go-to-Market (f/m/d)

📌 Core Information

🔹 Job Title: (Junior) Marketing Manager - Go-to-Market (f/m/d)

🔹 Company: Front Row

🔹 Location: Hamburg, Germany

🔹 Job Type: Hybrid (Remote & On-site)

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Driving lead generation, brand visibility, and sales support through critical marketing initiatives
• Collaborating with the Go-to-Market team to keep projects moving smoothly
• Analyzing markets and competitors to uncover new growth opportunities
• Creating engaging content and optimizing landing pages to improve SEO and clarity
• Developing case studies to help sales close more deals and track KPIs to measure impact

ASSUMPTION: This role requires a mix of creativity and analytics, with a focus on driving results through strategic marketing initiatives.

📋 Key Responsibilities

✅ Research target companies via LinkedIn Sales Navigator to reach the right leads

✅ Analyze markets and competitors to uncover new growth opportunities

✅ Create engaging content for LinkedIn to drive engagement and position Front Row as experts

✅ Grow Front Row's thought leader's network with automation tools to boost brand visibility

✅ Optimize landing pages and website content to improve SEO and clarity

✅ Develop case studies to help sales close more deals

✅ Track KPIs to measure impact and guide improvements

✅ Collaborate with the Go-to-Market team to keep projects moving smoothly

ASSUMPTION: This role requires strong project management skills, with the ability to take ownership of projects from concept to completion.

🎯 Required Qualifications

Education: A Master's degree in marketing, communications, business, or similar

Experience: 1+ year of hands-on experience in B2B marketing

Required Skills:

• Fluency in German and English
• A mix of creativity and analytics
• Confidence working with KPIs
• Experience with tools like HubSpot, Asana, CMS/landing page builders, SEO tools, ChatGPT

Preferred Skills:

• Experience with LinkedIn Sales Navigator
• Knowledge of the ecommerce industry

ASSUMPTION: While not explicitly stated, experience with LinkedIn Sales Navigator and knowledge of the ecommerce industry would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Estimated based on industry standards for a Junior Marketing Manager in Hamburg)

Benefits:

• Unlimited learning budget
• Diverse and inclusive work environment
• Remote work options and flexible working hours
• 20-40 days of vacation per year
• Annual Sunshine Office workation
• Regular team events and getaways
• Modern office in Hamburg with bike leasing and HVV-Deutschland Ticket
• Attractive pension plan and mental wellbeing support
• Lunch allowance

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range is estimated based on industry standards for a Junior Marketing Manager in Hamburg. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Front Row operates in the ecommerce and internet marketplace platforms industry, partnering with leading brands to accelerate their growth.

Company Size: Front Row has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Front Row was founded in 2011 and has since grown to become a thought leader in the ecommerce space.

Company Description:

• Front Row partners with leading brands to accelerate their ecommerce growth
• They leverage their capabilities and proprietary technology to design, market, distribute, and accelerate brands on a global scale
• Front Row focuses on six capabilities: strategy and design, content creation, marketplace partnership, ecommerce management, digital marketing (consumer), digital marketing (B2B), and business intelligence

Company Specialties:

• Digital strategy consulting
• Analytics & business intelligence
• CRM
• Amazon consulting
• Ecommerce consulting
• Business audience marketing
• Amazon management
• Amazon marketing & advertising
• Amazon content & conversion
• Ecommerce strategy
• Ecommerce performance marketing
• SEO
• B2B performance marketing
• Lead generation
• Inhousing support
• Custom dashboards
• B2B marketing analytics
• Landing pages
• B2B sales automation
• SAAS performance marketing

Company Website: https://www.frontrowgroup.de

ASSUMPTION: Front Row's focus on partnership and growth makes it an attractive option for brands looking to expand their ecommerce presence.

📊 Role Analysis

Career Level: Junior Marketing Manager - Go-to-Market (f/m/d) is an entry-level to mid-level position, providing an opportunity to grow within the marketing department.

Reporting Structure: This role reports directly to the Go-to-Market team, with opportunities for collaboration with other departments.

Work Arrangement: This is a hybrid role, with a mix of remote and on-site work. The office is located in Hamburg, Germany.

Growth Opportunities:

• Professional development through the Gallup StrengthsFinder
• Opportunities to take ownership of projects and drive results
• Potential to grow within the marketing department or explore other areas of the business

ASSUMPTION: Front Row's focus on professional development and growth opportunities makes it an attractive option for candidates looking to advance their careers.

🌍 Location & Work Environment

Office Type: Modern office in the heart of Hamburg, Germany

Office Location(s): Klostertor 1, Hamburg, 20097, DE

Geographic Context:

• Hamburg is the second-largest city in Germany and a major hub for the ecommerce industry
• The city offers a high quality of life, with a vibrant cultural scene and easy access to nature
• Front Row's office is located in the city center, providing easy access to public transportation and amenities

Work Schedule: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: Front Row's modern office and flexible work arrangements make it an attractive option for candidates looking for a dynamic and supportive work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Marketing skills and experience
• Creativity and analytical thinking
• Project management skills
• Communication and collaboration skills
• Cultural fit with Front Row's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing projects and their outcomes
• Research Front Row's company culture and values to demonstrate your fit with the organization
• Practice common marketing interview questions and be prepared to discuss your approach to marketing challenges

ATS Keywords: B2B marketing, German, English, creativity, analytics, KPIs, project management, HubSpot, Asana, CMS, SEO tools, ChatGPT

ASSUMPTION: Front Row's interview process is designed to assess candidates' marketing skills, experience, and cultural fit with the organization.

🛠️ Tools & Technologies

• HubSpot
• Asana
• CMS/landing page builders
• SEO tools
• ChatGPT
• LinkedIn Sales Navigator

ASSUMPTION: While not explicitly stated, experience with these tools would be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Partnership
• Growth
• Thought leadership

Work Style:

• Collaborative
• Dynamic
• Results-driven

Self-Assessment Questions:

• Do you thrive in a collaborative, dynamic work environment?
• Are you comfortable taking ownership of projects and driving results?
• Do you have a strong mix of creativity and analytical thinking?

ASSUMPTION: Front Row values candidates who are collaborative, dynamic, and results-driven, with a strong mix of creativity and analytical thinking.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to a hybrid work arrangement, balancing remote and on-site work
• Meeting Front Row's high standards for marketing excellence
• Navigating a mid-sized company with opportunities for growth and collaboration

ASSUMPTION: These challenges are common to roles in fast-paced, growing companies and can be overcome with strong project management skills, adaptability, and a commitment to marketing excellence.

📈 Similar Roles Comparison

• Compared to other Junior Marketing Manager roles, this position offers a unique focus on go-to-market strategy and a mix of creativity and analytics
• Front Row's focus on partnership and growth sets it apart from other ecommerce consulting firms
• This role provides an opportunity to grow within the marketing department or explore other areas of the business

ASSUMPTION: This role offers a unique blend of go-to-market strategy, creativity, and analytics, with opportunities for growth and collaboration within a mid-sized company.

📝 Sample Projects

• Developing a go-to-market strategy for a new ecommerce brand
• Creating engaging content for LinkedIn to drive brand awareness and lead generation
• Optimizing landing pages and website content to improve SEO and clarity

ASSUMPTION: These sample projects are designed to showcase the key responsibilities of the Junior Marketing Manager - Go-to-Market (f/m/d) role at Front Row.

❓ Key Questions to Ask During Interview

• Can you describe the typical projects and priorities for this role in the first 30, 60, and 90 days?
• How does Front Row support the professional development and growth of its marketing team members?
• What are the key challenges facing the marketing department in the next 12-24 months, and how can this role help address them?
• How does Front Row measure the success of its marketing initiatives, and what KPIs are most important for this role?
• What is the typical career path for a Junior Marketing Manager - Go-to-Market (f/m/d) at Front Row?

ASSUMPTION: These questions are designed to provide insight into the role's priorities, professional development opportunities, and career growth potential.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing projects and their outcomes
• Research Front Row's company culture and values to demonstrate your fit with the organization
• Practice common marketing interview questions and be prepared to discuss your approach to marketing challenges
• Follow up with Front Row one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.