Junior Digital & B2B Marketing Manager (f/m/x)

🚀 Job Overview

Seven Senders is seeking a Junior Digital & B2B Marketing Manager to enhance their online presence and support B2B marketing initiatives. This role spans website optimization, content creation, SEO management, sales enablement, and event coordination. You'll be integral to the marketing team, helping to connect e-commerce companies with efficient cross-border shipping solutions across Europe.

ASSUMPTION: Based on the title and responsibilities, this appears to be a mid-junior level role requiring some previous marketing experience while offering growth opportunities in a specialized logistics tech environment.

📋 Key Responsibilities

• ✅ Optimize, update, and oversee websites using WordPress to ensure exceptional user experience and growth
• ✅ Implement SEO best practices and monitor performance using tools like Google Analytics and Ahrefs
• ✅ Develop engaging landing pages in the company CMS and create other short-form online content
• ✅ Collaborate with sales teams to create email marketing campaigns and personalized initiatives
• ✅ Support the customer funnel and help convert prospects through marketing initiatives
• ✅ Organize and execute trade fairs and events to engage stakeholders effectively

🎯 Required Qualifications

Education: Not specified

Experience: Previous experience in managing websites, ideally in B2B or SaaS environments

Skills:

• Experience with Google Analytics and Google Search Console
• Proficiency with SEO tools like Ahrefs
• Knowledge of content management systems, particularly WordPress
• Familiarity with CRM systems like Hubspot and Salesforce
• Experience in sales campaign development and event organization
• Fluency in German (C2) and English (C1/C2)
• French language skills (beneficial but not required)

ASSUMPTION: While not explicitly stated, the junior title suggests this role would be suitable for candidates with 1-3 years of relevant marketing experience. The technical requirements imply that some prior practical experience with the listed tools is expected rather than just theoretical knowledge.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Flexible & hybrid work arrangement with office at Alexanderplatz
• Option to work from almost anywhere for up to 2 months per year
• Corporate benefits platform (specific benefits not detailed)
• German & English language courses
• Climate-neutral workplace initiative ("Mission Zero")
• Vibrant company culture with regular team events and celebrations

Industry Comparison: Not specified

ASSUMPTION: Tech-focused logistics companies in Berlin typically offer competitive compensation packages for marketing roles. Junior marketing positions in Berlin tech companies generally range from €40,000-€55,000 annually, though this can vary based on experience and specific company policies.

🔍 Company Context

Industry Position: Seven Senders is described as "the leading platform for cross-border parcel delivery in Europe," operating in the e-commerce logistics sector with a focus on connecting online retailers with local delivery services.

Company Size: Over 220 professionals

Company Stage: Growth-stage company founded in 2015, now serving major clients like ASOS, Shop Apotheke, and Tamaris

ASSUMPTION: Based on the company's founding date (2015), team size, and client portfolio, Seven Senders appears to be in a solid growth phase, having established market presence with recognized clients while continuing to expand in the European logistics sector.

📊 Role Analysis

Career Level: Junior to mid-level

Reporting Structure: Not specified, likely reports to a Marketing Director or Senior Marketing Manager

Team Size/Composition: Not specified, but mentions joining "our marketing team"

Growth Opportunities: Potential to develop expertise in specialized B2B marketing within the logistics/e-commerce technology sector

ASSUMPTION: The junior title combined with the comprehensive set of responsibilities suggests this role may offer significant growth potential. The position likely involves working across multiple marketing disciplines (digital, content, events) providing breadth of experience while building specialized knowledge in the logistics tech sector.

🌍 Location & Work Environment

Office Type: Hybrid with flexible remote-office arrangement

Geographic Context: Located at Alexanderplatz in Berlin, a central business and transportation hub in Germany's capital city

Work Schedule: Flexible working hours mentioned

Regional Considerations: Berlin is a major European tech hub with a diverse international population, making it accessible for non-German native speakers while still requiring German language fluency for this position

ASSUMPTION: The hybrid work model with flexibility to work from "almost anywhere" for up to 2 months yearly suggests a progressive approach to work-life balance. Berlin's reputation as a vibrant but affordable European capital makes it an attractive location for young professionals in the tech sector.

💼 Interview & Application Insights

Typical Process: For marketing roles in European tech companies, expect 1-2 initial screening interviews followed by a practical assessment (possibly a marketing case study or content creation task) and final interviews with the broader team

Key Assessment Areas: Practical experience with digital tools (WordPress, Analytics), content creation capabilities, event organization skills, and language proficiency in German and English

Application Tips: Highlight specific examples of website optimization, SEO improvements, and measurable results from previous marketing initiatives. Showcase both technical marketing skills and creative content abilities, as the role requires both.

ATS Keywords: WordPress, SEO, Google Analytics, Ahrefs, Hubspot, Salesforce, B2B marketing, digital marketing, content creation, event organization, email campaigns, German language, English language

ASSUMPTION: These insights are based on industry standards for similar marketing roles in European tech companies. The actual hiring process may vary.

🛠️ Tools & Technologies

• WordPress CMS
• Google Analytics and Google Search Console
• Ahrefs (SEO tool)
• Hubspot and Salesforce (CRM systems)
• Email marketing platforms (specific tools not mentioned)

ASSUMPTION: While not explicitly mentioned, this role likely also involves working with standard digital marketing tools such as social media platforms, content management systems beyond WordPress, and possibly marketing automation tools.

👔 Cultural Fit Considerations

Company Values: The company emphasizes collaboration, efficiency, data-driven approaches, and climate sustainability ("Mission Zero" initiative)

Work Style: Described as collaborative with an "open doors" policy and "no-fuss results focus" in a data-driven environment

Self-Assessment: Prospective applicants should consider:

• Are you comfortable in a fast-paced environment balancing multiple marketing disciplines?
• Do you thrive in collaborative settings while maintaining ability to execute independently?
• Are you motivated by creating measurable impact through digital marketing efforts?
• Does the combination of technical marketing (SEO, analytics) and creative content development appeal to you?

ASSUMPTION: Based on the company description mentioning "vibrant culture" and "workplace buzzing with energy," Seven Senders appears to have a dynamic startup-like atmosphere despite having grown to over 220 employees, suggesting they maintain an entrepreneurial culture.

⚠️ Potential Challenges

Based on the job description, potential applicants should consider:

• The role spans multiple marketing disciplines (digital, content, events, sales enablement) which could involve managing competing priorities
• The requirement for fluency in both German (C2) and English (C1/C2) sets a high language bar
• While the company offers flexibility, the logistics industry often operates with time-sensitive deliverables
• Balancing technical marketing skills (SEO, analytics) with creative content development and event management requires versatility

ASSUMPTION: These potential challenges are inferred from the broad scope of responsibilities and industry context, not explicitly stated issues.

📈 Similar Roles Comparison

This Junior Digital & B2B Marketing Manager role differs from typical junior marketing positions in several ways:

• More responsibility: Combines website management, SEO, content creation, and event organization in one role, where many companies might split these across positions
• B2B focus: Specifically targets business clients rather than consumer marketing, requiring understanding of longer sales cycles and business decision-making
• Industry specialization: Operates within the logistics/e-commerce technology space, which has specific terminology and business models
• Language requirements: Demands higher language proficiency than many marketing positions, requiring near-native levels in two languages

ASSUMPTION: This comparison is based on standard patterns in the marketing industry, particularly in European tech companies.

📝 Sample Projects

In this role, you might work on projects such as:

• Optimizing the company website for better user experience and conversion rates, analyzing performance data to identify improvement opportunities
• Creating SEO-optimized landing pages for specific logistics services or target markets within Europe
• Developing email campaigns to nurture leads from initial contact through the sales funnel to conversion
• Planning and executing the company's presence at logistics or e-commerce industry trade shows, including pre-event promotion and post-event follow-up
• Collaborating with the sales team to develop targeted content for specific prospect segments or industries

ASSUMPTION: These projects are illustrative examples based directly on the responsibilities listed in the job description and typical activities for this type of role.

❓ Key Questions to Ask During Interview

• How is success measured for this role in the first 6-12 months?
• What are the biggest challenges the marketing team is currently facing in connecting with potential e-commerce clients?
• How does the marketing team collaborate with sales and product teams to enhance the customer journey?
• What is the balance between maintaining existing marketing channels versus exploring new initiatives?
• How has Seven Senders' marketing approach evolved as the company has grown since 2015?
• Can you tell me more about how the "Mission Zero" sustainability initiative is integrated into marketing messaging?

ASSUMPTION: These questions are suggested based on the role type and company context. They should be adapted based on specific interview circumstances and the applicant's background.