📌 Core Information
🔹 Job Title: Junior Brand & Marketing Manager 60% (w/m/d)
🔹 Company: AccorHotel
🔹 Location: Zürich, Switzerland
🔹 Job Type: Part-time (4-day week)
🔹 Category: Hospitality
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and creating content for social media platforms
- Handling influencer inquiries and maintaining relationships
- Supporting event planning and logistics
- Producing engaging visual and written content in German and English
- Collaborating with cross-functional teams to ensure brand consistency
ASSUMPTION: This role requires a strong understanding of social media management, content creation, and influencer relations. Previous experience in a hotel marketing department is highly preferred.
📋 Key Responsibilities
✅ Social Media Management: Verwalten und Erstellen von Content für Hotels und Outlets, Community Management und Erstellung und Versand von Newslettern
✅ Influencer Relations: Bearbeitung und Kontaktpflege.
✅ Touchpoint Management: Aktualisierung digitaler und analoger Touchpoints für Hotels und Outlets
✅ Event Support: Erstellen von Unterlagen, Pflege der Eventsübersicht, und Erstellen von Sonderpromotionen.
✅ Self-managed Content Creation: Selbstständiges Erstellen von Bild-, Video- und stilsicheren Textinhalten in deutscher und englischer Sprache für Newsletter & Social Media
✅ Brand Consistency: Betreuung der sozialen Kanäle der Hotel- und F&B-Marken gemäss Vorgabe, inklusive Communitymanagement
✅ Marketing Communications: Redaktion und Versand regelmässiger Marketing-Newsletter
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work independently and collaboratively.
🎯 Required Qualifications
Education: No specific degree required, but relevant coursework or certification in marketing, communications, or a related field is preferred.
Experience: Previous experience in a hotel marketing department, with a focus on social media management and content creation.
Required Skills:
- Fluent in German and English, with additional languages being a plus
- Proven experience in social media management and content creation
- Strong communication and interpersonal skills
- Ability to work independently and in a team environment
- Creativity and a passion for storytelling
Preferred Skills:
- Experience with hotel-specific marketing software or tools
- Familiarity with the AccorHotel brand and its properties
- Knowledge of the local Swiss market and consumer trends
ASSUMPTION: Candidates with a strong portfolio showcasing their content creation skills and experience in hotel marketing will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: CHF 60,000 - 75,000 per year (pro-rated for part-time position), based on industry standards for entry-level marketing roles in Switzerland.
Benefits:
- 4-day workweek with full-time compensation
- Complimentary hotel stays worldwide
- Employee discounts on food and beverage at AccorHotel properties
- Employee parties and events
- Discounts on various services and products through corporate partnerships
Working Hours: 32 hours per week, with flexible scheduling to accommodate a 4-day workweek.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: AccorHotel operates in the hospitality industry, offering a wide range of hotel brands and services worldwide.
Company Size: AccorHotel is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and development within the organization.
Founded: AccorHotel was founded in 1967 and has since grown to become one of the largest hospitality companies in the world.
Company Description:
- AccorHotel is a global leader in the hospitality industry, offering a wide range of hotel brands and services
- The company is committed to sustainability and responsible business practices
- AccorHotel fosters a culture of innovation, creativity, and collaboration among its employees
Company Specialties:
- Hotel operations and management
- Food and beverage services
- Loyalty programs and customer engagement
- Sustainable hospitality practices
Company Website: https://www.group.accor.com
ASSUMPTION: AccorHotel's large size and global presence offer numerous opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position within the marketing department of a large hospitality corporation.
Reporting Structure: The Junior Brand & Marketing Manager will report directly to the Marketing Manager or a similar role within the hotel or regional office.
Work Arrangement: This is a part-time position with a 4-day workweek, offering flexibility and work-life balance.
Growth Opportunities:
- Advancement to a full-time marketing role within the company
- Expansion into other marketing or management roles within the organization
- Opportunities to work on special projects or events, gaining additional experience and exposure
ASSUMPTION: Given AccorHotel's large size and global presence, there are numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: AccorHotel's offices are typically modern and professional environments, with a focus on collaboration and innovation.
Office Location(s): Zürich, Switzerland
Geographic Context:
- Zürich is the largest city in Switzerland and serves as a major financial and cultural hub
- The city offers a high quality of life, with a strong economy, excellent education, and numerous recreational opportunities
- Zürich is known for its vibrant cultural scene, with numerous museums, galleries, and festivals throughout the year
Work Schedule: This role follows a 4-day workweek, with flexible scheduling to accommodate the needs of the business and the employee.
ASSUMPTION: Working in Zürich offers a high quality of life and numerous cultural and recreational opportunities, while AccorHotel's offices provide a modern and collaborative work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening interview
- In-person or video interview with the hiring manager
- Final interview with the marketing team or other stakeholders
- Job offer and onboarding
Key Assessment Areas:
- Candidates' understanding of social media management and content creation
- Candidates' communication and interpersonal skills
- Candidates' creativity and storytelling abilities
- Candidates' cultural fit with the AccorHotel brand and company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your content creation and social media management experience
- Demonstrate your understanding of the AccorHotel brand and its properties
- Prepare questions to ask the interviewer about the role, the team, and the company
ATS Keywords: Social Media Management, Content Creation, Influencer Relations, Event Support, Marketing Communications, Brand Consistency, Hotel Marketing, German, English
ASSUMPTION: AccorHotel's application process is designed to assess candidates' skills and cultural fit, with a focus on relevant experience and strong communication abilities.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Content creation tools (e.g., Canva, Adobe Creative Suite, Microsoft Office)
- Email marketing software (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the hotel or regional office's preferences and existing systems.
👔 Cultural Fit Considerations
Company Values:
- Passion for service
- Respect for others
- Integrity
- Innovation
- Spirit of conquest
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and flexible
- Creative and innovative
- Customer-focused and service-oriented
Self-Assessment Questions:
- How do you align with AccorHotel's company values, particularly 'passion for service' and 'innovation'?
- How comfortable are you working in a fast-paced, collaborative environment with tight deadlines?
- How do you approach creating engaging content for social media and other marketing channels?
ASSUMPTION: AccorHotel values candidates who demonstrate a strong cultural fit with the company's values and work style, as well as a passion for hospitality and customer service.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation tasks simultaneously
- Adapting to a fast-paced, dynamic work environment with changing priorities
- Balancing the demands of a part-time role with a full-time workload
- Navigating the complexities of a large, global organization
ASSUMPTION: While this role offers numerous opportunities for growth and development, it also presents challenges that require strong organizational skills, adaptability, and a proactive approach.
📈 Similar Roles Comparison
- This role is similar to a Junior Marketing Coordinator or Social Media Manager position in the hospitality industry, with a focus on content creation and social media management
- Compared to other marketing roles, this position has a stronger emphasis on event support and influencer relations
- Career progression in this role could lead to a full-time marketing position or a management role within the organization
ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on hotel marketing and event support sets it apart within the industry.
📝 Sample Projects
- Creating and executing a social media campaign to promote a new hotel opening or renovation
- Developing and implementing a influencer marketing strategy to increase brand awareness and engagement
- Managing the content creation and distribution for a hotel's marketing newsletter, ensuring brand consistency and relevance
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Junior Brand & Marketing Manager might undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to the overall marketing strategy and goals of the hotel or regional office?
- What opportunities are there for professional development and growth within the company?
- How does AccorHotel support work-life balance for its employees, particularly in part-time roles?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and your commitment to understanding the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the AccorHotel careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching AccorHotel's brand, properties, and company values
- Prepare questions to ask the interviewer about the role, the team, and the company
- Follow up with the hiring manager within one week of your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.