📌 Core Information
🔹 Job Title: Junior Brand & Marketing Manager 60% (w/m/d)
🔹 Company: AccorHotel
🔹 Location: Zürich, Switzerland
🔹 Job Type: Part-time
🔹 Category: Hospitality
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and creating content for social media and newsletters
- Handling influencer inquiries and supporting events
- Updating digital and analog touchpoints for hotels and outlets
- Working in a dynamic, multilingual team with a focus on creativity and innovation
- Contributing to the success of two unique hotels in Zurich
ASSUMPTION: This role requires a high level of self-motivation and creativity, as well as strong communication skills in both German and English.
📋 Key Responsibilities
✅ Manage and create content for social media platforms and newsletters for hotels and outlets
✅ Handle influencer inquiries and maintain relationships with influencers
✅ Support events by creating promotional materials and maintaining event overviews
✅ Update digital and analog touchpoints for hotels and outlets
✅ Organize and distribute goodies and printed materials
✅ Create stylish and on-brand visual and written content in German and English
✅ Manage social media channels for hotel and F&B brands according to guidelines
✅ Redact and distribute regular marketing newsletters
ASSUMPTION: This role requires a strong understanding of social media platforms and marketing strategies, as well as excellent communication skills.
🎯 Required Qualifications
Education: Relevant education or training in marketing, communications, or a related field
Experience: Previous experience in a similar role or within a comparable hotel environment
Required Skills:
- Fluency in German and English, with additional languages being an asset
- Strong communication and creative writing skills
- Excellent organizational skills and attention to detail
- Proficient in using social media platforms and marketing tools
- Ability to work independently and in a team environment
- Passion for the hospitality industry and a keen eye for trends
Preferred Skills:
- Experience with Adobe Creative Suite or similar design software
- Knowledge of SEO and content marketing strategies
- Familiarity with hotel-specific marketing software
ASSUMPTION: Candidates with experience in the hospitality industry and a strong portfolio of creative work will be prioritized.
💰 Compensation & Benefits
Salary Range: CHF 60,000 - 80,000 per year (pro-rated for part-time position)
Benefits:
- Free accommodation in AccorHotels worldwide for up to 10 nights per year
- Generous discounts at AccorHotels, bars, and restaurants worldwide
- Offers from numerous partner companies
- Invitations to employee parties and events
Working Hours: Full-time equivalent of 36 hours per week, with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing positions in the hospitality industry in Switzerland.
📌 Applicant Insights
🔍 Company Context
Industry: AccorHotel is a global leader in the hospitality industry, with over 5,600 properties across 110 countries and 45 hotel brands.
Company Size: AccorHotel employs over 290,000 people worldwide, making it a large corporation with a diverse range of career opportunities.
Founded: AccorHotel was founded in 1967 and has since grown into one of the largest hotel chains in the world.
Company Description:
- AccorHotel offers a wide range of hotel brands, from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts
- The company is committed to making a positive impact both locally and globally, ensuring that hospitality benefits not only the few but all
- AccorHotel places people at the heart of what they do, creating emotion for their guests and nurturing passion for service and achievement beyond limits
Company Specialties:
- Hospitality and catering
- Hotel management and operations
- Marketing and branding
- Loyalty programs and customer relationships
Company Website: https://www.group.accor.com
ASSUMPTION: AccorHotel's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is an entry-level position within the marketing department of a large hospitality company.
Reporting Structure: The Junior Brand & Marketing Manager reports directly to the Marketing Manager of the respective hotel.
Work Arrangement: This is a part-time position, with the expectation of working approximately 60% of a full-time schedule.
Growth Opportunities:
- Progression to a full-time marketing role or a similar position in another AccorHotel property
- Expansion of responsibilities and leadership opportunities within the marketing department
- Potential to work on international marketing campaigns or projects
ASSUMPTION: Given AccorHotel's large size and global presence, there are numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: The Junior Brand & Marketing Manager will work primarily on-site at the 25hours Hotel Zürich and the 25hours Hotel Langstrasse.
Office Location(s): 25hours Hotel Zürich, Europaallee 5, 8004 Zürich and 25hours Hotel Langstrasse, Langstrasse 150, 8004 Zürich
Geographic Context:
- Zürich is the largest city in Switzerland and serves as the country's economic and cultural hub
- The city is known for its high quality of life, beautiful lakeside setting, and vibrant cultural scene
- Zürich is home to numerous international companies and offers excellent opportunities for career growth and development
Work Schedule: The Junior Brand & Marketing Manager will work approximately 21.6 hours per week, with flexible scheduling to accommodate events and promotions.
ASSUMPTION: The Junior Brand & Marketing Manager will have the opportunity to work in a dynamic and creative environment, with a focus on innovation and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video interview with the HR department
- On-site interview with the Marketing Manager and a member of the marketing team
- Final decision and job offer
Key Assessment Areas:
- Communication skills and fluency in German and English
- Creativity and innovation in marketing strategies
- Understanding of social media platforms and marketing tools
- Ability to work independently and in a team environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include examples of your creative work and marketing campaigns you have managed
- Demonstrate your passion for the hospitality industry and your understanding of AccorHotel's brand
ATS Keywords: Social Media Management, Content Creation, Community Management, Influencer Relations, Event Support, Bilingual Communication, Creative Thinking, Self-Motivation
ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager and the marketing department.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Marketing automation tools (e.g., Hootsuite, Buffer)
- Design software (e.g., Adobe Creative Suite)
- Email marketing platforms (e.g., Mailchimp)
- Hotel-specific marketing software (e.g., Cendyn, Guestline)
ASSUMPTION: The Junior Brand & Marketing Manager will be expected to have a strong working knowledge of social media platforms and marketing tools, as well as a willingness to learn new software as needed.
👔 Cultural Fit Considerations
Company Values:
- People-first approach
- Innovation and creativity
- Collaboration and teamwork
- Sustainability and responsibility
- Passion for service and achievement
Work Style:
- Dynamic and fast-paced environment
- Focus on creativity and innovation
- Strong emphasis on teamwork and collaboration
- Opportunities for professional growth and development
- Flexible scheduling and work-life balance
Self-Assessment Questions:
- Do you thrive in a dynamic and creative environment?
- Are you passionate about the hospitality industry and eager to learn?
- Do you have strong communication skills and the ability to work independently?
- Are you comfortable working in a multilingual and multicultural team?
ASSUMPTION: AccorHotel values diversity and inclusion, and encourages applicants from all backgrounds to apply.
⚠️ Potential Challenges
- Managing multiple social media platforms and marketing campaigns simultaneously
- Adapting to a fast-paced and dynamic work environment
- Balancing the demands of a part-time role with other commitments
- Working in a multilingual and multicultural team
ASSUMPTION: The Junior Brand & Marketing Manager will be expected to manage their time effectively and prioritize their workload accordingly.
📈 Similar Roles Comparison
- This role is similar to a Junior Marketing Coordinator or Social Media Manager in the hospitality industry
- However, this role is unique in its focus on the 25hours Hotel brand and its emphasis on creativity and innovation
- Career progression in this role could lead to a full-time marketing position or a similar role in another AccorHotel property
ASSUMPTION: This role offers a unique opportunity to work in a creative and dynamic environment, with a focus on innovation and collaboration.
📝 Sample Projects
- Creating and implementing a social media marketing campaign for a hotel launch or rebranding
- Managing influencer relationships and securing partnerships for hotel promotions
- Developing and distributing marketing newsletters to promote hotel events and offers
ASSUMPTION: The Junior Brand & Marketing Manager will have the opportunity to work on a variety of projects, with a focus on creativity and innovation.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for the 25hours Hotel brand?
- What opportunities are there for professional growth and development within the marketing department?
- How does AccorHotel support work-life balance for its employees?
- What is the company culture like at AccorHotel, and how does this role contribute to that culture?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process can help demonstrate your interest in the role and your commitment to the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.smartrecruiters.com/AccorHotel/744000051999870-junior-brand-marketing-manager-60-w-m-d-
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your creative work and marketing campaigns you have managed
- Demonstrate your passion for the hospitality industry and your understanding of AccorHotel's brand
- Follow up with the HR department one week after submitting your application to confirm receipt
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.