Junior Brand & Marketing Manager 60 % (f/m/d)

📌 Core Information

🔹 Job Title: Junior Brand & Marketing Manager 60% (f/m/d)

🔹 Company: AccorHotel

🔹 Location: Zürich, Switzerland

🔹 Job Type: Part-time

🔹 Category: Hospitality

🔹 Date Posted: April 4, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing social media content and community management for hotels and outlets
• Handling influencer inquiries and maintaining contact
• Updating digital and analog touchpoints for hotels and outlets
• Organizing and distributing goodies and printed materials
• Supporting event planning and creating special promotions
• Creating image, video, and text content in German and English for newsletters and social media

ASSUMPTION: This role requires a strong focus on creative content production and social media management, with a mix of administrative tasks related to events and touchpoints.

📋 Key Responsibilities

✅ Manage and create content for hotels and outlets' social media platforms, newsletters, and other marketing channels

✅ Handle influencer inquiries and maintain contact with influencers

✅ Update digital and analog touchpoints for hotels and outlets

✅ Organize and distribute goodies and printed materials

✅ Support event planning by creating documents, maintaining event overviews, and creating special promotions

✅ Independently create image, video, and stylistically confident text content in German and English for newsletters and social media

✅ Manage the social channels of the hotel and F&B brands according to specifications, including community management

✅ Edit and send out regular marketing newsletters

ASSUMPTION: The role involves a combination of creative and administrative tasks, with a focus on social media management and content creation.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience in marketing, communications, or a related field

Experience: Previous experience in a hotel marketing department, with exposure to social media management and online media

Required Skills:

• Fluency in German and English, with additional languages being an advantage
• Strong creative mindset and ability to produce independent content
• Excellent communication and interpersonal skills
• Strong organizational skills and attention to detail
• Ability to work independently and in a team environment
• Passion for the hospitality industry and 25hours Hotel concept

Preferred Skills:

• Experience with specific social media management tools
• Knowledge of the local hospitality market and trends

ASSUMPTION: Candidates should have relevant experience in hotel marketing and be fluent in German and English. A creative mindset and the ability to produce independent content are essential for this role.

💰 Compensation & Benefits

Salary Range: CHF 5,200 - 5,400 (Brutto) per month (Full-time equivalent)

Benefits:

• Free stay at 25hours Hotels for up to 10 nights per year
• Public transport allowance
• Generous discounts at bars and restaurants, and hotel rooms worldwide
• Offers from cooperative partners
• Staff parties and events

Working Hours: 60% of full-time hours (approximately 24 hours per week)

ASSUMPTION: The salary range is based on the provided information and industry standards for entry-level marketing roles in the hospitality sector in Switzerland.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality, with a focus on unique and design-led hotels

Company Size: AccorHotel is a large multinational company with over 10,000 employees worldwide. This role is based in one of their 25hours Hotels in Zurich.

Founded: AccorHotel was founded in 1967 and has since grown to become one of the leading hospitality companies worldwide.

Company Description:

• AccorHotel operates in 100 countries with 4,500 hotels and 250,000 employees
• 25hours Hotels is a design-driven lifestyle brand within the AccorHotel portfolio
• The 25hours Hotel Zurich and 25hours Hotel Langstrasse offer unique experiences with six meeting rooms, two restaurants, and a bar

Company Specialties:

• Hotel operations and management
• Brand development and marketing
• Food and beverage services

Company Website: https://www.group.accor.com/

ASSUMPTION: AccorHotel is a large, multinational hospitality company with a diverse portfolio of brands. The 25hours Hotels sub-brand focuses on unique, design-led experiences.

📊 Role Analysis

Career Level: Entry-level (Junior) position within the marketing department

Reporting Structure: This role reports directly to the Marketing Manager or a similar position within the hotel

Work Arrangement: Part-time, on-site role with approximately 24 hours of work per week

Growth Opportunities:

• Progression to a full-time role or a similar position in another 25hours Hotel
• Expanding responsibilities and taking on more complex projects
• Potential opportunities within the broader AccorHotel group

ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the broader AccorHotel group.

🌍 Location & Work Environment

Office Type: On-site, with the option to work from the 25hours Hotel Zurich or 25hours Hotel Langstrasse

Office Location(s): Zürich, Switzerland

Geographic Context:

• Zürich is the largest city in Switzerland and a major financial hub
• The city offers a high quality of life, with a vibrant cultural scene and numerous outdoor activities
• Zürich is well-connected by public transportation, making it easy to commute to work

Work Schedule: The role requires a flexible work schedule, with the ability to work evenings and weekends as needed

ASSUMPTION: The role is based in Zürich, Switzerland, which offers a high quality of life and a vibrant cultural scene. The work schedule may require flexibility to accommodate events and other marketing activities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the Marketing Manager or a similar position
• Final decision and offer

Key Assessment Areas:

• Creativity and content production skills
• Social media management experience
• Communication and interpersonal skills
• Alignment with the 25hours Hotel concept and company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Showcase your creativity and content production skills through examples or a portfolio
• Demonstrate your passion for the hospitality industry and the 25hours Hotel concept

ATS Keywords: Social media management, content creation, community management, influencer relations, marketing strategy, digital marketing, hospitality, hotel marketing, 25hours Hotel

ASSUMPTION: The application process may vary, but typically involves an online submission, followed by a phone or video screening, and an on-site interview. Applicants should be prepared to demonstrate their creativity and content production skills, as well as their alignment with the company's values.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Design and content creation tools (e.g., Canva, Adobe Creative Suite, Microsoft Office)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The role requires experience with social media management tools and design and content creation tools. Specific tools may vary depending on the hotel's preferences and existing systems.

👔 Cultural Fit Considerations

Company Values:

• Passion for hospitality
• Creativity and innovation
• Collaboration and teamwork
• Respect and integrity
• Excellence and continuous improvement

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Flexible and adaptable
• Results-driven and proactive

Self-Assessment Questions:

• Do you share a passion for the hospitality industry and the 25hours Hotel concept?
• Are you comfortable working in a creative and collaborative team environment?
• Do you have the ability to produce high-quality content independently and under tight deadlines?

ASSUMPTION: Applicants should assess their fit with the company's values and work style, as well as their ability to produce high-quality content independently and under tight deadlines.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation tasks simultaneously
• Balancing creative and administrative responsibilities
• Adapting to the unique 25hours Hotel concept and company culture
• Working flexible hours, including evenings and weekends, as needed

ASSUMPTION: The role may present challenges related to managing multiple tasks and working flexible hours. Applicants should be comfortable working in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Junior Marketing Coordinator or Social Media Manager within the hospitality industry
• Unlike other roles, this position is focused on the unique 25hours Hotel concept and requires a strong creative mindset
• Career progression may involve expanding responsibilities or moving to a similar role in another 25hours Hotel or within the broader AccorHotel group

ASSUMPTION: This role is similar to other junior marketing positions within the hospitality industry, but with a focus on the unique 25hours Hotel concept and a strong creative mindset.

📝 Sample Projects

• Creating and implementing a social media content calendar for the hotel and its outlets
• Managing influencer relationships and coordinating influencer events or collaborations
• Updating digital and analog touchpoints for the hotel and its outlets, ensuring brand consistency
• Supporting event planning and creating special promotions for the hotel and its outlets

ASSUMPTION: Sample projects may include creating and implementing a social media content calendar, managing influencer relationships, updating touchpoints, and supporting event planning.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing strategy for the hotel and the 25hours Hotel brand?
• What opportunities are there for growth and development within the marketing department and the broader AccorHotel group?
• How does the company support work-life balance for part-time employees?
• What is the company culture like, and how does this role contribute to maintaining and enhancing that culture?

ASSUMPTION: Applicants should ask questions related to the role's priorities, growth opportunities, work-life balance, and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your creative content production and social media management skills
• Follow up with the hiring manager or HR representative within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.