📌 Core Information
🔹 Job Title: Jr. Earned Media Specialist
🔹 Company: WebFX
🔹 Location: Harrisburg, Pennsylvania, United States
🔹 Job Type: Full-time
🔹 Category: Digital Marketing
📌 Essential Job Details
🚀 Job Overview
As a Jr. Earned Media Specialist at WebFX, you'll be responsible for developing and maintaining relationships with content publishers to promote clients' digital presence. You'll research, pitch, and coordinate content placements while implementing SEO best practices to drive results for mid-size businesses. This entry-level role focuses on content creation, publisher outreach, and data analysis to support WebFX's digital marketing strategies.
ASSUMPTION: The job category is listed as "Digital Marketing" based on the company description as a "full-service digital marketing agency" and the role responsibilities involving content marketing, SEO, and publisher outreach. The job type is assumed to be "Full-time" based on the compensation structure and comprehensive benefits package.
📋 Key Responsibilities
- ✅ Develop and maintain relationships with bloggers, publishers, and journalists in clients' industries
- ✅ Research and pitch content ideas to media contacts
- ✅ Coordinate content creation and placement across digital platforms
- ✅ Post original content relevant to clients' keywords and SEO campaigns
- ✅ Implement SEO content and linking best practices
- ✅ Generate and research topics for web content (infographics, blog posts, content promotions)
- ✅ Manage content creation workflow from ideation to publication
- ✅ Use web analytics to measure content campaign impact
- ✅ Meet and exceed monthly production goals
- ✅ Manage and promote social media ads (5% of time)
- ✅ Create client promotion reports (5% of time)
- ✅ Perform data analysis (15% of time)
- ✅ Brainstorm topics, research online assets, and edit content (20% of time)
- ✅ Develop branding strategy (20% of time)
- ✅ Build relationships with publishers (35% of time)
🎯 Required Qualifications
Education: Bachelor's Degree (fields such as Marketing, Advertising, Journalism, PR, Communications, Information Systems, Business, or related) with GPA above 3.4
Experience: Part-time, summer job, or internship experience required
Skills:
- Outstanding written communication skills
- Excel/Google Docs proficiency
- Time and project management abilities
- Analytical skills for data-driven decision making
- Verbal communication and interpersonal skills
- Detail-oriented with dedication to high-quality work
- Self-motivation and ability to meet deadlines
- Problem-solving abilities with a can-do mindset
Preferred Skills (not required):
- Digital marketing experience
- Advertising/marketing agency experience
- Customer service experience
- Blogging or copywriting experience
- Basic understanding of keyword research
- Basic HTML or image editing experience
- Experience managing social media platforms for organizations
💰 Compensation & Benefits
Salary Range: $43,500 - $45,500 (potentially higher based on work experience)
Benefits:
- Profit sharing
- 401K with 100% company match (up to 4%)
- Health/Vision/Dental Coverage
- Generous Paid Time Off
- Flexible Schedule (start between 8-10 AM)
- Employee Wellness Program with free FitBit
- Pet-friendly office with "Pawternity Leave"
- On-site amenities: Coffee bar, yoga sessions, fitness center
- Personal Desk Fund
- Home Buyer Program
- Green Commute Benefits
- New Parent Support
- 150% Company Match for Personal Charity Donations
- Professional development through "Bootcamp" training program
Industry Comparison: The salary range appears to be competitive for an entry-level digital marketing position in Harrisburg, PA, and the benefits package is more comprehensive than industry standard for entry-level positions.
📌 Applicant Insights
🔍 Company Context
Industry Position: WebFX is a full-service digital marketing agency serving mid-size businesses around the world.
Company Size: Fast-growing company that has doubled in size over the past 5 years with team members globally (representing 18+ countries).
Company Stage: Established and rapidly growing (250%+ growth over past 3 years) with multiple office locations.
ASSUMPTION: While the exact number of employees isn't stated, the company appears to be mid-sized based on their multiple office locations (Guatemala, South Africa, Florida, and Pennsylvania) and their description of rapid growth over the past few years.
📊 Role Analysis
Career Level: Entry-level
Reporting Structure: Not explicitly stated
Team Size/Composition: Not specified
Growth Opportunities: Clear promotional path outlined:
- Jr. Earned Media Specialist (starting position)
- Content Marketing Specialist
- Content Marketing Analyst
- Digital Publishing Consultant
- Lead Digital Publishing Consultant
- Sr. Digital Content Consultant
ASSUMPTION: This appears to be a team-based role within a larger content/digital marketing department, though specific team structure isn't detailed. The company emphasizes they "promote almost exclusively internally" suggesting strong internal advancement opportunities.
🌍 Location & Work Environment
Office Type: In-office (fully office-based initially with potential for evolution as career advances)
Geographic Context: Harrisburg, PA at their "riverside campus." WebFX has additional offices in Guatemala, South Africa, St. Petersburg FL, Ft. Myers FL, Lancaster, and York, PA.
Work Schedule: Flexible start time between 8-10 AM
Regional Considerations: Harrisburg is Pennsylvania's capital city with a lower cost of living compared to larger metropolitan areas in the Northeast. The company has been named "Best Place To Work in Pennsylvania" 9 times, suggesting strong regional reputation.
ASSUMPTION: The listing specifically states this position is "based fully in-office" at their Harrisburg campus, with potential for more flexibility as employees advance in their careers. This suggests a traditional office environment with emphasis on in-person collaboration initially.
💼 Interview & Application Insights
Typical Process: Multi-step interview process described as "thorough and perhaps longer than other interview processes" with opportunities for both parties to assess fit.
Key Assessment Areas: Based on the job description, interviewers likely evaluate:
- Communication skills (both written and verbal)
- Digital marketing knowledge and understanding
- Analytical capabilities
- Problem-solving approach
- Work ethic and reliability
- Cultural fit with company values
Application Tips:
- Highlight educational achievements including GPA if above 3.4
- Showcase any digital marketing experience, even if from internships or academic projects
- Emphasize examples of meeting deadlines and handling multiple projects
- Demonstrate writing skills through cover letter and communication
- Prepare examples of data-driven decision making
- Research WebFX's culture and values to show alignment
ATS Keywords: digital marketing, content creation, SEO, earned media, publisher outreach, content marketing, social media management, analytics, content strategy, keyword research
ASSUMPTION: The interview process specifics are mentioned but not fully detailed, so these insights are based on the company's description of being thorough in their selection process and the skills they emphasize in the job description.
🛠️ Tools & Technologies
- Microsoft Excel/Google Docs
- Web analytics platforms
- Social media management tools
- Basic HTML
- Image editing software
- Content management systems
ASSUMPTION: While specific platforms aren't named beyond Excel/Google Docs, the responsibilities indicate familiarity with web analytics, content management, and social media tools would be necessary. The listing mentions basic HTML and image editing as beneficial skills, suggesting these technologies are used in the role.
👔 Cultural Fit Considerations
Company Values: WebFX emphasizes:
- Being "the #BestCoworkersinPA"
- Continuous improvement ("growing 1% better everyday")
- Delivering high-quality work
- Social responsibility (#FXBuilds program)
- Professional development and lifelong learning
- Work-life balance with numerous employee perks
Work Style: The role appears to balance independent work with team collaboration. The company values self-motivation and the ability to work independently while maintaining high standards. The position requires someone who can meet deadlines, handle multiple tasks, and take initiative.
Self-Assessment:
- Do you thrive in a fast-paced, growth-oriented environment?
- Are you comfortable balancing multiple priorities and meeting production goals?
- Do you enjoy continuous learning and adapting to new technologies?
- Are you detail-oriented while still able to see the big picture?
- Do you take pride in your work and strive for excellence?
- Are you comfortable working in an office-based environment?
ASSUMPTION: Company culture is strongly emphasized throughout the listing. The frequent references to being named "Best Place To Work in Pennsylvania" and the extensive benefits list suggest a focus on employee experience and workplace culture as key differentiators for the company.
⚠️ Potential Challenges
- The role requires balancing multiple responsibilities across different areas (content creation, publisher outreach, analytics, etc.)
- Meeting monthly production goals may create deadline pressure
- Entry-level position with high expectations for quality and performance
- Fully office-based with no remote work options initially
- Multiple stakeholders to manage (internal teams and external publishers)
ASSUMPTION: These potential challenges are inferred from the job description's emphasis on meeting production goals, handling diverse responsibilities, and the comprehensive skill set desired. The workload breakdown indicates juggling multiple types of tasks will be required.
📈 Similar Roles Comparison
The Jr. Earned Media Specialist role at WebFX combines elements of several digital marketing positions:
- Content Marketing Specialist: Similar focus on content creation and strategy, but this role places greater emphasis on publisher relationships and earned media placements.
- SEO Specialist: Shares the focus on keyword optimization and content placement, but with more emphasis on relationship building rather than technical SEO.
- Digital PR Specialist: Similar outreach responsibilities, but with greater focus on content creation and SEO rather than traditional public relations.
- Link Building Specialist: Comparable publisher outreach functions, but more comprehensive in addressing the entire content creation and placement process.
ASSUMPTION: This comparison is based on standard digital marketing roles and how the described responsibilities align with typical industry positions. The role appears to be a hybrid position combining several specialties.
📝 Sample Projects
Based on the listed responsibilities, projects might include:
- Researching and creating a list of 50 potential publisher contacts relevant to a client's industry
- Developing a seasonal content pitch calendar aligned with client's key product offerings
- Creating and distributing an industry-specific infographic to relevant publishers
- Analyzing publisher placement metrics to identify top-performing content types
- Crafting a series of blog posts optimized for targeted keywords
- Building a strategic outreach campaign to secure backlinks from industry publications
ASSUMPTION: These project examples are based on the role's described responsibilities including publisher relationship development, content creation, SEO implementation, and analytics.
❓ Key Questions to Ask During Interview
- How is success measured for this position during the first 3-6 months?
- Could you describe the typical collaboration between the Earned Media team and other departments?
- What types of clients would I be supporting in this role, and what industries do they represent?
- How does WebFX approach training and professional development for new team members?
- What are some of the biggest challenges publishers in this space are currently facing?
- Could you share an example of a particularly successful earned media campaign the team has worked on?
ASSUMPTION: These questions are designed based on the role description and would demonstrate interest in both performance expectations and company operations. They should be tailored based on specific interviewer and interview stage.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
If you're interested in applying for the Jr. Earned Media Specialist role at WebFX:
- Prepare your application:
- Update your resume to highlight relevant education, internships, and skills
- Include your GPA if it meets the 3.4+ requirement
- Incorporate key terms: digital marketing, content creation, SEO, publisher outreach, social media
- Create a cover letter demonstrating your written communication skills and alignment with WebFX values
- Research the company:
- Follow WebFX on social media (Instagram, Twitter, Facebook as mentioned in the listing)
- Review their website and blog to understand their approach to digital marketing
- Research their client base and case studies to reference in interviews
- Prepare for the interview process:
- Be ready for multiple interview rounds as mentioned in the description
- Prepare examples demonstrating your analytical thinking, writing skills, and work ethic
- Practice explaining how your educational background applies to digital marketing
- Consider how you would approach publisher outreach and content creation scenarios
- After applying:
- Connect with current WebFX employees on LinkedIn (respectfully) to learn more
- Continue researching digital marketing trends to discuss in interviews
- Prepare questions that demonstrate your interest in growth and learning
Remember that WebFX mentions you only need to apply once even if interested in multiple positions - you can indicate your interest in other roles during the process.