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Internship - Customer Development – E-commerce Growth Strategy​

Unilever
Full-time
On-site
Netherlands

πŸ“Œ Core Information

πŸ”Ή Job Title: Internship - Customer Development – E-commerce Growth Strategy

πŸ”Ή Company: Unilever

πŸ”Ή Location: Netherlands

πŸ”Ή Job Type: On-site

πŸ”Ή Category: πŸš€ Growth Marketing, πŸ‘” Marketing Internships & Entry-Level

πŸ”Ή Date Posted: Thu Apr 03 2025

πŸ”Ή Experience Level: 0-2

πŸ”Ή Remote Status: On-site

πŸ“Œ Essential Job Details

πŸš€ Job Overview

Key aspects of this role include:

  • Driving e-commerce growth and online sales for Unilever's FMCG brands
  • Optimizing conversion rates and commercial results through growth-hacking and business development
  • Measuring and reporting site performance using data-driven approaches
  • Collaborating with cross-functional teams and e-commerce partners to implement content and digitalize orders

ASSUMPTION: This internship is designed to provide hands-on experience in e-commerce growth and customer development, with a focus on driving online sales and optimizing conversion rates.

πŸ“‹ Key Responsibilities

βœ… Run your own online store with support from the Commercial Webshop Manager

βœ… Generate online sales and support the account manager in collaborating with e-commerce partners

βœ… Implement content from Global (80%) and create your own content (20%)

βœ… Optimize conversion and commercial results through growth-hacking and business development

βœ… Measure and report site performance (traffic, time spent, bounce rate, funnel analysis, etc.)

βœ… Digitalize orders, webchat, web forms, etc.

ASSUMPTION: The intern will be given significant responsibility and autonomy to manage their own online store and drive growth, while also collaborating with teams to implement global content and optimize conversion rates.

🎯 Required Qualifications

Education: Enrolled in a Bachelor (3rd or 4th year) or Master program

Experience: No specific experience required, but knowledge of e-commerce (e.g., running your own web shop) is a plus

Required Skills:

  • Fluency in Dutch and English
  • Data-driven mindset and proficiency in Microsoft Office (Excel)
  • Critical thinking and independent
  • Hands-on, can-do attitude
  • Creativity and eagerness to learn

Preferred Skills:

  • Basic knowledge of e-commerce platforms and tools
  • Experience with web analytics tools

ASSUMPTION: As this is an internship, the focus is on finding candidates with the right attitude, skills, and eagerness to learn, rather than extensive experience.

πŸ’° Compensation & Benefits

Salary Range: €625 gross/month (industry-standard for internships in the Netherlands)

Benefits:

  • Travel reimbursement (if you don’t have a student travel card)
  • Fun and engaging intern programs – onboarding, events, and activities with fellow interns
  • Access to extensive training programs for personal and professional growth
  • Flexible working environment tailored to your success

Working Hours: Minimum 32 hours/week, with flexibility based on team needs and intern's schedule

ASSUMPTION: The salary range is based on industry standards for internships in the Netherlands, with additional benefits to enhance the learning experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Unilever operates in the fast-moving consumer goods (FMCG) industry, with a focus on sustainable living and making a positive impact on the world

Company Size: Unilever is a large multinational corporation with over 10,000 employees, providing a diverse and dynamic work environment

Founded: 1872, with a rich history and strong brand portfolio

Company Description:

  • Unilever is committed to making sustainable living commonplace, with a portfolio of over 400 brands that improve the lives of consumers and communities around the world
  • The company promotes innovation, big and small, to win and grow, and believes in business as a force for good
  • Unilever offers a flexible and inclusive work environment that values diversity and promotes personal and professional growth

Company Specialties:

  • Consumer Goods
  • Food
  • Home Care
  • Personal Care
  • Refreshments
  • Marketing & Advertising
  • Retail
  • Purpose
  • FMCG
  • Digital
  • Ice Cream
  • Nutrition
  • Sustainability
  • Beauty & Wellbeing
  • Innovation
  • Careers

Company Website: http://www.unilever.com

ASSUMPTION: Unilever's large size and global presence provide numerous opportunities for growth and learning, while its focus on sustainability and purpose-driven business sets it apart in the FMCG industry.

πŸ“Š Role Analysis

Career Level: This internship is designed for students or recent graduates looking to gain practical experience in e-commerce and customer development

Reporting Structure: The intern will report directly to the Commercial Webshop Manager and collaborate with cross-functional teams, including e-commerce partners and account managers

Work Arrangement: This is an on-site internship, with a minimum requirement of 32 hours per week

Growth Opportunities:

  • Gain hands-on experience in e-commerce growth and customer development
  • Work with global brands and cross-functional teams to drive online sales and optimize conversion rates
  • Develop data-driven skills and learn how to measure and report site performance
  • Potential full-time employment opportunities upon successful completion of the internship

ASSUMPTION: This internship offers a unique opportunity for students to gain practical experience in e-commerce and customer development, with the potential for long-term career growth within Unilever.

🌍 Location & Work Environment

Office Type: Unilever's Netherlands office is a modern, collaborative workspace that fosters innovation and creativity

Office Location(s): The Netherlands, with specific locations to be determined based on the intern's availability and team needs

Geographic Context:

  • The Netherlands is a multicultural country with a strong focus on sustainability and work-life balance
  • The country offers a high quality of life, with excellent education, healthcare, and infrastructure
  • The Netherlands is home to a thriving FMCG industry, with numerous opportunities for networking and professional development

Work Schedule: The internship requires a minimum commitment of 5 to 6 months, starting on either August 25th or September 1st, 2025

ASSUMPTION: The Netherlands offers an ideal work environment for this internship, with a strong focus on sustainability, innovation, and work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Submit your application through the provided link
  • Complete the questionnaire sent to you
  • Participate in a friendly phone call to discuss your motivations and fit for the role
  • Attend an interview with the manager to discuss the opportunity further
  • Receive feedback on your performance and, if selected, an offer letter with exciting details about your internship
  • Complete the onboarding process, including any necessary paperwork, training sessions, and introductions to your awesome team

Key Assessment Areas:

  • Data-driven mindset and analytical skills
  • Creativity and problem-solving abilities
  • Communication and collaboration skills
  • Adaptability and willingness to learn
  • Alignment with Unilever's values and purpose

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant skills and experiences in e-commerce, data analysis, and marketing
  • Be prepared to discuss your motivation for pursuing an internship in customer development and e-commerce growth strategy
  • Demonstrate your understanding of Unilever's business and commitment to sustainable living

ATS Keywords: E-commerce, data-driven, Microsoft Office, critical thinking, independent, hands-on, creativity, growth-hacking, online sales, conversion rate optimization, site performance, customer development, FMCG, Unilever

ASSUMPTION: Unilever's application process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on data-driven decision-making and alignment with the company's purpose.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Excel, PowerPoint, Word)
  • E-commerce platforms (e.g., Shopify, Magento, WooCommerce)
  • Web analytics tools (e.g., Google Analytics, Adobe Analytics)
  • Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The specific tools and technologies used may vary depending on the team and project requirements, but the intern should be comfortable learning and adapting to new tools as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Respect
  • Responsibility
  • Entrepreneurship
  • Winning together

Work Style:

  • Collaborative and inclusive
  • Data-driven and analytical
  • Innovative and creative
  • Adaptable and flexible
  • Committed to sustainable living

Self-Assessment Questions:

  • Do you share Unilever's commitment to making sustainable living commonplace?
  • Are you comfortable working in a collaborative, data-driven environment?
  • Do you have a hands-on, can-do attitude and a willingness to learn and adapt?

ASSUMPTION: Unilever's company culture is built on a strong set of values that prioritize integrity, respect, and responsibility, with a focus on winning together and driving sustainable living.

⚠️ Potential Challenges

  • The internship may require working with large datasets and complex analytics tools, which can be challenging for those without prior experience
  • The role may involve collaborating with cross-functional teams and e-commerce partners, requiring strong communication and project management skills
  • The internship is designed to provide a significant level of responsibility and autonomy, which can be challenging for those without prior experience in a professional setting
  • The Netherlands may have a competitive job market, with many talented candidates vying for internship opportunities

ASSUMPTION: While this internship offers numerous opportunities for growth and learning, it also presents several challenges that interns should be prepared to overcome.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing internships, this role focuses specifically on e-commerce growth strategy and customer development, with a strong emphasis on data-driven decision-making
  • In the FMCG industry, e-commerce growth is a critical priority, making this internship an excellent opportunity to gain experience in a high-impact area
  • This internship offers a unique opportunity to work with global brands and cross-functional teams, providing a well-rounded experience that can be applied to various career paths within Unilever or the broader FMCG industry

ASSUMPTION: This internship offers a unique combination of responsibilities, skills development, and career growth opportunities that set it apart from other marketing internships in the FMCG industry.

πŸ“ Sample Projects

  • Conduct a comprehensive analysis of an e-commerce platform's site performance, identifying areas for improvement and recommending data-driven strategies to optimize conversion rates
  • Develop and implement a targeted social media campaign to drive online sales for a specific Unilever brand, measuring and reporting on key performance indicators (KPIs) to assess campaign success
  • Collaborate with cross-functional teams to create and implement engaging content for an e-commerce platform, with a focus on driving user engagement and increasing time spent on site

ASSUMPTION: These sample projects are designed to provide interns with a well-rounded experience in e-commerce growth and customer development, with a focus on data-driven decision-making and collaboration with cross-functional teams.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits within the broader organization?
  • What are the key priorities for this internship, and how will success be measured?
  • How does Unilever support the professional development and growth of its interns?
  • What are the potential long-term career opportunities within Unilever for someone in this role?
  • What is the work environment like, and how does the team collaborate and communicate with one another?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, team dynamics, and career growth opportunities within Unilever.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Unilever Careers portal
  • Tailor your resume and cover letter to highlight your relevant skills and experiences in e-commerce, data analysis, and marketing
  • Prepare for the application questionnaire by reviewing the job description and researching Unilever's business and values
  • If invited to an interview, practice common interview questions and prepare thoughtful questions to ask the interviewer
  • Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.