Integrated Marketing Manager, DashPass Retention
DoorDash USA
Full-time
On-site
San Francisco, California, United States
🌐 Digital Marketing
## 📌 Core Information
🔹 **Job Title:** Integrated Marketing Manager, DashPass Retention
🔹 **Company:** DoorDash USA
🔹 **Location:** San Francisco, California, United States
🔹 **Job Type:** Full-time
🔹 **Category:** Marketing
---
## 📌 Essential Job Details
### 🚀 Job Overview
As the Integrated Marketing Manager for DashPass Retention at DoorDash, you will play a crucial role in developing and executing strategies to engage and retain the company's DashPass subscription members. You will work closely with cross-functional teams to identify opportunities to increase subscriber retention, create marketing campaigns that deliver value to members, and drive growth for this key business segment.
**ASSUMPTION:** The job description does not explicitly state the job type, but based on the level of responsibilities and the company context, it is reasonable to assume this is a full-time position.
---
### 📋 Key Responsibilities
✅ Act as the lynchpin between marketing teams (CRM, Paid Media, Creative Studio), Operations, Product, Finance, and Analytics to build and execute on integrated marketing campaigns for DashPass
✅ Identify and execute on opportunities to increase DashPass subscriber retention, while establishing the role of marketing and how to bring more value to members
✅ Create processes where they don't exist across key DashPass retention initiatives to streamline operations and foster a productive team culture
✅ Implement best practices across DashPass, including new benefit launches, seasonal occasions, tentpole campaigns, and more
✅ Set quarterly marketing goals and KPIs, and set up reporting to track progress in partnership with Analytics, Strategy & Operations, and channel teams
✅ Drive cross-functional meetings and own end-to-end project trackers to rally key stakeholders towards shared goals
✅ Establish reporting cadence across performance and retention campaigns, while driving action plans to grow paid subscriber balance and reduce churn
✅ Identify gaps in consumer insights and create testing plans in partnership with Marketing Insights and Research teams
✅ Create positioning and messaging frameworks for lifecycle audiences, and establish testing plans that optimize DashPass value propositions to drive conversion
**ASSUMPTION:** The job description covers the key responsibilities thoroughly, and no additional major responsibilities are implied.
---
### 🎯 Required Qualifications
**Education:** Bachelor's degree or higher; MBA a plus
**Experience:** 7+ years of experience in consumer marketing
**Skills:**
- Fluency across the marketing mix with a full understanding of marketing principles and their role across the funnel
- Extraordinary bias for action, self-motivation, and ability to multi-task
- Demonstrable experience leading cross-functional workstreams and balancing multiple objectives and constraints
- Consumer-centric mindset with the ability to rally the business in fulfilling customer needs
- Strong relationship-building and influencing skills
- Strategic and analytical mindset with the ability to find trends in data and gather audience insights
- Creative and collaborative inclination with a problem-solving approach
**ASSUMPTION:** The job description covers the key required qualifications comprehensively.
---
### 💰 Compensation & Benefits
**Salary Range:** Not specified
**Benefits:** Not specified
**Industry Comparison:** Without specific salary range or benefits information, it is difficult to provide a meaningful industry comparison. Compensation for Integrated Marketing Managers in the San Francisco Bay Area tech industry typically ranges from $100,000 to $150,000 base salary, plus competitive benefits packages.
**ASSUMPTION:** The salary range and benefits information are not provided in the original job listing. The industry comparison is based on typical compensation for similar roles in the San Francisco tech market.
---
## 📌 Applicant Insights
### 🔍 Company Context
**Industry Position:** DoorDash is a leading on-demand food delivery platform, connecting customers with local restaurants and stores. As a fast-growing tech company, DoorDash is a key player in the rapidly evolving local delivery ecosystem.
**Company Size:** DoorDash is a large, well-funded tech company with over 5,000 employees globally.
**Company Stage:** DoorDash is in a growth stage, having gone public in 2020 and continuing to expand its services and customer base.
**ASSUMPTION:** The job description does not provide explicit details about the company's size or stage, but these insights can be reasonably inferred from DoorDash's market position and the nature of the role.
---
### 📊 Role Analysis
**Career Level:** This role is likely at the mid-to-senior level, given the 7+ years of experience requirement and the cross-functional nature of the responsibilities.
**Reporting Structure:** The job description does not specify the reporting relationship, but it can be assumed the Integrated Marketing Manager will report to a marketing or product leader within the DashPass business unit.
**Team Size/Composition:** The role involves working closely with various marketing teams (CRM, Paid Media, Creative Studio), as well as teams in Operations, Product, Finance, and Analytics, suggesting a medium-to-large team composition.
**Growth Opportunities:** This role provides opportunities to develop broader marketing and leadership skills, with potential to progress to more senior marketing or product management positions within the company.
**ASSUMPTION:** The reporting structure and team size/composition are not explicitly stated, but can be reasonably inferred based on the cross-functional nature of the role and the scale of the DashPass business.
---
### 🌍 Location & Work Environment
**Office Type:** The job listing does not specify the work arrangement, but it is reasonable to assume this is an in-office position at DoorDash's headquarters in San Francisco, California.
**Geographic Context:** San Francisco is a major tech hub, with a high cost of living but also access to a large pool of tech talent and resources.
**Work Schedule:** The job description does not mention the work schedule, but a full-time position at a fast-paced tech company like DoorDash typically involves a standard 40-hour workweek, with some flexibility.
**Regional Considerations:** San Francisco is a diverse, progressive city with a vibrant tech culture. Applicants should be comfortable with the fast-paced, collaborative environment typical of the Bay Area tech industry.
**ASSUMPTION:** The work arrangement is not explicitly stated, but an in-office position at the company's San Francisco headquarters is a reasonable assumption based on the job location.
---
### 💼 Interview & Application Insights
**Typical Process:** The interview process for this role may include an initial phone/video screening, followed by in-person or virtual interviews with the hiring manager and cross-functional team members. Candidates may also be asked to complete a case study or marketing-related assessment.
**Key Assessment Areas:** Employers will likely evaluate applicants' strategic marketing expertise, data-driven decision-making, cross-functional collaboration skills, and ability to drive tangible business impact.
**Application Tips:** Applicants should highlight their experience in developing and executing integrated marketing campaigns, managing multiple stakeholders, and using data and consumer insights to inform marketing strategies. Showcasing a track record of driving measurable business results will be crucial.
**ATS Keywords:** Relevant keywords to include in applications may include: "integrated marketing," "customer retention," "DashPass," "cross-functional collaboration," "data-driven marketing," "marketing strategy," and "campaign management."
**ASSUMPTION:** The typical interview process and assessment areas are based on standard industry practices for similar marketing management roles. The ATS keyword suggestions are derived from the job responsibilities and qualifications.
---
### 🛠️ Tools & Technologies
Based on the job description and the nature of the Integrated Marketing Manager role, the following tools and technologies may be relevant:
- Customer Relationship Management (CRM) platforms (e.g., Salesforce, HubSpot)
- Marketing automation and email tools (e.g., Mailchimp, Marketo)
- Social media management and advertising platforms (e.g., Facebook Ads, Google Ads)
- Web analytics and reporting tools (e.g., Google Analytics, Adobe Analytics)
- Project management software (e.g., Asana, Trello)
- Data visualization and business intelligence tools (e.g., Tableau, Power BI)
**ASSUMPTION:** The listed tools and technologies are common in the marketing industry and are likely used by DoorDash, but the job description does not explicitly mention them.
---
### 👔 Cultural Fit Considerations
**Company Values:** Based on the job description and DoorDash's mission, the company values are likely centered around innovation, customer-centricity, collaboration, and driving business growth.
**Work Style:** The role requires a high degree of cross-functional collaboration, as well as the ability to thrive in a fast-paced, dynamic environment. Successful candidates will need to be proactive, adaptable, and able to navigate ambiguity.
**Self-Assessment:** Applicants should consider whether they are excited to work in a fast-paced, tech-driven environment, enjoy driving tangible business results, and are passionate about enhancing the customer experience through marketing strategies.
**ASSUMPTION:** The company values and work style are not explicitly stated, but can be reasonably inferred from the job description and DoorDash's mission.
---
### ⚠️ Potential Challenges
The Integrated Marketing Manager role at DoorDash may face the following potential challenges:
- Balancing multiple, competing priorities and stakeholder needs across the organization
- Implementing new processes and workflows in an established business unit
- Staying up-to-date with rapidly evolving marketing trends and technologies
- Demonstrating the impact of marketing initiatives on subscriber retention and overall business performance
**ASSUMPTION:** These potential challenges are based on the cross-functional nature of the role and the need to drive change within a large, growing organization.
---
### 📈 Similar Roles Comparison
The Integrated Marketing Manager, DashPass Retention role is similar to other marketing management positions in the tech/e-commerce industry, such as:
- Customer Retention Marketing Manager
- Subscription Marketing Manager
- Digital Marketing Manager
- Growth Marketing Manager
These roles typically involve developing and executing integrated marketing strategies to acquire, engage, and retain customers, with a focus on driving business growth and demonstrating the impact of marketing activities.
**ASSUMPTION:** This comparison to similar marketing roles is based on the job responsibilities and qualifications outlined in the job description.
---
### 📝 Sample Projects
Based on the key responsibilities, some sample projects an Integrated Marketing Manager at DoorDash may work on include:
- Designing and launching a retention-focused email marketing campaign to re-engage lapsed DashPass subscribers
- Developing a seasonal promotional strategy to drive DashPass signups and upgrades during key holidays or events
- Conducting market research and user testing to optimize the DashPass value proposition and messaging
- Implementing a new customer segmentation and personalization framework to deliver tailored experiences to DashPass members
- Collaborating with the product team to introduce new DashPass benefits and features that enhance the member experience
**ASSUMPTION:** These sample projects are derived from the listed responsibilities and are intended to provide illustrative examples of the type of work this role may involve.
---
### ❓ Key Questions to Ask During Interview
Here are some key questions candidates should consider asking during the interview process:
1. Can you provide more details on the cross-functional relationships and collaboration required for this role?
2. What are the top priorities and key performance indicators (KPIs) for the DashPass business unit over the next 12-18 months?
3. How does the marketing team work with the product and analytics teams to drive DashPass member retention and engagement?
4. What are the biggest challenges or pain points the company is looking to address through this Integrated Marketing Manager role?
5. Can you share examples of successful marketing campaigns or initiatives that have had a meaningful impact on DashPass subscriber growth and retention?
6. What professional development opportunities and support would be available to help me excel in this role and continue growing my marketing skills?
**ASSUMPTION:** These questions are designed to help candidates better understand the role, the company's priorities, and the team dynamics, as well as demonstrate their strategic thinking and commitment to the position.
---
## 📌 Disclaimer
⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.**
---
## 📌 Next Steps for Applicants
To effectively pursue this Integrated Marketing Manager, DashPass Retention opportunity at DoorDash, applicants should:
1. Thoroughly review the job description and this AI-enhanced version to fully understand the role, responsibilities, and qualifications.
2. Tailor your resume and cover letter to highlight your relevant marketing experience, data-driven decision-making, and cross-functional collaboration skills.
3. Research DoorDash's business, mission, and competitive landscape to demonstrate your industry knowledge and enthusiasm for the company.
4. Prepare thoughtful questions to ask during the interview process that showcase your strategic thinking and interest in the role.
5. Be ready to discuss specific examples of how you have driven measurable business impact through integrated marketing campaigns in your previous roles.
6. Follow the application instructions carefully and submit your materials through the appropriate channels to ensure they are properly processed by DoorDash's applicant tracking system.
🔹 **Job Title:** Integrated Marketing Manager, DashPass Retention
🔹 **Company:** DoorDash USA
🔹 **Location:** San Francisco, California, United States
🔹 **Job Type:** Full-time
🔹 **Category:** Marketing
---
## 📌 Essential Job Details
### 🚀 Job Overview
As the Integrated Marketing Manager for DashPass Retention at DoorDash, you will play a crucial role in developing and executing strategies to engage and retain the company's DashPass subscription members. You will work closely with cross-functional teams to identify opportunities to increase subscriber retention, create marketing campaigns that deliver value to members, and drive growth for this key business segment.
**ASSUMPTION:** The job description does not explicitly state the job type, but based on the level of responsibilities and the company context, it is reasonable to assume this is a full-time position.
---
### 📋 Key Responsibilities
✅ Act as the lynchpin between marketing teams (CRM, Paid Media, Creative Studio), Operations, Product, Finance, and Analytics to build and execute on integrated marketing campaigns for DashPass
✅ Identify and execute on opportunities to increase DashPass subscriber retention, while establishing the role of marketing and how to bring more value to members
✅ Create processes where they don't exist across key DashPass retention initiatives to streamline operations and foster a productive team culture
✅ Implement best practices across DashPass, including new benefit launches, seasonal occasions, tentpole campaigns, and more
✅ Set quarterly marketing goals and KPIs, and set up reporting to track progress in partnership with Analytics, Strategy & Operations, and channel teams
✅ Drive cross-functional meetings and own end-to-end project trackers to rally key stakeholders towards shared goals
✅ Establish reporting cadence across performance and retention campaigns, while driving action plans to grow paid subscriber balance and reduce churn
✅ Identify gaps in consumer insights and create testing plans in partnership with Marketing Insights and Research teams
✅ Create positioning and messaging frameworks for lifecycle audiences, and establish testing plans that optimize DashPass value propositions to drive conversion
**ASSUMPTION:** The job description covers the key responsibilities thoroughly, and no additional major responsibilities are implied.
---
### 🎯 Required Qualifications
**Education:** Bachelor's degree or higher; MBA a plus
**Experience:** 7+ years of experience in consumer marketing
**Skills:**
- Fluency across the marketing mix with a full understanding of marketing principles and their role across the funnel
- Extraordinary bias for action, self-motivation, and ability to multi-task
- Demonstrable experience leading cross-functional workstreams and balancing multiple objectives and constraints
- Consumer-centric mindset with the ability to rally the business in fulfilling customer needs
- Strong relationship-building and influencing skills
- Strategic and analytical mindset with the ability to find trends in data and gather audience insights
- Creative and collaborative inclination with a problem-solving approach
**ASSUMPTION:** The job description covers the key required qualifications comprehensively.
---
### 💰 Compensation & Benefits
**Salary Range:** Not specified
**Benefits:** Not specified
**Industry Comparison:** Without specific salary range or benefits information, it is difficult to provide a meaningful industry comparison. Compensation for Integrated Marketing Managers in the San Francisco Bay Area tech industry typically ranges from $100,000 to $150,000 base salary, plus competitive benefits packages.
**ASSUMPTION:** The salary range and benefits information are not provided in the original job listing. The industry comparison is based on typical compensation for similar roles in the San Francisco tech market.
---
## 📌 Applicant Insights
### 🔍 Company Context
**Industry Position:** DoorDash is a leading on-demand food delivery platform, connecting customers with local restaurants and stores. As a fast-growing tech company, DoorDash is a key player in the rapidly evolving local delivery ecosystem.
**Company Size:** DoorDash is a large, well-funded tech company with over 5,000 employees globally.
**Company Stage:** DoorDash is in a growth stage, having gone public in 2020 and continuing to expand its services and customer base.
**ASSUMPTION:** The job description does not provide explicit details about the company's size or stage, but these insights can be reasonably inferred from DoorDash's market position and the nature of the role.
---
### 📊 Role Analysis
**Career Level:** This role is likely at the mid-to-senior level, given the 7+ years of experience requirement and the cross-functional nature of the responsibilities.
**Reporting Structure:** The job description does not specify the reporting relationship, but it can be assumed the Integrated Marketing Manager will report to a marketing or product leader within the DashPass business unit.
**Team Size/Composition:** The role involves working closely with various marketing teams (CRM, Paid Media, Creative Studio), as well as teams in Operations, Product, Finance, and Analytics, suggesting a medium-to-large team composition.
**Growth Opportunities:** This role provides opportunities to develop broader marketing and leadership skills, with potential to progress to more senior marketing or product management positions within the company.
**ASSUMPTION:** The reporting structure and team size/composition are not explicitly stated, but can be reasonably inferred based on the cross-functional nature of the role and the scale of the DashPass business.
---
### 🌍 Location & Work Environment
**Office Type:** The job listing does not specify the work arrangement, but it is reasonable to assume this is an in-office position at DoorDash's headquarters in San Francisco, California.
**Geographic Context:** San Francisco is a major tech hub, with a high cost of living but also access to a large pool of tech talent and resources.
**Work Schedule:** The job description does not mention the work schedule, but a full-time position at a fast-paced tech company like DoorDash typically involves a standard 40-hour workweek, with some flexibility.
**Regional Considerations:** San Francisco is a diverse, progressive city with a vibrant tech culture. Applicants should be comfortable with the fast-paced, collaborative environment typical of the Bay Area tech industry.
**ASSUMPTION:** The work arrangement is not explicitly stated, but an in-office position at the company's San Francisco headquarters is a reasonable assumption based on the job location.
---
### 💼 Interview & Application Insights
**Typical Process:** The interview process for this role may include an initial phone/video screening, followed by in-person or virtual interviews with the hiring manager and cross-functional team members. Candidates may also be asked to complete a case study or marketing-related assessment.
**Key Assessment Areas:** Employers will likely evaluate applicants' strategic marketing expertise, data-driven decision-making, cross-functional collaboration skills, and ability to drive tangible business impact.
**Application Tips:** Applicants should highlight their experience in developing and executing integrated marketing campaigns, managing multiple stakeholders, and using data and consumer insights to inform marketing strategies. Showcasing a track record of driving measurable business results will be crucial.
**ATS Keywords:** Relevant keywords to include in applications may include: "integrated marketing," "customer retention," "DashPass," "cross-functional collaboration," "data-driven marketing," "marketing strategy," and "campaign management."
**ASSUMPTION:** The typical interview process and assessment areas are based on standard industry practices for similar marketing management roles. The ATS keyword suggestions are derived from the job responsibilities and qualifications.
---
### 🛠️ Tools & Technologies
Based on the job description and the nature of the Integrated Marketing Manager role, the following tools and technologies may be relevant:
- Customer Relationship Management (CRM) platforms (e.g., Salesforce, HubSpot)
- Marketing automation and email tools (e.g., Mailchimp, Marketo)
- Social media management and advertising platforms (e.g., Facebook Ads, Google Ads)
- Web analytics and reporting tools (e.g., Google Analytics, Adobe Analytics)
- Project management software (e.g., Asana, Trello)
- Data visualization and business intelligence tools (e.g., Tableau, Power BI)
**ASSUMPTION:** The listed tools and technologies are common in the marketing industry and are likely used by DoorDash, but the job description does not explicitly mention them.
---
### 👔 Cultural Fit Considerations
**Company Values:** Based on the job description and DoorDash's mission, the company values are likely centered around innovation, customer-centricity, collaboration, and driving business growth.
**Work Style:** The role requires a high degree of cross-functional collaboration, as well as the ability to thrive in a fast-paced, dynamic environment. Successful candidates will need to be proactive, adaptable, and able to navigate ambiguity.
**Self-Assessment:** Applicants should consider whether they are excited to work in a fast-paced, tech-driven environment, enjoy driving tangible business results, and are passionate about enhancing the customer experience through marketing strategies.
**ASSUMPTION:** The company values and work style are not explicitly stated, but can be reasonably inferred from the job description and DoorDash's mission.
---
### ⚠️ Potential Challenges
The Integrated Marketing Manager role at DoorDash may face the following potential challenges:
- Balancing multiple, competing priorities and stakeholder needs across the organization
- Implementing new processes and workflows in an established business unit
- Staying up-to-date with rapidly evolving marketing trends and technologies
- Demonstrating the impact of marketing initiatives on subscriber retention and overall business performance
**ASSUMPTION:** These potential challenges are based on the cross-functional nature of the role and the need to drive change within a large, growing organization.
---
### 📈 Similar Roles Comparison
The Integrated Marketing Manager, DashPass Retention role is similar to other marketing management positions in the tech/e-commerce industry, such as:
- Customer Retention Marketing Manager
- Subscription Marketing Manager
- Digital Marketing Manager
- Growth Marketing Manager
These roles typically involve developing and executing integrated marketing strategies to acquire, engage, and retain customers, with a focus on driving business growth and demonstrating the impact of marketing activities.
**ASSUMPTION:** This comparison to similar marketing roles is based on the job responsibilities and qualifications outlined in the job description.
---
### 📝 Sample Projects
Based on the key responsibilities, some sample projects an Integrated Marketing Manager at DoorDash may work on include:
- Designing and launching a retention-focused email marketing campaign to re-engage lapsed DashPass subscribers
- Developing a seasonal promotional strategy to drive DashPass signups and upgrades during key holidays or events
- Conducting market research and user testing to optimize the DashPass value proposition and messaging
- Implementing a new customer segmentation and personalization framework to deliver tailored experiences to DashPass members
- Collaborating with the product team to introduce new DashPass benefits and features that enhance the member experience
**ASSUMPTION:** These sample projects are derived from the listed responsibilities and are intended to provide illustrative examples of the type of work this role may involve.
---
### ❓ Key Questions to Ask During Interview
Here are some key questions candidates should consider asking during the interview process:
1. Can you provide more details on the cross-functional relationships and collaboration required for this role?
2. What are the top priorities and key performance indicators (KPIs) for the DashPass business unit over the next 12-18 months?
3. How does the marketing team work with the product and analytics teams to drive DashPass member retention and engagement?
4. What are the biggest challenges or pain points the company is looking to address through this Integrated Marketing Manager role?
5. Can you share examples of successful marketing campaigns or initiatives that have had a meaningful impact on DashPass subscriber growth and retention?
6. What professional development opportunities and support would be available to help me excel in this role and continue growing my marketing skills?
**ASSUMPTION:** These questions are designed to help candidates better understand the role, the company's priorities, and the team dynamics, as well as demonstrate their strategic thinking and commitment to the position.
---
## 📌 Disclaimer
⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.**
---
## 📌 Next Steps for Applicants
To effectively pursue this Integrated Marketing Manager, DashPass Retention opportunity at DoorDash, applicants should:
1. Thoroughly review the job description and this AI-enhanced version to fully understand the role, responsibilities, and qualifications.
2. Tailor your resume and cover letter to highlight your relevant marketing experience, data-driven decision-making, and cross-functional collaboration skills.
3. Research DoorDash's business, mission, and competitive landscape to demonstrate your industry knowledge and enthusiasm for the company.
4. Prepare thoughtful questions to ask during the interview process that showcase your strategic thinking and interest in the role.
5. Be ready to discuss specific examples of how you have driven measurable business impact through integrated marketing campaigns in your previous roles.
6. Follow the application instructions carefully and submit your materials through the appropriate channels to ensure they are properly processed by DoorDash's applicant tracking system.