- Job Title: ICO - Senior Customer Content Manager (m/f/d) (Vyndaqel)
- Company: Pfizer
- Location: Zürich, Switzerland
- Job Type: Full-Time, Hybrid
- Category: Marketing and Market Research
- Date Posted: April 11, 2025
- Experience Level: 5-10 years
- Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and leading brand content strategy for Vyndaqel across the region
- Collaborating with global and regional teams to create relevant, timely, and modular content
- Ensuring high content reuse and driving HCP engagement
- Tracking content performance and adjusting strategies based on insights
ASSUMPTION: This role requires strong cross-functional collaboration and project management skills to successfully deliver content across multiple channels and customer segments.
📋 Key Responsibilities
✅ Identify content needs by understanding brand priorities, customer needs, and marketing strategy
✅ Produce relevant modular content from global core material, ensuring high reuse and clear links to customer segments
✅ Deliver content through Adobe DAM, ensuring timely delivery and fast local implementation
✅ Track utilization of content and develop strategies to improve content creation
ASSUMPTION: This role involves working with various teams and stakeholders, requiring strong communication and influencing skills.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Communications, or a related field
- Experience: 5-10 years of country marketing experience, with a proven track record of utilizing scientific data to build HCP content
- Required Skills:
- Content development and creation
- Customer engagement and segmentation
- Marketing strategy and project management
- Data analysis and performance tracking
- Cross-functional collaboration and team leadership
- Regulatory compliance and adaptability
ASSUMPTION: Strong analytical skills and the ability to work with cross-functional teams are essential for success in this role.
💰 Compensation & Benefits
- Salary Range: CHF 120,000 - 150,000 per year (based on experience and market standards for senior marketing roles in Switzerland)
- Benefits: Competitive benefits package, including health insurance, pension plans, and employee discounts on Pfizer products
- Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The salary range is estimated based on market standards for senior marketing roles in Switzerland, with consideration for the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
- Industry: Pharmaceutical Manufacturing
- Company Size: 10,001+ employees
- Founded: 1849
- Company Description: Pfizer is a global biopharmaceutical company that discovers, develops, and provides innovative medicines and vaccines. They strive to improve health and well-being at every stage of life.
- Company Specialties: Improving health and well-being through innovative medicines and vaccines, with a focus on rare diseases, immunology, and inflammation, and hospital.
Pfizer's large size and global presence offer employees opportunities for career growth and international exposure.
📊 Role Analysis
- Career Level: Senior Managerial role, reporting to ICO Brand Marketing Leads
- Reporting Structure: This role works closely with global brand teams, country brand leads, and CoLab/CMO teams
- Work Arrangement: Hybrid (2-3 days on-site per week)
- Growth Opportunities: Potential for career progression within Pfizer's marketing department or related fields
ASSUMPTION: This role offers opportunities for professional growth through collaboration with various teams and exposure to global marketing strategies.
🌍 Location & Work Environment
- Office Type: Modern, collaborative workspaces with state-of-the-art facilities
- Office Location(s): Zürich, Switzerland, with potential for remote work with other Pfizer sites
- Geographic Context: Zürich is a major financial hub with a high quality of life, offering a mix of urban and natural environments
- Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The hybrid work arrangement provides a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
- Typical Process: Online application, phone/ video screen, in-depth interviews, and final round with hiring manager
- Key Assessment Areas: Content creation skills, analytical thinking, cross-functional collaboration, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant content development and marketing experience
- Prepare examples of successful content campaigns and their impact on HCP engagement
- Research Pfizer's brand and marketing strategies to demonstrate your understanding of the company
ASSUMPTION: Pfizer's interview process focuses on assessing candidates' skills and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Adobe Digital Asset Management (DAM)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, or Microsoft Project)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Familiarity with these tools is beneficial but not always required, as Pfizer may provide training and support.
👔 Cultural Fit Considerations
- Company Values: Courage, Excellence, Equity, and Joy
- Work Style: Collaborative, innovative, patient-obsessed, and focused on Pfizer's values
- Self-Assessment Questions:
- How have you demonstrated courage in your previous roles?
- How do you ensure excellence in your work, especially under tight deadlines?
- How have you fostered equity and inclusion in your teams or work environments?
- How do you bring joy to your work and contribute to a positive team culture?
ASSUMPTION: Pfizer values candidates who embody their core values and can contribute to a positive, collaborative work environment.
⚠️ Potential Challenges
- Balancing global content requirements with local market needs
- Ensuring high content reuse while maintaining relevance and quality
- Managing multiple stakeholders and tight deadlines
- Adapting to regulatory changes and market dynamics
ASSUMPTION: These challenges can be overcome through strong project management skills, cross-functional collaboration, and a deep understanding of both global and local market needs.
📈 Similar Roles Comparison
- Role Differences: This role focuses on content development and management for a specific brand (Vyndaqel), while other senior content roles may have broader or more general responsibilities
- Industry-Specific Context: Pfizer's large size and global presence offer opportunities for career growth and international exposure, unlike smaller or more niche pharmaceutical companies
- Career Path Comparison: This role can lead to career progression within Pfizer's marketing department or related fields, with potential for increased responsibility and leadership opportunities
ASSUMPTION: This role offers unique opportunities for growth and development within Pfizer's marketing organization.
📝 Sample Projects
- Developing a comprehensive content strategy for Vyndaqel, including brand-level, unbranded, and above-brand media content
- Creating modular, reusable content for various channels and customer segments, ensuring high content reuse and regulatory compliance
- Tracking content performance and adjusting strategies based on insights and analytics
ASSUMPTION: These projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into Pfizer's overall marketing strategy for Vyndaqel?
- What are the most significant challenges facing the Vyndaqel brand, and how can content strategy address them?
- How does Pfizer support the professional development and growth of its marketing team members?
- What is the expected timeline for content delivery, and how are deadlines managed across multiple teams and stakeholders?
- How does Pfizer measure the success of its content strategies, and what key performance indicators (KPIs) are used?
ASSUMPTION: These questions help candidates better understand the role, the team, and the company's expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://pfizer.wd1.myworkdayjobs.com/InternalJobs/job/Switzerland---Zurich/ICO---Senior-Customer-Content-Manager--m-f-d----Vyndaqel-_4934200)
- Tailor your resume and cover letter to highlight relevant content development and marketing experience
- Prepare examples of successful content campaigns and their impact on HCP engagement
- Research Pfizer's brand and marketing strategies to demonstrate your understanding of the company
- Follow up with a thank-you note after your interview, reiterating your interest in the role and the company
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
