Head of Social Media & Co. (m/w/d)

📌 Core Information

🔹 Job Title: Head of Social Media & Co. (m/w/d)

🔹 Company: Mediengruppe Kreiszeitung

🔹 Location: Syke, Lower Saxony, Germany

🔹 Job Type: Full-Time

🔹 Category: Newspaper Publishing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a social media strategy for the company's online presence
• Creatively shaping the company's image across various social media platforms
• Creating a roadmap for integrating social media tasks into the daily routines of the editorial teams
• Leading a team in an interactive unit that includes podcasting and working closely with the editorial management and other executives

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of social media platforms and trends.

📋 Key Responsibilities

✅ Developing and implementing a social media strategy for the company's online presence

✅ Creatively shaping the company's image across various social media platforms

✅ Creating a roadmap for integrating social media tasks into the daily routines of the editorial teams

✅ Leading a team in an interactive unit that includes podcasting and working closely with the editorial management and other executives

ASSUMPTION: The successful candidate will have experience in building and managing a social media presence, strong leadership skills, and a keen eye for editorial topics that resonate in the region.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience

Experience: Proven experience in building and managing a social media presence in a company, club, or organization

Required Skills:

• Experience in social media strategy development and implementation
• Proficiency in social media publishing tools
• Strong leadership skills
• Excellent communication and collaboration skills
• Fluency in German

Preferred Skills:

• Experience in podcasting
• Familiarity with the German newspaper publishing industry

ASSUMPTION: The ideal candidate will have a proven track record in social media management, strong leadership skills, and a deep understanding of the German newspaper publishing industry.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and industry standards for a Head of Social Media role in Germany)

Benefits:

• Creative freedom and a motivated team in a modern, friendly, and respectful work environment
• Exciting and responsible challenges in a successful media house
• Professional development opportunities within the largest digital network in Germany
• Flexible working hours

Working Hours: Full-time position with flexible working hours

ASSUMPTION: The salary range is an estimate based on industry standards for a Head of Social Media role in Germany. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Newspaper Publishing - The Mediengruppe Kreiszeitung is a digital media house that stands out for its journalistic competence, high reach, and closeness to the people and markets of the region.

Company Size: Medium (201-500 employees) - This size allows for a dynamic work environment with ample opportunities for growth and collaboration.

Founded: 1859 - The Mediengruppe Kreiszeitung has a rich history and a strong foundation in the newspaper publishing industry.

Company Description:

• Offers a broad range of products and services, including daily newspapers, advertising newspapers, a digital editorial network, digital marketing, magazines, and printing facilities
• Emphasizes journalistic competence, high reach, and closeness to the people and markets of the region
• Part of the Ippen Digital network, one of the largest online networks in Germany

Company Specialties:

• Newspaper publishing
• Digital media
• Marketing services
• Printing facilities

Company Website: www.mediengruppe-kreiszeitung.de

ASSUMPTION: The Mediengruppe Kreiszeitung is a well-established company with a strong presence in the newspaper publishing industry and a commitment to digital innovation.

📊 Role Analysis

Career Level: Management - This role involves leading a team and working closely with the editorial management and other executives.

Reporting Structure: The Head of Social Media & Co. will lead a team in an interactive unit that includes podcasting and will work closely with the editorial management and other executives.

Work Arrangement: On-site - This role requires a physical presence in the office to collaborate effectively with the team and other stakeholders.

Growth Opportunities:

• Potential to grow within the company as the digital presence expands
• Opportunities to develop leadership and management skills
• Chance to gain experience in a dynamic and innovative media environment

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and gain experience in a dynamic and innovative media environment.

🌍 Location & Work Environment

Office Type: On-site - This role requires a physical presence in the office to collaborate effectively with the team and other stakeholders.

Office Location(s): Syke, Lower Saxony, Germany

Geographic Context:

• The Mediengruppe Kreiszeitung is based in Syke, a town in the state of Lower Saxony, Germany
• The region offers a mix of urban and rural environments, with easy access to major cities like Bremen and Hannover
• The area is known for its rich history, cultural attractions, and natural beauty

Work Schedule: Full-time position with flexible working hours

ASSUMPTION: The Mediengruppe Kreiszeitung offers a dynamic and collaborative work environment with flexible working hours and a strong commitment to professional development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit for the role
• On-site interview with the hiring manager and team members
• Final interview with the editorial management

Key Assessment Areas:

• Social media strategy development and implementation
• Leadership and team management skills
• Communication and collaboration skills
• Creativity and innovation

Application Tips:

• Tailor your resume and cover letter to highlight your social media management experience and leadership skills
• Provide specific examples of your social media strategy development and implementation experience
• Demonstrate your understanding of the German newspaper publishing industry and the role's requirements

ATS Keywords: Social Media Strategy, Leadership, Team Management, Social Media Publishing, Editorial Insight, Instagram Proficiency

ASSUMPTION: The application process for this role will involve multiple interviews to assess the candidate's qualifications, leadership skills, and cultural fit.

🛠️ Tools & Technologies

• Social media publishing tools (e.g., Hootsuite, Buffer, Sprout Social)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Analytics tools (e.g., Google Analytics, Social Media Analytics)

ASSUMPTION: The successful candidate will have experience with social media publishing tools and may be required to learn new tools specific to the company's tech stack.

👔 Cultural Fit Considerations

Company Values:

• Journalistic competence
• High reach
• Closeness to people and markets
• Innovation and digital transformation

Work Style:

• Collaborative and dynamic
• Innovative and forward-thinking
• Results-driven and focused on continuous improvement
• Flexible and adaptable to change

Self-Assessment Questions:

• How do you approach developing a social media strategy for a company with a strong regional focus?
• How have you led and motivated teams in previous roles, and how would you apply those skills in this role?
• How do you stay up-to-date with the latest social media trends and platforms, and how do you incorporate that knowledge into your work?

ASSUMPTION: The ideal candidate will demonstrate a strong alignment with the company's values, a collaborative work style, and a proactive approach to staying informed about the latest social media trends and platforms.

⚠️ Potential Challenges

• Managing a team with varying levels of social media experience and expertise
• Balancing the demands of multiple social media platforms and content creation
• Adapting to the unique needs and preferences of a regional audience
• Keeping up with the fast-paced and ever-changing social media landscape

ASSUMPTION: The successful candidate will be able to overcome these challenges by leveraging their experience, strong leadership skills, and a proactive approach to staying informed about the latest social media trends and platforms.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Director of Social Media, but with a stronger focus on regional audiences and a broader scope that includes podcasting
• In the German newspaper publishing industry, this role may have unique challenges and opportunities related to regional audiences and the integration of digital and print media
• Career paths for this role may include progression to a Director of Digital Media or Chief Digital Officer, with a focus on strategic leadership and innovation

ASSUMPTION: This role offers a unique opportunity to shape the social media presence of a well-established media house with a strong regional focus and a commitment to digital innovation.

📝 Sample Projects

• Developing a comprehensive social media strategy for a regional newspaper, including platform-specific content plans and engagement metrics
• Leading a team in the creation and launch of a successful podcast series, with a focus on regional topics and audience engagement
• Analyzing and optimizing the social media presence of a newspaper, with a focus on improving reach, engagement, and conversions

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that the successful candidate may face in this role, with a focus on strategy development, team leadership, and data-driven optimization.

❓ Key Questions to Ask During Interview

• How does the company plan to support the growth and development of the social media team and its presence in the coming years?
• What are the key priorities for the social media team in the first 90 days, and how will success be measured?
• How does the company plan to integrate social media with its existing print and digital offerings, and what role will this position play in that integration?
• What are the most significant challenges facing the social media team, and how can the successful candidate help to overcome them?
• How does the company support work-life balance and employee well-being, particularly for employees in leadership roles?

ASSUMPTION: These questions will help the candidate better understand the company's priorities, expectations, and support for the social media team and its leader.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media management experience and leadership skills
• Prepare for interviews by researching the company and its industry, and by practicing your responses to common interview questions
• Follow up with the hiring manager after your interview to express your interest in the position and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.