Head of Marketing (w/m/d)

📌 Core Information

🔹 Job Title: Head of Marketing (w/m/d)

🔹 Company: exporto GmbH

🔹 Location: Konstanz, Baden-Württemberg, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid (2 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a marketing strategy aligned with the company's objectives
• Defining and managing Objectives and Key Results for the Marketing Department
• Collaborating with cross-functional teams on projects such as market expansions
• Managing external service providers and agencies
• Analyzing and optimizing marketing performance
• Building and expanding HubSpot as the central marketing tool
• Budget planning in coordination with the CCO
• Leading the Marketing Department, including disciplinary responsibilities and employee development

ASSUMPTION: This role requires a strategic mindset and strong leadership skills to manage a team and drive marketing efforts that support the company's goals.

📋 Key Responsibilities

✅ Developing and implementing a marketing strategy in line with the company's objectives

✅ Defining and managing Objectives and Key Results for the Marketing Department

✅ Collaborating with cross-functional teams on projects such as market expansions

✅ Managing external service providers and agencies

✅ Analyzing and optimizing marketing performance

✅ Building and expanding HubSpot as the central marketing tool

✅ Budget planning in coordination with the CCO

✅ Leading the Marketing Department, including disciplinary responsibilities and employee development

ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on marketing tasks to ensure the department's success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (5-10 years) in B2B digital marketing, with a focus on social media, email marketing, SEO, and content marketing

Required Skills:

• Proven expertise in digital B2B marketing strategies
• Experience in developing and implementing marketing plans and strategies
• Strong analytical skills and data-driven mindset
• Excellent communication and interpersonal skills
• Proven ability to solve complex problems and make strategic decisions
• High level of self-initiative and ability to prioritize tasks

Preferred Skills:

• Experience with HubSpot or similar marketing automation platforms
• Fluency in German and English
• Knowledge of the logistics or e-commerce industries

ASSUMPTION: A strong background in digital B2B marketing is essential for this role, as well as proven leadership and strategic planning skills.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on experience and qualifications)

Benefits:

• JobRad (bicycle leasing)
• Fitness subscription
• Top-equipped offices in Konstanz, Munich, and Berlin
• Modern hardware and software
• Support for personal growth and development

Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (2 office days per week)

ASSUMPTION: The salary range is estimated based on the role, experience level, and location. Benefits are based on the information provided by the company.

📌 Applicant Insights

🔍 Company Context

Industry: exporto operates in the transportation, logistics, and supply chain industry, focusing on borderless e-commerce solutions

Company Size: exporto has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: exporto was founded in 2020, making it a relatively new player in the market

Company Description:

• exporto aims to make borders between online retailers and European customers disappear by building automated technologies and fast logistics networks
• The company supports retailers in selling to various European markets, handling customs and tax issues, and optimizing the customer experience
• exporto focuses on operational support, allowing retailers to concentrate on winning international customers and ensuring their happiness

Company Specialties:

• International e-commerce
• Automated tax processes
• Automated customs
• Cross-border logistics
• Cross-border deliveries
• Support for the Swiss and UK markets

Company Website: https://www.exporto.de

ASSUMPTION: exporto's focus on borderless e-commerce and operational support for retailers sets it apart in the logistics industry.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of expertise and leadership skills

Reporting Structure: The Head of Marketing reports directly to the Chief Commercial Officer (CCO) and leads the Marketing Department

Work Arrangement: This role follows a hybrid work arrangement, with 2 office days per week in Konstanz

Growth Opportunities:

• As a senior role, this position offers opportunities for career progression within the Marketing Department or the company as a whole
• The company's growth and expansion into new markets may present additional growth opportunities

ASSUMPTION: This role provides ample opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: exporto has modern, top-equipped offices in Konstanz, Munich, and Berlin

Office Location(s): Bücklestraße 5, Konstanz; Max-Stromeyer Straße 172, Konstanz; Hauptstrasse 137c, Tägerwilen, Switzerland; Lessingstraße 11, Munich; 10 Stafford Place, Moulton Park Industrial Estate Tenter Road, Northampton, UK

Geographic Context:

• Konstanz is located in the southwest of Germany, near the Swiss and Austrian borders, offering a high quality of life and easy access to nature
• The company's other offices in Munich and Berlin provide opportunities for relocation within Germany
• The company also has an office in the UK, offering international collaboration and growth opportunities

Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (2 office days per week)

ASSUMPTION: The hybrid work arrangement offers flexibility and a good work-life balance, while the company's multiple office locations provide opportunities for relocation and international collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• 30-minute video call with Maja to discuss the role and the company
• Fachliches interview with the future team lead to discuss the position, company culture, and answer questions
• Team fit assessment to ensure a good cultural fit
• Founders intro to meet the founders, discuss motivation, and answer any remaining questions

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Leadership and team management skills
• Communication and interpersonal skills
• Problem-solving and decision-making abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare thoughtful questions to ask during the interview process to demonstrate your interest in the role and company
• If applicable, prepare examples of your marketing work or campaigns to showcase your skills and achievements

ATS Keywords: Digital B2B Marketing, Social Media, Email Marketing, SEO, Content Marketing, Marketing Strategy, Performance Measurement, Budget Planning, Team Leadership, Interpersonal Skills, Problem Solving, Innovation, Self-initiative, Analytical Skills

ASSUMPTION: The interview process is designed to assess the candidate's marketing expertise, leadership skills, and cultural fit, ensuring a good match for the role and the company.

🛠️ Tools & Technologies

• HubSpot (or similar marketing automation platforms)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing tools (e.g., Mailchimp, Campaign Monitor)
• SEO tools (e.g., SEMrush, Ahrefs)
• Analytics tools (e.g., Google Analytics, Mixpanel)

ASSUMPTION: Familiarity with HubSpot or similar marketing automation platforms is preferred, as well as experience with relevant marketing tools and technologies.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Transparency and open communication
• Accountability and ownership

Work Style:

• Data-driven and analytical
• Results-oriented and goal-focused
• Collaborative and team-oriented
• Adaptable and open to change
• Proactive and self-motivated

Self-Assessment Questions:

• How do you align with exporto's customer-centric approach to marketing?
• How do you stay up-to-date with the latest marketing trends and technologies?
• How do you approach collaboration and teamwork in a marketing context?
• How do you ensure open and transparent communication within your team and with other departments?
• How do you hold yourself and your team accountable for achieving marketing objectives?

ASSUMPTION: exporto values a data-driven, collaborative, and customer-centric approach to marketing, and candidates should assess their fit with these values and work styles.

⚠️ Potential Challenges

• Managing a team and driving marketing efforts in a fast-paced, growing company
• Balancing strategic planning with hands-on marketing tasks
• Adapting to changes in the market and company priorities
• Ensuring consistent brand messaging and customer experience across multiple channels and markets
• Managing external service providers and agencies to ensure high-quality work and timely delivery

ASSUMPTION: The Head of Marketing role presents both strategic and tactical challenges, requiring strong leadership, adaptability, and a customer-centric mindset.

📈 Similar Roles Comparison

• Compared to other Head of Marketing roles, this position places a stronger emphasis on data-driven decision-making and cross-functional collaboration
• In the logistics industry, exporto's focus on borderless e-commerce and operational support sets it apart from traditional logistics providers
• Career progression in this role may involve moving into a Chief Marketing Officer (CMO) position or taking on additional responsibilities as the company grows

ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing positions in other industries or company sizes.

📝 Sample Projects

• Developing and implementing a comprehensive social media strategy to increase brand awareness and engagement
• Launching and managing international marketing campaigns to support market expansions
• Optimizing website content and structure to improve SEO performance and user experience
• Conducting market research and analysis to inform marketing strategy and tactics
• Managing and optimizing email marketing campaigns to improve open rates, click-through rates, and conversions

ASSUMPTION: These sample projects illustrate the range of marketing tasks and responsibilities required for this role, from strategic planning to hands-on execution.

❓ Key Questions to Ask During Interview

• How does the Marketing Department collaborate with other departments, such as Sales and Product?
• What are the key priorities for the Marketing Department in the first 90 days?
• How does exporto support the professional growth and development of its marketing team members?
• What are the most significant challenges facing the Marketing Department, and how can this role address them?
• How does exporto measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important?

ASSUMPTION: These interview questions help candidates better understand the role, the company, and the marketing team's dynamics, ensuring a good fit for both parties.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare thoughtful questions to ask during the interview process
• If applicable, prepare examples of your marketing work or campaigns to showcase your skills and achievements
• Follow up with the hiring manager, Maja, within 7 days of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.