Head of Marketing | VTEX
VTEX📌 Core Information
🔹 Job Title: Head of Marketing
🔹 Company: VTEX
🔹 Location: Mexico City, Mexico
🔹 Job Type: Full-time
🔹 Category: Marketing, E-Commerce
📌 Essential Job Details
🚀 Job Overview
The Head of Marketing at VTEX will lead marketing efforts for the North LATAM region, reporting directly to the VP of Sales & Marketing. This pivotal leadership role focuses on generating high-quality leads through strategic digital marketing initiatives to fuel the sales pipeline. The successful candidate will oversee performance campaigns, email marketing, SEO, and content creation while managing a team of marketers, agencies, and freelancers to position VTEX as a market leader in the e-commerce industry.
ASSUMPTION: Based on the mention of "North LATAM" and that the position is based in Mexico City, we assume this role has regional responsibility covering Mexico and potentially other North Latin American countries.
📋 Key Responsibilities
✅ Develop and execute comprehensive digital marketing strategies for B2B growth in a competitive environment
✅ Design and manage a communications calendar focused on performance marketing, SEO, and organic tactics
✅ Collaborate with the sales team to generate high-quality leads and align marketing with sales goals
✅ Lead and mentor a team of marketers, agencies, and freelancers to ensure optimal performance
✅ Monitor, analyze, and report on marketing metrics using tools like Hubspot and Google Analytics
✅ Drive brand positioning, customer satisfaction, and ecosystem strength through impactful marketing initiatives
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or related field
Experience: Minimum 5 years of leadership experience in a similar role, preferably in B2B technical or IT companies
Skills:
- Proven expertise in digital marketing, e-commerce, and performance campaigns
- Proficiency with marketing automation tools (specifically Hubspot)
- Experience with analytics platforms (specifically Google Analytics)
- Tech-savvy with data-driven approach
- Project management skills with ability to meet tight deadlines
- Advanced English proficiency (written and spoken)
- Knowledge of Salesforce CRM and VTEX platform (preferred)
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Competitive compensation, benefits, and opportunities for professional growth
Industry Comparison: Not specified
ASSUMPTION: While specific compensation details aren't provided, leadership marketing roles in Mexico City for global technology companies typically offer competitive salaries above local market rates, especially for positions requiring bilingual skills and B2B technology marketing experience.
📌 Applicant Insights
🔍 Company Context
Industry Position: VTEX is a global leader in e-commerce platforms, publicly traded on NYSE. The company provides composable commerce solutions to B2B and B2C organizations worldwide.
Company Size: Over 1,300 employees across 25 locations in 16 countries
Company Stage: Established growth company with 2,400 global customers and 3,400 active online stores across 43 countries
ASSUMPTION: Based on being NYSE-listed and serving 2,400 global customers, we can infer VTEX is in a strong growth phase with established market presence rather than being an early-stage startup.
📊 Role Analysis
Career Level: Senior management/leadership
Reporting Structure: Reports directly to the VP of Sales & Marketing
Team Size/Composition: Will lead a team of marketers, plus external agencies and freelancers
Growth Opportunities: Potential path to VP-level positions given the global scale of the organization
ASSUMPTION: Based on the reporting structure to a VP and the requirement to lead teams, this is a senior leadership position that would likely provide growth opportunities within VTEX's global organization.
🌍 Location & Work Environment
Office Type: In-office with travel requirements
Geographic Context: Mexico City is a major business hub in Latin America with a growing technology sector
Work Schedule: Standard full-time schedule expected
Regional Considerations: Role will likely require understanding of both Mexican and broader Latin American business cultures and marketing landscapes
ASSUMPTION: While based in Mexico City, the listing mentions "willingness to travel," suggesting regular travel may be required to serve the North LATAM region or visit other VTEX offices.
💼 Interview & Application Insights
Typical Process: For senior marketing roles at global tech companies, expect multiple interview rounds including initial screening, panel interviews with marketing team members, interviews with sales leadership, and potentially a final presentation of marketing strategies.
Key Assessment Areas: Strategic marketing thinking, team leadership, understanding of B2B tech marketing, digital marketing execution, data analysis capabilities, and alignment with VTEX's company culture.
Application Tips: Highlight experience in generating measurable marketing results, specifically in lead generation and pipeline development. Emphasize any experience with e-commerce platforms or B2B technology marketing.
ATS Keywords: Digital marketing, lead generation, B2B marketing, performance marketing, HubSpot, pipeline development, marketing automation, e-commerce, team leadership, SEO
ASSUMPTION: These insights are based on standard practices for senior marketing roles in global technology companies and may vary based on VTEX's specific hiring processes.
🛠️ Tools & Technologies
HubSpot, Google Analytics, Salesforce CRM, VTEX platform, email marketing platforms, SEO tools, content management systems, performance marketing platforms, digital advertising platforms, data analytics tools
ASSUMPTION: Beyond explicitly mentioned tools (HubSpot, Google Analytics, Salesforce), we've included standard marketing technologies typically used in B2B technology marketing roles with similar responsibilities.
👔 Cultural Fit Considerations
Company Values: Innovation, collaboration, customer-centricity, driving growth, diversity and inclusion
Work Style: Dynamic, innovative, collaborative, results-oriented, data-driven
Self-Assessment:
- Are you comfortable working in a fast-paced global technology environment?
- Do you thrive in a results-oriented culture focused on measurable marketing outcomes?
- Can you effectively collaborate across departments, particularly with sales teams?
- Are you comfortable managing both in-house teams and external partners?
ASSUMPTION: These values and work style characteristics are inferred from the company description which emphasizes innovation, collaboration, and being "unstoppable together."
⚠️ Potential Challenges
This role involves managing multiple stakeholders including an internal team, external agencies, and collaborating closely with sales. The focus on measurable results (Leads, MQLs, SQLs) suggests high accountability for marketing performance. Additionally, working across a regional market may require navigating different business cultures and practices within North LATAM.
ASSUMPTION: These potential challenges are inferred from the responsibilities and context of the role, not explicitly stated limitations or difficulties.
📈 Similar Roles Comparison
This Head of Marketing position differs from typical marketing director roles by its strong emphasis on lead generation and sales pipeline development rather than just brand building. Unlike pure digital marketing managers, this role includes team leadership and strategic planning components. Compared to CMO positions, this role is more regionally focused (North LATAM) and reports to a VP rather than the C-suite directly.
ASSUMPTION: This comparison is based on standard marketing leadership hierarchies and role definitions in enterprise technology companies.
📝 Sample Projects
- Developing a comprehensive quarterly digital marketing plan to increase qualified leads by 25% in targeted enterprise segments
- Creating and managing an integrated campaign for a new VTEX platform feature, including content creation, email sequences, and paid media
- Implementing an improved lead scoring system in HubSpot to better qualify marketing leads for the sales team
- Analyzing channel performance data to optimize marketing budget allocation across digital touchpoints
- Planning and executing regional marketing events to showcase VTEX's capabilities to potential B2B customers
ASSUMPTION: These projects are illustrative examples derived directly from the listed responsibilities and would be typical for this type of role.
❓ Key Questions to Ask During Interview
- How does marketing success get measured at VTEX, and what are the current benchmarks for lead generation and conversion rates?
- Can you describe the current makeup of the marketing team I would be leading and how they collaborate with other departments?
- What are the most significant marketing challenges VTEX is facing in the North LATAM region specifically?
- How closely integrated are the sales and marketing teams, and what processes exist for lead handoff and feedback?
- What marketing initiatives have been most successful for VTEX recently, and which areas present the greatest opportunity for improvement?
- How does VTEX differentiate itself from competitors in the e-commerce platform space, particularly in the North LATAM market?
ASSUMPTION: These questions are suggested based on the role type and should be adapted based on specific interview contexts and the candidate's research on VTEX.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Research VTEX thoroughly: Review their website, recent press releases, and LinkedIn presence to understand their market position and current initiatives in the e-commerce space.
- Tailor your resume and cover letter: Emphasize your experience with lead generation, digital marketing metrics, team leadership, and any relevant e-commerce or B2B technology marketing experience.
- Prepare your portfolio: Gather examples of successful marketing campaigns you've led, including measurable results like lead generation, conversion rates, and pipeline contribution.
- Optimize for ATS: Ensure your application includes key terms like "digital marketing," "lead generation," "marketing automation," "HubSpot," "performance marketing," and "B2B marketing" to pass applicant tracking systems.
- Prepare for data-focused questions: Be ready to discuss how you've used analytics to drive marketing decisions and how you measure marketing ROI.
- Connect with current employees: If possible, reach out to VTEX employees on LinkedIn to gain insights about the company culture and marketing department.