Head of Marketing InMobi Partner Brands
InMobiπ Core Information
πΉ Job Title: Head of Marketing InMobi Partner Brands
πΉ Company: InMobi
πΉ Location: Bangalore, KarnΔtaka, India
πΉ Job Type: Not specified
πΉ Category: Marketing, AdTech
π Essential Job Details
π Job Overview
This is a strategic global marketing leadership role focused on developing and executing comprehensive marketing strategies for InMobi's partner brands. The position bridges InMobi's advertising platform with third-party consumer platforms, working closely with the InMobi business leader for 3rd party platform business and marketing teams across organizations to drive global expansion and growth.
ASSUMPTION: Based on the listing, this appears to be a senior leadership position given the strategic nature, global scope, and the requirement to collaborate with leadership teams across organizations.
π Key Responsibilities
- β Own marketing strategy and execution for InMobi partner brands globally
- β Develop and implement holistic marketing strategies targeting brands, agencies, and app developers
- β Create targeted go-to-market plans for partner brands based on market priorities
- β Build brand awareness and thought leadership for partner brands
- β Develop high-quality, region-specific content (whitepapers, research reports, case studies)
- β Produce market insights and technology trend analyses
- β Lead participation in key industry events (AdTech conferences, digital marketing summits)
- β Develop speaking opportunities and panel discussions
- β Build strategic marketing partnerships with key industry players
- β Design and execute integrated marketing campaigns to drive lead generation
- β Create personalized nurture tracks for different customer segments
- β Establish and track key marketing performance indicators
- β Conduct regular market research and competitive analysis
π― Required Qualifications
Education: MBA or equivalent advanced degree; technical or business degree in marketing, communications, or related field
Experience: 8-10 years of marketing experience in AdTech, MarTech, or digital advertising; proven track record of marketing leadership
Skills:
- Deep understanding of digital advertising, programmatic ecosystems, and digital marketing platforms
- Expertise in B2B marketing strategies specifically targeting brands, agencies, and app developers
- Cross-cultural communication skills with strong presentation and storytelling abilities
- Strategic thinking and execution-focused marketing approach
- Experience managing diverse teams and markets
- Entrepreneurial mindset
- Ability to work in a fast-paced, global environment
π° Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: For a senior marketing leadership role in AdTech in Bangalore, compensation packages are typically competitive with the tech industry standards in India, often including performance bonuses and equity components. However, no specific details are provided in the listing.
π Applicant Insights
π Company Context
Industry Position: InMobi is a global technology company operating in the mobile advertising and marketing space. The company owns multiple business lines including InMobi Advertising (B2B) and Glance (B2C).
Company Size: Not specified
Company Stage: Established technology company with multiple business units
ASSUMPTION: Based on InMobi's presence in the global AdTech space and the scale of operations mentioned (multiple business lines, global markets), this appears to be a well-established company rather than an early-stage startup. InMobi is known in the industry as one of India's unicorn startups that has achieved significant scale.
π Role Analysis
Career Level: Senior leadership
Reporting Structure: Likely reports to the InMobi business leader for 3rd party platform business
Team Size/Composition: Not specified
Growth Opportunities: Not explicitly mentioned
ASSUMPTION: This appears to be a high-visibility role with significant strategic impact, likely involving management of marketing teams or coordination across multiple teams. The global nature and partnership with external brands suggests opportunities for professional growth and network expansion across the AdTech industry.
π Location & Work Environment
Office Type: Not specified
Geographic Context: Bangalore is India's tech hub, often called the "Silicon Valley of India," with a vibrant technology ecosystem and home to numerous global and local tech companies.
Work Schedule: Not specified
Regional Considerations: Bangalore offers a cosmopolitan work environment with professionals from across India and globally. The city has relatively high living costs compared to other Indian cities but provides extensive amenities and a tech-focused culture.
ASSUMPTION: Given the global scope of responsibilities and the need to coordinate with international partner brands, this role may involve some travel and working across different time zones, though this is not explicitly stated in the job description.
πΌ Interview & Application Insights
Typical Process: For senior marketing roles at technology companies like InMobi, the interview process typically includes:
- Initial screening with HR/recruitment
- Marketing strategy assessment or case study
- In-depth interviews with senior marketing leadership
- Cross-functional interviews with business stakeholders
- Final round with executive leadership
Key Assessment Areas:
- Strategic marketing thinking and execution capabilities
- Knowledge of global AdTech ecosystem
- Leadership and stakeholder management experience
- Track record of marketing-led business growth
- Cross-cultural communication abilities
Application Tips:
- Highlight specific experience with B2B marketing in technology/AdTech contexts
- Showcase examples of developing and executing global marketing strategies
- Emphasize experience working with brand partnerships and external stakeholders
- Quantify marketing impact with specific metrics and results
ATS Keywords: AdTech, MarTech, digital advertising, programmatic, B2B marketing, go-to-market strategy, content marketing, thought leadership, lead generation, campaign management, marketing analytics, brand partnerships, global marketing
ASSUMPTION: These insights are based on industry standards for senior marketing roles in technology companies and may vary based on InMobi's specific hiring processes.
π οΈ Tools & Technologies
While specific tools aren't mentioned, professionals in this role typically work with:
- Marketing automation platforms (Marketo, HubSpot, etc.)
- CRM systems (Salesforce, etc.)
- Analytics platforms (Google Analytics, Adobe Analytics)
- Content management systems
- AdTech platforms and DSPs (Demand-Side Platforms)
- Marketing campaign management tools
- Project management software
ASSUMPTION: The specific marketing technology stack at InMobi is not detailed in the job description. These are common tools used in the AdTech industry for similar roles, but actual tools may vary.
π Cultural Fit Considerations
Company Values: While not explicitly stated, the job description suggests values around innovation, strategic thinking, entrepreneurship, and global collaboration.
Work Style: Fast-paced, entrepreneurial, strategic yet execution-focused, collaborative across teams and organizations
Self-Assessment:
- Are you comfortable working in a global context across different markets and cultures?
- Do you thrive in entrepreneurial environments requiring both strategic thinking and hands-on execution?
- Can you effectively build relationships and collaborate across multiple stakeholder groups?
- Are you passionate about technology marketing and the AdTech ecosystem?
- Do you have experience bridging business objectives with marketing strategies?
ASSUMPTION: The cultural elements are inferred from the job description's emphasis on entrepreneurial mindset, fast-paced environment, and global collaboration requirements. The actual company culture may have additional dimensions not captured here.
β οΈ Potential Challenges
Based on the job description, potential challenges in this role may include:
- Balancing the interests and branding requirements of multiple partner organizations
- Managing marketing strategies across diverse global markets with different maturity levels
- Coordinating between multiple stakeholders (InMobi business leaders, InMobi marketing team, partner brand marketing teams)
- Developing differentiated strategies for varied target audiences (brand marketers, growth marketing teams, digital agencies)
- Meeting growth expectations in a highly competitive AdTech landscape
ASSUMPTION: These challenges are inferred from the complexity of the role as described, particularly its global scope and the need to work across multiple stakeholder groups and partner brands.
π Similar Roles Comparison
This role differs from standard marketing leadership positions in several ways:
- Compared to CMO roles: More focused on specific partner brands rather than overall company marketing; likely has more specialized focus within the AdTech domain
- Compared to Marketing Director roles: Has greater emphasis on external partnerships and cross-organizational collaboration
- Compared to Partnership Marketing roles: Has broader strategic ownership beyond partnership management, including complete marketing strategy development
- Compared to Regional Marketing Head roles: Has global scope but with specialized focus on partner brands rather than all company products
ASSUMPTION: This comparison is based on standard industry role structures and the specific responsibilities outlined in the job description.
π Sample Projects
Based on the role responsibilities, potential projects might include:
- Developing a comprehensive go-to-market strategy for launching a partner brand in a new geographic market
- Creating an industry whitepaper highlighting advertising effectiveness metrics across different platforms to position partner brands as thought leaders
- Designing and executing an integrated multi-channel campaign to generate qualified leads from brand advertisers for a specific partner platform
- Orchestrating partner brand presence at major industry events like Advertising Week or DMEXCO
- Building a marketing analytics framework to track and optimize partner brand marketing performance across regions
ASSUMPTION: These sample projects are illustrative examples based directly on the responsibilities described in the job listing.
β Key Questions to Ask During Interview
- How do you measure success for partner brand marketing initiatives, and what KPIs are most critical?
- Can you describe the current relationship and collaboration process between InMobi marketing teams and partner brand marketing teams?
- What are the biggest market opportunities and challenges for the partner brands in the next 1-2 years?
- How autonomous is this role in setting strategy versus aligning with existing partner brand guidelines?
- What resources (team, budget, tools) would be available to support the marketing initiatives for partner brands?
- Which geographic markets are current priorities for partner brand expansion?
ASSUMPTION: These questions are suggested based on the role description and typical considerations for senior marketing positions. They should be adapted based on specific interview contexts and prior discussions.
π Disclaimer
β οΈ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
π Next Steps for Applicants
If you're interested in pursuing this opportunity:
- Optimize your resume: Ensure your resume highlights relevant AdTech/MarTech experience, global marketing leadership, and partnership management skills. Include the keywords mentioned above to pass ATS screening.
- Prepare your portfolio: Gather examples of successful marketing strategies you've developed, content marketing initiatives, and quantifiable results from previous campaigns.
- Research InMobi: Understand InMobi's business model, partner brands, and current market position to demonstrate informed interest during interviews.
- Update your LinkedIn profile: Ensure your profile reflects your relevant experience and skills, as technology companies often review candidates' online presence.
- Prepare for scenario-based questions: Be ready to discuss how you would approach specific marketing challenges related to partner brand expansion and global marketing strategies.
- Consider your unique value proposition: Define what distinguishes you from other candidates with similar experience in the AdTech marketing space.