Head of Marketing, EMEA
AirwallexHead of Marketing, EMEA - Airwallex
📌 Core Information
🔹 Job Title: Head of Marketing, EMEA
🔹 Company: Airwallex
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
📌 Essential Job Details
🚀 Job Overview
Airwallex is seeking a Head of Regional Marketing for EMEA to develop and execute comprehensive B2B marketing strategies across Continental Europe and the Middle East. As a senior member of the EMEA leadership team, you'll own demand generation across multiple channels, build Airwallex's brand presence, and drive customer acquisition and retention in the region. This role requires both strategic thinking and hands-on execution to support Airwallex's next growth phase in the unified payments and financial platform space.
ASSUMPTION: Based on the job description, I'm assuming this is a full-time role since it's described as a "senior hire" with substantial responsibilities. The category is assumed to be Marketing based on the job title and responsibilities.
📋 Key Responsibilities
- ✅ Work cross-functionally to build a trusted and forward-thinking brand across the EMEA region
- ✅ Empower and mentor a marketing team by promoting continuous improvement and operational excellence
- ✅ Develop and own comprehensive B2B Marketing strategy across multiple channels for customer acquisition and retention
- ✅ Drive scalable demand generation campaigns via performance marketing, SEO, influencers, and other channels
- ✅ Manage integrated marketing campaigns including events, OOH advertising, and co-marketing with partners
- ✅ Oversee local product launches in collaboration with Product Marketing, Corporate Affairs, and Regional Strategy teams
- ✅ Surface and leverage customer insights to enrich understanding of target audiences and develop resonant value propositions
ASSUMPTION: No assumptions needed as responsibilities are clearly stated in the job description.
🎯 Required Qualifications
Education: Not specified
Experience: At least 15 years of Marketing experience, ideally with a focus on scaled B2B growth
Skills:
- Track record of integrated campaigns driving brand and business metrics
- Experience leading high-performing regional marketing functions
- Strong analytical skills and data-driven orientation
- Exceptional communication and collaboration skills
- Ability to thrive under pressure and navigate ambiguity
- Entrepreneurial mindset
Preferred: Experience at an EMEA-based fintech or startup
ASSUMPTION: No specific education requirements are mentioned, so I've listed this as "Not specified" rather than assuming a bachelor's or advanced degree is required.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Competitive salary
- Stock options
- Ongoing learning and development opportunities
- Collaborative, fast-paced environment
Industry Comparison: Not specified
ASSUMPTION: While the listing mentions "competitive salary," no specific range is provided. For a Head of Marketing in EMEA at a fintech valued at $5.6B, compensation would typically be substantial, potentially including performance bonuses not mentioned in the listing, but I've refrained from specifying amounts as this would be pure speculation.
📌 Applicant Insights
🔍 Company Context
Industry Position: Airwallex is a unified payments and financial platform for global businesses valued at US$5.6 billion. The company serves over 100,000 businesses worldwide including notable clients like Brex, Rippling, Navan, Qantas, and SHEIN.
Company Size: Over 1,500 employees
Company Stage: Growth-stage company backed by major investors including Sequoia, Lone Pine, Greenoaks, DST Global, Salesforce Ventures and Mastercard
ASSUMPTION: Based on the valuation, investor profile, and employee count provided in the job listing, Airwallex appears to be in a significant growth phase, having achieved unicorn status but continuing to expand globally.
📊 Role Analysis
Career Level: Senior leadership
Reporting Structure: Part of the EMEA leadership team
Team Size/Composition: Will lead a team of Marketers
Growth Opportunities: Opportunity to shape the next phase of Airwallex's growth in a rapidly expanding fintech
ASSUMPTION: As a "Head of" position on the EMEA leadership team, this role likely reports to a regional general manager, VP, or directly to a C-suite executive. The job mentions mentoring "a team of Marketers," but doesn't specify the exact team size.
🌍 Location & Work Environment
Office Type: Not specified
Geographic Context: Based in London, a major global financial hub with a thriving fintech ecosystem. The role focuses on Continental Europe and the Middle East markets.
Work Schedule: Not specified
Regional Considerations: The role requires understanding of multiple markets across Europe and the Middle East, each with different regulations, languages, and business cultures.
ASSUMPTION: While the job is based in London, it's not explicitly stated whether it's fully in-office, hybrid, or allows for remote work. Given the cross-regional nature of the role and mention of working across multiple offices globally, some travel within EMEA would likely be expected.
💼 Interview & Application Insights
Typical Process: For senior marketing roles at high-growth fintechs, expect multiple interview rounds including initial screening, panel interviews with marketing team and cross-functional stakeholders, presentation of strategic marketing ideas, and final executive interviews.
Key Assessment Areas: Strategic thinking, leadership capabilities, performance marketing expertise, track record of measurable results, understanding of B2B fintech landscape, and ability to operate in a fast-moving environment.
Application Tips: Highlight experience scaling B2B marketing functions, quantifiable campaign results, team leadership, and any fintech or payments industry knowledge. Demonstrate understanding of the EMEA market landscape.
ATS Keywords: B2B marketing, demand generation, fintech marketing, EMEA marketing strategy, performance marketing, marketing leadership, integrated campaigns, brand building, customer acquisition.
ASSUMPTION: These insights are based on standard interview processes for senior marketing roles in growth-stage technology companies and fintech specifically, as the listing doesn't detail the application process.
🛠️ Tools & Technologies
While not explicitly mentioned, senior B2B marketing roles at fintechs typically work with:
- Marketing automation platforms (Marketo, HubSpot, Pardot)
- CRM systems (Salesforce, HubSpot CRM)
- Analytics tools (Google Analytics, Amplitude, Mixpanel)
- SEO platforms (SEMrush, Ahrefs)
- Content management systems
- Digital advertising platforms
- Project management software
ASSUMPTION: These tools represent industry-standard marketing technology for B2B companies. The specific tools used at Airwallex may differ, as they aren't specified in the job description.
👔 Cultural Fit Considerations
Company Values: Airwallex appears to value innovation, growth mindset, and global perspective. They describe their team as "the brightest and most innovative people in tech."
Work Style: Fast-paced, collaborative environment with an entrepreneurial spirit. The role requires someone who can "thrive under pressure, navigate ambiguity, and remain adaptable."
Self-Assessment: Potential applicants should consider:
- Are you comfortable with both strategic planning and hands-on execution?
- Do you excel in high-growth, potentially ambiguous environments?
- Are you energized by building and scaling marketing functions?
- Can you adapt marketing approaches across different European and Middle Eastern markets?
- Are you willing to "get your hands dirty" as described in the job post?
ASSUMPTION: The company culture insights are derived from language in the job posting about being "innovative," seeking a "resourceful, creative go-getter," and mentioning a "collaborative, fast-paced environment." The exact company values are not explicitly stated.
⚠️ Potential Challenges
- Navigating marketing strategies across diverse EMEA markets with different languages, regulations, and business cultures
- Balancing both strategic leadership and hands-on execution in a fast-growing company
- Managing the pressure of delivering growth metrics in a competitive fintech landscape
- Building brand awareness in markets where Airwallex may not yet have strong recognition
- Coordinating across multiple departments and stakeholders as part of cross-functional initiatives
ASSUMPTION: These challenges are inferred from the job responsibilities and company context, particularly the regional nature of the role and the emphasis on both strategy and execution in a high-growth environment.
📈 Similar Roles Comparison
This Head of Marketing role differs from similar positions in the following ways:
- Regional focus: Unlike a global CMO, this role specifically focuses on EMEA markets
- B2B emphasis: The role specifically targets business clients rather than consumers
- Growth stage: Unlike marketing roles at established institutions, this position is at a unicorn-status fintech still in high-growth mode
- Scope breadth: Combines brand building, demand generation, and team leadership rather than specializing in one area
ASSUMPTION: This comparison is based on standard industry patterns for marketing leadership roles and the specific descriptions provided in the job listing.
📝 Sample Projects
Based on the listed responsibilities, someone in this role might work on:
- Developing an integrated EMEA marketing strategy with country-specific adaptations
- Creating and executing a regional demand generation campaign to increase qualified leads by X% in priority markets
- Planning and executing Airwallex's presence at major European fintech conferences
- Establishing partnerships with complementary B2B services for co-marketing opportunities
- Launching a new product feature with tailored messaging for different European markets
- Building a customer advocacy program featuring success stories from diverse EMEA businesses
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical activities for B2B marketing leaders in fintech companies.
❓ Key Questions to Ask During Interview
- What are the primary growth targets for Airwallex in EMEA over the next 12-24 months?
- How is marketing performance measured at Airwallex, and what KPIs would be most important for this role?
- Which EMEA markets are current priorities, and are there plans to expand into additional countries?
- What is the current size and structure of the marketing team I would be leading?
- How does marketing collaborate with sales, product, and other departments at Airwallex?
- What are the biggest challenges Airwallex has faced in building brand awareness and generating demand in the EMEA region?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews. They reflect typical areas of interest for senior marketing leaders evaluating new opportunities.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor your resume to highlight relevant B2B marketing leadership experience, emphasizing EMEA market knowledge and fintech industry experience if available
- Update your LinkedIn profile to ensure it reflects your current achievements and contains keywords like "B2B marketing," "EMEA," "demand generation," and "marketing leadership"
- Prepare a portfolio of past marketing campaigns with measurable results, particularly those demonstrating integrated campaign management and regional adaptations
- Research Airwallex thoroughly, including their products, competitive landscape, recent news, and expansion efforts in EMEA
- Connect with current or former Airwallex employees on LinkedIn to gain insights into the company culture and marketing approach
- When applying, clearly demonstrate your understanding of both strategic marketing leadership and hands-on execution capabilities