📌 Core Information
🔹 Job Title: Head of Marketing Communications EMEA (m/w/d)
🔹 Company: MAHLE
🔹 Location: Schorndorf, Baden-Württemberg, Germany
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing communications strategy in the EMEA region
- Leading a team of marketing communication professionals
- Overseeing integrated communication campaigns across multiple channels
- Managing brand awareness and market positioning
- Collaborating with global teams to align regional strategies with global objectives
ASSUMPTION: This role requires a strategic mindset, excellent leadership skills, and strong communication abilities to drive marketing initiatives and manage a team effectively.
📋 Key Responsibilities
✅ Lead a team of marketing communication professionals, providing both functional and disciplinary guidance
✅ Develop and implement integrated communication campaigns across traditional and digital channels
✅ Monitor and ensure a consistent brand image across all touchpoints
✅ Lead market research initiatives to support communication strategies and track campaign effectiveness
✅ Develop persuasive content for product introductions, technical communication, and marketing materials
✅ Oversee the creation of technical documentation, catalogs, and marketing materials
✅ Manage the production of digital content, including website updates, social media, and email marketing campaigns
✅ Oversee the company's presence at key automotive industry events, including stand design, messaging, and promotional activities
✅ Manage event budgets and vendor relationships
ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on campaign execution, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: A university degree in marketing, communication, or a related field
Experience: Proven track record of 10+ years in marketing communications, with a focus on the automotive aftermarket and digital transformation projects
Required Skills:
- Proven leadership skills, with experience managing teams
- Excellent communication skills in German and English, with additional languages being an asset
- Strong understanding of the automotive aftermarket and its unique challenges
- Proficient in MS Office and SAP, with experience in Microsoft Dynamics
- Ability to work independently and collaboratively in a dynamic, international environment
Preferred Skills:
- Experience working in a global organization
- Familiarity with marketing automation tools
- Knowledge of the German automotive market
ASSUMPTION: Candidates with a strong background in marketing communications, experience in the automotive industry, and a proven track record of driving successful campaigns are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and industry standards for a Head of Marketing Communications role in Germany)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and international work environment
Working Hours: Full-time, with a standard workweek of 40 hours
ASSUMPTION: The salary range is an estimate based on industry standards for a Head of Marketing Communications role in Germany, with consideration for the candidate's experience and the company's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: MAHLE is a leading global automotive supplier with a strong focus on innovative mobility solutions. The company operates in a dynamic and competitive market, with a significant presence in the European, Middle Eastern, and African regions.
Company Size: MAHLE is a mid-sized company with around 300 employees, providing a collaborative and agile work environment.
Founded: MAHLE was founded in 1920 and has since grown into a global player in the automotive industry.
Company Description:
- MAHLE is a technology leader in the automotive industry, focusing on innovative mobility solutions
- The company offers a wide range of products and services, including engine systems, filtration, and thermal management solutions
- MAHLE is committed to sustainability and developing eco-friendly mobility solutions
Company Specialties:
- Engine systems
- Filtration
- Thermal management
- Mobility solutions
Company Website: https://www.mahle.com/
ASSUMPTION: MAHLE's focus on innovation and sustainability provides opportunities for candidates interested in driving forward-thinking marketing campaigns and contributing to a greener future.
📊 Role Analysis
Career Level: This role is a senior-level position, offering the opportunity to lead a team and shape regional marketing strategies.
Reporting Structure: The Head of Marketing Communications EMEA reports directly to the Global Head of Marketing Communications and oversees a team of marketing communication professionals.
Work Arrangement: This role is on-site, with the possibility of occasional remote work for meetings or events.
Growth Opportunities:
- Potential to expand the team and take on additional responsibilities as the company grows
- Opportunities to collaborate with global teams and contribute to global marketing strategies
- Possibility to advance to a more senior role within the marketing department or the organization
ASSUMPTION: This role offers significant growth potential, as MAHLE continues to expand its presence in the EMEA region and invests in innovative mobility solutions.
🌍 Location & Work Environment
Office Type: MAHLE's Schorndorf office is a modern, collaborative workspace with a mix of open-plan and private offices.
Office Location(s): Schorndorf, Germany
Geographic Context:
- Schorndorf is located in the state of Baden-Württemberg, in southwestern Germany
- The region is known for its vibrant automotive industry and strong economic growth
- Schorndorf offers a high quality of life, with easy access to nature, cultural attractions, and international transportation links
Work Schedule: The standard workweek is Monday to Friday, with core hours from 8:00 AM to 5:00 PM. Flexible working hours are available to accommodate team members' personal needs.
ASSUMPTION: The Schorndorf office provides a dynamic and engaging work environment, with easy access to major transportation links and a high quality of life for employees.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screening to assess communication skills and cultural fit
- On-site interview with the hiring manager and a member of the HR team
- Case study or presentation to demonstrate strategic thinking and campaign development skills
- Final interview with the Global Head of Marketing Communications
Key Assessment Areas:
- Strategic thinking and campaign development
- Leadership skills and team management
- Communication skills in German and English
- Understanding of the automotive aftermarket and digital transformation
Application Tips:
- Tailor your resume and cover letter to highlight your marketing communications experience, leadership skills, and understanding of the automotive industry
- Prepare a case study or presentation demonstrating your ability to develop and implement successful marketing campaigns
- Be ready to discuss your experience with marketing automation tools and your familiarity with the German automotive market
ATS Keywords: Marketing Strategy, Team Leadership, Integrated Campaigns, Brand Management, Market Research, Content Development, Technical Documentation, Digital Content Management, Event Management, Budget Management, Communication Skills, MS Office, SAP, Microsoft Dynamics, English Proficiency, German Proficiency, Automotive Aftermarket, Digital Transformation
ASSUMPTION: MAHLE's application process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on their ability to drive successful marketing campaigns in the EMEA region.
🛠️ Tools & Technologies
- MS Office Suite (Word, Excel, PowerPoint)
- SAP
- Microsoft Dynamics
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Event management software (e.g., Cvent, Eventbrite)
ASSUMPTION: Familiarity with these tools and technologies is beneficial for candidates, as they are commonly used in marketing communications roles.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Sustainability
- Collaboration
- Excellence
- Responsibility
Work Style:
- Dynamic and agile
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Open and transparent communication
Self-Assessment Questions:
- Do you thrive in a dynamic, international environment and enjoy working collaboratively with global teams?
- Are you passionate about driving innovative marketing campaigns and contributing to a greener future?
- Do you possess strong leadership skills and the ability to manage a team effectively?
ASSUMPTION: MAHLE values candidates who are innovative, sustainability-focused, and collaborative, with a strong work ethic and a commitment to driving results.
⚠️ Potential Challenges
- Managing a team across multiple time zones and cultures
- Balancing global objectives with regional priorities
- Keeping up with the fast-paced and ever-evolving automotive industry
- Adapting to a dynamic and sometimes unpredictable work environment
ASSUMPTION: These challenges are inherent to a senior-level, international marketing communications role and can be overcome by a proactive, adaptable, and strategic candidate.
📈 Similar Roles Comparison
- Unlike other marketing communications roles, this position focuses specifically on the EMEA region, allowing for a more targeted and tailored approach to marketing strategies
- MAHLE's focus on innovation and sustainability sets it apart from other automotive suppliers, providing unique opportunities for candidates interested in driving forward-thinking campaigns
- This role offers significant growth potential, as MAHLE continues to expand its presence in the EMEA region and invests in innovative mobility solutions
ASSUMPTION: This role offers a unique blend of regional focus, innovation, and growth opportunities, making it an attractive choice for marketing communications professionals looking to advance their careers in the automotive industry.
📝 Sample Projects
- Developing and implementing a regional marketing communications strategy to support the launch of a new product line
- Managing a team to create and execute integrated communication campaigns across multiple channels, including social media, email marketing, and events
- Conducting market research to inform communication strategies and track campaign effectiveness
- Collaborating with global teams to ensure consistent branding and messaging across all touchpoints
ASSUMPTION: These sample projects demonstrate the strategic, team-oriented, and hands-on nature of the Head of Marketing Communications EMEA role at MAHLE.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the EMEA region, and how will my work contribute to global objectives?
- What are the key priorities for this role in the first 90 days, and how can I best support the team during this transition period?
- How does MAHLE support the professional development and growth of its employees, particularly in the marketing communications department?
- What are the most significant challenges facing the automotive industry in the coming years, and how can this role help address them?
- How does MAHLE foster a culture of innovation and sustainability, and what opportunities are there for me to contribute to these initiatives?
ASSUMPTION: These interview questions are designed to assess the candidate's strategic thinking, cultural fit, and commitment to driving successful marketing campaigns in the EMEA region.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing communications experience, leadership skills, and understanding of the automotive industry
- Prepare a case study or presentation demonstrating your ability to develop and implement successful marketing campaigns
- Be ready to discuss your experience with marketing automation tools and your familiarity with the German automotive market
- Follow up with the hiring manager, Lars Meyer-Huebner, one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.