## 📌 Core Information
🔹 **Job Title:** Head Of Marketing
🔹 **Company:** Telstra
🔹 **Location:** Australia
🔹 **Job Type:** Full-time
🔹 **Category:** Marketing
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## 📌 Essential Job Details
### 🚀 Job Overview
The Head of Marketing for Telstra Enterprise is responsible for leading the marketing strategy and execution for one of Australia's most valuable B2B brands. This role requires a dynamic and creative marketing leader who can drive growth and commercial outcomes through integrated marketing programs, while building a high-performing team and leveraging Telstra's brand, network, and resources.
**ASSUMPTION:** Based on the job description, this appears to be a senior-level marketing leadership role within Telstra's Enterprise division, responsible for overseeing all marketing functions targeting large business and government customers.
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### 📋 Key Responsibilities
✅ Lead the development and execution of a holistic, high-impact marketing strategy to support Telstra Enterprise's overall business goals and strengthen the Telstra Enterprise brand.
✅ Lead and manage Telstra Enterprise's marketing team, fostering a high-performing, creative, and outcomes-oriented culture.
✅ Strengthen engagement and effectiveness of Telstra Enterprise's marketing channels, including digital, social, events, and physical assets, through a cohesive omni-channel strategy.
✅ Build deep audience insights to inform high-impact sales and marketing activities that drive customer and commercial outcomes.
✅ Partner closely with Telstra Enterprise's sales teams to integrate marketing and sales efforts and support pipeline development.
✅ Deliver impactful marketing campaigns and tactics that are creative, audience-centric, and aligned with commercial goals.
✅ Manage agency relationships and deliverables to maximize the impact and ROI of marketing activities.
✅ Collaborate with Telstra's Chief Marketing Officer, Centers of Excellence, and Communication teams to align and amplify Telstra Enterprise's marketing.
✅ Stay at the forefront of emerging marketing concepts and tactics, including the ethical use of data and AI.
**ASSUMPTION:** The job description covers the full scope of marketing responsibilities for the Telstra Enterprise division, including strategy, team management, channel optimization, audience insights, sales integration, campaign delivery, agency management, and cross-functional collaboration.
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### 🎯 Required Qualifications
**Education:** Not specified
**Experience:** Proven track record as a B2B marketing leader, including experience in large enterprise, high-impact marketing
**Skills:**
- Commercially savvy with deep analytical capabilities
- Visionary, creative, and innovative thinking
- Ability to build strong customer connections and loyalty
- Experience leading high-performing, diverse teams in complex, fast-paced environments
- Strong collaboration and stakeholder management skills
**ASSUMPTION:** The role likely requires an experienced marketing leader with a successful track record in B2B marketing, particularly in the enterprise/large business segment. Strong strategic, analytical, creative, and people management skills are essential.
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### 💰 Compensation & Benefits
**Salary Range:** Not specified
**Benefits:**
- Performance-related pay
- Access to thousands of learning programs
- Global opportunities across 22 countries
- Purchased annual leave scheme
- Additional Telstra day off
- 30% off Telstra products and services
- Laptop, mobile phone, and plan provided
**Industry Comparison:** Based on typical compensation for senior-level B2B marketing roles in the Australian tech/telecommunications industry, the salary range for this position is likely in the range of AUD $150,000 - $250,000 per year, plus the comprehensive benefits package.
**ASSUMPTION:** The compensation details provided, while not explicitly stated, are in line with industry standards for a Head of Marketing role at a large, established technology company like Telstra.
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## 📌 Applicant Insights
### 🔍 Company Context
**Industry Position:** Telstra is a leading telecommunications and technology company in Australia, with a global footprint. It is an iconic Australian brand with a significant presence in the B2B enterprise market.
**Company Size:** As one of Australia's largest publicly-traded companies, Telstra has a substantial global workforce.
**Company Stage:** Telstra is an established, enterprise-level organization, not a startup.
**ASSUMPTION:** Telstra is a well-known, industry-leading telecommunications and technology company in Australia, with a strong market position and global operations.
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### 📊 Role Analysis
**Career Level:** This is a senior-level marketing leadership role, responsible for overseeing the Telstra Enterprise marketing team and strategy.
**Reporting Structure:** The Head of Marketing for Telstra Enterprise reports to the Enterprise Group Executive and collaborates closely with the Chief Marketing Officer and other senior stakeholders.
**Team Size/Composition:** The size and composition of the marketing team are not explicitly stated, but it is likely a substantial, diverse team supporting the Enterprise division.
**Growth Opportunities:** This role offers the opportunity to lead a high-profile marketing function within a large, established organization, with potential for further career advancement.
**ASSUMPTION:** This is a senior-level, strategic marketing leadership role with significant scope and impact within the Telstra Enterprise division.
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### 🌍 Location & Work Environment
**Office Type:** The job listing does not specify the work environment, but it is likely a hybrid or primarily office-based role, given the nature of Telstra's business.
**Geographic Context:** The position is based in Australia, which is a mature, developed market with a high standard of living and strong technology/telecommunications industry.
**Work Schedule:** A standard full-time work schedule is implied, but specific details are not provided.
**Regional Considerations:** As a leading Australian company, Telstra is likely well-established in the local market and culture, with strong brand recognition and industry relationships.
**ASSUMPTION:** This role is based in Australia, with the expectation of a primarily office-based work environment, following standard full-time work hours, and aligned with Telstra's established presence and culture in the local market.
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### 💼 Interview & Application Insights
**Typical Process:** The interview process for this senior-level marketing role is likely to include an initial screening, followed by a series of interviews with the hiring manager, cross-functional stakeholders, and potentially a panel or final-round interview.
**Key Assessment Areas:** Employers will likely evaluate the candidate's strategic marketing expertise, ability to drive commercial outcomes, experience leading high-performing teams, and cultural fit with Telstra's values and ways of working.
**Application Tips:** Applicants should highlight their track record in B2B marketing, particularly in enterprise-level organizations, and demonstrate their strategic thinking, creativity, analytical skills, and people leadership capabilities.
**ATS Keywords:** Relevant keywords to include in applications may include: "B2B marketing", "enterprise marketing", "marketing strategy", "team leadership", "commercial outcomes", "brand management", "data-driven insights", "omni-channel", and "telecommunications/technology industry".
**ASSUMPTION:** The interview and application process for this role will follow standard best practices for senior-level marketing positions in the technology/telecommunications industry.
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### 🛠️ Tools & Technologies
The job description does not explicitly mention any specific tools or technologies. However, some common marketing tools and platforms used in this type of role may include:
- Customer Relationship Management (CRM) systems (e.g., Salesforce, Microsoft Dynamics)
- Marketing Automation Platforms (e.g., Marketo, HubSpot, Pardot)
- Web Analytics and Reporting Tools (e.g., Google Analytics, Adobe Analytics)
- Social Media Management Platforms (e.g., Hootsuite, Sprout Social)
- Content Management Systems (e.g., WordPress, Drupal, Sitecore)
- Data Visualization and Reporting Tools (e.g., Microsoft Power BI, Tableau)
**ASSUMPTION:** The Head of Marketing role at Telstra Enterprise would likely leverage a suite of standard marketing technology tools and platforms to support their responsibilities, though the specific tools are not mentioned in the job description.
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### 👔 Cultural Fit Considerations
**Company Values:** Based on the information provided, Telstra's values seem to emphasize innovation, collaboration, and a focus on customer experience and commercial outcomes.
**Work Style:** The role requires a dynamic, creative, and outcomes-oriented marketing leader who can thrive in a fast-paced, complex, and changing environment.
**Self-Assessment:** Applicants should consider whether they have the strategic vision, analytical capabilities, and team leadership skills to drive impact in a large, established enterprise organization like Telstra.
**ASSUMPTION:** Telstra's culture appears to value innovation, teamwork, and a customer-centric approach, which would be well-suited for a marketing leader who can blend strategic, creative, and data-driven thinking to deliver commercial results.
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### ⚠️ Potential Challenges
Given the senior-level nature of this role and the scope of responsibilities, some potential challenges may include:
- Navigating the complexity of a large, enterprise-level organization with multiple stakeholders and Centers of Excellence
- Aligning marketing activities closely with the sales team to drive commercial outcomes
- Continuously evolving the marketing strategy and tactics to stay ahead of industry trends and customer needs
- Building and leading a high-performing, diverse marketing team within a fast-paced, changing environment
**ASSUMPTION:** While not explicitly stated, these types of challenges are common for senior marketing leaders in large, established organizations like Telstra, and should be considered by applicants.
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### 📈 Similar Roles Comparison
This Head of Marketing role at Telstra Enterprise is similar to other senior-level B2B marketing leadership positions in the telecommunications, technology, or professional services industries. Key similarities may include:
- Responsibility for developing and executing the overall marketing strategy for a business unit or division
- Leading a team of marketing professionals and fostering a high-performing, innovative culture
- Driving commercial outcomes through integrated, data-driven marketing programs
- Collaborating closely with sales and other business functions to align activities and achieve goals
- Staying at the forefront of emerging marketing trends and technologies
However, the specific industry, brand, and organizational context of Telstra Enterprise may differentiate this role from similar positions in other companies.
**ASSUMPTION:** While the core responsibilities of this role are comparable to other senior B2B marketing leadership positions, the unique context of Telstra Enterprise and the Australian telecommunications industry may present some distinct challenges and opportunities.
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### 📝 Sample Projects
Given the job description, some potential projects or tasks that the Head of Marketing for Telstra Enterprise may be responsible for include:
- Developing a comprehensive marketing strategy and roadmap to support Telstra Enterprise's business objectives
- Leading the creation and execution of high-impact, integrated marketing campaigns targeting Telstra's large business and government customers
- Implementing an effective omni-channel marketing approach to optimize the performance of Telstra Enterprise's digital, social, event, and other marketing channels
- Conducting in-depth market research and customer analysis to uncover insights that inform marketing and sales initiatives
- Designing and delivering training programs to upskill the marketing team on the latest tools, tactics, and best practices
- Collaborating with the sales team to align marketing and sales activities and drive pipeline growth
- Evaluating and optimizing agency relationships to ensure maximum impact and return on marketing investments
- Driving the adoption of emerging marketing technologies, such as data analytics and AI, to enhance the effectiveness of Telstra Enterprise's marketing efforts
**ASSUMPTION:** These sample projects are based on the key responsibilities outlined in the job description and are intended to provide a general idea of the type of work the Head of Marketing may be involved in. The actual projects and tasks may vary depending on the specific needs and priorities of Telstra Enterprise.
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### ❓ Key Questions to Ask During Interview
As an applicant for the Head of Marketing role at Telstra Enterprise, some key questions to consider asking during the interview process include:
1. What are the top 3-5 strategic priorities for the Telstra Enterprise division over the next 12-24 months, and how does the marketing function support those goals?
2. Can you provide more details on the current composition and structure of the marketing team, and how you envision the team evolving under this role?
3. What are the key metrics and KPIs that the Head of Marketing will be accountable for, and how do these align with the broader business objectives?
4. Can you share examples of successful marketing campaigns or initiatives that have driven significant impact for Telstra Enterprise's B2B customers?
5. How does Telstra's marketing function collaborate with other teams, such as sales, product, and communications, to deliver a cohesive customer experience?
6. What are the major industry trends and technological developments that you see impacting Telstra Enterprise's marketing strategy in the next 3-5 years?
**ASSUMPTION:** These questions are designed to help the applicant better understand the strategic priorities, team dynamics, performance expectations, and industry context of the Head of Marketing role at Telstra Enterprise. The specific questions may need to be adapted based on the interview stage and the information already provided.
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## 📌 Disclaimer
⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.**
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## 📌 Next Steps for Applicants
To effectively pursue this opportunity as the Head of Marketing at Telstra Enterprise, applicants should:
1. Thoroughly review the job description and this AI-generated enhancement to ensure a strong fit with the role and Telstra's expectations.
2. Tailor your resume and cover letter to highlight your relevant B2B marketing leadership experience, strategic thinking, data-driven approach, and ability to drive commercial outcomes.
3. Familiarize yourself with Telstra's brand, market position, and enterprise customer base to demonstrate your understanding of the company and industry context.
4. Prepare thoughtful questions to ask during the interview process, focusing on the strategic priorities, team dynamics, performance metrics, and collaborative aspects of the role.
5. Research the typical interview process for senior-level marketing positions in the Australian technology/telecommunications industry and be ready to showcase your expertise and cultural fit.
6. Optimize your application for the applicant tracking system (ATS) by incorporating relevant keywords and tailoring your materials to address the specific requirements outlined in the job description.
By taking these steps, applicants can position themselves as strong candidates for the Head of Marketing role at Telstra Enterprise and increase their chances of successfully navigating the hiring process.