🔹 Job Title: Head of Marketing
🔹 Company: Windfall
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing / Leadership
As Head of Marketing at Windfall, you will develop and execute the comprehensive marketing strategy for a fast-growing AI and data analytics company. You'll build and lead a full-function marketing team while serving as the company's master communicator. Your role will be pivotal in powering Windfall's growth as they continue to expand their contextual analytics platform that helps organizations identify, understand, and engage affluent consumers.
ASSUMPTION: The job type is assumed to be Full-time based on the seniority of the role and comprehensive responsibilities described. The category is assumed to be Marketing/Leadership based on the position title and described functions.
ASSUMPTION: These responsibilities are directly stated or clearly implied in the original job description. No significant assumptions were made regarding the core duties of the role.
Education: Relevant Bachelor's degree required, MBA preferred
Experience: 10+ years of experience in tech marketing, specifically with enterprise, finance, or data companies
Skills:
ASSUMPTION: The qualifications listed are directly stated in the job description. The interpretation of "player-coach" as someone who both leads and contributes directly is based on standard industry understanding of this term.
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Marketing leadership roles at venture-backed tech companies in San Francisco typically offer competitive compensation packages, often including equity components given the company's growth stage.
ASSUMPTION: Compensation details are not provided in the original listing. The industry comparison is based on standard patterns for similar leadership roles in venture-backed technology companies in the San Francisco market.
Industry Position: Windfall is a people intelligence and AI company providing contextual analytics and modern wealth intelligence to over 850 data-driven organizations. The company helps clients identify and engage their most promising constituents through AI-powered insights.
Company Size: Growth-stage with over 850 client organizations
Company Stage: Venture-backed growth company founded in 2016, described as a "well-fueled rocket ship" poised for significant expansion
ASSUMPTION: The company's growth stage is inferred from the "rocket ship" description and the mention of funding from venture capital firms. The exact employee count is not provided, but the company has a substantial client base of 850+ organizations.
Career Level: Senior leadership position
Reporting Structure: Likely reports to the CEO based on the mentioned partnership with the CEO
Team Size/Composition: Will be building and leading a full-function marketing team across multiple disciplines
Growth Opportunities: Opportunity to shape a growing company's brand and marketing strategy, with potential for career advancement as the company expands
ASSUMPTION: The reporting structure is inferred from the mention of partnering with the CEO and other leadership. The team composition is stated in the responsibilities but current team size is not specified, suggesting this role may involve significant team building rather than inheriting a large existing team.
Office Type: Not specified, likely in-office or hybrid based in San Francisco
Geographic Context: San Francisco is a major tech hub with a high concentration of venture-backed companies and marketing talent. The area has a high cost of living but offers rich networking and professional growth opportunities.
Work Schedule: Not specified, likely standard business hours with flexibility typical of tech leadership roles
Regional Considerations: San Francisco's tech ecosystem provides ample networking opportunities with potential partners, clients, and marketing professionals
ASSUMPTION: The work arrangement (remote/hybrid/in-office) is not explicitly stated. Given the leadership nature of the role and the collaboration requirements with multiple teams, some in-person presence is likely expected, but this is an assumption based on typical patterns for marketing leadership roles.
Typical Process: Marketing leadership roles typically involve multiple rounds of interviews, including conversations with the CEO, executive team members, potential direct reports, and key stakeholders from sales, product, and business development teams
Key Assessment Areas: Strategic thinking, marketing leadership experience, team building capabilities, storytelling abilities, analytical skills, and familiarity with AI/data marketing
Application Tips: Emphasize experience with both strategic marketing leadership and hands-on execution. Highlight experience with enterprise or data companies, team building success stories, and measurable marketing results.
ATS Keywords: marketing strategy, team leadership, brand messaging, demand generation, product marketing, enterprise marketing, data analytics, AI marketing, go-to-market, content marketing, B2B marketing
ASSUMPTION: These insights are based on typical interview processes for marketing leadership roles at growth-stage tech companies and are not explicitly stated in the job listing.
Marketing analytics platforms, CRM systems, content management systems, marketing automation tools, social media management platforms, AI-related marketing technologies, data visualization tools
ASSUMPTION: Specific tools are not mentioned in the job description. These are standard marketing technologies used in similar roles and companies. The listing mentions "experience with all major marketing platforms" which suggests proficiency with a broad range of marketing technologies.
Company Values: Data-driven decision making, innovation in AI and analytics, customer focus, growth mindset
Work Style: Fast-paced ("rocket ship" company), collaborative (partnering with multiple teams), data-informed (following where the data leads), strategic yet hands-on
Self-Assessment:
ASSUMPTION: Company values are inferred from the company description and mission statement. The work style insights are based on descriptive language used in the job posting such as "rocket ship," "force multiplying," and references to being both strategic and hands-on.
This role encompasses a broad range of marketing functions, suggesting a need to balance strategic leadership with hands-on execution across multiple marketing disciplines. Building a team while simultaneously driving results will require exceptional time management and prioritization skills. As a growth-stage company, resources may be more limited than at larger enterprises, requiring creative approaches to achieve marketing objectives.
ASSUMPTION: These potential challenges are inferred from the job description's emphasis on both strategic and tactical responsibilities, and the need to both build and lead a team while delivering results. The "player-coach" reference suggests a need to be both strategic and hands-on.
This Head of Marketing role differs from typical CMO positions by emphasizing both strategic leadership and hands-on execution – the "player-coach" aspect. Unlike marketing director roles that might focus on specific marketing functions, this position oversees the entire marketing spectrum. Compared to marketing roles at established enterprises, this position offers more opportunity to build systems from the ground up rather than managing existing processes. The AI/data focus also distinguishes it from marketing leadership roles in other industries.
ASSUMPTION: This comparison is based on standard patterns in marketing leadership roles across growth-stage technology companies versus other organizational structures or industries.
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed in the job description and are not explicitly stated as current initiatives.
ASSUMPTION: These questions are suggested based on the role type and information provided about the company. They are designed to help candidates gain deeper insights about expectations and company direction.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.