📌 Core Information
🔹 Job Title: Head of Marketing
🔹 Company: DeepLearning.AI
🔹 Location: Remote (with quarterly in-person weeks in Palo Alto)
🔹 Job Type: Full-time
🔹 Category: Marketing / AI Education
📌 Essential Job Details
🚀 Job Overview
DeepLearning.AI is seeking an experienced Head of Marketing to lead their marketing team, drive enrollment and revenue targets, and strengthen the company's brand in the AI developer community. This senior leadership role will be responsible for creating and executing marketing strategies for AI education products while leveraging AI technologies to scale marketing efficiency.
ASSUMPTION: The job type is assumed to be full-time based on the seniority level, compensation range, and comprehensive scope of responsibilities.
📋 Key Responsibilities
- ✅ Lead and grow a marketing team of five full-time employees and several contractors
- ✅ Own and deliver enrollment and revenue targets for AI education programs
- ✅ Build and execute marketing strategies leveraging social, SEO, and email channels
- ✅ Strengthen and amplify the DeepLearning.AI brand in the developer community
- ✅ Integrate AI-driven automation and content generation to scale marketing efforts
- ✅ Explore and potentially launch a paid consumer membership program
- ✅ Collaborate cross-functionally with internal teams and external partners
- ✅ Stay current with AI, machine learning, and broader technology trends
🎯 Required Qualifications
Education: Not specified
Experience:
- 12+ years of professional marketing experience
- 5+ years in marketing to AI developers or similar technical markets
- 5+ years of people management (teams of at least 4 members)
- Startup experience in a B2C marketing role
Skills:
- Deep understanding of developer audiences and AI technologies
- Ability to meet reach and revenue targets using unpaid marketing channels
- Experience with email marketing, segmentation, and conversion optimization
- Consumer subscription growth expertise including pricing and retention
- Data-driven analysis and decision-making abilities
- Proficiency in leveraging AI tools for marketing efficiency
- Team leadership and talent development
- Entrepreneurial mindset with ability to experiment and iterate quickly
- Strong cross-functional collaboration abilities
ASSUMPTION: While no specific educational requirements are mentioned, a bachelor's degree is likely expected given the senior level of the position and industry standards for executive marketing roles.
💰 Compensation & Benefits
Salary Range: $200,000 - $250,000 per year
Benefits:
- Medical, dental, and vision coverage
- 401(k) plan
- Monthly education stipend
- Untracked PTO (unlimited paid time off)
- Professional development opportunities
Industry Comparison: This compensation range aligns with or slightly exceeds the market rate for senior marketing leadership roles in the Bay Area tech education sector, reflecting the specialized AI knowledge required.
📌 Applicant Insights
🔍 Company Context
Industry Position: DeepLearning.AI is a leading provider of AI education content and training for the global developer community. Founded by AI pioneer Andrew Ng, the company has established itself as a trusted authority in AI education.
Company Size: Small tech company with enterprise partnerships and global reach
Company Stage: Growth-stage company with established presence in the AI education space
ASSUMPTION: The company size is inferred from the description mentioning "We're a small tech company" and the marketing team size of five employees plus contractors. The growth stage is assumed based on the established brand presence yet continued focus on expansion and new program launches.
📊 Role Analysis
Career Level: Senior Executive / Leadership
Reporting Structure: Member of the company's leadership team, likely reporting to CEO or COO
Team Size/Composition: Leading a team of five full-time employees and several contractors
Growth Opportunities: Potential to significantly influence company strategy, build a cutting-edge AI-powered marketing function, and gain visibility in the rapidly growing AI education sector
ASSUMPTION: The reporting structure is inferred from the statement that this role is "a member of the company's leadership team." Growth opportunities are based on the company's position in the AI industry and emphasis on innovation.
🌍 Location & Work Environment
Office Type: Remote with quarterly in-person weeks at the Palo Alto office
Geographic Context: Must reside in the San Francisco Bay Area to facilitate quarterly in-person meetings
Work Schedule: Flexible schedule with emphasis on results rather than fixed hours, aligned with the untracked PTO policy
Regional Considerations: The Bay Area is a global tech hub with high cost of living but offers proximity to AI talent, venture capital, and technology partners
ASSUMPTION: The flexible work schedule is inferred from the company culture description and untracked PTO policy, suggesting an emphasis on outcomes over rigid schedules.
💼 Interview & Application Insights
Typical Process: Initial screening, technical marketing assessment, leadership panel interviews, team fit conversations, and executive-level discussions
Key Assessment Areas:
- Marketing leadership experience with measurable results
- Understanding of AI technologies and the developer audience
- Strategic thinking and execution capabilities
- Team building and leadership philosophy
- Ability to leverage AI in marketing practices
Application Tips:
- Highlight specific marketing metrics and revenue impacts from previous roles
- Demonstrate familiarity with AI concepts and terminology
- Showcase experience with developer audiences and technical products
- Provide examples of building high-performing marketing teams
ATS Keywords: AI marketing, developer marketing, technical audience, growth marketing, subscription marketing, email marketing, SEO strategy, team leadership, revenue targets, marketing automation, AI tools
ASSUMPTION: The interview process and assessment areas are based on industry standards for senior marketing roles in tech companies and the specific requirements mentioned in the job description.
🛠️ Tools & Technologies
- Marketing automation platforms
- Email marketing systems
- SEO and analytics tools
- Social media management platforms
- AI content generation tools
- CRM and subscription management systems
- Data analysis and reporting tools
ASSUMPTION: These tools are standard for marketing leadership roles in tech education and are inferred from the marketing channels and responsibilities mentioned in the job description.
👔 Cultural Fit Considerations
Company Values:
- Strong work ethic and mission-driven orientation
- Growth mindset and continuous learning
- Team orientation and humility
- Flexibility and adaptability across various tasks
Work Style: Collaborative, impact-driven, creative, and adaptable with an emphasis on both strategic thinking and hands-on execution
Self-Assessment:
- Are you passionate about AI's potential to transform industries?
- Do you thrive in an environment that requires both strategic leadership and tactical execution?
- Are you comfortable with a "whatever it takes" approach to achieving goals?
- Do you have a continuous learning mindset and willingness to develop new skills?
ASSUMPTION: The work style is derived from the company culture descriptions provided in the listing and typical patterns in small, mission-driven tech companies.
⚠️ Potential Challenges
- Managing broad responsibilities across strategic and tactical marketing functions
- Building and maintaining brand presence in a highly competitive AI education landscape
- Balancing remote work flexibility with quarterly in-person requirements
- Keeping pace with rapidly evolving AI technologies and market trends
- Achieving growth targets with emphasis on unpaid marketing channels
- Operating within resource constraints of a small tech company
ASSUMPTION: These challenges are inferred from the job description's emphasis on resource constraints, broad responsibilities, and the competitive nature of the AI education market.
📈 Similar Roles Comparison
The Head of Marketing at DeepLearning.AI differs from traditional marketing leadership roles in several ways:
- vs. CMO at larger tech companies: More hands-on execution required with fewer resources and specialized focus on AI developer audiences
- vs. Director of Marketing at EdTech companies: Stronger emphasis on AI technologies and developer marketing versus general education marketing
- vs. VP Marketing at B2B SaaS companies: Greater focus on individual learner engagement rather than enterprise sales cycles, though both require technical domain knowledge
ASSUMPTION: This comparison is based on standard industry patterns for marketing leadership roles across different company types and sizes.
📝 Sample Projects
- Designing and executing a multi-channel marketing strategy for a new AI course launch targeting specific developer segments
- Building an automated email nurture campaign to convert free users to paid subscribers
- Developing an AI-powered content creation workflow to scale the marketing team's output
- Creating a community-driven brand ambassador program to extend organic reach
- Implementing a data-driven approach to optimize course landing pages for improved conversion rates
ASSUMPTION: These projects are illustrative examples based on the responsibilities outlined in the job description and typical initiatives for a marketing leader in this space.
❓ Key Questions to Ask During Interview
- How do you measure marketing success for your AI education programs?
- What are the biggest growth opportunities for DeepLearning.AI in the next 1-2 years?
- How does the marketing team collaborate with content creators and AI experts?
- What marketing experiments have shown the most promising results so far?
- How does DeepLearning.AI differentiate itself in the increasingly competitive AI education landscape?
- What resources and support will be available to implement new marketing initiatives?
ASSUMPTION: These questions are suggested based on the role type and would need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Resume Tailoring: Customize your resume to highlight your experience with developer marketing, team leadership, and technical audience engagement. Include metrics showing revenue impact.
- Portfolio Preparation: Gather examples of successful marketing campaigns, particularly those targeting technical audiences or driving subscription growth.
- ATS Optimization: Ensure your application includes key terms like "AI marketing," "developer audience," "subscription growth," and "marketing team leadership" to pass automated screening systems.
- LinkedIn Alignment: Update your LinkedIn profile to emphasize relevant experience and demonstrate your understanding of AI and technical marketing.
- Network Connections: Identify and connect with current DeepLearning.AI team members to gain insights into the company culture and hiring process.
- AI Knowledge: Familiarize yourself with DeepLearning.AI's courses and content to demonstrate genuine interest and understanding of their offerings.