Head of Marketing
Credit Genie📌 Core Information
🔹 Job Title: Head of Marketing
🔹 Company: Credit Genie
🔹 Location: New York, United States
🔹 Job Type: Full-time
🔹 Category: Marketing/Digital Marketing
📌 Essential Job Details
🚀 Job Overview
Credit Genie is seeking a strategic Head of Marketing to lead all customer acquisition efforts during a critical growth phase. This executive-level position will report directly to the Chief Product Officer and be responsible for developing and executing performance marketing strategies that drive sustainable growth. The role offers the opportunity to shape marketing strategy at a well-funded fintech company projected to reach 1 million customers within the next year, backed by prestigious investors including Khosla Ventures, PayPal Ventures, and First Round Capital.
ASSUMPTION: Based on the reporting structure and responsibilities, this appears to be an executive/leadership position rather than a mid-level role. The category is assumed to be Marketing/Digital Marketing based on the job responsibilities described.
📋 Key Responsibilities
✅ Develop and execute performance marketing strategies across multiple channels (paid social, paid search, affiliate, mobile/app, video, cross-channel, and traditional media) to drive user acquisition, customer retention, and revenue growth
✅ Establish a metrics-driven ROI approach to marketing while balancing brand positioning and navigating regulatory requirements in the credit space
✅ Explore new marketing channels and opportunities to maintain best-in-class marketing operations and instill a growth mindset across the organization
✅ Monitor results, manage marketing forecasts with the Executive Leadership Team, and make recommendations on budget optimization
✅ Provide strategic input on brand positioning, messaging, visual identity, and brand guidelines
✅ Stay informed about industry trends, competitive landscape, and customer insights to identify growth opportunities
✅ Recruit, coach, and grow a team of high-performing marketing professionals
✅ Align marketing initiatives with company goals in collaboration with product teams and Executive Leadership
ASSUMPTION: The role will likely involve budget management responsibilities, though specific budget size isn't mentioned.
🎯 Required Qualifications
Education: Not specified
Experience:
- Demonstrated experience managing demand/growth/performance marketing teams in early-stage, high-growth organizations
- Experience creating repeatable and scalable performance marketing engines, especially digital-first
- Has scaled customer base from 500K+ to millions of monthly active users in a digital-first consumer business
- Experience in financial services and/or app-based digital businesses in regulated environments preferred
Skills:
- Strong analytical abilities with experience in measurable marketing metrics (CPA, ROI, MMM, etc.)
- Deep expertise across SEM, SEO, Paid Social, Paid Search, and other paid channels
- Ability to structure a marketing organization aligned with business objectives
- Experience identifying and hiring top marketing talent
- Strategic understanding of in-house vs. outsourced marketing efforts
- Cross-functional collaboration skills in a matrixed environment
- Excellent written and verbal communication
ASSUMPTION: While not explicitly stated, this appears to be a senior role that likely requires at least 8-10 years of marketing experience, with several years at a leadership level based on the scope of responsibilities and qualifications described.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: Given this is an executive marketing role at a venture-backed fintech company in New York, compensation would likely be competitive with similar roles in the industry, potentially including base salary, performance bonuses, and equity components. For a Head of Marketing position in New York at a growth-stage fintech, total compensation typically ranges from $180,000-$300,000+ depending on experience and company size, with additional equity compensation.
📌 Applicant Insights
🔍 Company Context
Industry Position: Credit Genie is a growing fintech company operating in the credit space, backed by tier 1 investors including Khosla Ventures, PayPal Ventures, and First Round Capital.
Company Size: Growth-stage startup projecting to reach 1 million customers within the next year
Company Stage: Scale-up/Growth stage with significant venture capital backing
ASSUMPTION: Based on the investor profile and user growth projections, Credit Genie appears to be a well-funded Series A or B fintech startup focused on consumer credit products or services. The exact product offering isn't explicitly mentioned, but it's in the consumer credit space and likely involves a digital platform or app.
📊 Role Analysis
Career Level: Senior/Executive level
Reporting Structure: Reports directly to the Chief Product Officer
Team Size/Composition: Will lead a marketing team with responsibilities for hiring and developing talent
Growth Opportunities: Potential to shape overall marketing strategy and organization as the company scales from 500K+ users to millions
ASSUMPTION: This role is positioned as a critical leadership position with significant influence on company growth. The reporting structure to the CPO rather than CEO suggests a product-led organization where marketing and product are closely aligned. The team size isn't specified but would likely grow as the company expands.
🌍 Location & Work Environment
Office Type: Not specified
Geographic Context: New York is a major financial and tech hub with a dense concentration of fintech companies and marketing talent
Work Schedule: Not specified, likely full-time with executive expectations
Regional Considerations: New York offers extensive networking opportunities within the fintech ecosystem but has a high cost of living
ASSUMPTION: As an executive position at a high-growth startup, this role likely requires significant time commitment and flexibility. While remote or hybrid arrangements aren't mentioned, many tech companies in the post-pandemic environment offer flexible work arrangements, though executive roles often require more in-office presence.
💼 Interview & Application Insights
Typical Process: For executive marketing roles, the process typically includes initial screening, multiple interviews with leadership team members, presentation of marketing strategy or case study, and reference checks
Key Assessment Areas: Track record of scaling user acquisition, analytical marketing approach, leadership capabilities, industry knowledge, strategic thinking, and cross-functional collaboration
Application Tips: Highlight specific metrics and growth achievements from previous roles, demonstrate understanding of regulated industries, and showcase experience scaling marketing operations through different company growth phases
ATS Keywords: performance marketing, growth marketing, user acquisition, CPA, ROI, customer retention, paid channels, fintech, regulated environment, team leadership, marketing strategy, digital marketing, customer acquisition
ASSUMPTION: These insights are based on standard practices for executive marketing roles in venture-backed fintech companies.
🛠️ Tools & Technologies
Based on role requirements, familiarity with the following would be valuable:
- Marketing analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude)
- Paid advertising platforms (Google Ads, Facebook/Instagram Ads, LinkedIn Ads)
- SEO tools and analytics
- Marketing automation systems
- Attribution modeling tools
- CRM systems
- Marketing Mix Modeling (MMM) tools
- Customer acquisition cost (CAC) tracking systems
ASSUMPTION: These tools are industry-standard for performance marketing roles and are likely relevant based on the job responsibilities, though specific platforms aren't mentioned in the original listing.
👔 Cultural Fit Considerations
Company Values: While not explicitly stated, the emphasis on growth, metrics-driven decision making, and navigating regulatory requirements suggests a culture that values data, compliance, and strategic execution
Work Style: Fast-paced growth environment with emphasis on measurable results, experimentation, and cross-functional collaboration
Self-Assessment:
- Am I comfortable balancing aggressive growth goals with regulatory compliance?
- Do I thrive in a fast-scaling environment where strategies may need to evolve quickly?
- Can I effectively communicate marketing value to technical and product-focused stakeholders?
- Am I data-driven but also able to maintain brand integrity?
ASSUMPTION: These cultural elements are inferred from the job description's emphasis on growth, metrics, experimentation, and cross-functional collaboration, as well as the nature of operating in a regulated financial services environment.
⚠️ Potential Challenges
Potential candidates should consider these challenges implied by the role:
- Balancing aggressive growth targets with regulatory constraints in the credit space
- Scaling marketing operations during rapid company growth
- Recruiting and developing marketing talent in a competitive market
- Navigating the complex metrics and attribution of multi-channel marketing efforts
- Collaborating effectively with product teams in what appears to be a product-led organization
- Managing potential tension between short-term performance goals and long-term brand building
ASSUMPTION: These challenges are based on the described responsibilities and the typical hurdles faced in scaling marketing operations at venture-backed fintech companies.
📈 Similar Roles Comparison
This Head of Marketing role differs from other marketing leadership positions in several ways:
- vs. CMO: Focused more specifically on performance marketing and user acquisition rather than broader brand strategy, though some brand elements are included
- vs. Growth Marketing Director: Higher-level position with broader strategic influence and team leadership responsibilities
- vs. Marketing Director in established companies: More emphasis on rapid scaling, experimentation, and building processes rather than managing existing systems
- vs. Marketing roles in non-regulated industries: Requires additional consideration of compliance and regulatory requirements specific to financial services
ASSUMPTION: This comparison is based on standard industry patterns for marketing leadership roles across different organization types and stages.
📝 Sample Projects
Based on the role responsibilities, the Head of Marketing might work on projects such as:
- Developing a multi-channel user acquisition strategy to scale from 500K to 1M+ users
- Creating an attribution model to accurately measure marketing ROI across channels
- Establishing marketing budget allocation framework that optimizes for customer acquisition cost and lifetime value
- Building a marketing team structure that supports both current needs and future growth
- Implementing A/B testing program across marketing channels to continuously improve performance
- Developing brand guidelines that ensure consistent messaging while navigating regulatory requirements
- Establishing agency relationships and vendor selection criteria for outsourced marketing activities
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common initiatives for marketing leaders in growth-stage fintech companies.
❓ Key Questions to Ask During Interview
- What are the most immediate marketing priorities in the first 90-180 days?
- How do you measure success for this role, and what metrics will be most important?
- What are the main regulatory challenges that impact marketing strategy in your specific segment of the credit space?
- How does marketing collaborate with product and other departments in the organization?
- What is the current composition of the marketing team, and what are your expectations for team growth?
- How does the company balance performance marketing goals with brand building and positioning?
ASSUMPTION: These questions are suggested based on the nature of this marketing leadership role and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
If you're interested in pursuing this Head of Marketing opportunity at Credit Genie, consider these action steps:
- Resume Optimization: Update your resume to highlight experience scaling user acquisition, metrics-driven marketing achievements, and team leadership, using key terms like "performance marketing," "user acquisition," "growth marketing," and "marketing analytics"
- Portfolio Preparation: Compile specific growth metrics and marketing ROI examples from previous roles that demonstrate your ability to scale customer acquisition efficiently
- Company Research: Research Credit Genie's product offerings, target audience, and competitive landscape to develop informed perspectives on potential marketing strategies
- Network Connections: Leverage LinkedIn to identify potential connections to Credit Genie or its investors (Khosla Ventures, PayPal Ventures, First Round Capital) who might provide insights or referrals
- Executive Presence: Prepare to demonstrate both strategic vision and analytical depth, as this role bridges high-level strategy with data-driven execution
- Industry Knowledge: Refresh your understanding of regulatory requirements in the credit/financial services space as they pertain to marketing activities