Head of Growth (Remote - LATAM)
Powered by Search📌 Core Information
🔹 Job Title: Head of Growth (Remote - LATAM)
🔹 Company: Powered by Search
🔹 Location: Mexico (Remote)
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
As the Head of Growth at Powered by Search, you will lead the agency's revenue generation efforts by developing and implementing strategic LinkedIn ABM campaigns and organic demand generation initiatives targeting mid-market and enterprise B2B SaaS clients. Reporting directly to the CEO, you'll be accountable for meeting revenue targets, managing marketing budgets, and building industry partnerships while having the authority to build your own growth team.
ASSUMPTION: The role is primarily focused on demand generation rather than product growth, based on the emphasis on LinkedIn ABM campaigns and pipeline development for an agency setting.
📋 Key Responsibilities
- ✅ Lead the agency's growth efforts to attract high-value B2B SaaS clients through strategic planning and hands-on implementation
- ✅ Own and be accountable for revenue pipeline and growth targets with authority to build a growth team
- ✅ Manage dedicated marketing budget focused on LinkedIn ABM campaigns, organic demand generation, and B2B SaaS industry partnerships
- ✅ Meet or exceed weekly, monthly, and quarterly targets for revenue commits, tracking Free Marketing Plan bookings from target accounts
- ✅ Develop and report on key performance actions and outcomes via weekly scorecards
- ✅ Increase market share in the B2B SaaS sector through strategic partnerships and events
- ✅ Strengthen company leadership position by developing first-party benchmarks, data studies, case studies, and industry reports
- ✅ Develop scalable growth processes for long-term agency expansion
- ✅ Collaborate with CEO and leadership team to align growth strategies with company vision
🎯 Required Qualifications
Education: Not specified
Experience: Proven track record in B2B SaaS marketing growth with hands-on implementation
Skills:
- Deep strategic expertise and hands-on experience with LinkedIn Ads
- Strong background in Account-Based Marketing targeting mid-market and enterprise B2B SaaS prospects
- Experience developing and executing growth strategies through paid media, organic search/social, and content marketing
- Data-driven approach with strong analytical skills using forecasts and scorecards
- Experience managing and optimizing significant marketing budgets
- Excellent communication skills for presenting complex strategies to executives
- Self-directed, organized, and detail-oriented work approach
- History of owning and hitting revenue commit numbers
ASSUMPTION: While no specific education requirements are mentioned, the role likely requires at least a bachelor's degree in marketing, business, or related field based on the senior-level responsibilities and strategic nature of the position.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Competitive base salary with quarterly performance-based bonuses
- 5 weeks of paid time off
- Weekly 1:1s with managers for professional development
- Flexible hours (requiring 4-hour overlap with Americas time zones)
- Fully remote work environment
Industry Comparison: The benefits package appears competitive for senior marketing roles in the B2B SaaS industry, particularly with quarterly bonuses (versus annual industry standard) and generous PTO policy.
ASSUMPTION: Based on the seniority level, strategic responsibilities, and B2B SaaS industry focus, this role likely offers above-average compensation compared to similar positions in the LATAM region, though specific figures aren't provided.
📌 Applicant Insights
🔍 Company Context
Industry Position: Powered by Search positions itself as a leading B2B SaaS marketing agency serving some of the fastest-growing companies in the tech sector.
Company Size: Not specified
Company Stage: Established agency with a strong reputation (5/5 Glassdoor rating) and team member average tenure of 3+ years
ASSUMPTION: Based on the mention of a leadership team, existing client base, and the authority to build a growth team, the company appears to be a well-established agency in a growth phase rather than an early-stage startup.
📊 Role Analysis
Career Level: Senior leadership position
Reporting Structure: Reports directly to the CEO
Team Size/Composition: Authority to build and lead a growth team as needed
Growth Opportunities: Significant autonomy to shape growth strategy with clear pathways for increased compensation without requiring management track (as explicitly stated in the listing)
ASSUMPTION: This appears to be a high-visibility role with direct C-suite exposure and significant impact on company revenue, suggesting excellent professional growth potential and leadership development opportunities.
🌍 Location & Work Environment
Office Type: Fully remote
Geographic Context: Position is open to candidates in Mexico and potentially other LATAM countries
Work Schedule: Flexible hours with required 4-hour overlap with Americas time zones
Regional Considerations: This role enables a LATAM-based professional to work with North American B2B SaaS companies while maintaining the cost-of-living advantages of their home country
ASSUMPTION: While the listing specifically mentions Mexico, the "LATAM" designation in the title suggests candidates from other Latin American countries may be considered, provided they can maintain the required time zone overlap.
💼 Interview & Application Insights
Typical Process: For senior marketing roles at agencies, expect initial screening, portfolio/case study review, strategic thinking assessment, cultural fit evaluation, and final interview with leadership
Key Assessment Areas: Proven track record with LinkedIn ABM campaigns, revenue generation experience, strategic thinking, hands-on execution capabilities, communication skills
Application Tips: Highlight specific metrics around revenue generation, LinkedIn campaign performance, and ABM success stories; emphasize both strategic planning and hands-on implementation capabilities
ATS Keywords: Head of Growth, LinkedIn Ads, ABM, Account-Based Marketing, B2B SaaS, demand generation, revenue pipeline, growth strategy, paid media, organic search, content marketing
ASSUMPTION: These insights are based on industry standards for senior marketing roles at agencies specializing in B2B SaaS clients.
🛠️ Tools & Technologies
- LinkedIn Ads platform
- ABM platforms (likely 6sense, Demandbase, or similar)
- Marketing analytics and reporting tools
- CRM systems for pipeline tracking
- Content management systems
ASSUMPTION: While specific tools aren't mentioned beyond LinkedIn, proficiency with standard B2B marketing technology stack is likely expected given the strategic nature of the role.
👔 Cultural Fit Considerations
Company Values: Explicitly stated as:
- Give a Sh!t
- Always Be in It To Win It
- Be Obsessed with Serving Others
- Practice a Growth Mindset
- When We Fail, We Don't Lose the Lesson
Work Style: The ideal candidate is described as "curious, coachable, and capable" with traits including being "generous, perceptive, persuasive, self-directed, organized, detail-oriented, self-aware, and trustworthy"
Self-Assessment: Candidates should consider:
- Do I thrive as a "maker" more than a "manager"?
- Am I comfortable being held accountable to revenue targets?
- Do I have a track record of hands-on execution, not just strategy?
- Can I work autonomously while collaborating with leadership?
- Do I align with the company's service-oriented values?
⚠️ Potential Challenges
While the company presents a positive work environment, potential challenges in this role may include:
- Dual responsibility for both strategic planning and hands-on implementation
- Direct accountability for revenue targets in a potentially volatile B2B market
- Need to collaborate across time zones while working remotely
- Building and managing a team while maintaining personal contribution
ASSUMPTION: These potential challenges are inferred from the job responsibilities and structure, though the company culture appears supportive based on Glassdoor ratings and employee testimonials.
📈 Similar Roles Comparison
This Head of Growth position differs from standard marketing leadership roles in several ways:
- vs. CMO: More hands-on execution required with direct revenue accountability
- vs. Marketing Director: Greater strategic input and direct CEO reporting line
- vs. Growth Marketing Manager: Higher level of authority, including team building and budget control
- vs. Demand Generation Lead: Broader scope beyond demand gen to include partnerships and thought leadership
ASSUMPTION: This comparison is based on standard industry role delineations and the specific responsibilities outlined in the job description.
📝 Sample Projects
Based on the listed responsibilities, projects in this role might include:
- Developing and executing a targeted LinkedIn ABM campaign for enterprise B2B SaaS prospects, including audience segmentation, creative development, and conversion optimization
- Creating a comprehensive B2B SaaS industry benchmark report to position the agency as a thought leader
- Establishing strategic partnerships with complementary service providers in the B2B SaaS ecosystem
- Designing and implementing a revenue forecasting and reporting system to track pipeline health
- Developing case studies showcasing successful client outcomes to support sales efforts
ASSUMPTION: These projects are illustrative examples based on the responsibilities described in the job listing.
❓ Key Questions to Ask During Interview
- What are the specific revenue targets for this role in the first 6-12 months, and how is success measured beyond revenue?
- How is the marketing budget currently allocated, and what flexibility would I have to adjust it based on performance data?
- What challenges has the company faced with previous growth strategies, and what learnings have come from those experiences?
- Can you share examples of how the leadership team collaborates on strategic decisions?
- What resources would be available for building the growth team, and what is the timeline for team expansion?
ASSUMPTION: These questions are suggested based on the role description and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor Your Application: Highlight specific LinkedIn ABM campaign successes, B2B SaaS marketing experience, and revenue impact metrics in your resume and cover letter
- Portfolio Preparation: Gather case studies or examples of successful growth strategies you've implemented with measurable results
- LinkedIn Optimization: Ensure your LinkedIn profile showcases relevant B2B marketing experience with appropriate keywords (LinkedIn Ads, ABM, demand generation, B2B SaaS)
- Research: Review Powered by Search's client base, recent projects, and thought leadership content to understand their approach and values
- Network: Connect with current employees on LinkedIn to gain insights into company culture and expectations
- ATS Preparation: Include key terms like "revenue pipeline," "growth marketing," "B2B SaaS," "LinkedIn ABM," and "demand generation" in your application materials