Head of Growth (Remote)
Powered by SearchPowered by Search - Head of Growth (Remote)
📌 Core Information
🔹 Job Title: Head of Growth (Remote)
🔹 Company: Powered by Search
🔹 Location: Canada (Remote)
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
As Head of Growth at Powered by Search, you'll lead the agency's revenue generation strategy and execution, with a focus on attracting high-value B2B SaaS clients. This role combines strategic leadership with hands-on marketing implementation, particularly through LinkedIn ABM campaigns targeting mid-market and enterprise customers. You'll own revenue pipeline targets and have the autonomy to build a growth team while working closely with the CEO and leadership team.
ASSUMPTION: This is a senior leadership position based on the reporting relationship to the CEO, ownership of revenue targets, and authority to build a team.
📋 Key Responsibilities
- ✅ Lead the agency's growth efforts to attract high-value B2B SaaS clients
- ✅ Own and be accountable for revenue pipeline and growth targets
- ✅ Build and lead a growth team as needed
- ✅ Manage a dedicated marketing budget
- ✅ Execute hands-on LinkedIn ABM campaigns
- ✅ Develop organic demand generation strategies
- ✅ Establish B2B SaaS industry partnerships
- ✅ Collaborate with CEO and leadership on growth strategy alignment
- ✅ Set and track KPIs via weekly scorecards
- ✅ Meet or exceed growth targets through multi-channel strategies
- ✅ Increase market share in B2B SaaS sector
- ✅ Strengthen company's leadership position through benchmarks, case studies, and industry reports
- ✅ Develop scalable growth processes for long-term expansion
ASSUMPTION: The role involves both strategic planning and tactical execution, with emphasis on being a "maker" rather than just a "manager" as mentioned in the job description.
🎯 Required Qualifications
Education: Not specified
Experience: Proven track record in B2B SaaS marketing growth
Skills:
- Deep strategic expertise with LinkedIn Ads (hands-on experience required)
- Strong background in Account-Based Marketing targeting mid-market and enterprise B2B SaaS
- Experience developing and executing multi-channel growth strategies (paid media, organic search/social, content)
- Data-driven approach with strong analytical skills
- Budget management and optimization experience
- Excellent communication and presentation skills
- History of owning and hitting revenue targets
- Self-directed, organized, and detail-oriented
- Coachable and trustworthy
ASSUMPTION: While no specific education requirements are mentioned, the seniority of the role and focus on proven experience suggests advanced marketing knowledge is expected, likely through either formal education or equivalent professional experience.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Competitive base and quarterly performance bonuses
- 5 weeks paid time off
- Weekly 1:1s with managers for professional development
- Flexible hours (requires 4-hour overlap with Americas timezones)
- In-person meetups and annual retreat
- Comprehensive health spending account and dental/medical benefits for Canadian residents
- Fully remote work arrangement
Industry Comparison: The benefits package appears competitive for senior marketing leadership roles in Canada, with the quarterly bonus structure being more favorable than the typical annual bonus model.
ASSUMPTION: While specific salary figures aren't provided, the "competitive base" likely reflects upper-tier compensation for growth marketing leadership roles in the Canadian B2B SaaS sector, especially given the responsibility for revenue targets.
📌 Applicant Insights
🔍 Company Context
Industry Position: Powered by Search positions itself as a premium marketing agency specializing in B2B SaaS, serving as "trusted advisors to the world's fastest-growing B2B SaaS and tech companies."
Company Size: Not specified, but references to leadership team and potential to build a growth team suggest a mid-sized agency.
Company Stage: Established and growing, with systems in place for employee development and retention (evidenced by 3+ year average tenure and 70+ NPS).
ASSUMPTION: Based on the mention of team member average tenure, Glassdoor ratings, and established processes, the company appears to be a well-established agency rather than an early-stage startup.
📊 Role Analysis
Career Level: Senior leadership position
Reporting Structure: Reports directly to the CEO
Team Size/Composition: Authorized to build and lead a growth team as needed
Growth Opportunities: The company emphasizes professional development and notes "You do not have to become a manager to increase your compensation or responsibility," suggesting multiple growth paths.
ASSUMPTION: This appears to be a department head role with significant autonomy and direct influence on company strategy and performance, based on reporting to CEO and ownership of revenue targets.
🌍 Location & Work Environment
Office Type: Fully remote
Geographic Context: Based in Canada, but remote-first with global team members
Work Schedule: Flexible hours with required 4-hour overlap with Americas timezones
Regional Considerations: Health benefits specifically mentioned for Canadian residents, suggesting some team members may be international
ASSUMPTION: While the position is remote and based in Canada, the overlap requirement with Americas timezones suggests the company primarily serves North American clients and has its core operations in this region.
💼 Interview & Application Insights
Typical Process: For senior marketing roles at agencies, expect initial screening, portfolio/case review, strategic thinking assessment, cultural fit evaluation, and executive-level interviews.
Key Assessment Areas: Revenue generation track record, LinkedIn Ads expertise, ABM campaign results, analytical capabilities, leadership approach, and alignment with company values.
Application Tips: Highlight specific metrics from previous growth campaigns, demonstrate hands-on LinkedIn expertise, and showcase examples of owning revenue targets.
ATS Keywords: LinkedIn Ads, ABM, B2B SaaS marketing, demand generation, revenue pipeline, growth strategy, paid media, content marketing, analytics
ASSUMPTION: These insights are based on industry standards for senior marketing roles in agencies and the specific requirements outlined in the job description.
🛠️ Tools & Technologies
Based on the role requirements:
- LinkedIn Ads platform
- ABM platforms (e.g., Demandbase, 6sense, Terminus)
- Analytics and reporting tools
- Marketing automation systems
- CRM platforms (likely Salesforce or HubSpot)
- Content management systems
- Performance tracking and visualization tools
ASSUMPTION: While only LinkedIn Ads is explicitly mentioned, the role's focus on multi-channel growth, ABM, and data-driven approaches suggests familiarity with these industry-standard platforms would be beneficial.
👔 Cultural Fit Considerations
Company Values: Explicitly stated as:
- Give a Sh!t
- Always Be in It To Win It
- Be Obsessed with Serving Others
- Practice a Growth Mindset
- When We Fail, We Don't Lose the Lesson
Work Style: The listing emphasizes being "curious, coachable, and capable" as well as a "team player." The ideal candidate is described as a "swiss army knife marketer that's more maker than manager."
Self-Assessment: Candidates should consider:
- Am I hands-on and willing to execute, not just direct?
- Do I hold myself to high performance standards?
- Am I comfortable owning revenue targets?
- Do I thrive in a values-driven, collaborative environment?
- Can I balance strategic thinking with tactical execution?
ASSUMPTION: Based on the company's Glassdoor ratings and emphasis on employee tenure, the cultural elements described appear to be genuinely practiced rather than just aspirational.
⚠️ Potential Challenges
- The dual requirements of strategic leadership and hands-on execution could create a broad scope of responsibility
- Directly owning revenue targets places significant performance pressure on this role
- Building and managing a growth team while personally executing campaigns requires strong time management
- Remote work, while offering flexibility, demands self-discipline and effective virtual communication
- The range of marketing channels and tactics to oversee requires versatile expertise
ASSUMPTION: These potential challenges are identified based on the comprehensive responsibilities outlined in the job description and typical demands of senior marketing roles in agencies.
📈 Similar Roles Comparison
This Head of Growth position differs from similar roles in that:
- vs. CMO: More hands-on execution and direct revenue responsibility than typical CMO roles
- vs. Growth Marketing Director: Higher strategic authority and direct CEO reporting relationship
- vs. Digital Marketing Director: More specific focus on growth and pipeline generation rather than broad marketing functions
- vs. VP of Marketing: Combines strategic oversight with tactical implementation rather than pure management
ASSUMPTION: This comparison is based on standard industry patterns for marketing leadership roles in B2B agencies and SaaS companies.
📝 Sample Projects
Based on the listed responsibilities, someone in this role might work on:
- Designing and implementing a multi-tier LinkedIn ABM campaign targeting decision-makers at enterprise B2B SaaS companies
- Creating a content-driven demand generation strategy to position the agency as thought leaders in specific B2B SaaS niches
- Developing strategic partnerships with complementary service providers in the B2B SaaS ecosystem
- Building a scalable lead qualification and nurturing process to improve conversion rates from initial contact to client
- Producing original research and benchmarking reports to demonstrate the agency's expertise and generate leads
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common growth initiatives in B2B marketing agencies.
❓ Key Questions to Ask During Interview
- What are the specific revenue growth targets for the first 6-12 months, and how is success currently measured?
- How is the marketing budget allocated across different channels, and what flexibility exists to adjust this mix?
- What is the current state of your ABM and LinkedIn advertising programs, and what specific improvements are you looking to make?
- Can you share more about the ideal composition of the growth team I would be building?
- How does Powered by Search differentiate itself from other B2B SaaS marketing agencies when pitching to prospects?
- What are the biggest challenges the agency has faced in its own growth efforts over the past year?
ASSUMPTION: These questions are suggested based on the role type and responsibilities outlined in the listing and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
If this role aligns with your experience and career goals:
- Tailor your resume and cover letter to highlight specific achievements in B2B growth marketing, LinkedIn campaigns, and ABM strategies. Include metrics that demonstrate revenue impact.
- Optimize your LinkedIn profile since this company clearly values LinkedIn as a platform. Ensure your profile showcases your expertise in the skills mentioned.
- Prepare a brief portfolio of successful growth campaigns you've led, with clear metrics and methodologies.
- Research Powered by Search thoroughly to understand their client base, case studies, and content to reference in your application.
- Include key terms like "LinkedIn ABM," "B2B SaaS marketing," "revenue pipeline," and "growth strategy" in your application materials to pass ATS screening.
- Be prepared to discuss specific examples of how you've owned and achieved revenue targets in previous roles.