Head of Global Corporate Communications (all genders)

📌 Core Information

🔹 Job Title: Head of Global Corporate Communications (all genders)

🔹 Company: tonies (Germany / UK / France) excl. US

🔹 Location: Düsseldorf, North Rhine-Westphalia, Germany

🔹 Job Type: Full-time

🔹 Category: Technology, Information and Media

🔹 Date Posted: 2025-04-04

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (2-3 days in office)

🚀 Job Overview

Key aspects of this role include:

• Leading global communications efforts to enhance the company’s reputation
• Shaping a unified communications strategy and strengthening the tonies brand
• Driving corporate narrative, defending the company’s position as a category creator, and ensuring consistent messaging across all markets
• Collaborating with brand and marketing teams to define and execute a communications plan that supports corporate messaging

ASSUMPTION: This role requires a strategic and hands-on leader with extensive experience in global B2C communications to drive tonies' corporate narrative and strengthen its brand.

📋 Key Responsibilities

✅ Develop and implement a unified global communications strategy, replacing country-specific approaches with a cohesive narrative

✅ Differentiate the company’s story within the sector, ensuring consistent messaging across key audiences

✅ Leverage high NPS and word-of-mouth advocacy to amplify communications and resonate authentically with current and prospective audiences

✅ Defend tonies as the original Category Creator, ensuring this message is consistent across media and stakeholder engagements

✅ Promote audio storytelling, particularly in the USA, while maintaining a strong global brand identity

✅ Build tonies' credibility in select strategic areas with internal and external experts

✅ Collaborate with brand and marketing teams to define and execute a communications plan that supports corporate messaging

✅ Oversee internal and external communication channels to ensure cohesive and strategic messaging across departments

✅ Manage relationships with management, Investor Relations, and key stakeholders, ensuring compliance and proactive crisis management

ASSUMPTION: This role involves a high level of strategic thinking, stakeholder management, and cross-functional collaboration to drive tonies' corporate narrative and brand.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Marketing, or a related field (Master's degree preferred)

Experience: At least 8 years in a publicly listed, global B2C company, acting as a trusted advisor to executives in dynamic industries (e.g., CPG/FMCG, Media & Entertainment, Toys)

Required Skills:

• Proven track record in shaping corporate narratives and thought leadership
• Strong media network with senior contacts, adept at managing stories, crisis communications, and ensuring consistent, high-impact media coverage with integrity
• Savvy financial communicator with expertise in capital markets and investor relations
• Digital, data-driven, and metrics-oriented, experienced in communications reporting, using brand/reputational tracking tools, and leveraging social media as a strategic communication tool
• Fluent in English; proficiency in additional languages is a plus

Preferred Skills:

• Experience working in a fast-paced, startup-like environment
• Familiarity with the toy industry or children's entertainment sector
• Proven ability to work effectively in a hybrid or remote work arrangement

ASSUMPTION: The ideal candidate will have a strong background in strategic communications, with a proven track record in global B2C companies and a deep understanding of capital markets and investor relations.

💰 Compensation & Benefits

Salary Range: €120,000 - €160,000 per year (gross, full-time), depending on experience and qualifications. This estimate is based on industry standards for a Head of Global Corporate Communications role in Germany.

Benefits:

• Mobility: Choose between a Deutschlandticket (public transport ticket), a monthly contribution for an office parking space, a leasing bicycle, or a remote work subsidy
• Enhanced Security: Subsidies for company pension plans, occupational pension schemes, and occupational disability insurance
• Rest & Time Off: 30 days of paid annual leave, three additional days off (Rosenmontag, Christmas Eve, and New Year's Eve), and up to 10 "toniecation days" (unpaid leave days) after one year of employment
• Continuous Learning: Internal and external training opportunities and an individual learning budget
• Language Learning & Relaxation: Access to the language learning app Babbel and the meditation app Calm
• Discounts: Attractive discounts on the entire range of tonies products

Working Hours: Full-time (40 hours per week), with flexibility to work from home 2-3 days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be adjusted based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: tonies operates in the Technology, Information and Media sector, focusing on interactive audio platforms for children. The company has achieved significant market leadership and global presence, with over 8 million Tonieboxes and 100 million Tonies figurines sold worldwide.

Company Size: tonies has 501-1,000 employees, providing a dynamic and collaborative work environment. This size allows for a mix of startup-like agility and established processes.

Founded: tonies was founded in 2013 and has since grown into a globally present team of over 550 dedicated professionals operating from various countries.

Company Description:

• tonies is the world’s largest interactive audio platform for children, with an award-winning audio system that enables independent play and learning for young children
• The company's intuitive and child-safe approach has changed the way young children play and learn, with a wireless and screen-free experience
• tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 and activating Tonieboxes in over 100 countries

Company Specialties:

• Interactive audio platforms for children
• Global brand management
• Strategic communications and marketing
• Product development and innovation

Company Website: http://www.tonies.com

ASSUMPTION: tonies' focus on interactive audio platforms for children sets it apart in the market, and its global presence offers unique opportunities for growth and impact.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the CEO and working closely with the executive team to drive tonies' corporate narrative and brand.

Reporting Structure: The Head of Global Corporate Communications will report directly to the CEO and collaborate with various departments, including Brand, Marketing, and Investor Relations.

Work Arrangement: This role is hybrid, with a requirement to work from the Düsseldorf headquarters 2-3 days per week to foster collaboration and team alignment.

Growth Opportunities:

• As tonies continues to expand globally, there may be opportunities for the successful candidate to grow into a more senior role or take on additional responsibilities
• The company's focus on innovation and continuous learning provides ample opportunities for professional development
• tonies' commitment to inclusion and diversity fosters an environment where employees can thrive and advance their careers

ASSUMPTION: This role offers a unique opportunity for a strategic and experienced communications leader to make a significant impact on tonies' global brand and reputation.

🌍 Location & Work Environment

Office Type: tonies' headquarters in Düsseldorf is a modern and collaborative workspace, designed to facilitate teamwork and innovation.

Office Location(s): Oststraße 119, Düsseldorf, Nordrhein-Westfalen 40210, DE

Geographic Context:

• Düsseldorf is the capital of North Rhine-Westphalia, Germany's most populous state, and is known for its vibrant arts scene, fashion, and trade fairs
• The city offers a high quality of life, with a diverse range of cultural attractions, restaurants, and recreational opportunities
• Düsseldorf is well-connected by public transportation, with easy access to major highways and an international airport

Work Schedule: Full-time (40 hours per week), with flexibility to work from home 2-3 days per week

ASSUMPTION: tonies' headquarters in Düsseldorf provides a dynamic and collaborative work environment, with easy access to public transportation and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the Talent Acquisition team
• On-site or virtual interview with the hiring manager and relevant stakeholders
• Final interview with the CEO
• Reference checks and background verification

Key Assessment Areas:

• Strategic thinking and communication skills
• Experience in global B2C communications and capital markets
• Cultural fit and alignment with tonies' values
• Ability to work effectively in a hybrid or remote work arrangement

Application Tips:

• Highlight your experience in global B2C communications and capital markets in your resume and cover letter
• Demonstrate your understanding of tonies' unique value proposition and market position in your application materials
• Prepare examples of your strategic communications successes and challenges overcome in previous roles
• Be ready to discuss your approach to crisis communications and media relations

ATS Keywords: Global B2C communications, capital markets, investor relations, strategic communications, media relations, crisis management, brand messaging, corporate narrative, thought leadership

ASSUMPTION: tonies' interview process is designed to assess the candidate's strategic thinking, communication skills, and cultural fit, with a focus on their experience in global B2C communications and capital markets.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• CRM and project management tools (e.g., Salesforce, Asana, Trello)
• Social media platforms (e.g., LinkedIn, Twitter, Facebook)
• Media monitoring and analytics tools (e.g., Mention, Brand24)

ASSUMPTION: The ideal candidate will be comfortable using a range of communication and project management tools to facilitate collaboration and drive strategic communications initiatives.

👔 Cultural Fit Considerations

Company Values:

• Innovation: tonies encourages creativity and continuous learning to drive growth and success
• Collaboration: The company fosters a culture of teamwork and open communication to achieve common goals
• Inclusion: tonies is committed to creating an inclusive and diverse work environment where everyone can thrive

Work Style:

• Strategic: tonies values strategic thinking and proactive problem-solving to drive business impact
• Adaptable: The company encourages flexibility and adaptability in the face of change and uncertainty
• Results-driven: tonies prioritizes outcomes and measurable results to ensure continuous improvement and growth

Self-Assessment Questions:

• How do you align with tonies' commitment to innovation and continuous learning?
• Describe your experience working in a collaborative and inclusive team environment
• How do you approach strategic communications challenges, and what results have you achieved in previous roles?

ASSUMPTION: tonies' commitment to innovation, collaboration, and inclusion creates a dynamic and engaging work environment where employees can grow and succeed.

⚠️ Potential Challenges

• Managing communications across multiple global markets and time zones
• Balancing the need for consistent messaging with the requirement to adapt to local market conditions and preferences
• Navigating the complexities of capital markets and investor relations in a publicly listed company
• Ensuring the company's narrative remains authentic and engaging while maintaining a strong global brand identity

ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, leveraging their experience in global B2C communications and capital markets to drive tonies' corporate narrative and brand.

📈 Similar Roles Comparison

• Unlike traditional marketing or PR roles, this position requires a deep understanding of capital markets and investor relations, as well as extensive experience in global B2C communications
• While tonies operates in the Technology, Information and Media sector, this role is focused on corporate communications rather than product marketing or content creation
• Career progression in this role may involve moving into more senior leadership positions or taking on additional responsibilities as the company continues to grow and expand globally

ASSUMPTION: This role is unique in its focus on global B2C communications and capital markets, requiring a strategic and experienced communications leader to drive tonies' corporate narrative and brand.

📝 Sample Projects

• Developing and implementing a unified global communications strategy to replace country-specific approaches with a cohesive narrative
• Leveraging high NPS and word-of-mouth advocacy to amplify communications and resonate authentically with current and prospective audiences
• Managing media relations and crisis communications to ensure consistent, high-impact media coverage with integrity

ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the role, requiring a strong understanding of global B2C communications and capital markets to drive tonies' corporate narrative and brand.

❓ Key Questions to Ask During Interview

• How does tonies plan to maintain its unique value proposition and market position as it continues to grow and expand globally?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does tonies support the professional development and growth of its employees, particularly in the communications and marketing functions?
• What is the company's approach to crisis communications, and how has it handled challenges in the past?
• How does tonies foster a culture of innovation and continuous learning, and what opportunities exist for employees to contribute to this process?

ASSUMPTION: These key questions will help the candidate assess tonies' strategic vision, growth plans, and commitment to employee development and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in global B2C communications and capital markets, as well as your understanding of tonies' unique value proposition and market position
• Prepare examples of your strategic communications successes and challenges overcome in previous roles
• Be ready to discuss your approach to crisis communications and media relations
• Follow up with the hiring manager one week after your final interview to reiterate your interest in the role and address any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.