πΉ Job Title: Head of Brand & Content
πΉ Company: Tahaluf (Informa Group Plc.)
πΉ Location: Riyadh, Ar RiyΔαΈ, Saudi Arabia
πΉ Job Type: Full-time
πΉ Category: Marketing / Brand Management
As the Head of Brand & Content at Tahaluf, you will lead a team of 11 professionals (with 3 direct reports) to deliver exceptional brand experiences across all touchpoints. You'll be responsible for audience development, content marketing, organic social media, and PR strategies. Reporting to the Marketing Director, you will be a key player in standardizing brands across the portfolio, spearheading top-of-funnel activities, and elevating Tahaluf's rapidly growing presence in Saudi Arabia's B2B events sector.
ASSUMPTION: Based on the job description, I've inferred that this is a senior leadership role with significant strategic responsibilities. The position appears to be within the marketing department but with cross-functional influence.
β Lead and develop a team of 11 professionals in brand, content, and PR initiatives
β Govern and standardize brands across the portfolio and events
β Own the Portfolio 2 Brands and act as the brand voice across the organization
β Develop and lead cross-brand messaging and campaigns
β Manage the main Portfolio 2 websites and lead top-of-funnel activities
β Oversee PR activity and agency relationships
β Create effective agency partnerships for award-winning brand campaigns
β Develop and manage organic social media presence
β Drive innovation in content creation using data and insights
β Analyze and report trends to optimize inbound marketing strategies
β Enhance customer journeys and product engagement on main websites
β Lead brand and portfolio initiatives (including 2025 rebrand)
β Develop content partnerships to enhance top-of-funnel capabilities
β Lead the portfolio's sustainability positioning and campaign delivery
β Collaborate with event marketers to achieve KEMA KPIs
β Act as a change management ambassador within the organization
ASSUMPTION: The term "Portfolio 2" appears to be an internal designation for a specific set of brands or events within Tahaluf. Similarly, "KEMA KPIs" seem to be internal performance metrics. These terms were maintained as they appear to be organization-specific terminology.
Education: Not specified
Experience: 10+ years of relevant brand and digital marketing experience, particularly in evolving a growing brand into a mature recognized name
Skills:
ASSUMPTION: While formal education requirements aren't specified, the seniority of this role and extensive experience requirements suggest a bachelor's degree or higher would be expected, likely in Marketing, Communications, Business, or a related field.
Salary Range: Not specified
Benefits:
Industry Comparison: The benefits package appears highly competitive for the Saudi Arabian market, particularly for expatriates. The school fees contribution and flexible working arrangements are especially generous compared to regional standards for similar executive positions.
ASSUMPTION: Based on the seniority of this role and the Saudi Arabian market, the compensation would likely be in the higher executive range. The extensive benefits package suggests the base salary would be competitive for senior marketing leadership positions in the Middle East.
Industry Position: Tahaluf is positioned as the largest B2B Live and On-Demand Events organizer in Saudi Arabia by square meters, attendance, colleagues, and revenue. The company is part of Informa Group Plc., a global business intelligence and events company.
Company Size: Based on its described scale and market position, Tahaluf appears to be a large-scale operation with significant resources.
Company Stage: The company describes itself as having "the energy and style of a start-up" while scaling rapidly, suggesting it's in an aggressive growth phase despite its established market leadership.
ASSUMPTION: While the company is described as the largest events organizer in Saudi Arabia, it appears to be relatively new in its current form or branding, likely in a high-growth transformation stage as it scales brands from Informa Group into the Saudi market.
Career Level: Senior executive
Reporting Structure: Reports directly to the Marketing Director, with 3 direct reports and a team of 11
Team Size/Composition: Leads a team of 11 professionals across brand, content, and PR functions
Growth Opportunities: The role offers significant growth potential within a rapidly expanding organization. The company explicitly mentions opportunities to accelerate your career and make a real impact in a business launching new products and events at scale.
ASSUMPTION: Given the reporting structure and the company's growth trajectory, this position appears to offer potential advancement to Marketing Director or equivalent executive roles over time, with opportunities to shape strategy for a rapidly expanding business in Saudi Arabia.
Office Type: Hybrid, with remote working permitted on Sundays and 2 months of working from anywhere annually
Geographic Context: Riyadh is Saudi Arabia's capital and major business hub, currently experiencing rapid growth and transformation under the Saudi Vision 2030 initiative. The city offers modern amenities, international schools, and a growing expatriate community.
Work Schedule: Standard workweek with flexible remote arrangements
Regional Considerations: Working in Saudi Arabia offers tax-free income for most expatriates, though candidates should be aware of cultural differences and local regulations. Riyadh has seen significant modernization in recent years, with improved lifestyle options and entertainment venues, though certain cultural adjustments may be necessary for those new to the region.
ASSUMPTION: Based on the benefits package and the mention of international relocation, the role appears open to both local and international candidates, with substantial support provided for relocation to Saudi Arabia.
Typical Process: For senior executive roles in marketing at international companies in Saudi Arabia, the interview process typically involves multiple rounds, including initial screening, panel interviews with key stakeholders, a presentation of strategies/case studies, and final discussions with senior leadership.
Key Assessment Areas: Employers will likely evaluate:
Application Tips: Highlight experience with brand transformation and scaling, demonstrating measurable results from previous top-of-funnel marketing activities. Emphasize leadership experience and data-driven decision-making with specific examples.
ATS Keywords: Brand strategy, content marketing, audience development, B2B marketing, digital PR, team leadership, brand governance, marketing analytics, top-of-funnel, social media strategy, content optimization, SEO, martech, B2B events, change management
ASSUMPTION: These insights are based on standard practices for senior marketing roles in international companies within Saudi Arabia and may vary based on Tahaluf's specific processes.
While not explicitly mentioned, professionals in this role typically work with:
ASSUMPTION: The specific tools aren't mentioned in the job listing, but these are standard technologies for senior brand and content roles in the events industry. The job description mentions experience with Martech solutions would be useful.
Company Values: The listing emphasizes ambition, innovation, transformation, and pushing boundaries. The company describes itself as having "the energy and style of a start-up" while operating at scale.
Work Style: Fast-paced, dynamic, and collaborative environment where team members are "not afraid to push boundaries and disrupt the status quo." The listing mentions being "thrown in at the deep end" with large-scale projects from day one.
Self-Assessment: Prospective applicants should consider:
ASSUMPTION: Based on the language of the job description, the company appears to have an ambitious, high-energy culture that values initiative and innovation. The emphasis on "change management ambassador" suggests ongoing transformation within the organization.
ASSUMPTION: These challenges are inferred based on the scope of responsibilities, the company's growth stage, and the regional context. The actual challenges may vary based on the specific business environment.
This role combines several functions that might be separate in other organizations:
ASSUMPTION: This comparison is based on standard industry structures and may vary depending on specific organizational designs.
Based on the responsibilities listed, someone in this role might work on:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and may not reflect actual planned initiatives.
ASSUMPTION: These questions are suggested based on the role description and may need adaptation depending on the specific interview context and stage.
β οΈ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.