Growth Strategist (Google & Youtube)

📌 Core Information

🔹 Job Title: Growth Strategist (Google & YouTube)

🔹 Company: Maneuver Marketing

🔹 Location: United Kingdom

🔹 Job Type: Remote

🔹 Category: 🚀 Growth Marketing

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 2-5 Years

🔹 Remote Status: Fully Remote

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Building and growing flagship product(s) to a mass market audience with a focus on revenue goals.
• Leading multiple teams to execute growth strategies effectively.
• Collaborating with cross-functional teams on Amazon.com expansion, customer retention, and other key business capabilities.
• Demonstrating resourcefulness in overcoming challenges and exploring uncharted territories.

ASSUMPTION: This role requires a strategic approach to both Google and YouTube platforms, ensuring that candidates understand the importance of cross-channel marketing and leadership skills.

📋 Key Responsibilities

✅ Develop and execute integrated funnel strategies that connect YouTube's mass-market reach with Google Search's intent-driven precision.

✅ Lead and oversee teams comprised of copywriters, creative strategists, and media buyers to achieve growth objectives.

✅ Collaborate with cross-functional teams leading initiatives in key business areas such as data, customer service, and retention.

✅ Stay updated with Google’s ad policy changes, with a focus on regulated categories like supplements and health.

✅ Drive the strategy for high-converting YouTube video creatives and collaborate with content creators.

✅ Maintain robust measurement systems for campaign impact and optimize based on advanced analytics methodologies.

✅ Mentor junior media buyers and cross-functional partners on Google/YouTube buying strategies.

✅ Apply project management methodologies to prioritize, scope, and execute high-impact strategies.

✅ Continuously learn from top operators and apply insights to maneuver marketing strategies.

ASSUMPTION: Responsibilities include a significant amount of cross-disciplinary coordination and advanced analytics, implying the need for a candidate with strategic vision and strong analytical skills.

🎯 Required Qualifications

Education: Not specified

Experience: 3 to 5 years of experience working with DTC brands as a media buyer.

Required Skills:

• Strong analytical skills
• Project management expertise
• Media buying and ad strategy
• Direct response copywriting and persuasion principles
• Creative and data-driven decision-making abilities
• Resourcefulness and problem-solving

Preferred Skills:

• Experience writing or co-scripting VSLs
• Advanced analytics methodologies like A/B testing

ASSUMPTION: A formal education requirement was not specified, indicating the emphasis is on practical experience and demonstrable skills.

💰 Compensation & Benefits

Salary Range: Not specified; typically competitive for the industry

Benefits:

• Remote working flexibility
• Opportunities for career growth in a high-growth company
• Collaborative and innovative work environment

Working Hours: 40 hours per week, Monday to Friday, 10am to 7pm SGT (GMT+8) with at least 3 hours overlap with SGT timezone

ASSUMPTION: Compensation likely includes industry-standard perks given the company's growth stature and focus on remote work flexibility.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Health and Personal Care Products

Company Size: 40 employees, indicative of a close-knit and dynamic work environment

Founded: 2018

Company Description:

• Known for rapid growth within the health and wellness e-commerce sector.
• Focuses on building and operating hyper-growth DTC brands.
• Awards for high-growth achievements in APAC.

Company Specialties:

• Ecommerce
• Direct To Consumer marketing
• Direct Response marketing

Company Website: https://maneuvermarketing.com/

ASSUMPTION: The company size and specialized focus suggest a highly engaged work culture that prioritizes innovation and growth.

📊 Role Analysis

Career Level: Mid-level position, ideal for individuals with foundational experience in growth strategy and media buying.

Reporting Structure: Reports to senior marketing leadership, with direct oversight of cross-functional creative and media buying teams.

Work Arrangement: Fully remote with flexible working hours

Growth Opportunities:

• Exposure to cutting-edge marketing strategies and implementation.
• Career advancement potential in a rapidly growing company.
• Opportunity to influence substantial business outcomes and brand evolution.

ASSUMPTION: The role offers significant professional growth opportunities due to the company’s rapid expansion and focus on innovative marketing.

🌍 Location & Work Environment

Office Type: Remote-first company culture, minimizing the need for physical office space.

Office Location(s): Primarily operates out of Singapore but serves a global clientele

Geographic Context:

• Employees have flexibility in working location, promoting work-life balance.
• Remote work may have timezone coordination for maximal team overlap.
• Global team collaboration is a key component of the work environment.

Work Schedule: 10am to 7pm SGT, with flexibility for timezone differences

ASSUMPTION: Given the remote work nature, candidates need to be comfortable with virtual team communication and self-directed schedules.

💼 Interview & Application Insights

Typical Process:

• Initial application and resume submission through the company website
• Phone or video interview with HR or recruitment team
• Technical or competency assessment relevant to growth strategies
• Final interview with senior leadership or direct reporting manager
• Reference and background checks

Key Assessment Areas:

• Analytical and problem-solving ability
• Experience with Google and YouTube ad platforms
• Leadership and team management skills

Application Tips:

• Highlight specific achievements in growth strategy and media buying.
• Provide examples of innovative solutions or campaign successes.
• Demonstrate knowledge of current ad trends and compliance requirements.

ATS Keywords: Growth Strategy, Google Ads, YouTube Marketing, DTC, Media Buying

ASSUMPTION: The interview process is designed to assess both technical capability and strategic thinking ability, focusing on real-world examples.

🛠️ Tools & Technologies

• Google Ads suite (Demand Gen, Search, Shopping)
• YouTube Creator Studio and Analytics
• Search Lift and Brand Lift Measurement Tools

ASSUMPTION: Familiarity with Google and YouTube platforms is crucial, emphasizing tools for both analysis and creative execution.

👔 Cultural Fit Considerations

Company Values:

• Commitment to innovative and conscious consumer product development.
• Focus on teamwork and collaborative success.
• Emphasis on high-quality, impactful marketing strategies.

Work Style:

• Resourceful and independent work approach.
• Adaptive to fast-paced and dynamically changing environments.
• Emphasizes clear communication and collaborative problem-solving.

Self-Assessment Questions:

• Can you drive growth strategies in a rapidly evolving market?
• Do you have experience leading cross-functional marketing teams?
• Can you adapt to a remote work culture and autonomous work style?

ASSUMPTION: Candidates should align with the company’s value-driven approach and rapid growth environment to ensure cultural fit.

⚠️ Potential Challenges

• Managing rapid growth while maintaining operational effectiveness.
• Ensuring compliance with evolving ad policies in a regulated industry.
• Coordinating efforts across global teams while balancing timezones.
• Adapting quickly to industry shifts and changing market demands.

ASSUMPTION: The role requires agility and resilience to navigate challenges associated with fast-paced growth and remote work conditions.

📈 Similar Roles Comparison

• Similar roles might exist within large consumer brands focusing on multi-platform ad distribution.
• Different companies may place more emphasis on either Google or YouTube compared to this integrated approach.
• Roles in larger organizations might not involve starting new strategies from scratch, unlike this position.

ASSUMPTION: This role offers a unique combination of strategic leadership across Google and YouTube platforms, perfect for candidates seeking a comprehensive growth strategist position.

📝 Sample Projects

• Developing a multi-channel campaign to launch a new DTC supplement.
• Creating an analytics framework to measure cross-platform ad impact.
• Leading a team to optimize YouTube ads for a new product line.

ASSUMPTION: Sample projects reflect a blend of creativity and analytics, focusing on real-world marketing impact and strategic growth initiatives.

❓ Key Questions to Ask During Interview

• What are the key growth goals for your company in the coming year?
• How does the team collaborate on cross-functional projects?
• What metrics are most critical for assessing success in this role?
• How does Maneuver Marketing support professional development?
• What challenges have you faced in the current growth phase?

ASSUMPTION: Questions should focus on understanding the company's growth trajectory, team dynamics, and strategic initiatives to better gauge fit and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant growth strategy experience and skills.
• Prepare examples of past project successes to discuss in interviews.
• Research current industry trends in health and wellness marketing.
• Contact the company for any additional application details or clarification.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.