Growth Marketing Specialist
Trevelino/Keller📌 Core Information
🔹 Job Title: Growth Marketing Specialist
🔹 Company: Trevelino/Keller
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
Trevelino/Keller is seeking a Growth Marketing Specialist to manage integrated marketing efforts for B2B and B2C clients in a fast-paced agency environment. This role bridges execution excellence with client management, focusing on developing and implementing lead generation campaigns across multiple channels while balancing client expectations in a senior capacity.
ASSUMPTION: Based on the job description that mentions this position is "the bridge between being a force on execution and balancing client expectations in a senior capacity," this appears to be a mid to senior-level role that requires both hands-on execution skills and client relationship management abilities.
📋 Key Responsibilities
✅ Develop and execute market-appropriate lead generation campaigns from audience definition to channel selection, positioning, offers, and KPIs
✅ Implement lead generation tactics including content creation, paid and organic search, social media, retargeting, SEO, web conversions, and content syndication
✅ Balance client management with program execution
✅ Participate in new business development and agency initiatives
✅ Lead and mentor less experienced staff members
✅ Set up and manage campaigns in marketing automation tools to track and optimize clients' lead generation programs
✅ Create and optimize landing pages for paid and web conversions
✅ Track campaign performance and optimize strategies based on metrics
🎯 Required Qualifications
Education: Not specified
Experience: 4-8 years of experience in digital marketing roles, with strong B2B and B2C experience
Skills:
- HubSpot and/or Pardot Certifications
- Google AdWords certification
- Experience with marketing automation tools (HubSpot, Pardot, Marketo Engage, or Salesforce Marketing Cloud)
- Experience creating and optimizing landing pages
- Experience with native advertising platforms (Google, Facebook, Twitter, LinkedIn, Instagram, etc.)
- Proficiency in Google Tag Manager, Google Analytics, and Search Console
- Keyword research skills using tools like SEMRush and Moz
- Understanding of lead generation metrics (CTR, impressions, conversions)
- Strong WordPress knowledge
- Client engagement and team collaboration abilities
- Strategic thinking and campaign optimization expertise
ASSUMPTION: While no specific education requirements are mentioned, given the technical nature of the role and the required certifications, it's likely that a bachelor's degree in marketing, communications, or a related field would be preferred, though equivalent experience may substitute for formal education.
💰 Compensation & Benefits
Salary Range: Not specified (requires applicants to include salary requirements)
Benefits:
- Competitive salary
- Performance bonus
- 100% healthcare coverage
- Robust professional development program
- 401k program with match
- PTO package starting at 18 days per year
- Hybrid workplace model
- 10% commission on business referrals for one year
Industry Comparison: The benefits package appears competitive for the marketing agency industry, particularly with 100% healthcare coverage and a generous PTO package.
ASSUMPTION: Based on the 4-8 years of experience required and the Atlanta market, salary for this position likely falls within the $70,000-$95,000 range, which is competitive for growth marketing specialists in this region with this level of experience.
📌 Applicant Insights
🔍 Company Context
Industry Position: Trevelino/Keller is an established agency in the digital public relations and marketing space, previously recognized as the 4th fastest-growing agency in the country and one of the "30 Best Firms to Work for in North America."
Company Size: Boutique to mid-sized agency (based on tone and description)
Company Stage: Established and growing
ASSUMPTION: While exact company size isn't mentioned, the description suggests a boutique to mid-sized agency rather than a large corporate entity, based on the cultural emphasis and personal tone of the job listing.
📊 Role Analysis
Career Level: Mid to Senior level (4-8 years of experience required)
Reporting Structure: Not specified
Team Size/Composition: Not specified, but appears to be part of an integrated team with PR, creative, and marketing practitioners
Growth Opportunities: Mentorship of junior staff, participation in new business development, and exposure to multiple industry verticals (Technology, Healthcare, Financial Services, Food & Beverage, Franchising, Government, Lifestyle, and Environment)
ASSUMPTION: This role likely reports to a Director or VP of Growth Marketing or Digital Services, based on typical agency structures, though this isn't explicitly stated in the job description.
🌍 Location & Work Environment
Office Type: Hybrid (combined office and remote work)
Geographic Context: Based in the new Interlock 2 tower in West Midtown Atlanta, a vibrant urban area with numerous restaurants and amenities
Work Schedule: Not specified, but likely standard business hours with some flexibility due to hybrid model
Regional Considerations: Atlanta is a major business hub in the Southeast with a growing tech and marketing scene. West Midtown specifically is a trendy, revitalized area with excellent amenities and accessibility.
ASSUMPTION: While the exact schedule isn't specified, the agency environment typically involves some flexibility around core business hours, with occasional evening or weekend work during campaign launches or client deadlines.
💼 Interview & Application Insights
Typical Process: For agency roles at this level, candidates typically go through initial screening, portfolio review, skills assessment, and multiple rounds of interviews with team members and leadership.
Key Assessment Areas: Portfolio of campaign work, digital marketing technical expertise, client management skills, strategic thinking, and cultural fit within a creative agency environment.
Application Tips: Include specific metrics from past campaigns (CTR, conversion rates, ROI), highlight experience with mentioned tools (HubSpot, Pardot, Google Analytics), and demonstrate both execution and strategy capabilities.
ATS Keywords: Growth marketing, lead generation, digital marketing, HubSpot, Pardot, Google AdWords, SEO, marketing automation, WordPress, social media marketing, B2B marketing, B2C marketing, campaign optimization
ASSUMPTION: These insights are based on standard industry practices for digital marketing roles in agencies. The specific interview process at Trevelino/Keller may vary.
🛠️ Tools & Technologies
- Marketing Automation: HubSpot, Pardot, Marketo Engage, Salesforce Marketing Cloud
- Analytics: Google Analytics, Google Tag Manager, Search Console
- SEO Tools: SEMRush, Moz
- Advertising Platforms: Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, Instagram Ads, Adroll
- CMS: WordPress
- Data Visualization: Tableau, Google Data Studio (mentioned as a plus)
ASSUMPTION: While not explicitly mentioned, proficiency in standard marketing tools like email marketing platforms, social media management tools, and basic design/content creation tools would likely be expected for this role.
👔 Cultural Fit Considerations
Company Values: Trevelino/Keller values retention, growth, balance of excellence with learning from mistakes, and creating a supportive yet challenging environment where team members enjoy working together.
Work Style: Fast-paced, collaborative, and entrepreneurial with an emphasis on both independent execution and team mentorship.
Self-Assessment:
- Are you comfortable balancing technical marketing execution with client-facing responsibilities?
- Do you thrive in a fast-paced agency environment where you'll work across multiple clients and industries?
- Are you driven to mentor junior team members while continuing to develop your own skills?
- Do you enjoy a blend of strategic thinking and hands-on campaign management?
ASSUMPTION: Based on the conversational tone of the job listing and mentions of team gatherings, the company appears to value personality and cultural fit alongside technical skills, suggesting a more personable and less corporate environment.
⚠️ Potential Challenges
The role requires balancing multiple clients across diverse industries, which may require quick context-switching and adaptability. Agency environments typically involve managing multiple stakeholders and timelines simultaneously. The position demands both execution expertise and client management skills, which can be a challenging balance to maintain.
ASSUMPTION: These potential challenges are common to agency roles at this level and are inferred from the nature of the position rather than explicitly stated limitations.
📈 Similar Roles Comparison
This Growth Marketing Specialist role differs from similar positions in that it combines hands-on execution with client management and team leadership. While many specialist roles focus solely on technical execution or strategy, this position bridges both areas. Compared to in-house growth marketing roles, this agency position offers exposure to multiple industries and clients rather than focusing on a single brand or product.
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles in agency versus in-house environments.
📝 Sample Projects
- Developing a comprehensive lead generation strategy for a B2B technology client, including audience segmentation, channel mix, content creation, and conversion path optimization
- Creating and optimizing landing pages to improve conversion rates for a healthcare client's service offering
- Implementing and managing a multi-channel digital campaign across paid search, social media, and display advertising for a financial services client
- Setting up marketing automation workflows in HubSpot to nurture leads through the conversion funnel for a food & beverage brand
- Analyzing campaign performance data and preparing client-facing reports with actionable recommendations for optimization
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and industry verticals mentioned in the job description, not specific client work assigned to this role.
❓ Key Questions to Ask During Interview
- How does Trevelino/Keller measure success for someone in this Growth Marketing Specialist role?
- Can you share examples of successful lead generation campaigns the team has executed recently?
- What does the collaboration look like between the Growth Marketing team and other agency departments like PR and creative services?
- How are clients typically assigned, and what is the average client load for someone in this position?
- What opportunities exist for professional development and skill advancement in marketing automation and digital strategy?
- How does the agency approach work-life balance during busy periods or campaign launches?
ASSUMPTION: These questions are suggested based on the role type and agency environment and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Review your resume and portfolio to ensure they highlight relevant growth marketing experience, particularly with the tools and platforms mentioned (HubSpot, Pardot, Google Analytics, etc.)
- Include your salary requirements in your application as specifically requested in the job posting
- Prepare a portfolio of past campaign work with specific metrics and results to demonstrate your capabilities
- Research Trevelino/Keller's clients and work by visiting their website (www.trevelinokeller.com) and social media (@trevelino.keller on Instagram)
- Optimize your application by incorporating key terms like growth marketing, lead generation, marketing automation, HubSpot, Pardot, and campaign optimization to pass ATS screening
- Prepare to discuss specific examples of how you've balanced client management with campaign execution in previous roles