Growth Marketing Manager ( Senior )

🚀 Job Overview

As a Senior Growth Marketing Manager at Flintex Consulting, you will be responsible for developing and implementing comprehensive growth strategies across digital channels to expand revenue and customer base. You'll oversee the entire customer journey, manage digital marketing campaigns (organic, paid, and direct), and utilize data analytics to continuously optimize performance and discover new customer acquisition methods.

ASSUMPTION: This is a senior-level position based on the "(Senior)" designation in the title and the requirements for team management experience and 5+ years of experience.

📋 Key Responsibilities

• ✅ Identify and implement digital growth strategies for the business
• ✅ Develop and execute strategic marketing campaigns across all digital channels (CRM, SEM, SEO, email, social media, partnerships) to drive user acquisition, retention, and revenue growth
• ✅ Utilize data analytics and performance metrics to optimize marketing campaigns and improve funnel performance
• ✅ Oversee ad development, testing, and analysis for performance optimization
• ✅ Collaborate with cross-functional teams to align growth efforts with company objectives
• ✅ Prepare and present forecasts and regular reports on growth performance to senior management
• ✅ Conduct market research and competitive analysis to identify new growth opportunities
• ✅ Lead and mentor a team of 1-2 marketers, providing guidance and professional development
• ✅ Stay current with emerging technologies and best practices in growth marketing

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or related field

Experience: Minimum of 5 years in growth marketing or digital marketing roles

Skills:

• Proven track record in driving successful digital marketing acquisition and conversion
• Knowledge of CRM tools, marketing automation setup, and SEO tools
• Expertise in Paid Search, Paid Social, Display, Retargeting, Affiliate, CRO, and SEO
• Proficiency with Google Analytics, performance dashboards, and basic SQL
• Experience with acquisition analysis, A/B testing, and ad fraud detection
• Team management experience (1-2 team members)
• Strong analytical skills and data analysis capabilities
• Excellent communication and collaboration skills
• Knowledge of traditional marketing (preferred)

💰 Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: Senior Growth Marketing Managers in Singapore typically earn between S$6,000-S$12,000 monthly, with variations based on company size and industry.

ASSUMPTION: Salary estimation is based on standard compensation ranges for similar senior marketing positions in Singapore. This is not directly stated in the job listing and should be verified with the employer.

🔍 Company Context

Industry Position: Flintex Consulting Pte Ltd appears to be a consulting firm based in Singapore that likely provides marketing and business growth services to clients.

Company Size: Not specified

Company Stage: Not specified

ASSUMPTION: As a consulting firm with "Consulting" in the name, Flintex likely provides business services to other companies. The exact size and stage of the company are not indicated in the job listing.

📊 Role Analysis

Career Level: Senior

Reporting Structure: Likely reports to a Director of Marketing or CMO

Team Size/Composition: Will manage a team of 1-2 marketers

Growth Opportunities: Potential career progression to Director of Growth Marketing or Head of Marketing

ASSUMPTION: The reporting structure is inferred based on typical organizational hierarchies for senior marketing roles. Growth opportunities are standard progressions for this level of marketing position.

🌍 Location & Work Environment

Office Type: Not specified, likely in-office or hybrid

Geographic Context: Singapore is a major business hub in Southeast Asia with a competitive digital marketing landscape and high cost of living

Work Schedule: Standard full-time hours expected

Regional Considerations: Singapore has a multicultural business environment with English as the primary business language. Knowledge of regional markets in Southeast Asia may be advantageous.

ASSUMPTION: Work arrangement details aren't specified, but based on Singapore business culture, this is likely an in-office or hybrid position with standard business hours.

💼 Interview & Application Insights

Typical Process: Initial screening, technical/marketing assessment, case study presentation, panel interview with marketing team and stakeholders

Key Assessment Areas: Digital marketing expertise, analytical capabilities, strategic thinking, team management experience, results from previous campaigns

Application Tips: Highlight quantifiable growth results from previous roles, demonstrate expertise across multiple digital channels, and showcase your experience with data-driven decision making

ATS Keywords: growth marketing, digital marketing, CRM, SEM, SEO, paid social, user acquisition, retention, A/B testing, Google Analytics, SQL, marketing analytics, conversion optimization

ASSUMPTION: The interview process and assessment areas are based on standard industry practices for senior marketing roles and are not specifically outlined in the job description.

🛠️ Tools & Technologies

Google Analytics, SQL, CRM systems, SEO tools, marketing automation platforms, performance dashboards, A/B testing tools, ad fraud detection systems, social media management platforms, email marketing platforms

ASSUMPTION: While the job listing mentions some tools specifically (Google Analytics, SQL), others are inferred based on the responsibilities and skills required for the position.

👔 Cultural Fit Considerations

Company Values: Not explicitly stated, but the role suggests values around innovation, data-driven decision making, and continuous improvement

Work Style: Collaborative (cross-functional team work mentioned), analytically-driven, experimental, and results-oriented

Self-Assessment: Consider if you thrive in an environment that values experimentation, are comfortable with data analysis, enjoy mentoring team members, and can communicate effectively with senior management

ASSUMPTION: Work style and values are inferred from the responsibilities and requirements in the job listing rather than explicit company statements.

⚠️ Potential Challenges

This role combines strategic planning, execution, team management, and analytical responsibilities, which may require excellent time management and prioritization skills. The position demands expertise across multiple marketing channels and tools, requiring continuous learning to stay current with rapidly evolving digital marketing trends. Meeting growth targets in competitive markets can also create significant performance pressure.

ASSUMPTION: These challenges are inferred from the broad scope of responsibilities listed in the job description and are common in senior growth marketing roles.

📈 Similar Roles Comparison

This Growth Marketing Manager role is broader than channel-specific positions like SEO Manager or Paid Media Manager. Unlike a Digital Marketing Manager who might focus more on brand and content, this role emphasizes customer acquisition, conversion, and revenue growth metrics. It includes more team management responsibility than a Marketing Specialist but less strategic oversight than a Marketing Director. The role bridges technical, analytical, and creative aspects of marketing with a strong focus on measurable business outcomes.

ASSUMPTION: This comparison is based on standard industry role definitions and hierarchies in the marketing field.

📝 Sample Projects

• Developing and implementing a multi-channel acquisition strategy to increase customer base by a target percentage
• Leading an A/B testing program across landing pages to improve conversion rates
• Building and optimizing a cross-channel attribution model to better allocate marketing budget
• Implementing a customer segmentation strategy to improve retention and loyalty
• Establishing performance dashboards and reporting frameworks for executive stakeholders

ASSUMPTION: These projects are examples based on the listed responsibilities and are typical for a Growth Marketing Manager role.

❓ Key Questions to Ask During Interview

1. What are the most pressing growth challenges the company is currently facing?
2. How does the company define success for this role in the first 3, 6, and 12 months?
3. What resources and budget will be allocated to support growth initiatives?
4. How does the marketing team collaborate with product and sales teams?
5. What marketing experiments have yielded the most valuable insights for the company so far?
6. How does the company approach testing and experimentation for new growth channels?

ASSUMPTION: These questions are suggested based on the nature of the role and common concerns for senior marketing professionals.