Growth Marketing Manager ( Senior )
Flintex Consulting Pte Ltd📌 Core Information
🔹 Job Title: Growth Marketing Manager (Senior)
🔹 Company: Flintex Consulting Pte Ltd
🔹 Location: Singapore
🔹 Job Type: Not specified
🔹 Category: 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
As a Growth Marketing Manager at Flintex Consulting, you'll be at the forefront of driving business growth through strategic digital marketing initiatives. Your role involves overseeing the entire customer journey, developing and executing campaigns across multiple digital channels, and continuously optimizing marketing performance through data analysis and experimentation. You'll be responsible for expanding the company's customer base and revenue while managing a small team of marketing professionals.
ASSUMPTION: Based on the "Senior" designation in the title and the requirement to lead a team, this appears to be a mid-to-senior level position with both strategic planning and hands-on execution responsibilities.
📋 Key Responsibilities
- ✅ Identify and implement comprehensive digital growth strategies to drive business expansion
- ✅ Develop and execute strategic marketing campaigns across multiple channels (CRM, SEM, SEO, email, social media, partnerships)
- ✅ Leverage data analytics to optimize marketing campaigns and improve performance metrics throughout the marketing funnel
- ✅ Oversee ad development, testing, and performance analysis
- ✅ Collaborate with cross-functional teams to align growth efforts with company objectives
- ✅ Prepare and present growth performance forecasts and reports to senior management
- ✅ Conduct market research and competitive analysis to identify new growth opportunities
- ✅ Lead and mentor a small marketing team (1-2 members)
- ✅ Stay current with emerging technologies and marketing best practices
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, or related field
Experience: Minimum 5 years in growth marketing or digital marketing roles
Skills:
- Proven track record in digital marketing acquisition and conversion
- Proficiency with CRM tools, marketing automation, and SEO tools
- Expertise in Paid Search, Paid Social, Display, Retargeting, Affiliate marketing, CRO, and SEO
- Strong knowledge of Google Analytics, performance dashboards, and basic SQL
- Experience with acquisition analysis, A/B testing, and ad fraud detection
- Team management experience (1-2 team members)
- Strong analytical and data analysis capabilities
- Excellent communication and cross-functional collaboration skills
- Knowledge of traditional marketing (preferred)
- Passion for mobile performance marketing and industry trends
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: For senior marketing roles in Singapore, compensation typically ranges from SGD 6,000 to SGD 12,000 per month depending on experience and company size. This assumption is based on general industry standards for similar positions in Singapore's marketing sector.
📌 Applicant Insights
🔍 Company Context
Industry Position: Flintex Consulting appears to be a consultancy firm operating in Singapore
Company Size: Not specified
Company Stage: Not specified
ASSUMPTION: Based on the company name including "Consulting" and the requirement for the role to manage a small team, this is likely a small to medium-sized consultancy firm specializing in marketing services. The focus on growth marketing suggests they work with clients looking to scale their customer acquisition efforts.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Likely reports to senior management
Team Size/Composition: Will manage a team of 1-2 marketing professionals
Growth Opportunities: Potential for advancement to Director or Head of Marketing positions
ASSUMPTION: The role appears to be positioned at the senior management level given the responsibility for reporting to senior leadership and managing a team. The emphasis on strategy development suggests this position has significant decision-making authority within the marketing function.
🌍 Location & Work Environment
Office Type: Not specified
Geographic Context: Singapore is a major business hub in Southeast Asia with a competitive marketing landscape and multicultural business environment
Work Schedule: Not specified
Regional Considerations: Singapore has a diverse talent pool and is often used as a regional headquarters for companies expanding in Asia. The business culture tends to be fast-paced and results-oriented.
ASSUMPTION: Given Singapore's standard business practices, this is likely an in-office or hybrid role with standard business hours. Marketing roles in Singapore often involve regional considerations as many businesses operate across multiple Southeast Asian markets.
💼 Interview & Application Insights
Typical Process: Initial screening, technical marketing assessment, case study or presentation, interviews with direct manager and team members, final interview with senior leadership
Key Assessment Areas: Strategic thinking, analytical abilities, campaign management experience, leadership qualities, technical marketing knowledge, performance marketing expertise
Application Tips: Highlight quantifiable growth achievements from previous roles, showcase experience across multiple marketing channels, demonstrate ability to lead and optimize based on data
ATS Keywords: growth marketing, digital acquisition, CRM, SEM, SEO, performance marketing, team management, Google Analytics, SQL, A/B testing, conversion optimization, marketing automation
ASSUMPTION: These insights are based on standard interview practices for senior marketing roles in Singapore's competitive job market. The interview process will likely focus on both strategic thinking and hands-on capabilities.
🛠️ Tools & Technologies
- CRM platforms (likely HubSpot, Salesforce, or similar)
- SEO tools (possibly SEMrush, Ahrefs, Moz)
- Google Analytics
- SQL for data analysis
- Marketing automation platforms
- Ad platforms (Google Ads, Facebook Ads, LinkedIn Ads)
- A/B testing tools
- Performance dashboards and reporting tools
ASSUMPTION: While specific platforms aren't named in the job description, these represent industry-standard tools for the responsibilities mentioned. The actual tech stack may vary based on the company's existing infrastructure.
👔 Cultural Fit Considerations
Company Values: Not explicitly stated
Work Style: The role suggests a data-driven, experimental approach with cross-functional collaboration
Self-Assessment:
- Are you comfortable balancing strategic planning with hands-on execution?
- Do you thrive in environments that require continuous optimization and experimentation?
- Are you passionate about using data to drive marketing decisions?
- Can you effectively manage stakeholder expectations while leading a small team?
ASSUMPTION: Based on the emphasis on growth, experimentation, and data analysis, the company likely values innovation, analytical thinking, and results-oriented performance. The requirement to collaborate across functions suggests teamwork is also important.
⚠️ Potential Challenges
This role requires balancing multiple channels and responsibilities, potentially leading to a broad scope of work. The expectation to drive business growth may create performance pressure. Managing both strategic initiatives and day-to-day campaign optimization while leading a team could be demanding. The requirement to stay current with rapidly evolving marketing technologies and trends may necessitate continuous learning.
ASSUMPTION: These potential challenges are inferred from the comprehensive list of responsibilities and the growth-focused nature of the role. The actual challenges would vary based on company structure, team capabilities, and available resources.
📈 Similar Roles Comparison
This Growth Marketing Manager role differs from a traditional Digital Marketing Manager by its stronger focus on acquisition, conversion optimization, and revenue growth rather than brand awareness or content creation. Compared to a Performance Marketing Manager, this role has broader strategic responsibilities and team management. Unlike a Marketing Director, this position maintains hands-on involvement with campaigns while having some strategic oversight. The role appears more comprehensive than channel-specific positions like SEO Manager or Paid Media Manager.
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job description.
📝 Sample Projects
- Developing an omnichannel customer acquisition strategy to increase new user growth by a specific percentage
- Implementing and optimizing a conversion rate optimization (CRO) program to improve funnel metrics
- Building and scaling performance marketing campaigns across multiple digital channels
- Creating a competitive analysis framework to identify market opportunities
- Establishing a data-driven experimentation program to continuously improve marketing performance
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities listed in the job description and represent typical work for a Growth Marketing Manager.
❓ Key Questions to Ask During Interview
- What are the most important growth metrics for this role, and how are they currently being measured?
- How does the marketing team collaborate with other departments to achieve growth objectives?
- What marketing experiments have yielded the most significant insights or results recently?
- How would you describe the balance between strategic planning and hands-on execution in this role?
- What resources and budget allocation would be available for implementing new growth initiatives?
- How does the company approach testing and learning from marketing initiatives that don't meet expectations?
ASSUMPTION: These questions are suggested based on the nature of growth marketing roles and may need adaptation based on specific interview contexts and company details.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
If you're interested in this Growth Marketing Manager role, consider taking these steps:
- Optimize your resume: Highlight measurable growth achievements from previous roles and ensure you include key terms like "growth marketing," "digital acquisition," "performance optimization," and specific channel expertise mentioned in the job description.
- Prepare a portfolio: Collect case studies of successful campaigns you've managed, with data showing the impact on business growth metrics.
- Research Flintex Consulting: Learn about their client base, services offered, and any public information about their marketing approach to tailor your application.
- Assess your technical skills: Ensure you're comfortable discussing your expertise with the required tools, particularly Google Analytics, SQL, and various marketing platforms.
- Develop your leadership narrative: Prepare examples that demonstrate your ability to lead and develop team members, as this is a specific requirement.
- Prepare for technical assessments: Be ready to analyze marketing data, propose optimization strategies, or present a growth marketing plan during the interview process.
When submitting your application, emphasize your track record of driving measurable business growth through digital marketing channels and your experience managing marketing teams. Consider including a brief cover letter that aligns your experience with the specific requirements of this role.