Growth Marketing Manager ( Senior )

🚀 Job Overview

As a Senior Growth Marketing Manager at Flintex Consulting, you will be responsible for devising and executing comprehensive digital marketing strategies to drive business growth in both revenue and customer base across all digital channels. You'll have a direct impact on customer acquisition, retention, and revenue optimization by managing and optimizing digital marketing campaigns across organic, paid, and direct channels. This role requires an analytical mindset to interpret performance data, formulate growth strategies, and continuously experiment with new approaches to improve marketing performance.

ASSUMPTION: Based on the title including "(Senior)" and the requirement to lead a team, this is a senior-level position with both strategic planning and team management responsibilities.

📋 Key Responsibilities

• ✅ Identify and implement digital growth strategies for the business
• ✅ Develop and execute strategic marketing campaigns across all digital channels (CRM systems, SEM, SEO, email marketing, social media, partnerships)
• ✅ Utilize data analytics and performance metrics to optimize marketing campaigns throughout the funnel
• ✅ Oversee ad development, testing, and performance analysis
• ✅ Collaborate with cross-functional teams to align growth efforts with company objectives
• ✅ Prepare and present forecasts and performance reports to senior management
• ✅ Conduct market research and competitive analysis to identify growth opportunities
• ✅ Lead and mentor a team of 1-2 marketers, providing guidance and development opportunities
• ✅ Stay current on emerging technologies and best practices in growth marketing

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or related field

Experience: Minimum of 5 years in growth marketing or digital marketing roles

Skills:

• Proven track record in driving digital marketing acquisition and conversion
• Knowledge of CRM tools, marketing automation setup, and SEO tools
• Expertise in Paid Search, Paid Social, Display, Retargeting, Affiliate, CRO, and SEO
• Proficiency with Google Analytics, performance dashboards, and basic SQL
• Experience with acquisition analysis, A/B testing, and ad fraud detection
• Team management experience (1-2 team members)
• Strong analytical skills and data analysis capabilities
• Excellent communication and cross-functional collaboration skills
• Knowledge of traditional marketing (preferred)

💰 Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: Senior Growth Marketing Manager roles in Singapore typically command competitive salaries relative to the APAC region, reflecting the strategic importance of this position.

ASSUMPTION: While specific compensation details aren't provided, roles of this seniority in Singapore's marketing sector typically offer comprehensive benefits packages that may include performance bonuses, health insurance, and professional development allowances.

🔍 Company Context

Industry Position: Flintex Consulting Pte Ltd appears to be a consulting firm based in Singapore.

Company Size: Not specified

Company Stage: Not specified

ASSUMPTION: As a consulting firm with "Pte Ltd" designation (Private Limited), Flintex is likely a professional services organization focusing on business strategy, marketing, or digital transformation services in Singapore and possibly the broader APAC region.

📊 Role Analysis

Career Level: Senior

Reporting Structure: Likely reports to a Director of Marketing, VP of Marketing, or similar senior leadership position

Team Size/Composition: Will lead a team of 1-2 marketing professionals

Growth Opportunities: Potential career progression to Director of Growth Marketing, Head of Marketing, or CMO roles

ASSUMPTION: This role appears to be a senior individual contributor with some people management responsibilities. The requirement to present to senior management suggests this is not an entry-level or junior position but rather one with significant strategic influence within the organization.

🌍 Location & Work Environment

Office Type: Not specified

Geographic Context: Singapore is a major business hub in Asia with a thriving tech and digital marketing ecosystem. The city-state has a high cost of living but offers excellent infrastructure and a multinational business environment.

Work Schedule: Not specified

Regional Considerations: Singapore's business culture tends to be professional, multicultural, and results-oriented. English is widely spoken as the business language, and the marketing landscape is sophisticated with high digital adoption rates.

ASSUMPTION: Given Singapore's typical work culture and the senior nature of this role, applicants should expect a full-time position, potentially with some flexibility but also with the expectation of accountability for results regardless of work arrangement.

💼 Interview & Application Insights

Typical Process: Marketing leadership roles typically involve multiple interview rounds, including initial screening, technical marketing assessments, panel interviews with cross-functional stakeholders, and possibly a case study or presentation of past growth marketing strategies.

Key Assessment Areas: Strategic thinking, analytical capabilities, marketing channel expertise, leadership skills, results orientation, and adaptability.

Application Tips: Quantify your past marketing achievements with specific metrics (e.g., CAC reduction, conversion rate improvements, revenue growth). Showcase experience across the full marketing funnel and highlight your approach to experimentation and optimization.

ATS Keywords: growth marketing, digital acquisition, CRM, SEM, SEO, marketing automation, conversion rate optimization, A/B testing, user acquisition, retention strategies, performance marketing, Google Analytics, SQL, marketing analytics, team leadership

ASSUMPTION: These insights are based on standard practices for senior marketing roles in Singapore and may vary based on Flintex's specific hiring processes.

🛠️ Tools & Technologies

• Google Analytics
• SQL databases
• CRM systems
• SEO tools (likely Ahrefs, Semrush, Moz)
• SEM platforms (Google Ads, Bing Ads)
• Social media advertising platforms (Meta Ads, LinkedIn Ads, Twitter Ads)
• Email marketing platforms
• A/B testing tools
• Marketing automation platforms
• Performance dashboards and analytics tools

ASSUMPTION: While specific platforms aren't named beyond Google Analytics, proficiency with major marketing technology platforms is standard for this role type. The specific tech stack may vary based on Flintex's client needs.

👔 Cultural Fit Considerations

Company Values: Not explicitly stated

Work Style: Collaborative (cross-functional team interaction), data-driven (strong emphasis on analytics), innovative (continuous experimentation), and results-oriented (focus on business growth metrics)

Self-Assessment:

• Are you comfortable balancing strategic thinking with hands-on campaign execution?
• Do you thrive in an environment that requires constant learning and adaptation to emerging digital marketing trends?
• Can you effectively communicate complex data insights to various stakeholders?
• Are you passionate about finding innovative ways to drive growth through digital channels?
• Do you enjoy mentoring and developing junior marketing professionals?

ASSUMPTION: The cultural elements inferred here are based on the job description's emphasis on collaboration, data analysis, experimentation, and leadership requirements.

⚠️ Potential Challenges

• Balancing strategic planning with day-to-day campaign management across multiple digital channels
• Managing and developing a small team while still maintaining hands-on involvement in key initiatives
• Staying current with rapidly evolving digital marketing technologies and best practices
• Navigating cross-functional dependencies to ensure alignment with broader company objectives
• Demonstrating clear ROI and growth impact to senior management stakeholders

ASSUMPTION: These potential challenges are inferred from the broad scope of responsibilities and the senior nature of the role, which typically requires balancing multiple priorities.

📈 Similar Roles Comparison

This Growth Marketing Manager role differs from traditional Digital Marketing Manager positions by its stronger focus on experimentation, customer acquisition metrics, and revenue growth rather than brand awareness or content development. Compared to a Performance Marketing Manager, this role has broader responsibility across the entire customer journey rather than focusing primarily on paid channels and conversion optimization. The role includes team leadership components that distinguish it from individual contributor positions, while the consulting context may involve working across multiple client accounts or projects versus an in-house role focused on a single company's growth.

ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job description.

📝 Sample Projects

• Developing and implementing a comprehensive customer acquisition strategy across multiple digital channels to reduce CAC by 15%
• Building and optimizing retargeting campaigns to improve conversion rates for prospective customers who have shown initial interest
• Setting up A/B testing methodologies for landing pages and email campaigns to continuously improve performance metrics
• Creating a comprehensive dashboard to track marketing performance across channels and identify opportunities for optimization
• Conducting competitive analysis to identify untapped market opportunities and emerging digital marketing trends
• Implementing and optimizing a customer segmentation strategy to improve retention rates through personalized marketing approaches

ASSUMPTION: These projects are illustrative examples based directly on the responsibilities listed in the job description and typical initiatives for a growth marketing leader.

❓ Key Questions to Ask During Interview

1. How does growth marketing align with the company's overall business objectives and what are the primary KPIs used to measure success?
2. Can you describe the current makeup of the marketing team I would be leading and their primary areas of focus or expertise?
3. What are the most significant growth challenges the company is currently facing in the digital marketing space?
4. How does the company approach marketing experimentation and what resources are available for testing new growth initiatives?
5. What marketing technology stack is currently in place, and are there any planned investments in new tools or platforms?
6. How does Flintex Consulting support professional development and career advancement for its marketing leaders?

ASSUMPTION: These questions are suggested based on the senior growth marketing role type and may need adaptation based on specific interview context.