Growth Marketing Manager ( Senior )
Flintex Consulting Pte Ltd📌 Core Information
🔹 Job Title: Growth Marketing Manager (Senior)
🔹 Company: Flintex Consulting Pte Ltd
🔹 Location: Singapore
🔹 Job Type: Not provided
🔹 Category: 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
As a Growth Marketing Manager at Flintex Consulting, you will be responsible for driving business growth through strategic marketing initiatives across all digital channels. This senior role focuses on optimizing the customer journey to increase revenue and expand the customer base. You'll manage digital marketing campaigns (organic, paid, and direct) while continually experimenting with new customer acquisition strategies to maximize ROI.
ASSUMPTION: Based on the title including "Senior" and the requirement for team management experience, this appears to be a leadership position with significant strategic responsibilities rather than primarily tactical execution.
📋 Key Responsibilities
- ✅ Identify and implement digital growth strategies for the business
- ✅ Develop and execute marketing campaigns across all digital channels (CRM, SEM, SEO, email, social media, partnerships) to drive acquisition, retention, and revenue growth
- ✅ Analyze performance metrics and optimize marketing campaigns for continuous improvement across the funnel
- ✅ Oversee ad development, testing, and performance optimization
- ✅ Collaborate cross-functionally to align growth efforts with company objectives
- ✅ Prepare and present growth performance forecasts and reports to senior management
- ✅ Conduct market research and competitive analysis to identify growth opportunities
- ✅ Lead and mentor a team of marketers, providing guidance and professional development
- ✅ Stay current with emerging technologies and best practices to drive innovation in growth marketing
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, or related field
Experience: Minimum 5 years in growth marketing or digital marketing roles
Skills:
- Proven track record in successful customer acquisition and conversion optimization
- Knowledge of CRM tools, marketing automation setup, and SEO tools
- Expertise in Paid Search, Paid Social, Display, Retargeting, Affiliate, CRO, and SEO
- Proficiency with Google Analytics, performance dashboards, and basic SQL
- Experience with acquisition analysis, A/B testing, and ad fraud detection
- Team management experience (1-2 direct reports)
- Strong analytical skills and data analysis capabilities
- Excellent communication and cross-functional collaboration abilities
- Knowledge of traditional marketing (preferred)
- Passion for mobile performance marketing and staying current with industry trends
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: Senior Growth Marketing Managers in Singapore typically earn between SGD 90,000-150,000 annually based on industry standards, with variations depending on company size and the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry Position: Flintex Consulting Pte Ltd appears to be a consulting firm based in Singapore
Company Size: Not specified
Company Stage: Not specified
ASSUMPTION: As a consulting company with "Pte Ltd" in its name, Flintex is likely a private limited company in Singapore. The role suggests the company offers marketing consulting services or has internal marketing needs for its consulting business.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Likely reports to senior management (based on requirement to present reports to senior management)
Team Size/Composition: Will lead a small team of 1-2 marketers
Growth Opportunities: Potential path to Director or Head of Marketing/Growth positions
ASSUMPTION: This role appears to be at the senior manager level with both strategic input and team leadership responsibilities. The requirement to present to senior management suggests visibility to leadership, which could create opportunities for further advancement.
🌍 Location & Work Environment
Office Type: Not specified
Geographic Context: Singapore is a major business hub in Southeast Asia with a competitive digital marketing landscape and multicultural environment
Work Schedule: Not specified
Regional Considerations: Singapore has a high standard of living but offers competitive salaries for skilled marketing professionals. Knowledge of regional APAC markets may be advantageous.
ASSUMPTION: Given that Singapore is a major business hub with a strong emphasis on in-person collaboration, this role likely requires at least partial office presence, though flexible arrangements might be possible.
💼 Interview & Application Insights
Typical Process: For senior marketing roles in Singapore, expect 3-4 interview rounds including initial screening, technical marketing assessment, case study or presentation, and final executive interview
Key Assessment Areas: Growth marketing expertise, analytical capabilities, leadership skills, strategic thinking, performance marketing knowledge, and ability to optimize campaigns across multiple channels
Application Tips: Highlight quantifiable growth results from previous roles, demonstrate expertise in both strategic planning and hands-on execution, and showcase your experience with the specific marketing channels mentioned
ATS Keywords: growth marketing, customer acquisition, digital marketing strategy, conversion optimization, A/B testing, performance marketing, CRM, SEO, SEM, Google Analytics, team leadership, marketing analytics
ASSUMPTION: These insights are based on standard practices for senior marketing roles in Singapore consulting firms.
🛠️ Tools & Technologies
- CRM systems
- Marketing automation tools
- Google Analytics
- SEO tools
- Paid search and social platforms (Google Ads, Facebook Ads Manager, etc.)
- A/B testing platforms
- Performance dashboards
- SQL (basic knowledge)
- Ad fraud detection tools
ASSUMPTION: While the listing mentions categories of tools rather than specific platforms, these represent the standard technologies used in growth marketing roles. Familiarity with major platforms like HubSpot, Marketo, or Salesforce (CRM), SEMrush or Ahrefs (SEO), and Optimizely or VWO (testing) would likely be beneficial.
👔 Cultural Fit Considerations
Company Values: Not explicitly stated
Work Style: The role suggests a data-driven, experimental approach with cross-functional collaboration
Self-Assessment:
- Are you comfortable balancing strategic planning with hands-on execution?
- Do you thrive in environments that require continuous experimentation and optimization?
- Can you effectively communicate complex marketing data to various stakeholders?
- Are you passionate about staying current with rapidly evolving digital marketing trends?
ASSUMPTION: Based on the job responsibilities, the company likely values innovation, data-driven decision making, and continuous improvement. The emphasis on experimentation suggests a test-and-learn culture.
⚠️ Potential Challenges
This role encompasses a broad range of marketing channels and responsibilities, which may require prioritization skills and time management. The expectation to both develop strategy and execute campaigns while managing a team could be demanding. Additionally, the need to constantly experiment and optimize while delivering consistent results might create pressure to perform.
ASSUMPTION: These challenges are inferred from the comprehensive nature of the role description and are common in senior growth marketing positions that balance strategic and tactical responsibilities.
📈 Similar Roles Comparison
This Growth Marketing Manager role is more strategic than a typical Digital Marketing Manager, with a stronger focus on experimentation and customer acquisition. Unlike a Marketing Director, this position maintains hands-on involvement with campaigns. Compared to a Performance Marketing Manager, this role has broader responsibilities including organic channels and team leadership. The position shares similarities with Head of Growth roles but may have less authority over product decisions.
ASSUMPTION: This comparison is based on standard industry role definitions and hierarchies.
📝 Sample Projects
- Designing and implementing a multi-channel customer acquisition strategy to reduce CAC by 20%
- Building an A/B testing roadmap to optimize conversion rates across key customer journey touchpoints
- Developing a comprehensive growth dashboard to track KPIs across all digital marketing channels
- Creating and executing a retention marketing program to improve customer lifetime value
- Conducting competitive analysis to identify market gaps and growth opportunities
ASSUMPTION: These projects are illustrative examples based directly on the listed responsibilities and would be typical for a senior growth marketing role.
❓ Key Questions to Ask During Interview
- What are the most important growth metrics for this role, and how do they align with broader business objectives?
- How does the company balance short-term performance marketing goals with longer-term brand building initiatives?
- Can you share examples of successful experiments the team has run recently and how they impacted the growth strategy?
- What resources and budget would be available for testing new growth channels and initiatives?
- How would you describe the collaborative process between marketing and other departments like product or sales?
- What are the biggest challenges facing the growth marketing team currently?
ASSUMPTION: These questions are suggested based on typical considerations for senior growth marketing roles and may need adaptation based on specific company context.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
1. Resume optimization: Tailor your resume to highlight growth marketing achievements with measurable results and include key ATS terms like "growth marketing," "digital acquisition," and "marketing analytics."
2. Portfolio preparation: Compile case studies of your most successful growth initiatives, focusing on strategy, execution, and quantifiable outcomes.
3. LinkedIn update: Ensure your LinkedIn profile reflects your growth marketing expertise and contains keywords from the job description.
4. Company research: Research Flintex Consulting's clients, services, and any public information about their marketing approach.
5. Skills assessment: Review the required technical skills and prepare to discuss your experience with the specified tools and methodologies.
6. Interview preparation: Prepare specific examples that demonstrate your ability to drive growth through various digital channels and your approach to team leadership.