Growth Marketing Manager

🚀 Job Overview

As the Growth Marketing Manager at IDGateway (a Valsoft Corporation company), you will lead marketing strategies to drive customer acquisition and brand advocacy for their B2B SaaS security solutions. This hands-on role involves developing and executing comprehensive growth strategies, managing digital marketing channels, and leading a small marketing team. You'll work directly with company directors to align marketing efforts with business objectives while being personally responsible for implementation and results measurement.

ASSUMPTION: Based on the description mentioning "leading one other junior marketeer," we assume this is a leadership position with direct reports, placing it at a mid-to-senior level in the marketing department hierarchy.

📋 Key Responsibilities

• ✅ Develop and execute comprehensive growth marketing strategies aligned with company objectives
• ✅ Drive quality lead generation through various digital channels
• ✅ Implement tactics to expand reach and engage target B2B audiences
• ✅ Utilize SEO, SEM, social media, and content marketing strategies
• ✅ Create vibrant content for blogs, articles, and tactical marketing campaigns
• ✅ Establish and grow social media presence and build brand advocacy
• ✅ Maintain and evolve product websites
• ✅ Manage marketing automation platforms (preferably HubSpot)
• ✅ Analyze campaign performance and optimize for ROI
• ✅ Monitor KPIs and provide regular performance reports to leadership
• ✅ Optimize marketing funnel touchpoints for conversion
• ✅ Collaborate with design and content teams on high-performance landing pages
• ✅ Lead the marketing function with minimal guidance
• ✅ Manage and mentor one junior marketing team member

🎯 Required Qualifications

Education: Bachelor's degree in Digital Marketing or a related discipline (essential)

Experience:

• 8+ years Digital Marketing experience
• 2+ years experience marketing to international audiences
• 2+ years marketing department leadership experience
• 3+ years SaaS software marketing experience (preferred)
• Proven experience in rapid client acquisition for go-to-market/new products

Skills:

• Extensive experience with HubSpot, LinkedIn, and other martech tools
• Strong understanding of SEO, SEM, and digital marketing channels
• Exceptional copywriting and content creation abilities
• Data analysis and reporting skills
• Team leadership and mentoring capabilities
• Project management and budgeting expertise
• Excellent attention to detail and planning skills
• Strong work ethic and organizational abilities
• Exceptional communication skills (written and verbal English fluency is essential)
• Must be legally authorized to work in the UK

ASSUMPTION: The listing mentions "marketing leadership role (including managing others)" and later specifies leading "one other junior marketeer," suggesting that leadership experience is mandatory but the scale of leadership could be small teams.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: Not specified

ASSUMPTION: As no compensation details are provided, we cannot make assumptions about the specific salary range or benefits package for this role.

🔍 Company Context

Industry Position: IDGateway provides SaaS background-checking solutions for employers to mitigate "insider threats" and enhance workplace safety. The company was acquired by Valsoft and now operates under the Aspire Software portfolio, which manages Valsoft's global software companies across multiple verticals.

Company Size: Described as a "boutique technology business," suggesting a small to medium-sized operation.

Company Stage: Growth stage, as indicated by the mention of "growing team" and focus on customer acquisition.

ASSUMPTION: Based on the description of IDGateway as a "boutique technology business" and the acquisition by Valsoft, we assume this is a specialized, growth-oriented company with the resources and stability of a larger parent organization.

📊 Role Analysis

Career Level: Mid to Senior level, based on the required 8+ years of experience and leadership responsibilities.

Reporting Structure: Likely reports to company directors while managing a junior marketing team member.

Team Size/Composition: Small marketing team, with explicit mention of leading "one other junior marketeer."

Growth Opportunities: Potential for growth within Valsoft's wider portfolio of companies, particularly as the role involves steering the marketing function with increasing autonomy.

ASSUMPTION: Based on the requirement to work "with the Directors at a strategic level," we assume this role reports directly to executive leadership, indicating its strategic importance within the organization.

🌍 Location & Work Environment

Office Type: Hybrid work model is explicitly mentioned.

Geographic Context: Farnborough is located in Hampshire, approximately 34 miles southwest of London. It's known for its aviation connections and hosts several technology companies.

Work Schedule: Not specified, likely standard full-time hours.

Regional Considerations: The job requires candidates to be within "commutable distance" of the Farnborough office, suggesting occasional in-person attendance is necessary. Candidates must be legally authorized to work in the UK.

ASSUMPTION: While the listing mentions a hybrid work model, the requirement to be within commutable distance of Farnborough suggests regular in-office presence is expected, though the exact frequency is not specified.

💼 Interview & Application Insights

Typical Process: SaaS B2B marketing roles typically involve multiple interview stages, potentially including initial screening, skills assessment, panel interviews with marketing stakeholders, and possibly a presentation of past marketing campaigns or strategy ideas.

Key Assessment Areas: Expect evaluation of your strategic thinking, data-driven decision making, hands-on implementation skills, leadership capabilities, B2B SaaS marketing knowledge, and growth marketing track record.

Application Tips: Emphasize measurable results from past campaigns, showcase your experience with similar B2B SaaS products, highlight your leadership approach with small teams, and demonstrate your ability to work autonomously while driving business growth.

ATS Keywords: Growth marketing, B2B marketing, SaaS marketing, HubSpot, SEO, SEM, digital marketing strategy, lead generation, marketing automation, marketing leadership, content marketing, conversion optimization, data-driven marketing, marketing analytics.

ASSUMPTION: These interview and application insights are based on standard practices for senior marketing roles in the B2B SaaS industry and not specifically mentioned in the job description.

🛠️ Tools & Technologies

• HubSpot (specifically mentioned as preferred)
• LinkedIn marketing tools
• SEO and SEM platforms
• Social media management tools
• Content management systems
• Web analytics platforms
• Marketing automation software

ASSUMPTION: Beyond HubSpot and LinkedIn which are explicitly mentioned, the other tools are common in growth marketing for B2B SaaS companies but not specifically named in the job description.

👔 Cultural Fit Considerations

Company Values: The job description emphasizes innovation, data-driven decision making, personal responsibility, and ambition.

Work Style: The role requires someone who is "hands-on," strategic, creative, ambitious, and comfortable working with limited guidance while still collaborating across teams.

Self-Assessment: Potential applicants should consider:

• Are you comfortable both developing strategy and executing tactical implementation?
• Do you thrive in an environment where you need to take personal responsibility for results?
• Are you able to work effectively with limited resources and budget constraints?
• Can you balance leadership responsibilities with hands-on marketing execution?
• Are you passionate about B2B SaaS products and marketing strategies?

ASSUMPTION: Cultural values are inferred from language in the job description such as "data-driven," "highly creative and ambitious person who sets big goals," and "takes personal responsibility for the execution of their ideas."

⚠️ Potential Challenges

• The role combines strategic planning with tactical execution, requiring versatility and time management skills
• Leading a small marketing team (one junior marketer) means limited resources for implementing comprehensive strategies
• Operating within a "limited budget" as specified in the requirements
• Balancing multiple channels and responsibilities with minimal guidance
• Need to demonstrate measurable growth results in a competitive B2B environment

ASSUMPTION: These challenges are identified based on the job description's emphasis on the role being "very hands-on" and requiring someone who can "make things happen on a limited budget," suggesting resource constraints while having significant responsibilities.

📈 Similar Roles Comparison

This Growth Marketing Manager role differs from standard marketing management positions in several ways:

• vs. Digital Marketing Manager: More focused on growth metrics and customer acquisition rather than overall brand presence
• vs. Content Marketing Manager: Broader channel responsibility beyond content, including SEO, SEM, and conversion optimization
• vs. Marketing Director: More hands-on execution expected alongside strategic planning
• vs. Product Marketing Manager: Greater emphasis on acquisition channels rather than product positioning

ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in this job description.

📝 Sample Projects

• Developing an integrated SEO and content strategy to drive organic traffic to the company's SaaS solution pages
• Creating and optimizing conversion-focused landing pages for specific industry verticals
• Implementing and analyzing a multi-channel lead generation campaign targeting HR and security professionals
• Developing a content calendar and creation process that addresses pain points of potential customers in the employee screening space
• Setting up automated marketing workflows in HubSpot to nurture leads through the sales funnel
• Analyzing marketing performance data to identify optimization opportunities and report results to leadership

ASSUMPTION: These project examples are derived from the responsibilities listed in the job description and typical activities for a Growth Marketing Manager in the B2B SaaS security space.

❓ Key Questions to Ask During Interview

1. "What are the most immediate marketing challenges IDGateway is facing that you'd like this role to address?"
2. "How do you measure marketing success, and what specific KPIs would I be accountable for in this position?"
3. "Can you describe the current state of the marketing function and what resources would be available beyond the junior marketer mentioned?"
4. "What is the typical sales cycle for IDGateway's solutions, and how does marketing support different stages of that process?"
5. "How does marketing collaborate with product development and sales teams within the organization?"
6. "What growth opportunities exist within Valsoft's broader structure for marketing professionals who demonstrate success?"

ASSUMPTION: These questions are suggested based on the type of role and company but would need to be tailored based on the specific interview context and your personal priorities.