🔹 Job Title: Growth Marketing Manager
🔹 Company: Crop.photo
🔹 Location: India
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
Crop.photo, an AI startup backed by Evolphin, is seeking a Growth Marketing Manager to drive lead generation, conversion, and revenue growth. This role will focus on optimizing the marketing technology stack, implementing data-driven strategies, and serving as the bridge between marketing, sales, and development teams. You'll own marketing infrastructure, improve lead workflows, and refine attribution models while managing campaigns across multiple channels.
ASSUMPTION: Based on the listing mentioning a US parent company and quarterly travel to US HQ, this appears to be a role in the Indian office of a US-based company, likely functioning as part of a global team.
✅ Campaign Management: Plan, execute, and optimize marketing campaigns across email, content, paid media, and social channels. Collaborate with cross-functional teams to align campaign objectives.
✅ Lead Nurturing & Automation: Manage email sequences, retargeting campaigns, and lead scoring programs to drive MQL-to-SQL conversion. Implement automated workflows in HubSpot to ensure efficient handoff to sales.
✅ Account-Based Marketing (ABM): Collaborate with SDRs to craft personalized messaging and strategic outreach plans for high-value accounts. Monitor campaigns, track engagement, and optimize targeting strategies.
✅ SEO & Growth Marketing: Oversee on-page/off-page SEO, including keyword research, backlink building, and content optimization. Develop growth hacking experiments to drive organic traffic and conversions.
✅ Performance Reporting: Analyze marketing KPIs and generate actionable reports for leadership. Propose data-driven recommendations to improve campaign ROI.
✅ Marketing Operations & MarTech: Manage integrations between HubSpot and other tools, ensure data governance, optimize workflows, configure dashboards, and evaluate new technologies to enhance marketing operations.
Education: Not specified
Experience: 2+ years in digital marketing, growth marketing, or content marketing
Skills:
Salary Range: Market-leading salary + annual performance bonus (specific figures not provided)
Benefits:
Industry Comparison: The compensation package appears competitive for the Indian market, especially with the equity component and international travel opportunities.
ASSUMPTION: While specific salary figures aren't provided, the description of "market-leading salary" suggests above-average compensation for similar roles in India's technology sector.
Industry Position: Crop.photo is an AI startup focused on visual consistency for brands, powered by Evolphin (a leader in digital asset management). The company uses AI to ensure brand consistency across photo studios, eCommerce sites, and marketing agencies.
Company Size: Early-stage startup with 12,000+ users
Company Stage: Growth-stage startup launched from Silicon Valley within the last year
ASSUMPTION: Based on the mention of "early-stage marketing strategy" and the company being launched "just last year," Crop.photo appears to be in its early growth phase despite already having significant user adoption.
Career Level: Mid to Senior level (based on 2+ years experience requirement and strategic responsibilities)
Reporting Structure: Likely reports directly to founder or executive leadership
Team Size/Composition: Small or developing marketing team
Growth Opportunities: High potential for career advancement as the company scales; opportunity to build and lead a marketing function from the ground up
ASSUMPTION: Given the description of "true ownership" and working "with the founder," this appears to be a key leadership role with significant autonomy and potential to grow with the company, likely with limited initial team support.
Office Type: Likely hybrid (references to flexible work hours and home office setup suggest some remote work capability)
Geographic Context: Based in India with connections to Silicon Valley (US headquarters)
Work Schedule: Flexible work hours mentioned
Regional Considerations: May require occasional alignment with US time zones for collaboration with headquarters team
ASSUMPTION: While the job listing doesn't specify whether the role is fully remote, hybrid, or in-office, the mention of both home office setup and quarterly travel to US HQ suggests a hybrid arrangement based in India.
Typical Process: For growth marketing roles at tech startups, expect initial screening, technical/tactical marketing assessment, and interviews with marketing leadership and cross-functional teams
Key Assessment Areas: Technical marketing skills, data analysis capabilities, tool proficiency, strategic thinking, and ability to execute autonomously
Application Tips: The listing specifically requests a detailed cover letter focusing on B2B SaaS experience, metrics, successes/failures, and tech stack implementation – prepare these elements carefully
ATS Keywords: MarTech, HubSpot, automation, lead generation, ABM, growth marketing, SEO, paid media, B2B SaaS, marketing operations, campaign management, analytics
ASSUMPTION: These insights are based on standard practices for growth marketing roles at technology startups, particularly those with a MarTech focus.
Marketing Automation & CRM: HubSpot, Intercom
Web & Content: Webflow CMS
Analytics & Tracking: Google Analytics, Google Tag Manager, Looker Studio
Advertising Platforms: LinkedIn Ads, Meta Ads, Google Ads
Lead Generation: Seamless.ai, Hunter.io, 6sense, Apollo.io, ZoomInfo, Clearbit, Lusha
SEO: Ahrefs, SEMrush, Screaming Frog
Automation & Personalization: HubSpot Workflows, Zapier, Mutiny, Chili Piper
ABM: 6sense, Demandbase, RollWorks
Company Values: Innovation, entrepreneurship, ownership, experimentation, and growth
Work Style: Self-directed, results-oriented, experimental, comfortable with ambiguity, collaborative across functions
Self-Assessment Questions:
ASSUMPTION: The cultural elements are inferred from phrases like "true ownership," "build something from the ground up," "freedom to experiment," and references to working directly with founders.
This role combines a broad range of marketing responsibilities that might typically be distributed across several specialists in larger organizations. The expectation to manage everything from technical MarTech implementation to creative campaign management and SEO could be demanding.
As an early team member at a startup, you may face resource constraints while being expected to deliver significant results. Working across time zones with the US headquarters could occasionally require non-standard hours.
ASSUMPTION: These potential challenges are inferred from the breadth of responsibilities listed and the early-stage nature of the company.
This position combines elements of several specialized roles often found in larger organizations:
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles at both startups and established companies.
Based on the responsibilities listed, projects in this role might include:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical growth marketing initiatives.
ASSUMPTION: These questions are suggested based on the growth marketing role type and startup context, and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.