Growth Marketing Manager
Valsoft Corporation📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: Valsoft Corporation (SADIE and ValPay)
🔹 Location: Canada (Remote)
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
As a Growth Marketing Manager at Valsoft Corporation, you'll play a pivotal role in driving brand awareness, customer acquisition, and revenue growth for two innovative businesses: SADIE (an AI-powered virtual receptionist for restaurants) and ValPay (a rapidly expanding payment processing company). This position offers a unique opportunity to shape marketing strategies for high-growth businesses in the AI and fintech sectors, requiring a strategic and data-driven approach with comprehensive understanding of various growth marketing channels.
ASSUMPTION: Based on the "full spectrum of marketing activity" mentioned and the level of autonomy described, this appears to be a senior individual contributor role rather than a team management position, though the job title includes "Manager."
📋 Key Responsibilities
- ✅ Develop and execute data-driven marketing strategies for both SADIE and ValPay that drive customer acquisition and retention
- ✅ Own the marketing function with minimal guidance, consulting with business leadership to steer strategies
- ✅ Enhance brand visibility and positioning through digital, content, and event marketing initiatives
- ✅ Develop compelling messaging that differentiates both brands in their respective markets
- ✅ Establish social media presence and build brand advocacy
- ✅ Manage digital advertising campaigns across Google, LinkedIn, and other platforms
- ✅ Optimize SEO, SEM, email marketing, and social media strategies to drive conversions
- ✅ Oversee creation of high-quality content (blogs, case studies, whitepapers, press releases)
- ✅ Analyze campaign performance and provide regular reports to leadership
- ✅ Collaborate with teams to optimize landing pages and marketing collateral
- ✅ Identify strategic partnerships to expand market presence
- ✅ Represent the companies at industry events and networking opportunities
- ✅ Analyze customer behavior, competitor activity, and market trends to refine strategies
🎯 Required Qualifications
Education: Bachelor's degree in Digital Marketing or related discipline
Experience:
- 5+ years experience in B2B marketing (ideally in fintech, SaaS, AI, or payments)
- Ideally 2+ years SaaS Software Marketing experience
- 5+ years Digital Marketing experience
- 2+ years experience in Marketing to an International Audience
- Proven track record of lead generation and revenue growth through marketing
Skills:
- Expertise in digital marketing, paid media, SEO, and marketing automation tools
- Experience with HubSpot (preferred)
- Strong storytelling and content creation abilities
- Data analysis and strategic insight development
- Entrepreneurial mindset with bias for action and results
- Strong attention to detail and planning skills
- Exceptional communication skills
- Fluency in English (written and verbal)
Other Requirements: Must be legally authorized to work in Canada
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Competitive salary, performance-based incentives, career advancement opportunities
Industry Comparison: Not specified
ASSUMPTION: Based on the seniority level (5+ years experience), Canadian location, and tech industry, this role likely offers competitive compensation above the national average for marketing roles. The listing mentions performance-based incentives which suggests the possibility of bonus structures tied to growth metrics.
📌 Applicant Insights
🔍 Company Context
Industry Position: Valsoft Corporation is a company that acquires and grows vertical market software businesses. It has acquired over 110+ businesses across 25+ industries and has 3000+ employees across 14+ countries. SADIE is positioned as an innovative AI-powered virtual receptionist for restaurants, while ValPay is a rapidly growing payment processing company (100%+ growth annually).
Company Size: 3000+ employees globally across Valsoft Corporation
Company Stage: Growth-stage with active acquisition strategy
ASSUMPTION: While the exact size of the SADIE and ValPay teams is not mentioned, the description of "growing team" and reference to both as high-growth businesses suggests these are established but still scaling business units within the larger Valsoft organization.
📊 Role Analysis
Career Level: Senior Individual Contributor
Reporting Structure: Likely reports directly to business leadership of SADIE and ValPay
Team Size/Composition: Not specified
Growth Opportunities: Strong potential for career advancement as the companies continue to scale
ASSUMPTION: Given the emphasis on "owning the marketing function" with minimal guidance, this role likely operates with significant autonomy and direct access to leadership. The rapid growth of both businesses (especially ValPay at 100%+ annual growth) suggests opportunities for expanded responsibilities and potential team building in the future.
🌍 Location & Work Environment
Office Type: Remote work model
Geographic Context: Can be based anywhere in Canada
Work Schedule: Not specified
Regional Considerations: While headquarters are in Montreal, the position allows for work from anywhere in Canada, offering flexibility across time zones and provinces
ASSUMPTION: As a fully remote position within Canada, this role likely offers standard business hours flexibility while requiring some coordination with the Montreal headquarters for key meetings. The opportunity to work remotely while being part of companies recognized as a "Great Place to Work" suggests a progressive work culture.
💼 Interview & Application Insights
Typical Process: For senior marketing roles at tech companies, expect an initial screening, portfolio/case review, skills assessment, and multiple rounds of interviews with both marketing stakeholders and cross-functional leaders
Key Assessment Areas: Proven growth marketing results, strategic thinking, hands-on execution capabilities, analytical skills, B2B SaaS marketing experience, and cultural fit
Application Tips: Highlight specific growth metrics and ROI from previous campaigns, demonstrate experience with both AI/tech and fintech/payments industries if possible, and showcase your ability to operate autonomously while driving measurable results
ATS Keywords: Growth marketing, B2B marketing, SaaS marketing, fintech, digital marketing, lead generation, customer acquisition, HubSpot, SEO, SEM, content marketing, campaign analytics, brand positioning
ASSUMPTION: These insights are based on industry standards for similar roles unless specifically mentioned in the job description.
🛠️ Tools & Technologies
- HubSpot (preferred)
- Google Ads
- LinkedIn Advertising
- SEO tools
- SEM platforms
- Email marketing software
- Social media management tools
- Analytics platforms
ASSUMPTION: Beyond HubSpot which is explicitly mentioned as preferred, the other tools listed are standard in growth marketing roles and would likely be required based on the described responsibilities, though specific platforms are not named in the listing.
👔 Cultural Fit Considerations
Company Values: Innovation, growth-mindset, excellence (Valsoft was named one of the best workplaces in financial services)
Work Style: Autonomous, entrepreneurial, data-driven, results-oriented, and hands-on
Self-Assessment:
- Are you comfortable working independently with minimal guidance?
- Do you thrive in fast-paced environments with rapid growth?
- Can you balance strategic thinking with hands-on execution?
- Are you passionate about emerging technologies like AI and fintech?
- Are you data-driven but also creative in your marketing approach?
ASSUMPTION: The cultural elements are inferred from phrases like "entrepreneurial mindset," "bias for action," "own the marketing function," and the description of both businesses as innovative and high-growth. The Great Place to Work recognition suggests a positive workplace culture.
⚠️ Potential Challenges
- Managing marketing strategies for two distinct businesses (AI and fintech) simultaneously
- Operating with high autonomy which requires self-direction and initiative
- Delivering results in high-growth environments that may have aggressive targets
- Balancing strategic planning with hands-on execution across multiple marketing channels
- Coordinating with teams remotely across potentially different time zones in Canada
ASSUMPTION: These potential challenges are based on the role description requiring ownership of marketing for two distinct businesses, the high-growth nature of both companies, and the remote work environment.
📈 Similar Roles Comparison
This Growth Marketing Manager role differs from traditional marketing manager positions by its:
- Dual focus on two distinct business lines (AI technology and payment processing)
- Higher level of autonomy and ownership of the full marketing function
- Emphasis on both strategy development and hands-on execution
- Strong focus on measurable growth metrics rather than just brand management
- Combined B2B SaaS and fintech industry focus
ASSUMPTION: This comparison is based on standard industry patterns for growth marketing roles versus traditional marketing management positions.
📝 Sample Projects
- Developing distinct growth marketing strategies for SADIE and ValPay that align with their different market positions and offerings
- Creating and optimizing digital advertising campaigns across Google, LinkedIn, and other platforms to drive qualified leads
- Building a content calendar and strategy that positions both brands as thought leaders in their respective industries
- Analyzing campaign performance data to optimize marketing spend and increase ROI
- Identifying and developing strategic partnerships to expand market reach for both businesses
- Establishing metrics and reporting frameworks to track growth and marketing effectiveness
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and would vary based on specific business priorities.
❓ Key Questions to Ask During Interview
- What are the specific growth targets for SADIE and ValPay over the next 12-24 months?
- How are marketing resources allocated between the two businesses, and what are the relative priorities?
- What marketing infrastructure and tools are currently in place, and what will need to be built or improved?
- Can you describe the current customer acquisition channels that have been most effective for each business?
- How is marketing success measured within the organization, and what KPIs will this role be evaluated on?
- What are the biggest marketing challenges each business is currently facing?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
📌 Next Steps for Applicants
- Research both SADIE (www.heysadie.ai) and ValPay (www.valpay.com) to understand their offerings and market positioning
- Update your resume to highlight relevant B2B marketing experience, especially in SaaS, AI, or fintech industries
- Include specific growth metrics and ROI from previous campaigns
- Incorporate key terms mentioned in the job description (growth marketing, lead generation, digital marketing, etc.)
- Prepare a brief explanation of your marketing approach for businesses in growth stages
- If you have a portfolio of marketing campaigns, prepare to showcase relevant examples
- Submit your application through the official channels mentioned in the job posting
- Note that only candidates selected for interviews will be contacted
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.