Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: Valsoft Corporation (SADIE and ValPay divisions)

🔹 Location: Montréal, Quebec, Canada

🔹 Job Type: Full-time

🔹 Category: 🚀 Growth Marketing

📌 Essential Job Details

🚀 Job Overview

A hands-on Growth Marketing Manager role driving brand awareness, customer acquisition, and revenue growth for two innovative businesses within the Valsoft portfolio: SADIE (an AI-powered virtual receptionist for restaurants) and ValPay (a rapidly expanding payment processing company). The successful candidate will own and shape marketing strategies for both companies, leveraging data-driven approaches across multiple channels to accelerate business growth in the AI and fintech sectors.

ASSUMPTION: This is a senior individual contributor role with significant autonomy and strategic influence, based on the emphasis on "owning" the marketing function and working directly with leadership.

📋 Key Responsibilities

• ✅ Develop and execute data-driven marketing strategies aligned with business goals for both SADIE and ValPay
• ✅ Own the marketing function with minimal guidance, driving customer acquisition and retention
• ✅ Enhance brand positioning and awareness through digital, content, and event marketing initiatives
• ✅ Build social media presence and foster brand advocacy
• ✅ Manage performance marketing campaigns across Google, LinkedIn, and other platforms
• ✅ Optimize SEO, SEM, email marketing, and social media strategies to drive conversions
• ✅ Analyze campaign performance, monitor KPIs, and provide regular reports to leadership
• ✅ Oversee content creation including blogs, case studies, whitepapers, and press releases
• ✅ Ensure consistent branding and messaging across all channels
• ✅ Optimize marketing funnel touchpoints for improved user experience
• ✅ Identify strategic partnerships to expand market reach
• ✅ Represent the companies at industry events, trade shows, and networking opportunities
• ✅ Analyze customer behavior, competitor activity, and market trends to refine strategies

🎯 Required Qualifications

Education: Bachelor's degree in Digital Marketing or related field (essential)

Experience:

• 5+ years experience in B2B marketing (ideally in fintech, SaaS, AI, or payments)
• Ideally 2+ years SaaS Software Marketing experience
• 5+ years Digital Marketing experience
• 2+ years experience in marketing to an international audience
• Proven track record in lead generation and revenue growth
• Experience in go-to-market/new product client acquisition

Skills:

• Expertise in digital marketing, paid media, SEO, and marketing automation
• Strong storytelling and content creation abilities
• Data analysis and strategic insight translation
• Event marketing and industry networking experience
• Entrepreneurial mindset with bias for action
• Strong attention to detail and planning skills
• Exceptional communication skills
• Fluency in English (written and verbal)
• HubSpot experience (preferred)

Legal: Must be legally authorized to work in Canada

💰 Compensation & Benefits

Salary Range: Not specified

Benefits: Competitive salary and performance-based incentives

Industry Comparison: Not specified

ASSUMPTION: Given the senior nature of this role in the Montreal tech sector, compensation is likely competitive with the local market. Growth Marketing Manager roles in tech companies in Montreal typically command salaries ranging from CAD 80,000-120,000 depending on experience level, with additional performance incentives. This estimate is based on typical market rates for similar roles in the region.

📌 Applicant Insights

🔍 Company Context

Industry Position: Valsoft Corporation acquires and grows vertical market software businesses. The role specifically supports two divisions: SADIE (AI-powered virtual receptionist for restaurants) and ValPay (payment processing company growing at 100%+ per year).

Company Size: Valsoft has acquired over 110+ businesses across 25+ industries with 3,000+ employees across 14+ countries.

Company Stage: Established growth company founded in 2015, with these specific business units in high-growth phase. Valsoft was recognized as one of the best workplaces in financial services in 2023 by Great Place to Work®.

ASSUMPTION: While specific revenue figures aren't provided, the extensive acquisition history and 3,000+ employee count suggest Valsoft is a mid-to-large sized corporation with substantial resources. The divisions mentioned (SADIE and ValPay) appear to be in scale-up phase based on the growth trajectory described.

📊 Role Analysis

Career Level: Senior/Lead level role based on the years of experience required and strategic ownership mentioned

Reporting Structure: Not explicitly stated, but likely reports to a senior executive based on the expectation to provide reports to leadership

Team Size/Composition: Not specified

Growth Opportunities: Potential for career advancement as the companies continue to scale; opportunity to drive real business growth with high visibility to leadership

ASSUMPTION: This appears to be a high-impact individual contributor role with significant autonomy rather than a team management position, as there's no mention of direct reports. The emphasis on "owning" the marketing function suggests this person will be the primary marketing leader for these business units, likely collaborating with cross-functional teams but not necessarily managing a marketing team initially.

🌍 Location & Work Environment

Office Type: Hybrid work model

Geographic Context: The role is based in Montreal (Saint-Laurent area specifically), which is a growing tech hub in Canada with a strong startup ecosystem. Montreal offers a blend of European culture with North American business practices and has a relatively affordable cost of living compared to Toronto or Vancouver.

Work Schedule: Not specified, presumably standard business hours

Regional Considerations: Montreal is predominantly French-speaking, though the job requires English fluency only. The tech sector typically operates bilingually, with English being common in many workplaces. Winter weather can be challenging with significant snowfall and cold temperatures.

ASSUMPTION: The hybrid work model likely involves some days in office and some remote, though the specific split isn't mentioned. Candidates would need to live within commuting distance of the Saint-Laurent office in Montreal, suggesting at least some regular in-person work is expected.

💼 Interview & Application Insights

Typical Process: For senior marketing roles at tech companies, candidates typically experience a multi-stage process including initial screening, marketing-specific interviews focusing on past campaigns and strategies, possibly a presentation or case study, and final rounds with executives.

Key Assessment Areas: Likely evaluation of strategic thinking, data-driven decision making, campaign management experience, growth marketing tactics across channels, creative abilities, and demonstrated ROI from past initiatives.

Application Tips: Highlight measurable results from previous B2B marketing campaigns, demonstrate experience with both AI/tech and financial services if possible, showcase strategic thinking alongside hands-on execution capabilities, and emphasize experience working autonomously to drive growth.

ATS Keywords: Growth marketing, B2B marketing, SaaS marketing, lead generation, digital marketing, content marketing, performance marketing, customer acquisition, brand positioning, HubSpot, SEO, SEM, conversion optimization, data-driven, marketing automation, campaign analytics

ASSUMPTION: These insights are based on industry standards for similar roles and companies, as the specific interview process is not detailed in the job listing.

🛠️ Tools & Technologies

• HubSpot (preferred)
• Google Ads platform
• LinkedIn Ads platform
• SEO tools
• SEM platforms
• Email marketing platforms
• Social media management tools
• Marketing analytics tools

ASSUMPTION: Beyond HubSpot which is specifically mentioned, the other tools are standard for the industry and the responsibilities described. Specific analytics platforms, CRM integrations, and content management systems may vary by company but are typically expected knowledge for a Growth Marketing Manager.

👔 Cultural Fit Considerations

Company Values: While not explicitly stated, the job listing suggests the company values innovation, growth, autonomy, and results-orientation.

Work Style: Entrepreneurial, self-directed, hands-on execution with minimal guidance, data-driven, and creative. The role requires someone comfortable with both strategic planning and tactical implementation.

Self-Assessment: Candidates should ask themselves:

• Am I comfortable owning marketing functions with minimal guidance?
• Do I thrive in high-growth environments where strategies may need frequent adjustment?
• Am I both creative and analytical in my marketing approach?
• Can I balance the needs of two distinct businesses (AI and fintech) simultaneously?
• Am I comfortable with hands-on execution while maintaining strategic vision?

ASSUMPTION: The cultural elements inferred come from phrases like "entrepreneurial mindset," "own the marketing function," and "without the need for continuous guidance." The emphasis on both strategy and execution suggests a lean team where versatility is valued.

⚠️ Potential Challenges

• Managing marketing strategies for two distinct businesses (AI and fintech) simultaneously
• Balancing strategic planning with hands-on execution across multiple marketing channels
• Driving rapid growth with potentially limited initial resources ("make things happen on a limited budget")
• Operating with significant autonomy which requires self-direction and confidence in decision-making
• Meeting growth expectations for a company expanding at 100%+ annually (ValPay)
• Establishing metrics and reporting frameworks if not already robust

ASSUMPTION: These potential challenges are inferred from the job description's emphasis on autonomy, dual business focus, budget limitations, and high growth expectations. Actual difficulties may vary based on the specific team structure and resources available.

📈 Similar Roles Comparison

This Growth Marketing Manager role differs from traditional marketing managers by its emphasis on rapid growth, digital acquisition channels, and direct business impact. Compared to Digital Marketing Managers, this role has broader strategic ownership and business growth responsibility beyond campaign execution. Unlike CMO roles, it maintains hands-on tactical responsibilities while still having strategic input. Compared to Performance Marketing Managers, this role balances brand building with acquisition metrics.

The dual-business focus makes this role unique, requiring versatility across both AI technology and financial services domains, whereas most similar positions focus on a single product/company.

ASSUMPTION: This comparison is based on standard industry patterns for growth marketing positions versus other marketing specializations.

📝 Sample Projects

• Developing a comprehensive growth strategy for SADIE targeting restaurant businesses, including digital acquisition channels, content marketing, and conversion optimization
• Creating and implementing a data-driven campaign to increase ValPay's market penetration in specific merchant segments
• Establishing brand positioning guidelines and messaging frameworks to differentiate both companies in their respective markets
• Building and optimizing paid media campaigns across Google and LinkedIn with clear ROI tracking
• Designing an SEO strategy to improve organic visibility for both business units
• Developing a content calendar and production workflow for blogs, case studies, and other marketing materials
• Implementing analytics frameworks to measure marketing performance and optimize channel strategy

ASSUMPTION: These projects are illustrative examples based exclusively on the responsibilities outlined in the job listing and represent typical initiatives a Growth Marketing Manager would undertake.

❓ Key Questions to Ask During Interview

1. What are the specific growth targets for SADIE and ValPay in the next 12-24 months, and how is marketing expected to contribute to those goals?
2. How are marketing resources currently allocated between the two business units, and what is the decision-making process for budget prioritization?
3. What marketing initiatives have been tried previously, and what learnings have come from those efforts?
4. How does the company measure marketing success beyond lead generation metrics?
5. What is the current state of the marketing tech stack and data infrastructure?
6. How closely does marketing collaborate with sales, product, and other departments?

ASSUMPTION: These questions are suggested based on typical strategic considerations for a growth marketing leadership role and may need adaptation based on specific company circumstances.

📌 Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

📌 Next Steps for Applicants

1. Tailor your resume to highlight B2B marketing experience, particularly in SaaS, fintech, or AI sectors if applicable. Include specific growth metrics and campaign results.
2. Optimize for ATS by incorporating key terms like "growth marketing," "B2B marketing," "customer acquisition," "digital marketing," "lead generation," and "HubSpot" throughout your application materials.
3. Prepare a portfolio of past marketing campaigns highlighting strategy, execution, and results with measurable metrics.
4. Research both businesses (SADIE and ValPay) by visiting their websites at www.heysadie.ai and www.valpay.com to understand their products, target markets, and positioning.
5. Explore Valsoft Corporation's broader portfolio and acquisition strategy to understand the parent company's business model.
6. Connect with current employees on LinkedIn to gain additional insights about the company culture.
7. Prepare to discuss how you would approach marketing for two distinct businesses simultaneously.