Growth Marketing Manager

🚀 Job Overview

As a Growth Marketing Manager at PortSwigger, you'll drive strategic marketing initiatives to expand the company's market presence in web security testing software. You'll lead go-to-market campaigns for the company's flagship product, Burp Suite, which is trusted by over 16,000 organizations worldwide including Microsoft, Amazon, and NASA. This versatile role blends strategic thinking with hands-on execution in a dynamic, startup-like environment where you'll contribute to the company's expansion through new initiatives and product launches.

ASSUMPTION: The role is full-time based on the comprehensive nature of responsibilities and benefits package described, though this wasn't explicitly stated in the original listing.

📋 Key Responsibilities

• ✅ Plan and execute go-to-market campaigns (e.g., feature launches) to drive awareness, education, and lead generation
• ✅ Nurture and expand the PortSwigger community, engaging with users to foster loyalty and enhance brand advocacy
• ✅ Collaborate with sales, customer success, and product teams to create compelling content and collateral
• ✅ Execute and optimize digital marketing campaigns across Google, LinkedIn, and other relevant platforms
• ✅ Develop and optimize email marketing campaigns, including nurture journeys, segmentation strategies, and automated workflows
• ✅ Coordinate with external partners/agencies to support marketing activities
• ✅ Analyze marketing data to report on performance and make data-driven decisions
• ✅ Develop deep understanding of customer needs and how PortSwigger products deliver value

🎯 Required Qualifications

Education: Not specified

Experience: 3+ years in B2B marketing, particularly within technology, SaaS, or cybersecurity sectors

Skills:

• Hands-on experience with digital marketing platforms (CRM like Salesforce/Pardot) and analytics software
• Experience executing demand generation or awareness campaigns
• Ability to generate high-quality leads and nurture prospects
• Customer-centric approach to marketing strategy
• Excellent communication and collaboration skills
• Data-driven decision making capabilities
• Experience in fast-paced environments
• Self-starter with problem-solving aptitude

Preferred: Experience with AI-driven tools for content creation, automation, or analysis

💰 Compensation & Benefits

Salary Range: Above market rate ("We firmly believe in paying people what they're worth, not just what we can get away with")

Benefits: Share options, comprehensive benefits package (details available at: https://portswigger.net/careers/reward)

Industry Comparison: According to the company, they pay "excellent salaries above the normal market level" with 95% of employees reporting satisfaction with compensation and benefits

ASSUMPTION: While specific salary figures aren't provided, the company's explicit statements about above-market compensation suggest this role offers competitive pay for the cybersecurity industry in the UK.

🔍 Company Context

Industry Position: Leader in web security testing software with their flagship product Burp Suite trusted by over 16,000 organizations worldwide, including Microsoft, Amazon, and NASA

Company Size: Not specified

Company Stage: Growth/Scale-up based on the description of "fast-moving, startup-like environment" and mentions of new initiatives and product launches

ASSUMPTION: Based on references to their client base (16,000 organizations including major enterprises) and description of the environment as "startup-like," PortSwigger appears to be in a growth/scale-up phase rather than an early-stage startup or established enterprise.

📊 Role Analysis

Career Level: Mid to Senior level (based on 3+ years experience requirement and leadership responsibilities)

Reporting Structure: Not specified

Team Size/Composition: Not specified

Growth Opportunities: Professional and personal development supported through Team Leaders and "Tribal Elders" mentorship structure

ASSUMPTION: This appears to be a mid to senior-level individual contributor role based on the experience requirements and responsibility scope, with apparent growth opportunities within the organization's structure.

🌍 Location & Work Environment

Office Type: Not explicitly specified

Geographic Context: Knutsford is a market town in Cheshire East, approximately 14 miles southwest of Manchester - a growing tech hub in the UK outside of London

Work Schedule: Not specified

Regional Considerations: The Northwest UK tech sector has been growing significantly, offering more affordable living compared to London while maintaining access to a strong tech ecosystem

ASSUMPTION: The job posting doesn't specify remote work options, suggesting this may be an in-office or hybrid position at the Knutsford location, though flexibility arrangements aren't explicitly addressed.

💼 Interview & Application Insights

Typical Process: B2B marketing roles at technology companies typically involve multiple rounds including initial screening, marketing-specific assessments, and team/culture fit interviews

Key Assessment Areas: B2B marketing expertise, campaign execution capabilities, analytical skills, teamwork, adaptability, and problem-solving abilities

Application Tips: Highlight specific B2B marketing campaigns you've executed, measurable results achieved, experience with marketing technology stacks, and any experience in cybersecurity or SaaS markets

ATS Keywords: B2B marketing, demand generation, lead nurturing, campaign optimization, digital marketing, Salesforce, Pardot, email marketing, customer-centric, data-driven, cybersecurity, SaaS marketing

ASSUMPTION: These insights are based on industry standards for B2B marketing roles in technology companies, as specific interview process details weren't included in the original listing.

🛠️ Tools & Technologies

• CRM platforms (specifically mentioned: Salesforce/Pardot)
• Analytics software
• Digital advertising platforms (Google, LinkedIn)
• Email marketing automation tools
• AI tools for marketing (mentioned as a plus: content generation, data analysis, campaign optimization)

ASSUMPTION: While these tools are either mentioned explicitly or strongly implied in the job responsibilities, the specific marketing tech stack beyond Salesforce/Pardot is not detailed and may include additional platforms standard in B2B marketing.

👔 Cultural Fit Considerations

Company Values: The job listing emphasizes that "culture is our most important superpower" and directs candidates to review their Staff Handbook for cultural insights

Work Style: Fast-paced, collaborative, team-oriented ("team player who views achievements through the lens of collective success"), adaptable, and willing to "wear multiple hats"

Self-Assessment: Consider whether you:

• Thrive in fast-moving, startup-like environments
• Enjoy roles requiring both strategic thinking and hands-on execution
• Are passionate about technology and potentially AI applications
• Prefer collaborative work environments valuing collective achievements
• Are adaptable and eager to learn new approaches and skills

ASSUMPTION: The cultural emphasis suggests PortSwigger places high value on cultural alignment, with specific qualities like adaptability, collaboration, and a growth mindset appearing particularly important.

⚠️ Potential Challenges

• The role requires wearing "multiple hats" which could mean a broad scope of responsibilities requiring versatility
• Fast-paced, startup-like environment may entail rapid changes and tight deadlines
• Balance of strategic thinking with tactical execution could be demanding
• Coordinating with multiple teams (sales, customer success, product) requires strong stakeholder management

ASSUMPTION: These potential challenges are inferred from the job description's emphasis on versatility, fast pace, and multiple areas of responsibility, which are common characteristics in growth-stage technology companies.

📈 Similar Roles Comparison

This Growth Marketing Manager role differs from traditional marketing positions in several ways:

• vs. Digital Marketing Manager: More strategic involvement in go-to-market planning rather than just campaign execution
• vs. Product Marketing Manager: Broader focus on growth initiatives beyond product-specific marketing
• vs. Marketing Communications Manager: More emphasis on lead generation and pipeline contribution rather than brand communications
• vs. Demand Generation Manager: Wider scope including community building and customer advocacy, not solely focused on demand gen

ASSUMPTION: This comparison is based on standard B2B marketing role definitions within the technology industry and the specific responsibilities outlined in the job description.

📝 Sample Projects

• Developing and executing a go-to-market campaign for a new Burp Suite feature, including digital advertising, email nurture sequences, and sales enablement materials
• Creating and optimizing a community engagement program to foster customer loyalty and generate referrals
• Building segmented email nurture journeys based on prospect behavior and engagement signals
• Analyzing campaign performance data to identify optimization opportunities across channels and improve ROI
• Collaborating with product teams to translate technical features into compelling marketing messages that resonate with security professionals

ASSUMPTION: These sample projects are illustrative examples based directly on the responsibilities listed in the job description and typical projects for similar B2B marketing roles in cybersecurity.

❓ Key Questions to Ask During Interview

1. "What are the most important growth initiatives for PortSwigger over the next 12-18 months, and how would this role contribute to them?"
2. "How does marketing collaborate with product and sales teams throughout the campaign development process?"
3. "What metrics and KPIs are used to evaluate marketing performance and success in this role?"
4. "Can you share an example of a recent successful marketing campaign and what made it effective?"
5. "How does PortSwigger's culture manifest in the marketing team's day-to-day operations?"
6. "What does the professional development path look like for someone in this role who performs well?"

ASSUMPTION: These questions are suggested based on common considerations for B2B marketing roles and the specific details in this job listing. They should be adapted based on individual priorities and the flow of actual interviews.