๐น Job Title: Growth Marketing Manager
๐น Company: Harmonic Security
๐น Location: San Francisco, California, United States
๐น Job Type: Full-time
๐น Category: ๐ Growth Marketing
Harmonic Security is seeking a Growth Marketing Manager to lead their outbound marketing strategy, focusing on targeting enterprise buyers and driving pipeline growth. This role goes beyond traditional growth marketing to reimagine outbound approaches using innovative tools, AI, and creative campaigns. As a key member of the go-to-market team, you'll design and execute data-driven outbound campaigns while collaborating cross-functionally to accelerate revenue generation.
ASSUMPTION: This is a mid to senior-level marketing position based on the responsibilities, required experience (3+ years), and strategic nature of the role.
โ Design, execute, and optimize outbound campaigns targeting enterprise buyers through email, direct mail, LinkedIn, and other creative channels
โ Brainstorm and execute innovative experiments to drive engagement and revenue
โ Build and manage warm and cold outbound plays and strategies to drive top-of-funnel growth
โ Book qualified sales meetings through strategic prospecting
โ Source and prioritize buyer intent data to maximize prospecting efficiency
โ Create personalized messaging at scale to engage and nurture leads effectively
โ Collaborate with Sales and Go to Market team on account-based marketing (ABM) initiatives
โ Leverage and optimize marketing tools like CommonRoom, Clay, Phantombuster, HubSpot, and LinkedIn Sales Navigator
Education: Not specified
Experience: 3+ years in growth marketing, outbound marketing, demand generation, or similar role, ideally in a B2B tech environment (security experience is a plus)
Skills:
ASSUMPTION: While no specific education requirement is mentioned, this type of role typically requires at least a bachelor's degree in marketing, business, or a related field, though significant experience might substitute for formal education.
Salary Range: Not specified
Benefits:
Industry Comparison: Not specified
ASSUMPTION: For a Growth Marketing Manager in San Francisco at a Series A startup in the cybersecurity space, the salary range would likely fall between $110,000-$150,000 depending on experience, plus equity. This estimate is based on typical compensation for similar roles in tech startups in the San Francisco market.
Industry Position: Harmonic Security is a cutting-edge cybersecurity startup focused on data protection for generative AI applications. The company has received significant industry recognition, including an RSA Sandbox nomination and being named a Gartner Cool Vendor.
Company Size: Early-stage startup
Company Stage: Series A funded
ASSUMPTION: Based on the Series A funding status and the opportunity to "join a fast-moving startup," the company is likely still relatively small (under 100 employees) and in an early growth phase. The dual headquarters in the US and UK suggests an international focus from inception.
Career Level: Mid to Senior-level
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Significant career advancement potential as the company scales; opportunity to build and own the outbound marketing function
ASSUMPTION: This position likely reports to a Head of Marketing, CMO, or possibly directly to a founder in an early-stage startup. The role appears designed for someone who can work independently while collaborating cross-functionally, suggesting you may be the primary or only person focused on outbound marketing initially.
Office Type: Not specified
Geographic Context: San Francisco is a major tech hub with a high concentration of startups and technology companies. It offers numerous networking opportunities but also has a high cost of living.
Work Schedule: Not specified
Regional Considerations: The company has joint headquarters in the US and UK, which may involve international collaboration and possibly travel.
ASSUMPTION: Given the company's dual US/UK headquarters and the lack of specification about remote work, this position may require at least some in-office presence in San Francisco. The "fast-paced environment" mentioned suggests a typical startup work culture that may involve flexible but demanding hours.
Typical Process: For growth marketing roles at tech startups, interview processes typically include:
Key Assessment Areas:
Application Tips:
ATS Keywords: outbound marketing, growth marketing, demand generation, pipeline growth, account-based marketing, ABM, HubSpot, LinkedIn Sales Navigator, personalization at scale, B2B marketing, enterprise buyers, campaign optimization, data-driven marketing
ASSUMPTION: These insights are based on standard practices for marketing roles in technology startups unless specifically mentioned in the job description.
The role explicitly mentions proficiency with:
ASSUMPTION: Based on the nature of the role, you would likely also use standard marketing and analytics tools such as:
Company Values: The job description emphasizes innovation, creativity, collaboration, and results-orientation. The company appears to value:
Work Style: Fast-paced, experimental, and collaborative. The description suggests an environment that rewards initiative, creativity, and a willingness to take on challenges.
Self-Assessment:
ASSUMPTION: Based on the language used (like "scrappy," "innovative," and references to "uncharted territory"), the company likely has a startup culture that values autonomy, flexibility, and innovation over rigid processes.
Based on the job description, potential challenges in this role may include:
ASSUMPTION: These challenges are inferred from the nature of the role and company stage, not stated explicitly in the job posting.
This Growth Marketing Manager role differs from similar positions in several ways:
ASSUMPTION: This comparison is based on standard industry role definitions and the specific focus areas mentioned in the job description.
Based on the responsibilities listed, someone in this role might work on projects such as:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the company's focus on AI security.
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
โ ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
For ATS optimization, ensure your resume clearly shows quantifiable results from previous marketing roles, explicitly mentions relevant tools, and uses industry-standard terminology for growth and outbound marketing initiatives.