H

Growth Marketing Manager

Harmonic Security
Full-time
Remote
Worldwide
๐Ÿš€ Growth Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Growth Marketing Manager

๐Ÿ”น Company: Harmonic Security

๐Ÿ”น Location: San Francisco, California, United States

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: ๐Ÿš€ Growth Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

Harmonic Security is seeking a Growth Marketing Manager to lead their outbound marketing strategy, focusing on targeting enterprise buyers and driving pipeline growth. This role goes beyond traditional growth marketing to reimagine outbound approaches using innovative tools, AI, and creative campaigns. As a key member of the go-to-market team, you'll design and execute data-driven outbound campaigns while collaborating cross-functionally to accelerate revenue generation.

ASSUMPTION: This is a mid to senior-level marketing position based on the responsibilities, required experience (3+ years), and strategic nature of the role.


๐Ÿ“‹ Key Responsibilities

โœ… Design, execute, and optimize outbound campaigns targeting enterprise buyers through email, direct mail, LinkedIn, and other creative channels

โœ… Brainstorm and execute innovative experiments to drive engagement and revenue

โœ… Build and manage warm and cold outbound plays and strategies to drive top-of-funnel growth

โœ… Book qualified sales meetings through strategic prospecting

โœ… Source and prioritize buyer intent data to maximize prospecting efficiency

โœ… Create personalized messaging at scale to engage and nurture leads effectively

โœ… Collaborate with Sales and Go to Market team on account-based marketing (ABM) initiatives

โœ… Leverage and optimize marketing tools like CommonRoom, Clay, Phantombuster, HubSpot, and LinkedIn Sales Navigator


๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: 3+ years in growth marketing, outbound marketing, demand generation, or similar role, ideally in a B2B tech environment (security experience is a plus)

Skills:

  • Proven track record driving pipeline growth through innovative outbound campaigns
  • Proficiency with marketing tools (HubSpot, Google Analytics, etc.)
  • Experience with experimental tools like Clay, CommonRoom, Phantombuster (preferred)
  • Strong analytical and data-driven decision-making capabilities
  • Excellent project management skills
  • Ability to juggle multiple campaigns simultaneously

ASSUMPTION: While no specific education requirement is mentioned, this type of role typically requires at least a bachelor's degree in marketing, business, or a related field, though significant experience might substitute for formal education.


๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits:

  • Competitive market-rate salary
  • Generous range of benefits (details not specified)
  • Equity through stock/share options
  • Opportunity to join a fast-growing startup with significant industry recognition
  • Professional growth opportunities

Industry Comparison: Not specified

ASSUMPTION: For a Growth Marketing Manager in San Francisco at a Series A startup in the cybersecurity space, the salary range would likely fall between $110,000-$150,000 depending on experience, plus equity. This estimate is based on typical compensation for similar roles in tech startups in the San Francisco market.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Harmonic Security is a cutting-edge cybersecurity startup focused on data protection for generative AI applications. The company has received significant industry recognition, including an RSA Sandbox nomination and being named a Gartner Cool Vendor.

Company Size: Early-stage startup

Company Stage: Series A funded

ASSUMPTION: Based on the Series A funding status and the opportunity to "join a fast-moving startup," the company is likely still relatively small (under 100 employees) and in an early growth phase. The dual headquarters in the US and UK suggests an international focus from inception.


๐Ÿ“Š Role Analysis

Career Level: Mid to Senior-level

Reporting Structure: Not specified

Team Size/Composition: Not specified

Growth Opportunities: Significant career advancement potential as the company scales; opportunity to build and own the outbound marketing function

ASSUMPTION: This position likely reports to a Head of Marketing, CMO, or possibly directly to a founder in an early-stage startup. The role appears designed for someone who can work independently while collaborating cross-functionally, suggesting you may be the primary or only person focused on outbound marketing initially.


๐ŸŒ Location & Work Environment

Office Type: Not specified

Geographic Context: San Francisco is a major tech hub with a high concentration of startups and technology companies. It offers numerous networking opportunities but also has a high cost of living.

Work Schedule: Not specified

Regional Considerations: The company has joint headquarters in the US and UK, which may involve international collaboration and possibly travel.

ASSUMPTION: Given the company's dual US/UK headquarters and the lack of specification about remote work, this position may require at least some in-office presence in San Francisco. The "fast-paced environment" mentioned suggests a typical startup work culture that may involve flexible but demanding hours.


๐Ÿ’ผ Interview & Application Insights

Typical Process: For growth marketing roles at tech startups, interview processes typically include:

  • Initial screening call with a recruiter or hiring manager
  • Marketing strategy discussion with the team lead
  • Practical assessment of marketing skills (possibly a campaign design exercise)
  • Panel interview with cross-functional stakeholders (likely including sales)
  • Final interview with executive leadership

Key Assessment Areas:

  • Demonstrated success in previous outbound marketing campaigns
  • Analytical capabilities and data-driven approach
  • Creativity and innovative thinking
  • Tool proficiency and technical aptitude
  • Ability to collaborate with sales teams

Application Tips:

  • Quantify previous campaign results and pipeline generation
  • Highlight experience with mentioned tools or similar platforms
  • Demonstrate understanding of B2B enterprise buyer journeys
  • Showcase examples of creative outbound marketing approaches
  • Emphasize experience with ABM strategies

ATS Keywords: outbound marketing, growth marketing, demand generation, pipeline growth, account-based marketing, ABM, HubSpot, LinkedIn Sales Navigator, personalization at scale, B2B marketing, enterprise buyers, campaign optimization, data-driven marketing

ASSUMPTION: These insights are based on standard practices for marketing roles in technology startups unless specifically mentioned in the job description.


๐Ÿ› ๏ธ Tools & Technologies

The role explicitly mentions proficiency with:

  • HubSpot
  • Google Analytics
  • CommonRoom
  • Clay
  • Phantombuster
  • LinkedIn Sales Navigator

ASSUMPTION: Based on the nature of the role, you would likely also use standard marketing and analytics tools such as:

  • Email marketing platforms
  • CRM systems
  • Marketing automation tools
  • Data visualization platforms
  • Project management software
  • Content creation and design tools

๐Ÿ‘” Cultural Fit Considerations

Company Values: The job description emphasizes innovation, creativity, collaboration, and results-orientation. The company appears to value:

  • Initiative and hands-on problem solving
  • Innovation and willingness to experiment
  • Cross-functional collaboration
  • Data-driven decision making
  • Scrappy, entrepreneurial mindset

Work Style: Fast-paced, experimental, and collaborative. The description suggests an environment that rewards initiative, creativity, and a willingness to take on challenges.

Self-Assessment:

  • Do you thrive in ambiguous, rapidly changing environments?
  • Are you comfortable taking initiative with minimal guidance?
  • Do you enjoy experimenting with new approaches and tools?
  • Can you balance creativity with data-driven decision making?
  • Are you excited about building something from the ground up?

ASSUMPTION: Based on the language used (like "scrappy," "innovative," and references to "uncharted territory"), the company likely has a startup culture that values autonomy, flexibility, and innovation over rigid processes.


โš ๏ธ Potential Challenges

Based on the job description, potential challenges in this role may include:

  • Building outbound marketing strategies that effectively reach enterprise buyers in the competitive cybersecurity space
  • Managing multiple campaigns and experiments simultaneously in a fast-paced environment
  • Balancing creative experimentation with data-driven results
  • The expectation to be "scrappy" while delivering enterprise-level quality
  • Possible resource constraints typical of Series A startups
  • The need to collaborate across international teams (US and UK)

ASSUMPTION: These challenges are inferred from the nature of the role and company stage, not stated explicitly in the job posting.


๐Ÿ“ˆ Similar Roles Comparison

This Growth Marketing Manager role differs from similar positions in several ways:

  • vs. Traditional Marketing Manager: Much heavier focus on outbound tactics and direct pipeline generation rather than brand building
  • vs. Demand Generation Manager: More emphasis on experimental outbound approaches rather than balanced inbound/outbound
  • vs. SDR/BDR Manager: Greater focus on marketing strategy and campaign design, though with similar pipeline goals
  • vs. ABM Manager: Broader outbound strategy beyond just account-based approaches, though ABM is part of the role

ASSUMPTION: This comparison is based on standard industry role definitions and the specific focus areas mentioned in the job description.


๐Ÿ“ Sample Projects

Based on the responsibilities listed, someone in this role might work on projects such as:

  • Designing a multi-channel outbound campaign targeting CISOs at Fortune 500 companies concerned about AI security
  • Building a hyper-personalized email sequence that leverages buyer intent data to address prospects' specific AI security concerns
  • Creating an innovative direct mail campaign that demonstrates the risks of unsecured generative AI in a tangible way
  • Implementing an ABM strategy that coordinates personalized outreach across marketing and sales for top-tier target accounts
  • Developing an analytics dashboard to track outbound campaign performance and optimize for improved conversion rates

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the company's focus on AI security.


โ“ Key Questions to Ask During Interview

  • What does success look like in this role after 3, 6, and 12 months?
  • How does the outbound marketing function currently integrate with sales, and where do you see opportunities for improvement?
  • Can you share more about your current target audience and ideal customer profile?
  • What have been your most successful outbound initiatives to date, and what hasn't worked as well as expected?
  • How does Harmonic Security differentiate itself from competitors in the AI security space?
  • What tools and resources are currently allocated to the outbound marketing function?

ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Update your resume to highlight relevant experience with outbound marketing, campaign management, and tools mentioned in the job description.
  2. Prepare a portfolio of previous outbound marketing campaigns with quantifiable results.
  3. Research Harmonic Security to understand their product, market position, and recent developments in the AI security space.
  4. Connect with current employees on LinkedIn to gain insider perspective on the company culture.
  5. Optimize your application by including key terms like "outbound marketing," "pipeline generation," "ABM," and tool names like "HubSpot" and "LinkedIn Sales Navigator."
  6. Prepare specific examples that demonstrate your creativity, data-driven approach, and ability to execute innovative marketing strategies.

For ATS optimization, ensure your resume clearly shows quantifiable results from previous marketing roles, explicitly mentions relevant tools, and uses industry-standard terminology for growth and outbound marketing initiatives.