Growth Marketing Manager
ProjectGrowth📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: ProjectGrowth
🔹 Location: Fully-Remote (Work from Home)
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
As a Growth Marketing Manager at ProjectGrowth, you'll drive digital marketing initiatives, lead generation, and go-to-market strategies for an innovative open-source distributed computing platform. This role requires a hands-on marketer who can translate complex technical concepts into compelling narratives while owning high-impact campaigns. You'll work remotely during Eastern Standard Time hours (9 AM - 5 PM), focusing on creating and optimizing marketing content to drive awareness and engagement.
ASSUMPTION: The job type is assumed to be full-time based on the specified 9 AM - 5 PM EST working hours and the comprehensive nature of responsibilities described.
📋 Key Responsibilities
✅ Own and execute email and drip campaigns, segment audiences, create content, and track performance metrics
✅ Develop GTM assets including whitepapers, one-pagers, sales decks, investor presentations, and press releases
✅ Optimize website content, landing pages, CTAs, and automate sequences to support lead generation
✅ Utilize HubSpot to build funnels, automate campaigns, track user behavior, and improve engagement
✅ Translate technical concepts into engaging marketing content for developers, enterprise buyers, and stakeholders
✅ Conduct A/B testing, SEO improvements, and campaign analysis to refine marketing strategies
✅ Collaborate with leadership, sales, and product teams to align marketing initiatives with business goals
🎯 Required Qualifications
Education: Not specified
Experience: 3+ years in product/digital marketing, preferably in enterprise tech, SaaS, or open-source environments
Skills:
- Proven experience managing end-to-end digital campaigns and GTM strategies
- Proficiency with HubSpot
- Strong ability to translate technical concepts into compelling marketing content
- Expertise in marketing automation, campaign management, and performance tracking
- Experience with Canva, Figma, or similar design tools
- Strong SEO knowledge and A/B testing expertise
- Excellent written English communication skills
- Proactive, self-driven, and results-oriented mindset
- Technical savvy with understanding of distributed computing and open-source ecosystems
- Data-driven approach to marketing
- Creative thinking and adaptability
- Strong collaboration skills
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: While compensation details aren't provided, remote Growth Marketing Manager roles in the tech industry typically offer competitive salaries commensurate with experience, often ranging from $70,000-$120,000 USD annually depending on qualifications and company size.
📌 Applicant Insights
🔍 Company Context
Industry Position: An innovative open-source distributed computing platform
Company Size: Not specified
Company Stage: Growth-stage
ASSUMPTION: The company appears to be in a growth stage based on the focus on lead generation, GTM strategy development, and the mention of "growing open-source technology company." The organization seems to operate in the distributed computing/open-source technology space, likely serving both developer and enterprise markets.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Opportunity to shape company's go-to-market strategy and drive business growth
ASSUMPTION: This appears to be a mid to senior-level role based on the 3+ years experience requirement and the level of ownership and strategic involvement described. The role likely offers growth opportunities in strategic marketing leadership as the company expands.
🌍 Location & Work Environment
Office Type: Fully-Remote (Work from Home)
Geographic Context: While listed in Cape Town, South Africa, the position is fully remote with EST working hours (9 AM - 5 PM)
Work Schedule: Standard business hours in Eastern Standard Time (9 AM - 5 PM)
Regional Considerations: Candidates will need to align their work schedule with EST hours, which may require non-standard working hours for candidates in different time zones
ASSUMPTION: The company likely has its main operations or headquarters in an EST region (Eastern United States or Canada), despite the Cape Town listing. The role is fully remote but requires availability during EST business hours.
💼 Interview & Application Insights
Typical Process: Application form submission followed by video recording showcasing your skills
Key Assessment Areas: Digital marketing expertise, content creation abilities, technical comprehension, strategic thinking, and data-driven approach
Application Tips: Prepare examples demonstrating your success with digital campaigns, content creation, and marketing automation. Highlight measurable results from past marketing initiatives.
ATS Keywords: Growth marketing, digital campaigns, HubSpot, GTM strategy, lead generation, content optimization, marketing automation, SEO, A/B testing, open-source, technical marketing
ASSUMPTION: Beyond the specified application process, candidates may expect subsequent interviews focusing on marketing strategy, technical understanding, and cultural fit if they pass the initial screening.
🛠️ Tools & Technologies
HubSpot, Canva, Figma, email marketing platforms, CRM systems, SEO tools, marketing automation software, analytics platforms, content management systems
ASSUMPTION: While only HubSpot, Canva, and Figma are explicitly mentioned, the role likely requires familiarity with standard marketing technology stack components such as analytics platforms, CMS tools, and SEO software based on the described responsibilities.
👔 Cultural Fit Considerations
Company Values: Innovation, technical excellence, growth-orientation
Work Style: Self-driven, proactive, data-oriented, collaborative across teams
Self-Assessment:
- Are you comfortable translating technical concepts into marketing content?
- Do you thrive in environments that require both strategic thinking and hands-on execution?
- Are you passionate about open-source technologies?
- Can you work effectively in a remote environment with minimal supervision?
- Are you data-driven in your approach to marketing?
ASSUMPTION: The company culture appears to value self-starters who can operate independently while collaborating effectively with cross-functional teams. The emphasis on being "technically savvy" suggests a culture that appreciates deep understanding of the technology.
⚠️ Potential Challenges
The role encompasses a wide range of marketing responsibilities requiring both strategic thinking and hands-on execution. Managing this breadth while driving measurable results could be demanding. Working remotely with EST hours might present work-life balance challenges for candidates in different time zones. Translating complex technical concepts for different audiences (developers, enterprise buyers, investors) requires versatile communication skills.
ASSUMPTION: These potential challenges are inferred from the breadth of responsibilities and requirements listed in the job description.
📈 Similar Roles Comparison
This Growth Marketing Manager role combines elements of several specialized positions: Digital Marketing Manager (campaign execution), Content Marketing Manager (content creation), and Product Marketing Manager (technical storytelling). Unlike pure Growth Marketing roles that might focus primarily on acquisition metrics, this position spans the entire marketing funnel with significant emphasis on content creation and technical translation. The role appears more hands-on than strategic compared to similar titles at larger organizations.
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the listing.
📝 Sample Projects
- Designing and implementing a lead nurturing email campaign for enterprise prospects interested in distributed computing solutions
- Creating a technical whitepaper explaining the company's open-source platform advantages for developer audiences
- Optimizing landing pages and implementing A/B tests to improve conversion rates
- Building automated marketing workflows in HubSpot to qualify and route leads based on engagement
- Developing sales enablement materials that translate technical features into business benefits
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and would likely represent typical work for someone in this role.
❓ Key Questions to Ask During Interview
- What are the most important marketing KPIs for this role, and how do they align with the company's overall business goals?
- Can you describe the current marketing funnel and which areas need the most improvement?
- How does the marketing team collaborate with product and sales teams to align messaging and priorities?
- What have been the most successful marketing initiatives for the company so far, and what learnings came from them?
- How technically deep does the marketing team need to understand the distributed computing platform to be effective?
- What does success look like for this role in the first 3, 6, and 12 months?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Complete the application form as specified in the listing.
- Prepare a video showcasing your skills that highlights your digital marketing expertise, content creation abilities, and results-driven approach.
- Tailor your resume to include keywords like growth marketing, digital campaigns, HubSpot, GTM strategy, and content marketing to pass ATS screening.
- Prepare a portfolio of marketing campaigns you've executed, with measurable results when possible.
- Research the company's technology to better understand their distributed computing platform and open-source ecosystem.
- Be prepared to discuss specific examples of how you've translated technical concepts into effective marketing content.