Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: The Scalable Company

🔹 Location: Austin, Texas, United States

🔹 Job Type: Full-time

🔹 Category: 🚀 Growth Marketing

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📌 Essential Job Details

🚀 Job Overview

As a Growth Marketing Manager at The Scalable Company, you'll own the entire customer journey from awareness through conversion. You'll be responsible for designing and executing high-performing campaigns that drive measurable results, directly contributing to the company's goal of 14% quarter-over-quarter growth while helping 2,500 clients achieve scalable success by December 31, 2026. This role combines strategic marketing expertise with hands-on campaign execution to fuel the success of high-ticket coaching programs and live events.

ASSUMPTION: Based on the comprehensive description of responsibilities and the strategic nature of the role, this appears to be a mid to senior-level position requiring significant previous marketing experience.

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📋 Key Responsibilities

• ✅ Design, execute, and optimize end-to-end marketing campaigns, including copywriting and landing pages
• ✅ Manage and allocate a paid media budget of ~$100k/month across Meta Ads, Google Ads, and YouTube
• ✅ Develop and execute email marketing strategies to nurture leads and drive conversions
• ✅ Collaborate with the team on quarterly planning to align marketing initiatives with company revenue goals
• ✅ Run A/B tests and experiments to optimize conversion funnels
• ✅ Validate key metrics with support from the Rev Ops Manager
• ✅ Report findings weekly to the President
• ✅ Drive qualified leads and MQLs to keep the sales pipeline full
• ✅ Improve lead-to-MQL and MQL-to-deal-won conversion rates
• ✅ Maintain efficient Cost Per Lead (CPL) across paid campaigns
• ✅ Maximize Return on Ad Spend (ROAS)
• ✅ Increase Lead Velocity Rate (LVR) over time

ASSUMPTION: While not explicitly stated, this role likely involves some content strategy development given the focus on full-funnel marketing and the mention of copywriting.

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🎯 Required Qualifications

Education: Not specified

Experience: Proven track record in performance marketing roles

Skills:

• Performance marketing expertise (paid ads, email marketing, data analysis)
• Execution-focused mindset with ability to implement strategies
• Leadership and effective communication skills
• Innovative thinking and adaptability
• Technical proficiency with HubSpot and WordPress
• Familiarity with tools like Elementor, HighLevel, or Excel
• Collaborative approach to cross-functional teamwork
• Data analysis capabilities

Bonus Skills:

• Experience with content strategies or high-ticket coaching programs
• Advanced Excel skills (pivot tables, etc.)

ASSUMPTION: While no specific education requirements are mentioned, this role likely requires at least a bachelor's degree in marketing, business, or a related field given the strategic nature and complexity of the responsibilities.

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💰 Compensation & Benefits

Salary Range: $110k-$130k base, OTE $140k-$160k

Benefits:

• Hybrid work flexibility (2-3 days per week in office)
• Health, Dental, and Vision Insurance
• HSA with Company Match
• Company-Paid Telemedicine Plan
• Mental Wellness, Financial Wellness, and Legal Counseling services
• Life Insurance and Disability Plans
• Unlimited PTO + Paid Holidays
• 401k with Company Match

Industry Comparison: This compensation package is competitive for Growth Marketing Manager roles in the Austin market, particularly for SaaS and coaching businesses. The OTE structure with performance bonuses is standard for marketing roles with direct revenue impact.

ASSUMPTION: The industry comparison is based on typical compensation ranges for similar roles in the Austin tech/coaching sector.

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📌 Applicant Insights

🔍 Company Context

Industry Position: The Scalable Company (scalable.co) provides systemization tools, frameworks, and coaching programs for bootstrapped entrepreneurs looking to scale their businesses and achieve successful exits.

Company Size: Not specified

Company Stage: Growth stage with ambitious quarterly growth targets (14% QoQ) and specific client acquisition goals (2,500 clients by December 31, 2026)

ASSUMPTION: Based on the presence of multiple specialized roles and departments (Rev Ops, Programs Team, etc.), this appears to be an established company in a growth phase rather than an early-stage startup, though exact company size is not provided.

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📊 Role Analysis

Career Level: Mid to Senior level

Reporting Structure: Reports directly to the President

Team Size/Composition: Works with multiple departments including Rev Ops, Sales, Programs Team, and shared resources including Head of Growth, Paid Traffic Manager, Marketing Project Manager, and Director of Revenue Operations

Growth Opportunities: Potential for career advancement through successful performance against quantifiable metrics and possible team building/management experience

ASSUMPTION: Given the reporting relationship to the President and the strategic nature of the role, this position likely has significant visibility and impact within the organization, suggesting good potential for career advancement.

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🌍 Location & Work Environment

Office Type: Hybrid (2-3 days per week at Austin HQ, remote work possible for remaining days)

Geographic Context: Austin is a major tech hub with a vibrant business ecosystem and strong startup culture. The city offers a relatively lower cost of living compared to coastal tech centers while maintaining a high quality of life.

Work Schedule: Standard full-time schedule with some flexibility through hybrid arrangement

Regional Considerations: Fully remote candidates must travel to Austin quarterly for a week of in-person collaboration, suggesting regular team connection is valued.

ASSUMPTION: While not stated explicitly, the culture description suggests a fast-paced, entrepreneurial environment typical of growth-stage companies in the Austin tech ecosystem.

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💼 Interview & Application Insights

Typical Process: For marketing roles at companies like The Scalable Company, interview processes typically include:

• Initial screening call with HR or recruiter
• Portfolio review or marketing case study
• Technical assessment of marketing skills and tool proficiency
• Interview with the President (direct manager)
• Team interviews with cross-functional stakeholders (Rev Ops, Sales)
• Final-stage discussion of performance expectations and compensation

Key Assessment Areas:

• Proven track record of driving measurable marketing results
• Experience managing significant ad budgets efficiently
• Full-funnel marketing expertise
• Technical proficiency with required platforms
• Leadership and collaborative abilities
• Data-driven decision making
• Cultural alignment with the company's entrepreneurial, execution-focused values

Application Tips:

• Quantify past marketing achievements with specific metrics (CPL, ROAS, conversion rates)
• Highlight experience with the specific marketing channels mentioned (paid social, Google Ads, email)
• Demonstrate both strategic thinking and hands-on execution capabilities
• Showcase experience with relevant tools (HubSpot, WordPress, etc.)
• Emphasize collaborative work with sales teams and revenue impact

ATS Keywords: growth marketing, performance marketing, paid media, conversion optimization, lead generation, ROAS, CPL, funnel optimization, HubSpot, Meta Ads, Google Ads, email marketing, A/B testing, MQL, marketing automation, revenue operations

ASSUMPTION: These insights are based on industry standards for similar marketing roles and companies, as specific interview process details were not provided in the original listing.

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🛠️ Tools & Technologies

• Marketing Platforms: HubSpot, WordPress, Elementor
• Advertising Platforms: Meta Ads, Google Ads, YouTube Ads
• CRM/Automation: HighLevel
• Analytics & Reporting: Excel
• Collaboration: Slack (mentioned in context)

ASSUMPTION: Based on the nature of the role, knowledge of additional tools like Google Analytics, email marketing platforms, landing page builders, and A/B testing software would likely be beneficial though not explicitly mentioned.

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👔 Cultural Fit Considerations

Company Values:

• Entrepreneurial spirit and passion for helping business owners
• Self-motivation ("batteries included" approach)
• Continuous improvement ("raising the bar")
• Ownership mindset ("doing the dishes")
• Curiosity and innovation (seeking the "why")

Work Style: Fast-paced, results-oriented, collaborative, and entrepreneurial with a culture that values wit, purpose, and disdains bureaucracy

Self-Assessment Questions:

• Do I thrive in an environment where metrics and results are highly valued?
• Am I comfortable with direct communication that includes sarcasm and wit?
• Do I enjoy an entrepreneurial culture that values innovation and execution equally?
• Am I passionate about helping entrepreneurs grow their businesses?
• Do I prefer a collaborative environment with cross-functional teamwork?

ASSUMPTION: The company appears to have a culture that balances professionalism with personality, valuing both results and relationships. The tone suggests a modern, somewhat casual workplace that maintains high performance standards.

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⚠️ Potential Challenges

• Managing a substantial monthly ad budget (~$100k) with expectations for efficiency and performance
• Balancing strategic campaign planning with hands-on execution across multiple channels
• Meeting ambitious growth targets (14% quarter-over-quarter growth)
• Coordinating with multiple stakeholders across different departments
• Maintaining effective collaboration in a hybrid work environment
• Regularly reporting and justifying marketing performance to executive leadership

ASSUMPTION: These potential challenges are inferred from the job responsibilities and company goals, and reflect typical pressure points for growth marketing roles with significant revenue impact.

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📈 Similar Roles Comparison

This Growth Marketing Manager role differs from similar positions in several ways:

Compared to traditional Marketing Manager roles: More hands-on with campaign execution and paid media management; stronger emphasis on performance metrics and direct revenue impact.

Compared to Digital Marketing Manager roles: Broader focus on full-funnel strategies beyond just digital channels; more strategic involvement in business growth targets.

Compared to Performance Marketing roles: More emphasis on cross-functional collaboration and strategic planning; broader scope beyond just paid acquisition.

Compared to Marketing Director roles: More hands-on execution and less strategic oversight; direct involvement in campaign implementation rather than just direction.

ASSUMPTION: This comparison is based on standard industry role distinctions and the specific responsibilities outlined in the job description.

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📝 Sample Projects

• Campaign Optimization: Reviewing performance data across Meta and Google ad campaigns to identify opportunities to lower CPL while maintaining or increasing lead quality.
• Funnel Enhancement: Designing and implementing A/B tests on landing pages to improve conversion rates from visitor to lead.
• Email Nurture Sequence: Developing a segmented email marketing journey to move leads through the funnel toward purchasing high-ticket coaching programs.
• Event Promotion Strategy: Creating a multi-channel marketing plan to drive registrations and attendance for the Get Scalable Live event.
• Weekly Metrics Report: Compiling performance data across all channels into an executive summary for review with the President, highlighting wins, challenges, and next steps.

ASSUMPTION: These projects are illustrative examples based directly on the responsibilities listed in the job description and represent typical work for this type of role.

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❓ Key Questions to Ask During Interview

• "What does success look like in the first 90 days for this position, and how is marketing performance currently measured?"
• "Can you share more about the current marketing funnel and where you see the biggest opportunities for optimization?"
• "How does the marketing team collaborate with sales to ensure lead quality and improve conversion rates?"
• "What tools and resources are available to support the growth targets, and are there plans to expand the marketing tech stack?"
• "How would you describe the working relationship between the President and the Growth Marketing Manager in terms of autonomy and decision-making?"
• "What are some of the biggest challenges the marketing team has faced in reaching past growth targets, and how have you addressed them?"

ASSUMPTION: These questions are suggested based on the role type and company context, but should be tailored based on the specific interview stage and interviewer.

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📌 Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

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📌 Next Steps for Applicants