🔹 Job Title: Growth Marketing Lead
🔹 Company: Better Health
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
Better Health is seeking a Growth Marketing Lead to drive multi-channel growth strategies for their medical supply business. This role reports directly to the Co-founder and CEO, focusing on optimizing existing marketing channels, developing new ones, and creating metrics-driven marketing systems. You'll be instrumental in scaling Better Health's DTC, B2B2C, provider, and payer partnership channels while working cross-functionally with all teams to improve members' lives.
ASSUMPTION: The job type is assumed to be Full-time based on the comprehensive responsibilities, leadership aspect of the role, and the competitive salary and equity package mentioned.
✅ Own and grow all marketing channels including lifecycle marketing, direct-to-provider, payer partnerships, and B2B2C
✅ Create nurturing marketing strategies and campaigns to improve conversion and activation rates
✅ Develop lifecycle and education campaigns to keep members engaged and strengthen retention
✅ Support field teams with marketing collateral for conferences, clinics, and targeted healthcare providers
✅ Create case studies, presentations, and growth campaigns for payer partnerships
✅ Design and implement multichannel education and activation campaigns for assigned populations from payers
✅ Build infrastructure to measure the impact of all marketing initiatives
✅ Set appropriate KPIs, develop strategies to meet them, and drive continuous improvement
✅ Manage a team including one full-time growth marketer and consultant partners
Education: Not specified
Experience:
Skills:
Salary Range: Not specified
Benefits:
Industry Comparison: The compensation package appears competitive for a growth marketing leadership role in the healthcare technology sector, with the equity component suggesting upside potential typical of funded startups.
ASSUMPTION: The compensation is likely competitive with other growth-stage healthtech startups based on the company's funding from notable investors like General Catalyst and the level of responsibility in the role.
Industry Position: Better Health is a venture-backed healthcare technology company focused on reimagining home management of chronic conditions, starting with the delivery of essential medical devices and supplies reimbursed by insurance. They operate in an $80B industry.
Company Size: Early-growth stage startup
Company Stage: Series A or B (based on investor profile)
Funding: Backed by General Catalyst, Caffeinated Capital, Mosaic, 8VC, and Bill Ackman
Market Traction: Medicare licenses in 46 states, 17 Medicaid licenses, and preferred provider contracts with Oscar Health and Humana
ASSUMPTION: The company size and exact funding stage are inferred from the types of investors mentioned, the state of their regulatory approvals, and the overall description of their growth trajectory since founding in November 2019.
Career Level: Senior/Leadership
Reporting Structure: Reports directly to the Co-founder and CEO
Team Size/Composition: Will manage one full-time growth marketer and work with several consultant partners
Growth Opportunities: Potential for significant career growth through scaling a rapidly growing healthcare startup; possible path to CMO or other executive marketing roles; company mentions support for future entrepreneurial ventures
ASSUMPTION: The career level is assessed as senior based on direct reporting to the CEO, team management responsibilities, and the comprehensive scope of marketing ownership described in the listing.
Office Type: Fully remote
Geographic Context: United States-based with flexibility on specific location
Work Schedule: Not specified, likely standard full-time with flexibility
Regional Considerations: The remote nature of the role allows candidates from across the US to apply, though understanding of US healthcare systems and insurance would be valuable
ASSUMPTION: The work arrangement is assumed to be fully remote based on the explicit mention of "full remote flexibility" in the benefits section.
Typical Process: For healthcare tech startups at this level, expect initial screening, marketing strategy assessment, panel interviews with leadership, and possibly a presentation of past results or a mini growth strategy
Key Assessment Areas: Healthcare industry knowledge, multichannel growth strategy experience, analytical capabilities, management experience, culture fit with startup environment
Application Tips: Highlight specific growth metrics from previous roles, demonstrate healthcare industry knowledge, emphasize cross-functional collaboration experience, and showcase adaptability
ATS Keywords: growth marketing, healthcare marketing, DTC healthcare, B2B2C activation, lifecycle marketing, patient acquisition, provider marketing, payer partnerships, conversion optimization, healthcare technology
ASSUMPTION: These insights are based on standard practices for marketing leadership roles in healthcare technology startups and aren't explicitly mentioned in the job description.
While specific tools aren't mentioned, this role would likely involve:
ASSUMPTION: These tools are standard for growth marketing roles in this sector and not explicitly mentioned in the job description.
Company Values: The job listing explicitly mentions Better Health's core values:
Work Style: Fast-paced, entrepreneurial, metrics-driven, collaborative with cross-functional teams
Self-Assessment:
ASSUMPTION: These challenges are inferred from the role description and typical obstacles in healthcare marketing leadership positions.
This Growth Marketing Lead role differs from typical marketing leadership positions in that it:
ASSUMPTION: This comparison is based on standard industry patterns for growth marketing roles in healthcare technology.
In this role, you might work on projects such as:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities.
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.