Growth Marketing (Contractor)
GoodParty.org📌 Core Information
🔹 Job Title: Growth Marketing (Contractor)
🔹 Company: GoodParty.org
🔹 Location: United States (Remote)
🔹 Job Type: Contract (20 hours/week)
🔹 Category: 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
GoodParty.org is seeking a Growth Marketing contractor to drive audience expansion for their platform that empowers Independent candidates to run, win, and serve in public office. This role will develop and execute data-driven marketing campaigns, identify and test new channels, and collaborate with the broader marketing team to enhance user journeys and optimize performance.
ASSUMPTION: Based on the description, this appears to be a mid-level marketing role focused on digital acquisition and performance marketing, reporting to the Director of Marketing.
📋 Key Responsibilities
- ✅ Develop and execute agile demand generation campaigns to expand GoodParty.org's audience
- ✅ Identify and test new channels to attract candidates, community members, and subscribers
- ✅ Collaborate with the design team to optimize landing pages and marketing assets
- ✅ Conduct multivariate ad testing and optimize messaging based on data-driven insights
- ✅ Track and report key performance metrics transparently
- ✅ Manage HubSpot marketing operations, including campaigns, automation, and data integrity
- ✅ Maintain and improve analytics infrastructure (Google Analytics, Looker/BigQuery, VWO, HubSpot)
- ✅ Work closely with Social Media Manager and Content Marketing Coordinator
- ✅ Learn from and collaborate with the Director of Marketing
🎯 Required Qualifications
Education: Bachelor's Degree preferred in a quantitative field
Experience: At least 3 years of experience in growth marketing for a B2C brand or equivalent startup experience
Skills:
- Proficiency in HubSpot campaign management and marketing automation
- Experience with AI-driven marketing strategies and automation
- Data-driven approach with strong analytical skills
- Advanced knowledge of analytics tools (Google Analytics, VWO, Looker/BigQuery)
- Highly organized with ability to track and document campaign performance
- Ability to market from scratch, pivot quickly, and thrive in fast-paced environments
Bonus Qualifications:
- Copywriting skills
- Experience with large datasets and advanced statistics
- Background in politics, civics, or democracy reform
💰 Compensation & Benefits
Salary Range: $33.50-$52.50/hour (approximately $33,800-$54,600 annually at 20 hours/week)
Benefits: Potential for additional hours based on performance, fully remote work environment, stable funding
Industry Comparison: This compensation range is competitive for a mid-level contract marketing role in the non-profit/civic sector
ASSUMPTION: Annual salary equivalent is calculated based on the provided hourly rate at 20 hours per week. Benefits beyond those explicitly mentioned are not assumed.
📌 Applicant Insights
🔍 Company Context
Industry Position: GoodParty.org is a mission-driven Public Benefit Corporation focused on transforming democracy by supporting Independent candidates in local elections
Company Size: Not specified, though appears to be a scaling organization based on their 2024 impact
Company Stage: Growth-stage organization with established funding and expanding reach (3,444 winning candidates in 2024)
ASSUMPTION: The organization appears to be in a growth phase following significant success in 2024. The company size is inferred to be medium-based on the specialized marketing roles mentioned and their national scope.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to the Director of Marketing
Team Size/Composition: Works with Social Media Manager, Content Marketing Coordinator, and design team
Growth Opportunities: Mentorship in B2B growth strategies, potential for increased hours and responsibilities
ASSUMPTION: The reporting structure is inferred from the mention of "learning from and collaborating with the Director of Marketing." Team composition is based on the explicit mention of collaborating with specific roles.
🌍 Location & Work Environment
Office Type: Fully remote
Geographic Context: United States-based only (must be physically located in the US)
Work Schedule: 20 hours per week with flexibility (implied by remote nature)
Regional Considerations: No visa sponsorship available; must already be authorized to work in the US
ASSUMPTION: The flexible schedule is inferred from the remote nature of the position and part-time hours. The work authorization requirement is directly stated in the listing.
💼 Interview & Application Insights
Typical Process: Resume screening, initial phone/video interview, possible case study or marketing assessment, final interview with leadership
Key Assessment Areas: Growth marketing experience, analytical capabilities, HubSpot proficiency, political/civic alignment, experimental mindset
Application Tips: Highlight quantifiable growth results from previous roles, demonstrate experience with specific tools mentioned, and connect your passion for civic reform to the role
ATS Keywords: Growth marketing, HubSpot, campaign management, data-driven, analytics, demand generation, A/B testing, multivariate testing, Google Analytics, Looker, BigQuery, VWO
ASSUMPTION: Interview process is based on standard practices for similar marketing roles in mission-driven organizations.
🛠️ Tools & Technologies
- HubSpot (marketing automation and campaign management)
- Google Analytics
- Looker/BigQuery
- VWO (Visual Website Optimizer)
- AI-driven marketing tools (specific platforms not specified)
ASSUMPTION: These tools are explicitly mentioned in the job listing. Other standard marketing automation, analytics, and ad platforms would likely be part of the toolkit but aren't specified.
👔 Cultural Fit Considerations
Company Values: Transforming democracy, people over parties, community over corporate funding, civility, political independence, anti-corruption
Work Style: Agile, experimental, data-driven, transparent (sharing both successes and failures), collaborative
Self-Assessment Questions:
- Are you passionate about democratic reform and civic engagement?
- Do you thrive in a politically diverse environment united by shared principles?
- Are you comfortable in a fast-paced, experimental environment where pivoting quickly is valued?
- Can you balance data-driven decision making with mission alignment?
ASSUMPTION: Values are inferred directly from the company mission and principles stated in the job description. Work style is derived from the descriptions of responsibilities and qualifications.
⚠️ Potential Challenges
- Balancing mission focus with performance metrics in a political context
- Managing multiple marketing channels simultaneously with part-time hours
- Adapting to a diverse candidate base across the political spectrum
- Working within a politically charged environment during election cycles
ASSUMPTION: These challenges are inferred based on the organization's mission, the part-time nature of the role, and the breadth of responsibilities described.
📈 Similar Roles Comparison
This position combines elements of traditional growth marketing with civic/political campaign experience. Unlike pure political campaign roles, this focuses on platform growth rather than specific candidate promotion. Compared to corporate growth marketing roles, this position has a stronger mission component and may involve more stakeholder management across diverse political viewpoints.
ASSUMPTION: This comparison is based on standard distinctions between corporate, non-profit, and political marketing roles.
📝 Sample Projects
- Designing and implementing multi-channel acquisition campaigns to recruit new Independent candidates to the platform
- Creating and optimizing landing pages for specific candidate demographics or geographic regions
- Developing A/B testing frameworks for different messaging approaches across political viewpoints
- Building automated nurture campaigns in HubSpot to convert interested candidates into active users
- Establishing a comprehensive analytics dashboard to track conversion across the candidate journey
ASSUMPTION: These projects are derived directly from the stated responsibilities and align with the organization's mission of empowering Independent candidates.
❓ Key Questions to Ask During Interview
- How do you measure success for this role beyond conventional marketing metrics given the civic mission?
- What challenges has the marketing team faced in reaching and engaging potential Independent candidates?
- How does the organization maintain political neutrality while supporting candidates across the ideological spectrum?
- What are the key growth priorities for the coming year following your 2024 success?
- How does the marketing team collaborate with other departments to support candidates throughout their journey?
- What opportunities exist for this contract role to evolve over time?
ASSUMPTION: These questions are tailored to the organization's mission and the specific growth marketing focus of the role.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor your resume to highlight growth marketing experience, HubSpot expertise, and data-driven results
- Prepare a portfolio of previous campaign results and analytics projects (with data anonymized as needed)
- Research GoodParty.org's impact and familiarize yourself with their Independent candidate success stories
- Connect your application to your personal interest in democratic reform or civic engagement
- Optimize your LinkedIn profile with relevant keywords from the ATS section above
- Prepare to discuss specific strategies for growing a politically diverse user base