Growth Manager UK (m/f/d)

📌 Core Information

🔹 Job Title: Growth Manager UK (m/f/d)

🔹 Company: Carly

🔹 Location: Munich, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving Carly’s expansion in the UK & Ireland through growth marketing, with a focus on influencer paid partnerships
• Optimizing paid social and local campaigns to enhance engagement and conversion rates
• Supporting CRM, PR, and branding efforts to ensure effective customer engagement and cross-channel brand growth
• Analyzing and reporting on key performance metrics to refine influencer and marketing strategies
• Collaborating with teams to support B2B expansion and strengthen Carly’s presence in the UK business sector

ASSUMPTION: This role requires a strong focus on influencer marketing and partnership management, as well as experience in paid social advertising and localization. A data-driven approach and excellent communication skills are essential for success in this high-impact position.

📋 Key Responsibilities

✅ Own and lead Carly’s growth initiatives in the UK & Ireland, with influencer paid partnerships as the primary driver of new revenue

✅ Manage influencer marketing from sourcing and negotiations to performance tracking and revenue growth

✅ Optimize paid social and local campaigns by localizing ad copies and content to enhance engagement and conversion rates, aligning them with influencer-led initiatives where possible

✅ Support CRM, PR, and branding efforts, ensuring effective customer engagement, media outreach, and cross-channel brand growth (TV, Amazon, etc.)

✅ Analyze and report on key performance metrics, using data-driven insights to refine influencer and marketing strategies

✅ Support B2B expansion by assisting with marketing initiatives that strengthen Carly’s presence in the UK business sector, ensuring alignment with overall growth marketing efforts

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management and communication skills to collaborate effectively across teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of experience in growth or performance marketing, with a strong focus on influencer marketing and partnership management

Required Skills:

• Expertise in paid social advertising, localization, and ad optimization to drive engagement and conversions
• Experience in CRM, branding, and PR, helping to shape brand positioning and customer relationships in a competitive market
• Data-driven approach, tracking key performance metrics and optimizing marketing strategies for growth
• Excellent communication and project management skills, collaborating effectively across teams
• Passion for the automotive, technology, or mobility industry (a plus!)

Preferred Skills:

• Fluency in English and local languages (e.g., German, French, Spanish)
• Experience working in the UK or European market

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on industry standards for mid-level marketing roles in Munich)

Benefits:

• Inclusive company culture and passionate team
• High impact and responsibility in a fast-growing company and brand
• Strong management team with a proven track record in successful startups
• Competitive compensation and fully supported company equipment
• High learning curve with opportunities for personal growth and professional development
• No walls, no limits, no bureaucracy – unlimited potential
• Stylish brand-new office in the heart of Munich with an amazing view of the Alps

Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 5:00 PM)

ASSUMPTION: The salary range is based on industry standards for mid-level marketing roles in Munich. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Carly operates in the IT Services and IT Consulting industry, focusing on technology, automotive, and mobility sectors

Company Size: Carly is a small company with 11-50 employees, offering a close-knit team environment and the opportunity to make a significant impact

Founded: Carly was founded in 2014 and has since grown to become a leading cartech company, improving car repair and maintenance for millions of car fans worldwide

Company Description:

• Carly provides curated repair and maintenance knowledge and packages it in a suitable format, empowering customers to cover a large part of their repair and maintenance on their own
• The company aims to bring joy to car fans worldwide by sharing knowledge, delivering relevance, and providing solutions for car repair and maintenance
• Carly aspires to be the ultimate daily companion for car owners, combining advanced car technology with consumer-focused solutions to establish the leading digital automotive brand

Company Specialties:

• Technology
• Automotives
• Car electronics
• High growth
• Fan culture
• Car analytics
• Car individualization
• Car service features
• Automotive data intelligence

Company Website: https://www.mycarly.com/

ASSUMPTION: Carly's focus on technology and innovation, combined with its passion-driven team, creates a dynamic work environment that values creativity and collaboration.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and professional development

Reporting Structure: This role reports directly to the Head of Marketing or a similar position, with the opportunity to collaborate with various teams, including sales, product, and engineering

Work Arrangement: On-site position in Munich, Germany, with the possibility of occasional remote work

Growth Opportunities:

• Expanding the UK & Ireland market and driving Carly's international expansion
• Developing expertise in influencer marketing and partnership management
• Gaining experience in CRM, PR, and branding efforts to shape Carly's brand positioning
• Contributing to Carly's overall growth and success as a key member of the marketing team

ASSUMPTION: This role offers a high degree of responsibility and the opportunity to make a significant impact on Carly's growth and success in the UK and European markets.

🌍 Location & Work Environment

Office Type: Stylish brand-new office in the heart of Munich with an amazing view of the Alps

Office Location(s): Balanstraße 73, 81541 Munich, Germany

Geographic Context:

• Munich, Germany, offers a high quality of life, with a vibrant cultural scene, excellent public transportation, and a strong economy
• The city is home to numerous tech companies and startups, providing ample networking opportunities
• Munich's central location in Europe makes it an ideal base for expanding Carly's presence in the UK and European markets

Work Schedule: Standard working hours (Monday to Friday, 9:00 AM to 5:00 PM) with the possibility of occasional remote work

ASSUMPTION: Munich's central location and vibrant tech scene create an ideal environment for driving Carly's expansion in the UK and European markets.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the Head of Marketing or a similar position
• Job offer and onboarding

Key Assessment Areas:

• Marketing and growth strategies for the UK & Ireland market
• Influencer marketing and partnership management expertise
• Data-driven approach and analytical skills
• Communication and project management skills
• Cultural fit and alignment with Carly's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and growth experience, with a focus on influencer marketing and partnership management
• Demonstrate your understanding of the UK & Ireland market and Carly's business model
• Prepare examples of successful influencer marketing campaigns and strategies you've implemented in the past
• Showcase your data-driven approach and analytical skills by discussing metrics and KPIs you've used to measure success in previous roles

ATS Keywords: Growth marketing, influencer marketing, paid social advertising, localization, ad optimization, CRM, branding, PR, data analysis, project management, communication, automotive industry

ASSUMPTION: Carly's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best possible fit for the role and the company.

🛠️ Tools & Technologies

• Social media platforms (e.g., Instagram, Facebook, TikTok)
• Influencer marketing platforms (e.g., Grin, Upfluence, BrandSnob)
• Paid advertising platforms (e.g., Facebook Ads, Google Ads, LinkedIn Ads)
• CRM software (e.g., HubSpot, Salesforce, Zoho CRM)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: Familiarity with relevant marketing tools and platforms is essential for success in this role, as they enable effective campaign management and data-driven decision-making.

👔 Cultural Fit Considerations

Company Values:

• Empowering car owners worldwide
• Sharing knowledge and delivering relevance
• Providing joy and transforming the automotive industry
• Collaboration and innovation
• Passion and dedication

Work Style:

• Data-driven and analytical
• Creative and innovative
• Collaborative and team-oriented
• Adaptable and flexible
• Passionate and dedicated

Self-Assessment Questions:

• How do you align with Carly's mission to empower car owners and provide joy through innovative solutions?
• How have you successfully managed influencer marketing campaigns in the past, and how would you approach this role at Carly?
• How do you stay organized and manage multiple projects and priorities in a fast-paced, dynamic environment?

ASSUMPTION: Carly values candidates who are passionate about the automotive industry, data-driven, and collaborative, with a strong desire to make a significant impact on the company's growth and success.

⚠️ Potential Challenges

• Managing multiple influencer partnerships and campaigns simultaneously
• Adapting to the unique cultural and market dynamics of the UK & Ireland
• Balancing growth marketing efforts with CRM, PR, and branding responsibilities
• Working in a fast-paced, dynamic startup environment with limited resources

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a data-driven approach to decision-making.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on influencer marketing and partnership management
• Carly's emphasis on data-driven decision-making and continuous learning sets it apart from other companies in the industry
• This role offers significant growth opportunities and the chance to make a direct impact on Carly's international expansion

ASSUMPTION: This role is unique in its focus on influencer marketing and partnership management, offering a rare opportunity for candidates to specialize in this growing field while driving Carly's international expansion.

📝 Sample Projects

• Developing and executing a comprehensive influencer marketing strategy for the UK & Ireland market
• Optimizing paid social campaigns to enhance engagement and conversion rates, with a focus on localizing ad copies and content
• Supporting CRM, PR, and branding efforts to strengthen Carly's presence in the UK and European markets

ASSUMPTION: These projects demonstrate the diverse range of responsibilities and opportunities available in this role, from strategic planning and execution to data analysis and optimization.

❓ Key Questions to Ask During Interview

• How does Carly plan to support my growth and development in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Carly measure the success of its influencer marketing campaigns, and what KPIs will I be responsible for tracking and optimizing?
• What opportunities are there for collaboration with other teams, such as sales, product, and engineering?
• How does Carly approach work-life balance, and what resources are available to support employees' well-being?

ASSUMPTION: These questions demonstrate a proactive approach to understanding the role's expectations, Carly's growth strategies, and the company's commitment to employee development and well-being.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and growth experience, with a focus on influencer marketing and partnership management
• Prepare examples of successful influencer marketing campaigns and strategies you've implemented in the past
• Demonstrate your understanding of the UK & Ireland market and Carly's business model
• Follow up with the Carly HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.