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Global Product Marketer, Advanced Materials & Transportation Product Platform

3M
Full-time
On-site
Maplewood, Minnesota, United States
๐Ÿ“ฆ Product Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Global Product Marketer, Advanced Materials & Transportation Product Platform

๐Ÿ”น Company: 3M

๐Ÿ”น Location: Maplewood, Minnesota, United States

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: ๐Ÿ“ฆ Product Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

As a Global Product Marketer at 3M, you will drive growth for the Technical Ceramics and Stable Isotopes Product Platform and products aligned to the Energy Vertical. You'll develop comprehensive marketing strategies and campaigns to drive product launches, enhance brand visibility, and support sales efforts across various channels. This role combines technical knowledge with marketing expertise to create impactful campaigns that connect 3M's innovative materials solutions with global customers.

ASSUMPTION: Based on the job description, this appears to be a mid to senior-level marketing role focused on technical products within 3M's Advanced Materials division, requiring both marketing expertise and technical understanding of specialized materials.


๐Ÿ“‹ Key Responsibilities

  • โœ… Develop integrated campaigns for New Product Launches
  • โœ… Generate global toolkits for demand generation
  • โœ… Create marketing assets (videos, brochures, tech data sheets, posters, product demo kits)
  • โœ… Ensure asset management and ADA compliance processes are followed
  • โœ… Provide marketing support while ensuring compliance with legal, regulatory, and internal policies
  • โœ… Oversee product naming, content creation, and claims development
  • โœ… Develop product content for each vertical market
  • โœ… Maintain and optimize existing product content and sales tools
  • โœ… Support account-based marketing initiatives
  • โœ… Manage Product Data Pages (PDP) and Product Content Pages (PCP)
  • โœ… Manage marketing budgets effectively
  • โœ… Develop and deliver compelling product presentations
  • โœ… Oversee content strategy, including Customer Journey Mapping (CJM)

๐ŸŽฏ Required Qualifications

Education: Bachelor's degree in marketing, communications, or business from an accredited university (must be completed and verified prior to start)

Experience: Five (5) years in global product marketing, preferably B2B, in a private, public, government or military environment

Skills:

  • Technical understanding of the energy segment
  • Strong project management skills with ability to manage multiple projects simultaneously
  • Excellent communication and presentation skills
  • Collaborative work style with cross-functional teams and external partners
  • Strong analytical skills and attention to detail
  • Creative thinking and problem-solving abilities
  • Knowledge of legal and regulatory requirements related to marketing
  • Experience in content strategy and asset development
  • Adaptability to fast-paced and dynamic work environments
  • Interest in Technical Ceramics, Stable Isotopes and the Energy market

๐Ÿ’ฐ Compensation & Benefits

Salary Range: $119,076 - $145,537 (including base pay plus variable incentive pay, if eligible)

Benefits: Medical, Dental & Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, Voluntary Benefits, Paid Absences and Retirement Benefits

Industry Comparison: This compensation range is competitive for product marketing roles in the industrial/manufacturing sector in the Minneapolis-St. Paul metropolitan area, particularly for specialized technical marketing positions.

ASSUMPTION: The compensation appears to be aligned with the technical nature of the role and the experience level required. 3M is known for offering comprehensive benefits packages that are typically above industry average for manufacturing/industrial companies.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: 3M is a global science company and leading manufacturer of innovative products across multiple industries including industrial, healthcare, consumer, and transportation. The company is known for its culture of innovation and R&D excellence.

Company Size: Large enterprise with approximately 95,000 employees globally

Company Stage: Established Fortune 500 company with over 100 years of history

ASSUMPTION: Company size and stage are based on publicly available information about 3M, not directly stated in the job listing.


๐Ÿ“Š Role Analysis

Career Level: Mid to Senior level

Reporting Structure: Not specified

Team Size/Composition: Not specified

Growth Opportunities: Potential for advancement within 3M's global marketing organization or specialized product divisions

ASSUMPTION: This appears to be a mid to senior-level role based on the required experience (5+ years) and the strategic nature of the responsibilities. 3M's size suggests opportunities for horizontal and vertical career advancement, though specific paths aren't mentioned in the listing.


๐ŸŒ Location & Work Environment

Office Type: Hybrid preferred, remote possible

Geographic Context: Maplewood is a suburb of St. Paul, Minnesota and home to 3M's global headquarters. The Twin Cities area offers a high quality of life with a reasonable cost of living compared to coastal tech hubs.

Work Schedule: Standard full-time schedule, not specifically detailed

Regional Considerations: Minnesota experiences four distinct seasons with cold winters, which may factor into commuting considerations. The Twin Cities area has a strong business community and is home to several Fortune 500 companies.

ASSUMPTION: The work schedule is assumed to be standard business hours based on typical corporate roles at 3M. Regional details are based on general knowledge of the area, not specifically mentioned in the job posting.


๐Ÿ’ผ Interview & Application Insights

Typical Process: For professional roles at 3M, the interview process typically includes initial screening, technical/functional interviews, and behavioral/cultural fit assessment. Expect discussions about past marketing campaigns and technical knowledge related to the product areas.

Key Assessment Areas: Marketing strategy development, technical aptitude, project management skills, collaborative abilities, and understanding of B2B marketing dynamics

Application Tips: Highlight experience with technical product marketing, especially in industrial or materials sectors. Demonstrate both creative marketing skills and analytical abilities. Showcase experience with global marketing campaigns and content strategy.

ATS Keywords: product marketing, B2B marketing, technical marketing, campaign development, content strategy, global marketing, customer journey mapping, technical ceramics, energy vertical, product launch

ASSUMPTION: These insights are based on standard practices for marketing roles at large industrial companies similar to 3M and the specific requirements in the job description.


๐Ÿ› ๏ธ Tools & Technologies

  • Content Management Systems (CMS)
  • Digital Asset Management (DAM) systems
  • Marketing Automation Platforms
  • Customer Relationship Management (CRM) software
  • Data Analytics Tools
  • Project Management Software
  • Presentation Software

ASSUMPTION: These tools are commonly used in global product marketing roles but aren't explicitly mentioned in the job description. 3M likely uses enterprise-level marketing technology platforms for a company of its size and global reach.


๐Ÿ‘” Cultural Fit Considerations

Company Values: 3M emphasizes innovation, collaboration, and ethical business practices. The company culture values curiosity and creative problem-solving.

Work Style: Collaborative environment working with cross-functional teams and external partners. The position requires someone who can manage multiple projects simultaneously in a fast-paced environment.

Self-Assessment: Consider how comfortable you are bridging technical knowledge with marketing creativity. Do you enjoy translating complex technical specifications into compelling marketing messages? Are you able to collaborate across different functional areas and global regions?

ASSUMPTION: Company values are inferred from the job description's emphasis on collaboration with "curious, creative 3Mers" and the company's public branding around innovation.


โš ๏ธ Potential Challenges

This role requires balancing technical expertise with marketing creativity, which can be challenging. Managing global marketing initiatives across different regions may involve navigating cultural differences and time zones. The position involves multiple responsibilities spanning content creation, campaign management, and budget oversight, requiring strong multitasking abilities and prioritization skills.

ASSUMPTION: These challenges are inferred based on the breadth of responsibilities listed and the global nature of the role, not explicitly stated in the job posting.


๐Ÿ“ˆ Similar Roles Comparison

This Global Product Marketer role differs from general marketing positions by requiring specialized technical knowledge in materials science. Compared to Product Marketing Manager roles at technology companies, this position likely involves longer product lifecycles and more technical/industrial applications. The role combines elements of traditional product marketing with technical sales enablement, making it somewhat broader than purely digital-focused marketing roles.

ASSUMPTION: This comparison is based on standard industry patterns for technical product marketing roles versus general marketing positions.


๐Ÿ“ Sample Projects

  • Developing a global product launch campaign for a new technical ceramic material used in energy applications
  • Creating comprehensive sales enablement toolkits for the Energy Vertical that explain complex technical specifications in customer-focused language
  • Collaborating with R&D teams to develop compelling claims and positioning for new stable isotope products
  • Implementing a customer journey mapping exercise to identify content gaps in the technical ceramics buyer's journey
  • Redesigning product content pages to improve technical clarity while enhancing SEO performance

ASSUMPTION: These sample projects are illustrative examples based on the responsibilities listed and the specific product areas mentioned in the job description.


โ“ Key Questions to Ask During Interview

  1. How does this role contribute to 3M's growth strategy for the Technical Ceramics and Stable Isotopes product categories?
  2. What are the primary market challenges and opportunities for these product lines in the Energy Vertical?
  3. How does the marketing team collaborate with technical experts, sales, and R&D teams?
  4. What metrics are used to evaluate the success of marketing campaigns for these technical products?
  5. Could you describe a recent successful product launch and what made the marketing strategy effective?
  6. What are the key growth markets or applications for these materials in the next 2-3 years?

ASSUMPTION: These questions are suggested based on the role type and 3M's technical product focus, and may need adaptation for specific interviews.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Tailor your resume: Highlight experience with technical product marketing, global campaigns, and any knowledge of materials science or energy markets. Ensure your resume includes key terms from the job posting.
  2. Prepare your application: 3M specifically mentions that applications should include education and work history either via uploaded resume or directly entered in application fields.
  3. Research 3M's products: Familiarize yourself with 3M's Advanced Materials division and specifically any publicly available information about their technical ceramics and stable isotopes offerings.
  4. Prepare for technical questions: Be ready to discuss how you would market highly technical products to specialized industrial audiences.
  5. Visit the official 3M careers page: The listing mentions "Max," 3M's virtual recruiting assistant, which can provide additional information about the company and application process.
  6. Review 3M's terms of use: The listing mentions reviewing country-specific terms before submitting your application.