🔹 Job Title: Global Paid Search Manager (m/f/x)
🔹 Company: Wolt
🔹 Location: Warsaw, Mazowieckie, Poland
🔹 Job Type: Full-time
🔹 Category: 💸 Paid Advertising (PPC, SEM)
As the Global Paid Search Manager at Wolt, you will be responsible for building, scaling, and automating SEM operations across Wolt's 27 markets. You'll work with multiple search engines to optimize performance, drive growth, and collaborate with the Marketing Tech team to implement advanced automation strategies. This role is critical for Wolt's continued global expansion in the food delivery and local commerce space.
ASSUMPTION: Based on the job description mentioning "one of the first people to build automation and scale," this appears to be a leadership role that will help establish and grow the paid search function globally rather than joining an established team.
✅ Scale SEM efforts across multiple search engines including Google, Yahoo, Bing, and Yandex
✅ Drive search marketing automation in collaboration with the dedicated Marketing Tech team
✅ Continuously improve performance, processes, and workflows through campaign set-up, bidding strategies, A/B testing, incrementality, and reporting
✅ Analyze data to monitor performance, traffic quality, and identify marketing growth opportunities
✅ Manage stakeholder interests and provide ongoing feedback and reporting analysis
✅ Implement and own web marketing tech stack including GTM, GA, and web attribution
✅ Collaborate with Marketing team members across all regions to identify areas of growth
Education: Not specified
Experience: Proficient experience in building and scaling Paid Search Marketing automation across multiple countries, with focus on SEA/SEM
Skills:
ASSUMPTION: While not explicitly stated, a role at this level typically requires at least 4-6 years of experience in paid search marketing with progressive responsibility and a bachelor's degree in marketing, business, or a related field.
Salary Range: Not specified
Benefits:
Industry Comparison: Not specified
ASSUMPTION: For a Global Paid Search Manager role in Warsaw at a tech company like Wolt (backed by DoorDash), the compensation is likely competitive for the Polish market, potentially higher than local averages due to the global scope of responsibilities and the company's international backing.
Industry Position: Wolt is a leading technology company in the food delivery and local commerce space, which merged with DoorDash in 2022. The combined entity operates in 32 countries, with Wolt's product and brand present in 27 markets.
Company Size: Large, globally expanding tech company
Company Stage: Growth stage, with global scaling as a primary focus following the DoorDash acquisition
ASSUMPTION: While exact employee numbers aren't provided, Wolt appears to be in a significant growth phase as part of the DoorDash family, expanding rapidly across multiple markets and investing in building out key functions like global paid search.
Career Level: Senior/Lead level
Reporting Structure: Not specified, likely to the Global Marketing leadership team
Team Size/Composition: Part of the Global Paid Search team, exact size not specified
Growth Opportunities: Significant growth potential in a rapidly expanding global tech company, with opportunities to shape the SEM strategy across 27 markets
ASSUMPTION: This appears to be a leadership role within the paid search function given the global scope and emphasis on building and automation. The role likely has significant influence on strategy and potentially involves managing or guiding regional teams or specialists.
Office Type: Not explicitly specified, likely in-office or hybrid
Geographic Context: Warsaw is Poland's capital and largest city, serving as a key tech hub in Central Europe with a growing startup ecosystem and lower cost of living compared to Western European tech hubs
Work Schedule: Not specified, likely standard full-time hours with potential flexibility
Regional Considerations: Poland offers a high quality of life with reasonable living costs compared to many Western European countries, making it an attractive location for international tech talent
ASSUMPTION: Given the global nature of the role and Wolt's tech company status, some flexibility in work arrangements is likely, though the specific office arrangements are not detailed in the job posting.
Typical Process: For global tech roles at this level, candidates typically undergo multiple rounds of interviews including initial screening, technical/skill assessment, panel interviews with stakeholders, and final executive approval
Key Assessment Areas: SEM expertise, analytical abilities, automation experience, leadership skills, strategic thinking, and ability to work across markets and stakeholders
Application Tips: Highlight specific examples of scaling paid search campaigns internationally, quantifiable results from previous SEM initiatives, and experience with marketing automation
ATS Keywords: paid search, SEM, SEA, Google Ads, Bing Ads, Yahoo, Yandex, marketing automation, digital marketing, PPC, campaign optimization, multi-market, global marketing, GTM, GA, web attribution, A/B testing, incrementality testing
ASSUMPTION: These insights are based on industry standards for similar roles at global tech companies unless specifically mentioned in the job description.
Google Ads, Bing Ads, Yahoo Ads, Yandex.Direct, Google Tag Manager (GTM), Google Analytics (GA), Mobile attribution platforms, Campaign automation tools, Web analytics tools, A/B testing platforms
ASSUMPTION: While the job listing specifically mentions GTM and GA, proficiency with other major SEM platforms, automation tools, and analytics software would be standard expectations for this role based on industry norms.
Company Values: Wolt emphasizes getting things done, taking ownership, continuous learning, and working with friendly, humble, and ambitious people
Work Style: Fast-paced, growth-oriented, emphasis on ownership and self-direction, challenging the status quo, and continuous improvement
Self-Assessment: Do you thrive in dynamic, high-growth environments? Are you comfortable taking initiative without extensive guidance? Can you balance analytical thinking with creative problem-solving? Do you enjoy working across different cultural contexts?
ASSUMPTION: The cultural elements are directly mentioned in the job posting, with Wolt explicitly highlighting their values of ownership, growth mindset, and friendly ambition. The company also explicitly mentions their commitment to diversity and inclusion.
1. Managing paid search initiatives across 27 diverse markets with varying levels of digital maturity
2. Building automation systems from a relatively early stage, as the job mentions paid search marketing is "relatively new" at Wolt
3. Balancing global strategy with local market needs and stakeholder expectations
4. Working in a rapidly scaling environment where processes may still be evolving
5. Demonstrating clear ROI and incrementality in a competitive food delivery market
ASSUMPTION: These challenges are inferred from the job description's mentions of building new systems, scaling across multiple markets, and the company's growth trajectory. The actual difficulties may vary based on Wolt's internal structure and resources.
The Global Paid Search Manager role at Wolt combines elements of several related positions:
- Paid Search Director: Similar strategic oversight but with a potentially narrower focus on execution versus team management
- SEM Lead: Similar technical responsibilities but with broader geographic scope than most leads
- Digital Marketing Manager: More specialized in paid search versus broader channel management
- Marketing Automation Specialist: Stronger emphasis on the intersection of marketing and technology
ASSUMPTION: This comparison is based on standard industry patterns for similar roles at global technology companies.
1. Developing a central automation framework that allows for market-specific customization while maintaining global efficiency
2. Creating an integrated performance dashboard that connects campaign metrics to business outcomes across all markets
3. Building a testing roadmap to systematically improve conversion rates and reduce cost per acquisition
4. Implementing advanced bidding strategies that optimize for incrementality rather than just conversion volume
5. Establishing web tracking protocols that improve attribution accuracy and enhance marketing decision-making
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical work in global SEM management positions.
1. "How is the paid search function currently structured across your 27 markets, and what is your vision for its evolution?"
2. "What are the biggest challenges Wolt has faced in scaling paid search efforts globally so far?"
3. "How do you measure success for paid search campaigns, and how does this align with broader company objectives?"
4. "What resources and support are available for implementing marketing automation initiatives?"
5. "How does Wolt balance global consistency with the need for local market customization in paid search strategies?"
6. "Following the DoorDash acquisition, how has the marketing strategy evolved, and what opportunities do you see for paid search specifically?"
ASSUMPTION: These questions are suggested based on the role type and company context but may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
1. Tailor your resume with relevant keywords: Highlight your experience with the specific search engines mentioned (Google, Yahoo, Bing, Yandex) and emphasize quantifiable results from your previous SEM initiatives
2. Prepare portfolio examples: Collect examples of successful paid search campaigns you've managed, especially those with international scope
3. Research Wolt's markets: Familiarize yourself with the 27 countries where Wolt operates to demonstrate your understanding of regional differences in search behavior
4. Highlight automation experience: Given the emphasis on building and scaling automation, prepare to discuss specific tools, processes, or systems you've implemented
5. Apply through the careers website: As specified in the job posting, applications must be submitted through Wolt's careers website, not by email
6. Connect with current employees: If possible, reach out to current Wolt team members on LinkedIn to better understand the company culture and role expectations