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Global Paid Search Manager

Wolt
Full-time
On-site
Warsaw, Mazowieckie, Poland
๐Ÿ’ธ Paid Advertising (PPC, SEM)

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Global Paid Search Manager

๐Ÿ”น Company: Wolt (Part of DoorDash)

๐Ÿ”น Location: Warsaw, Mazowieckie, Poland

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: ๐Ÿ’ธ Paid Advertising (PPC, SEM)


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

Wolt is seeking a Global Paid Search Manager to build, scale, and optimize their search engine marketing (SEM) efforts across multiple markets. This role will focus on driving automation and performance improvements for Wolt's paid search campaigns on both mobile and web platforms. As a relatively new channel for Wolt, this position offers significant opportunity to shape strategy and implement best practices across 27 countries.

ASSUMPTION: Based on the description of "Global Paid Search Manager" and responsibilities, this appears to be a mid to senior-level position focused on managing and scaling paid search operations globally, though the exact seniority level isn't explicitly stated.


๐Ÿ“‹ Key Responsibilities

  • โœ… Scale SEM efforts across multiple search engines including Google, Yahoo, Bing, and Yandex
  • โœ… Drive search marketing automation in collaboration with the dedicated Marketing Tech team
  • โœ… Continuously improve performance, processes, and workflows by challenging the status quo
  • โœ… Analyze data to monitor performance, traffic quality, and identify growth opportunities
  • โœ… Manage stakeholder interests and provide ongoing feedback and reporting analysis
  • โœ… Implement and own web marketing tech stack including GTM, GA, and web attribution
  • โœ… Work closely with Marketing team members across all regions to identify growth areas

๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: Experience in building and scaling Paid Search Marketing Automation across multiple countries; proficient experience in Performance Marketing with focus on SEA/SEM

Skills:

  • Analytical thinking abilities
  • Technology affinity
  • Experience with web tracking & mobile attribution
  • Team player with stakeholder management abilities
  • Self-starter mentality with passion for improvement and automation
  • Organization skills

ASSUMPTION: While not explicitly stated, this role likely requires at least 3-5 years of experience in paid search marketing based on the scope of responsibilities and the requirement for experience in scaling operations across multiple countries.


๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits:

  • Competitive salary
  • Stock options
  • Learning and growth opportunities in a globally scaling tech company
  • Opportunity to build something exceptional in an international environment

Industry Comparison: Not specified

ASSUMPTION: As a global tech company in high growth phase, compensation is likely to be competitive for the Warsaw market for digital marketing specialists. The inclusion of stock options suggests a competitive total compensation package aligned with tech industry standards.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Wolt is a leading food delivery and local commerce platform that merged with DoorDash in 2022. The combined company operates in 27 countries, with Wolt's product and brand present in 23 of those markets.

Company Size: Large-scale technology company with multinational presence

Company Stage: Growth-stage company now part of a larger organization (DoorDash)

ASSUMPTION: While exact employee numbers aren't provided, Wolt's presence across 23+ countries indicates a substantial organization. The 2022 merger with DoorDash suggests the company is in a mature growth phase with significant resources.


๐Ÿ“Š Role Analysis

Career Level: Mid to Senior level

Reporting Structure: Likely reports to a Global Marketing Director or Head of Acquisition

Team Size/Composition: Part of a Global Paid Search team with collaboration across Marketing and Marketing Tech teams

Growth Opportunities: Potential to significantly impact and shape global paid search strategy across 27 markets; opportunity to develop expertise in automation and technology integration within marketing

ASSUMPTION: The reporting structure and team size are inferred based on typical structures for global marketing roles. The growth opportunities are based on the company's stated expansion and the emphasis on building new systems.


๐ŸŒ Location & Work Environment

Office Type: Not specified, likely office-based in Warsaw

Geographic Context: Warsaw is Poland's capital and a growing tech hub in Central Europe with a moderate cost of living compared to Western European capitals

Work Schedule: Not specified, likely standard full-time hours

Regional Considerations: Poland offers good quality of life with lower costs than many Western European locations, making it an attractive center for international companies

ASSUMPTION: The work arrangement isn't explicitly stated, but given the collaborative nature of the role and the office location being specified, it is likely an in-office or hybrid position. Remote work options may exist but aren't mentioned.


๐Ÿ’ผ Interview & Application Insights

Typical Process: For tech companies like Wolt, the process typically includes initial screening, technical interviews focusing on paid search expertise, analytical assessments, and culture fit interviews

Key Assessment Areas: Analytical capabilities, experience with SEM automation, ability to work across multiple markets, stakeholder management skills

Application Tips: Emphasize experience with scaling paid search campaigns across markets, showcase quantifiable results from previous roles, highlight expertise with the mentioned platforms (Google, Yahoo, Bing, Yandex)

ATS Keywords: Paid Search, SEM, SEA, automation, Google Ads, performance marketing, attribution, GTM, GA, multi-market, international, scaling

ASSUMPTION: These insights are based on standard interview practices for similar roles in technology companies focused on marketing automation and analytics.


๐Ÿ› ๏ธ Tools & Technologies

  • Search Engines: Google, Yahoo, Bing, Yandex
  • Analytics: Google Analytics
  • Tag Management: Google Tag Manager (GTM)
  • Attribution systems
  • Web tracking tools
  • Mobile attribution platforms

ASSUMPTION: While not all tools are explicitly mentioned, the role likely involves working with bid management platforms, A/B testing tools, and data visualization systems commonly used in advanced paid search management.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Ownership, continuous development, friendly and humble attitude, ambition, getting things done, building inclusive products

Work Style: Fast-paced, results-oriented, innovative, challenging status quo, self-starter mentality

Self-Assessment: Do you thrive in environments where you can take ownership? Are you comfortable challenging existing processes? Do you enjoy working in diverse, international teams? Can you balance analytical thinking with creative problem-solving?

ASSUMPTION: The cultural values are directly stated in the job description, particularly the emphasis on taking ownership, developing oneself, and working with "friendly, humble and ambitious people."


โš ๏ธ Potential Challenges

  • Managing stakeholders across 23+ countries with potentially different market needs
  • Implementing consistent automation approaches across diverse search platforms
  • Balancing local market nuances with global strategy
  • Building and implementing new systems while maintaining performance

ASSUMPTION: These challenges are inferred from the global nature of the role and the emphasis on building new automation systems across multiple markets and platforms.


๐Ÿ“ˆ Similar Roles Comparison

This Global Paid Search Manager role differs from standard Paid Search Manager positions through its explicit focus on automation and multi-market strategy. Unlike regional roles, this position requires understanding of diverse search engines beyond Google. Compared to similar roles at other companies, Wolt emphasizes building systems from the ground up rather than maintaining existing processes.

ASSUMPTION: This comparison is based on standard industry patterns for global marketing roles versus regional or local positions.


๐Ÿ“ Sample Projects

  • Designing and implementing an automated bidding strategy across multiple search engines that adapts to local market conditions
  • Creating a unified attribution model that accurately captures cross-device user journeys
  • Developing a standardized A/B testing framework for search ad copy across multiple languages
  • Building comprehensive performance dashboards that communicate results effectively to diverse stakeholders

ASSUMPTION: These projects are derived from the listed responsibilities and represent typical initiatives for a role focused on scaling paid search operations.


โ“ Key Questions to Ask During Interview

  1. How is the Global Paid Search team structured and how does it collaborate with local marketing teams?
  2. What are the biggest challenges Wolt has faced in scaling paid search across different markets?
  3. How does Wolt measure success in paid search beyond traditional metrics like ROAS or CPA?
  4. What marketing technology initiatives are currently underway that would intersect with this role?
  5. How do you balance global standardization with local market customization in your marketing approach?

ASSUMPTION: These questions are suggested based on common considerations for global marketing roles and may need to be adapted based on specific interview contexts.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Update your resume to highlight experience with paid search automation, multi-market management, and the specific search engines mentioned (Google, Yahoo, Bing, Yandex)
  2. Ensure your application includes keywords like "SEM," "paid search automation," "attribution," and "performance marketing" to pass ATS screening
  3. Prepare specific examples that demonstrate your ability to scale paid search operations across markets
  4. Research Wolt's recent business developments following the DoorDash merger to understand current strategic priorities
  5. Apply through Wolt's careers website as specified (they do not accept applications by mail)
  6. Prepare for interview questions that will likely test both technical knowledge of paid search systems and cultural alignment with Wolt's values