Global Paid Media Specialist
Much Better Adventures📌 Core Information
🔹 Job Title: Global Paid Media Specialist
🔹 Company: Much Better Adventures
🔹 Location: United Kingdom (Remote - UK or Europe based)
🔹 Job Type: Full-time (with part-time options, minimum 32 hours)
🔹 Category: 🎯 Performance Marketing
📌 Essential Job Details
🚀 Job Overview
As a Global Paid Media Specialist at Much Better Adventures, you'll drive customer growth across North America, the UK, and other international markets through digital performance marketing. Reporting to the Head of Performance, you'll manage high-impact ad campaigns focused on customer acquisition, ROI optimization, and scaling the brand's adventure travel vision. This role combines data-driven marketing expertise with strategic thinking to expand the company's global presence, with primary focus on North American and UK markets.
📋 Key Responsibilities
Paid Marketing Strategy & Execution
- ✅ Develop paid marketing strategies across key international markets, including audience segmentation, creative testing, and campaign optimizations
- ✅ Manage and optimize Meta Ad campaigns with focus on North America and UK markets
- ✅ Support campaigns on additional platforms like Google Ads to ensure consistent cross-channel strategy
- ✅ Analyze customer insights and competitive landscape to maximize campaign performance
- ✅ Manage budgets, track spend, and ensure optimal ROI
Campaign Analysis & Reporting
- ✅ Monitor and analyze campaign performance, providing actionable insights to stakeholders
- ✅ Define and evaluate paid media KPIs, ensuring alignment with business growth goals
- ✅ Conduct A/B testing and incrementality testing to improve acquisition performance
- ✅ Collaborate with team members to interpret results and identify growth opportunities
Creative & Cross-functional Collaboration
- ✅ Collaborate with content and marketing teams to develop effective localized ad creatives
- ✅ Work cross-departmentally to align campaign strategies across the business
- ✅ Share learnings and align strategies with fellow performance specialists
- ✅ Assist with organic social strategies to ensure consistency with paid campaigns
- ✅ Create/provide briefs for design requirements as needed
- ✅ Support special campaigns, new launches, and ad hoc projects
- ✅ Stay current with industry trends to maintain cutting-edge paid media strategies
🎯 Required Qualifications
Education: Not specified
Experience: Mid to Senior level with proven success managing large performance marketing budgets
Skills:
- Deep knowledge of North American and UK consumer behavior and market trends
- Extensive experience with Meta and Google Ads platforms (Search, Video, Display, Performance Max, Demand Gen)
- Proficiency in data analysis using Excel or Google Sheets
- Strong knowledge of website analytics tools, particularly GA4
- Experience with audience targeting, bidding strategies, and campaign optimization
- Ability to design, execute, and analyze A/B tests and experiments
- Strong data interpretation and communication skills
- Problem-solving abilities and collaborative mindset
Desirable Skills:
- Experience in travel and tourism industry
- Familiarity with additional ad platforms (Microsoft Ads, TikTok, LinkedIn, etc.)
- Knowledge of advanced marketing measurement approaches
- Experience with CRM tools and data visualization
- Understanding of SEO principles
- Database query skills (Snowflake, Redshift, BigQuery)
- Creative mindset for content ideation
ASSUMPTION: While no specific educational requirements are mentioned, this mid-to-senior level position likely requires a bachelor's degree in marketing, communications, or related field based on industry standards for similar roles. However, equivalent experience may be acceptable.
💰 Compensation & Benefits
Salary Range: £35,000-£45,000, depending on experience
Benefits:
- 38 days holiday per year (inclusive of public holidays)
- Annual company performance-based bonus
- Flexible hours (40 hours per week for full-time)
- Fully remote work environment
- Company-wide adventurous meet-ups
- Free Much Better Adventures trip within first year
- £500 annual travel voucher for MBA trips
- 30% employee discount plus 15% friends/family discount
- Generous pension scheme (UK employees)
- Free access to private GP and unlimited mental health support
- Remote working setup budget and co-working space access
- Enhanced parental leave (16 weeks full pay for primary caregivers, 4 weeks for secondary)
Industry Comparison: This salary range aligns with mid-to-senior digital marketing specialists in the UK travel sector, with the comprehensive benefits package providing additional value, particularly the travel-related perks which are unique to the industry.
📌 Applicant Insights
🔍 Company Context
Industry Position: Much Better Adventures is a remote-first travel scale-up focused on adventure travel experiences, differentiating itself as a purpose-driven brand in the competitive travel market.
Company Size: Small to medium-sized with focused teams and a startup culture
Company Stage: Scale-up phase, actively expanding marketing operations internationally
ASSUMPTION: Based on the description of "small, focused teams" and being described as a "scale-up," the company appears to be past initial startup phase and in active growth mode, likely with fewer than 100 employees. The emphasis on international expansion suggests they've established product-market fit and are now scaling operations.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Reports to the Head of Performance
Team Size/Composition: Will work alongside an existing Paid Media Specialist as part of a marketing team
Growth Opportunities: Potential to shape paid media strategy for a growing brand, develop expertise across multiple international markets, and gain experience across various marketing channels
ASSUMPTION: Given the focus on international expansion and the significant responsibility for major markets, this role likely offers opportunities for advancement into either team leadership or specialization in global marketing strategy. The company's growth trajectory suggests potential for role expansion as the business scales.
🌍 Location & Work Environment
Office Type: Remote-first
Geographic Context: Must be based in the UK or Europe (max +2 hours GMT)
Work Schedule: Flexible hours with core hours 10:00-15:00 GMT; 40 hours/week for full-time (part-time option minimum 32 hours)
Regional Considerations: Contract and benefits will vary depending on country of residence; candidates must be comfortable working with UK time zone regardless of location
💼 Interview & Application Insights
Typical Process: 4-stage fully remote process:
- Initial application with automated screening Q&A
- 30-45 minute introductory interview
- Project assignment with preparation for short presentation
- 60-90 minute in-depth interview reviewing assignment and presentation
Key Assessment Areas: Paid media expertise, data analysis skills, strategic thinking, cultural fit, market knowledge (especially North America and UK), presentation skills, and problem-solving abilities
Application Tips:
- Highlight specific results from past paid media campaigns, especially Meta and Google Ads
- Demonstrate understanding of North American and UK market differences
- Showcase data analysis abilities and how you've used insights to improve campaign performance
- Emphasize any travel industry experience or passion for adventure/outdoors
- Prepare examples of cross-functional collaboration and creative problem-solving
ATS Keywords: Paid Media, Meta Ads, Google Ads, Performance Marketing, Campaign Optimization, ROI, A/B Testing, Audience Segmentation, GA4, Digital Advertising, International Markets, Data Analysis, Performance Max, Demand Gen
ASSUMPTION: This interview process is explicitly stated in the job description. The assessment focus areas are based on the key responsibilities and qualifications requested in the listing.
🛠️ Tools & Technologies
- Meta Ads Platform
- Google Ads (Search, Video, Display, Performance Max, Demand Gen)
- Google Analytics 4 (GA4)
- Excel/Google Sheets
- Data visualization tools
- CRM systems like Hubspot or Salesforce (desirable)
- Database tools like Snowflake, Redshift, or BigQuery (desirable)
ASSUMPTION: While specific data visualization platforms aren't named, tools like Tableau, Looker, or PowerBI are standard in the industry for performance marketing roles and likely used here given the emphasis on reporting and insights.
👔 Cultural Fit Considerations
Company Values: Passion for adventure travel, transformative experiences, entrepreneurial spirit, collaborative approach, growth mindset
Work Style: Autonomous yet collaborative, data-driven, creative, adaptable to a remote environment, comfortable with cross-functional work
Self-Assessment:
- Do you thrive in a small team environment where your work has direct impact?
- Are you passionate about adventure travel and outdoor experiences?
- Are you comfortable working autonomously while maintaining strong cross-team communication?
- Do you enjoy blending data analysis with creative marketing approaches?
- Are you adaptable to working across different markets and understanding cultural nuances?
ASSUMPTION: The values are inferred from the job description's emphasis on passion for the outdoors, transformative power of adventure, and descriptions of the company's team dynamics. These appear to be central to their culture based on how they're highlighted in relation to why candidates would "love it here."
⚠️ Potential Challenges
- Balancing focus between primary markets (North America/UK) and other international regions
- Managing campaigns across multiple platforms with potentially limited resources of a scale-up
- Navigating different market preferences and behaviors across diverse geographical regions
- Coordinating with team members across time zones in a remote environment
- Maintaining clear communication and alignment with existing Paid Media Specialist
ASSUMPTION: These challenges are inferred from the job responsibilities and company context. As a growing company targeting multiple markets, resource constraints and coordination complexities are common challenges in similar positions.
📈 Similar Roles Comparison
This role differentiates from standard Paid Media Specialist positions through:
- International Focus: Stronger emphasis on cross-market expertise than typical single-market roles
- Strategic Input: Greater opportunity to develop overall paid strategy compared to execution-only roles
- Industry Context: Specialization in adventure travel versus general e-commerce or lead generation
- Company Stage: More entrepreneurial than similar roles at established corporations with rigid structures
- Work Environment: Fully remote with flexible schedule, compared to traditional office-based marketing positions
ASSUMPTION: This comparison is based on standard industry patterns for similar paid media roles and the specific elements highlighted in this job description.
📝 Sample Projects
- Developing tailored Meta campaigns targeting adventure-seeking North American audiences with region-specific messaging and creative
- Creating and implementing an A/B testing framework to optimize ad creative performance across multiple geographic markets
- Building a comprehensive cross-channel attribution model to better understand customer journey and optimize marketing spend
- Collaborating with content team to develop market-specific creative assets that resonate with different cultural preferences
- Analyzing campaign performance data to identify new growth opportunities in emerging markets
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common activities for similar roles in the industry. Actual projects will be determined by company priorities and market conditions.
❓ Key Questions to Ask During Interview
- What are your top growth markets for the next 12-18 months, and how do you see the paid media strategy evolving to support those priorities?
- How does the marketing team collaborate with product and customer experience teams to ensure campaign promises align with the actual adventure experiences?
- What have been the biggest challenges in scaling your paid media efforts internationally so far?
- How do you measure success beyond standard marketing KPIs? What metrics are most valued at the executive level?
- Can you share more about how the existing Paid Media Specialist and this role will collaborate and divide responsibilities?
- What learning and development opportunities are available to stay current with rapidly evolving paid media platforms?
ASSUMPTION: These questions are suggested based on the role type and company context but should be adapted to reflect your specific experience and interests during the actual interview.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Prepare Your Application:
- Customize your resume to highlight relevant paid media experience, particularly with Meta and Google Ads
- Include metrics and results from previous campaigns, especially for North American/UK markets
- Ensure your LinkedIn profile is updated with relevant keywords from the job description
- Application Submission:
- Submit before the deadline (Midnight, 12th December 2024)
- Prepare thoughtful answers for the automated screening questions
- Include a cover letter demonstrating your understanding of adventure travel market and passion for the sector
- Interview Preparation:
- Research Much Better Adventures' offerings, target markets, and competitive landscape
- Prepare examples of how your experience aligns with their international growth goals
- Be ready to discuss specific paid media strategies for adventure travel audiences
- Familiarize yourself with typical project assignment formats for marketing roles to prepare for Stage 3
- Follow Up:
- Send a thank-you note after each interview stage
- Maintain professional communication throughout the process
- Ask thoughtful questions about next steps and timeline