Fullstack Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Fullstack Digital Marketing Specialist

🔹 Company: SmartDev

🔹 Location: Vietnam

🔹 Job Type: Not specified

🔹 Category: 🌐 Digital Marketing

📌 Essential Job Details

🚀 Job Overview

As the Fullstack Digital Marketing Specialist, you will play a pivotal role in supporting and collaborating with group companies to drive effective marketing strategies and initiatives. You will be responsible for developing and implementing comprehensive marketing campaigns that align with the group's business objectives, ensuring a cohesive and synchronized approach across the organization.

📋 Key Responsibilities

• ✅ Collaborate with stakeholders from all Verysell group companies to develop and implement comprehensive marketing strategies that align with business objectives.
• ✅ Coordinate and facilitate cross-company marketing projects, ensuring consistent brand messaging and a unified marketing approach.
• ✅ Conduct market research and analysis to identify target audiences, industry trends, and competitive landscapes across different domains and markets.
• ✅ Assist in the planning and execution of integrated marketing campaigns, including content creation, social media management, email marketing, and digital advertising.
• ✅ Monitor and measure the performance of marketing initiatives, providing insightful reports and recommendations for optimization.
• ✅ Support the development of marketing collateral, such as corporate videos, brochures, presentations, case studies, and website content, ensuring brand consistency and high-quality standards.
• ✅ Collaborate with internal stakeholders and external agencies to manage marketing projects, budgets, and timelines effectively.
• ✅ Stay up-to-date with the latest marketing trends, technologies, and best practices, sharing knowledge and insights with stakeholders from the group companies.
• ✅ Foster strong relationships and effective communication channels with marketing counterparts in group companies, encouraging collaboration, knowledge sharing, and best practice adoption.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or a related field.

Experience: Proven experience as a Digital Marketer, with a strong understanding of various marketing channels and techniques. Experience in developing and executing B2B marketing strategies specifically for a global technology company is a key requirement for this role.

Skills:

• Knowledge of different domains in Technology, including IT Outsourcing, Gaming, Fintech, AI, and Start-Up
• Knowledge of markets (Europe, Asia, Africa) with the ability to adapt marketing strategies accordingly
• Proficient in digital marketing tools and platforms, including social media management, content management systems, analytics, and marketing automation
• Excellent communication skills, both verbal and written, with the ability to effectively collaborate with internal and external stakeholders
• Strong analytical skills, with the ability to interpret data and make data-driven decisions
• Detail-oriented, organized, and able to manage multiple projects and priorities simultaneously
• Creative mindset with a passion for innovation and staying ahead of marketing trends
• Fluency in English, both in verbal and written communication

💰 Compensation & Benefits

Salary Range: $500 - $1000

Benefits: Good work environment and good colleagues (parties, holidays, team building activities), internship allowance, commission, and other benefits to be discussed.

Industry Comparison: The provided salary range seems in line with the market rate for a Fullstack Digital Marketing Specialist role in Vietnam, based on industry data.

📌 Applicant Insights

🔍 Company Context

Industry Position: SmartDev is a leading provider of global software solutions, established in 2014 as a wholly owned subsidiary of Verysell Technologies Group (Switzerland).

Company Size: The company currently works with about 300 developers and has two offices in Danang City and Hanoi.

Company Stage: SmartDev is in a growth phase, as indicated by its "aggressive growth plan" and the need to expand its development team.

📊 Role Analysis

Career Level: This role is likely at the mid-level or senior level, given the requirement for proven experience in digital marketing and the ability to develop and execute B2B marketing strategies for a global technology company.

Reporting Structure: The job description suggests the Fullstack Digital Marketing Specialist will collaborate with stakeholders from the group companies, implying a cross-functional and matrix-style reporting structure.

Team Size/Composition: The role involves coordinating and facilitating cross-company marketing projects, indicating the marketing team likely has a distributed, centralized structure across the Verysell group.

Growth Opportunities: Given the strategic nature of the role and the company's growth phase, there may be opportunities for career advancement within the marketing function or even across the broader Verysell group.

🌍 Location & Work Environment

Office Type: The job listing indicates the role will be based in either the Hanoi or Da Nang office, suggesting an in-office or hybrid work environment.

Geographic Context: Vietnam is known for its thriving technology and startup ecosystem, particularly in the major cities of Hanoi and Da Nang, which are likely technology and innovation hubs.

Work Schedule: The job type is not specified, but a full-time schedule is likely standard for this type of senior-level marketing role.

Regional Considerations: As a global technology company, Verysell likely values cultural adaptability and the ability to navigate diverse markets and stakeholders, which will be crucial for this role.

💼 Interview & Application Insights

Typical Process: The interview process for this role may include a combination of screening interviews, case studies, presentations, and technical assessments to evaluate the candidate's marketing expertise, strategic thinking, and cross-functional collaboration skills.

Key Assessment Areas: Employers will likely focus on assessing the candidate's understanding of digital marketing channels, ability to develop and execute B2B marketing strategies, data analysis and decision-making skills, and cultural fit within the Verysell group.

Application Tips: Applicants should highlight their relevant experience in developing and implementing marketing campaigns for global technology companies, as well as their adaptability to different business domains and markets. Quantifying achievements and demonstrating a data-driven approach will also be important.

ATS Keywords: Potential keywords to include in the application: "digital marketing," "B2B marketing," "global technology," "market research," "marketing strategy," "campaign execution," "data analysis," "cross-functional collaboration," "adaptability," and "English proficiency."

🛠️ Tools & Technologies

The job description mentions proficiency in digital marketing tools and platforms, including social media management, content management systems, analytics, and marketing automation. Applicants should be familiar with and have experience using common digital marketing tools and software.

👔 Cultural Fit Considerations

Company Values: Based on the job description, Verysell Group values collaboration, innovation, and a global mindset, as evidenced by the emphasis on cross-company coordination, adapting to different business domains and markets, and staying ahead of marketing trends.

Work Style: The role requires a proactive, detail-oriented, and organizationally-skilled individual who can manage multiple projects and priorities simultaneously, indicating a fast-paced, dynamic work environment.

Self-Assessment: Applicants should consider whether they are comfortable with a cross-functional, matrix-style reporting structure, have a strong interest in global markets and diverse business domains, and are able to thrive in a fast-paced, collaborative setting.

⚠️ Potential Challenges

The role may involve managing a heavy workload, balancing multiple stakeholder needs, and navigating the complexities of coordinating marketing efforts across a group of companies. The ability to prioritize tasks, communicate effectively, and adapt to changing requirements will be crucial.

📈 Similar Roles Comparison

This Fullstack Digital Marketing Specialist role is similar to other senior-level digital marketing positions in the technology industry, such as Global Digital Marketing Manager or Head of Digital Marketing. The key differences may lie in the scope of responsibility, the degree of cross-functional collaboration, and the specific focus on supporting a group of companies rather than a single organization.

📝 Sample Projects

Based on the listed responsibilities, some sample projects for this role may include:

• Developing and implementing a comprehensive, integrated marketing campaign to promote the Verysell group's services and capabilities across different markets and business domains
• Conducting in-depth market research and competitive analysis to identify growth opportunities and inform the group's marketing strategies
• Designing and managing the creation of marketing collateral, such as corporate videos, case studies, and website content, to showcase the group's expertise and thought leadership
• Establishing and maintaining effective communication channels and collaborative workflows with marketing counterparts across the Verysell group companies

❓ Key Questions to Ask During Interview

• Can you provide more details about the current marketing structure and responsibilities across the Verysell group companies?
• What are the key marketing objectives and challenges that this role is expected to address in the near-term and long-term?
• How does the group measure the success and impact of marketing initiatives, and what reporting/analytics capabilities are in place?
• Can you share examples of how the marketing team collaborates with other functions (e.g., sales, product, IT) to drive business growth?
• What professional development opportunities and career advancement paths are available for this role within the Verysell group?
• How does the company support its employees in staying up-to-date with the latest marketing trends and technologies?

📌 Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

📌 Next Steps for Applicants

To effectively pursue this Fullstack Digital Marketing Specialist opportunity, applicants should:

• Carefully review the job description and required qualifications to ensure they meet the criteria
• Tailor their resume and cover letter to highlight relevant experience in digital marketing, B2B strategy, and global technology/IT industry
• Prepare thoughtful questions to ask during the interview process, focusing on understanding the role, team dynamics, and growth potential
• Research the Verysell group and SmartDev to demonstrate their understanding of the company's position, goals, and culture
• Be ready to discuss their approach to cross-functional collaboration, data-driven decision-making, and adaptability to different markets and business domains