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Freelance Marketing Specialist

PSI CRO
Full-time
On-site
Warsaw, Mazowieckie, Poland
๐ŸŒ Digital Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Freelance Marketing Specialist

๐Ÿ”น Company: Milestone One (affiliated with PSI CRO)

๐Ÿ”น Location: Warsaw, Mazowieckie, Poland

๐Ÿ”น Job Type: Freelance/Contract

๐Ÿ”น Category: Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

As a Freelance Marketing Specialist at Milestone One, you'll play a pivotal role in elevating the brand's presence in the healthcare and medical research sector. You'll be responsible for developing and executing marketing strategies that engage target audiences and drive growth for a company dedicated to making life-changing medical research more accessible worldwide. This position requires expertise in digital marketing, content creation, and strategic planning across multiple platforms.

ASSUMPTION: The category is listed as "Marketing" based on the job title and responsibilities, as no specific category was provided in the original listing.


๐Ÿ“‹ Key Responsibilities

โœ… Marketing Strategy Development: Design and implement tailored marketing strategies aligned with business goals; identify and target key customer segments to increase brand visibility, engagement, and conversions

โœ… Digital Marketing Campaigns: Develop and execute campaigns across various digital platforms, including social media

โœ… Content Creation & Management: Develop creative content for social media posts and website copy; ensure consistency in messaging across all marketing channels

โœ… Promotional Materials Creation: Design and produce promotional materials (brochures, flyers, advertisements, banners); ensure all materials reflect the brand's visual identity and messaging

โœ… Website Content Development: Create and optimize engaging website content, including landing pages, product descriptions, blog posts, and CTAs; work with web developers to ensure SEO-friendly content

โœ… Internal & External Communication Templates: Develop internal communication templates for team announcements and project updates; create external communication templates for emails, newsletters, press releases, and client outreach

โœ… Analytics & Reporting: Monitor, analyze, and report on marketing campaign performance (KPIs such as ROI, CTR, conversion rates); use data insights to optimize campaigns and improve marketing strategies


๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: 3+ years as a marketing specialist or digital marketer with a portfolio of successful campaigns

Skills:

  • Expertise in SEO, SEM, Google Analytics, and social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)
  • Strong knowledge of content marketing, email marketing, and paid advertising (Google Ads, Facebook Ads, etc.)
  • Proficiency in marketing tools such as Canva and others
  • Experience designing and creating promotional materials, website copy, and communication templates
  • Analytical mindset with ability to interpret data and adjust strategies
  • Exceptional communication, writing, and editing skills
  • Ability to work independently and manage time efficiently in a remote environment
  • Strong attention to detail and creative problem-solving skills

๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: Freelance marketing specialist rates in Poland typically range from 75-150 PLN per hour depending on experience and specialization, with healthcare marketing commanding premium rates due to specialized knowledge requirements.

ASSUMPTION: The compensation estimate is based on standard freelance marketing rates in Poland for specialized industries like healthcare. As a freelance position, traditional benefits may not apply, but the role offers flexibility and the opportunity to work with an impactful healthcare organization.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Milestone One partners with medical centers to simplify the delivery of cutting-edge healthcare solutions, making innovative medical research accessible to a broader range of patients globally.

Company Size: Not specified, but appears to be a growing organization

Company Stage: Development stage company with an established foundation (founded by professionals with 30+ years of global experience)

ASSUMPTION: The company appears to be in a growth phase based on the reference to being a "developing company" and its focus on expanding access to medical research. The connection to PSI CRO (a contract research organization) suggests Milestone One may be a subsidiary or partner focused on specific aspects of medical research accessibility.


๐Ÿ“Š Role Analysis

Career Level: Mid to Senior level

Reporting Structure: Not specified, likely reports to a Marketing Director or directly to company leadership

Team Size/Composition: Not specified

Growth Opportunities: Potential to grow with a developing healthcare innovation company; opportunity to shape marketing strategy in an impactful industry

ASSUMPTION: This appears to be a mid to senior-level role based on the required 3+ years of experience and the strategic nature of the responsibilities. As a freelance position, it may offer flexibility and autonomy, with the potential to evolve into a more permanent arrangement as the company develops.


๐ŸŒ Location & Work Environment

Office Type: Remote/freelance with possible flexibility

Geographic Context: Warsaw is Poland's capital and largest city, with a growing tech and healthcare sector. The city offers a lower cost of living compared to Western European capitals while providing access to a vibrant business environment.

Work Schedule: Flexible freelance arrangement, specific hours not mentioned

Regional Considerations: Knowledge of Polish language and cultural context may be beneficial for creating locally relevant marketing materials, though this isn't explicitly stated.

ASSUMPTION: The work environment is assumed to be remote given the freelance nature of the position and the reference to "ability to work independently and manage time efficiently in a remote environment" in the qualifications. While the company is based in Warsaw, the freelance structure may allow for work from various locations.


๐Ÿ’ผ Interview & Application Insights

Typical Process: For freelance marketing roles in healthcare, expect an initial portfolio review, followed by 1-2 interviews focusing on past campaign results and industry knowledge. You may be asked to outline an approach to a sample marketing challenge.

Key Assessment Areas: Healthcare industry knowledge, digital marketing expertise, content creation abilities, analytical skills, and self-management capabilities in a remote setting.

Application Tips: Highlight healthcare or medical industry experience if available; showcase measurable results from previous marketing campaigns; demonstrate understanding of medical research communication challenges.

ATS Keywords: digital marketing, healthcare marketing, content creation, SEO, SEM, social media marketing, Google Analytics, campaign management, promotional materials, medical communications

ASSUMPTION: These insights are based on industry standards for freelance marketing positions in specialized fields like healthcare and medical research.


๐Ÿ› ๏ธ Tools & Technologies

Canva, Google Analytics, social media platforms (Facebook, Instagram, LinkedIn, Twitter), Google Ads, Facebook Ads, Email marketing platforms, Content Management Systems, SEO tools

ASSUMPTION: While Canva is specifically mentioned, other tools are industry-standard for the responsibilities described. A digital marketing specialist would be expected to have familiarity with various analytics platforms, CMS systems, and social media management tools beyond those explicitly listed.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Quality-focused, passionate about healthcare accessibility, dedicated to improving patient outcomes, valuing team growth and supportive work environment

Work Style: Independent, detail-oriented, creative, adaptable, and results-driven

Self-Assessment Questions:

  • Are you passionate about healthcare innovation and making medical research more accessible?
  • Do you thrive working independently while maintaining clear communication with stakeholders?
  • Can you effectively translate complex medical concepts into engaging marketing content?
  • Are you comfortable balancing creative work with data-driven decision making?

ASSUMPTION: Company values are inferred from the company description which emphasizes quality, healthcare accessibility, and team growth. The work style assessment is based on the job requirements for independent work, creativity, and analytical capabilities.


โš ๏ธ Potential Challenges

Working in healthcare marketing requires balancing compelling messaging with regulatory compliance; the breadth of responsibilities (from strategy to content creation to analytics) may require extensive time management skills; freelance work may involve managing variable workloads and establishing clear scope boundaries; translating complex medical research concepts into accessible marketing content can be challenging.

ASSUMPTION: These potential challenges are based on standard industry considerations for freelance marketing roles in regulated sectors like healthcare and medical research.


๐Ÿ“ˆ Similar Roles Comparison

This role combines elements of several specialized positions: Digital Marketing Specialist (focus on online channels), Content Marketer (emphasis on creating engaging content), and Healthcare Communications Specialist (industry focus). Unlike an in-house marketing role, this freelance position offers more flexibility but may require more self-direction and client relationship management. Compared to general marketing roles, this position's healthcare focus demands greater sensitivity to regulatory considerations and the ability to communicate complex medical concepts effectively.

ASSUMPTION: This comparison is based on standard industry patterns for marketing roles in healthcare and medical research sectors.


๐Ÿ“ Sample Projects

Based on the listed responsibilities, projects might include:

  • Developing a targeted social media campaign to raise awareness about specific medical research opportunities
  • Creating an SEO-optimized content strategy for Milestone One's website to improve visibility for healthcare providers seeking research partnerships
  • Designing promotional materials explaining complex medical research processes in accessible language for potential patient participants
  • Building email marketing templates for outreach to medical facilities about new research opportunities
  • Analyzing campaign performance data and preparing reports with actionable insights for improving engagement

ASSUMPTION: These project examples are illustrative and based on the listed responsibilities and company mission of making medical research more accessible.


โ“ Key Questions to Ask During Interview

  1. How does Milestone One measure success for its marketing initiatives, particularly in terms of increasing accessibility to medical research?
  2. What are the biggest communication challenges you face when connecting medical centers with potential research participants?
  3. How involved will I be in developing overall marketing strategy versus executing tactical elements?
  4. What is your typical approval process for marketing materials in this regulated industry?
  5. How would you describe the ideal working relationship between Milestone One and a freelance marketing specialist?
  6. What specific healthcare markets or research areas are priorities for Milestone One's growth in the coming year?

ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Portfolio Preparation: Assemble examples of marketing campaigns you've led, particularly any related to healthcare or complex services. Include measurable results where possible.
  2. Resume Optimization: Incorporate key terms like "healthcare marketing," "digital campaign management," "content creation," and "marketing analytics" to pass ATS screening.
  3. Company Research: Research more about Milestone One and its parent company PSI CRO to understand their specific approach to medical research accessibility.
  4. Proposal Development: Consider preparing a brief outline of how you would approach marketing for a company in this space, focusing on how you would make complex medical information accessible and engaging.
  5. Networking: Connect with professionals in healthcare marketing in Poland to gain insights about regional best practices.
  6. Application Submission: Submit a tailored cover letter highlighting your most relevant experience in healthcare or related complex service marketing along with your portfolio and resume.