S

Founding Marketer

Stacks
Full-time
On-site
Remote
๐ŸŒ Digital Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Founding Marketer

๐Ÿ”น Company: Stacks

๐Ÿ”น Location: Remote (with office in Amsterdam)

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: Marketing - SaaS


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

As the first marketing hire at Stacks, you'll join the founding team to build and execute the go-to-market strategy for an AI-powered financial close solution. You'll own the entire marketing function with a focus on driving revenue growth through lead generation, content creation, and digital marketing strategies targeting mid-market and enterprise tech businesses with 300-5,000 employees.

ASSUMPTION: Based on the mention of "first marketing hire" and "founding team," this is a ground-floor opportunity at an early-stage startup with significant responsibilities and growth potential.


๐Ÿ“‹ Key Responsibilities

โœ… Drive revenue growth through comprehensive marketing strategy development and execution

โœ… Own and optimize all marketing efforts in close collaboration with the founder and other teams

โœ… Create and manage all marketing content (website copy, blog posts, white papers, case studies, social media)

โœ… Implement and optimize digital marketing across multiple channels (website, SEO, email, paid, social)

โœ… Manage lead nurturing processes through various channels

โœ… Plan and execute marketing events and webinars (both standalone and with partners)

โœ… Build relationships with industry influencers, partners, and media outlets

โœ… Manage relationships with external marketing agencies

โœ… Collaborate cross-functionally with sales, product, and engineering teams

โœ… Translate market feedback into actionable insights for product development

โœ… Support product launches with appropriate marketing strategies

โœ… Help build future marketing teams as the company expands globally


๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: 3-7 years of SaaS Growth/Demand Generation experience

Skills:

  • Proven track record in quota-carrying, full-cycle sales roles
  • Experience with prospecting, qualifying, negotiating, and closing deals
  • Strong product intuition and ability to understand complex products
  • Entrepreneurial drive and resilience
  • History of outstanding performance in previous roles
  • Adaptability in fast-evolving environments
  • Exceptional verbal and written communication skills

ASSUMPTION: While the listing mentions "quota-carrying sales role" experience, the position is primarily marketing-focused. This suggests they're looking for a marketing professional with strong commercial acumen and experience in revenue-generating marketing roles.


๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits:

  • Work at the forefront of the Gen AI revolution
  • Collaborate with a top-tier team from companies like Uber, Plaid, Miro, and Mollie
  • Foundational role in a VC-backed company with executives from OpenAI, Stripe, and DeepMind
  • Inspiring workspace with views of Amsterdam canals

Industry Comparison: Not specified

ASSUMPTION: As a founding marketing role at a VC-backed startup, compensation likely includes equity in addition to base salary, though specific details are not provided in the listing.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Stacks is developing an AI-powered solution to transform financial close processes for mid to large enterprises.

Company Size: Early-stage startup with a founding team

Company Stage: Seed or Series A stage (based on backing from VCs and executives from Stripe, Plaid, and OpenAI)

ASSUMPTION: Based on the mention of "founding team" and backing from VCs, Stacks appears to be an early-stage startup that has secured initial funding but is still building out its core team and go-to-market strategy.


๐Ÿ“Š Role Analysis

Career Level: Mid to Senior level (based on 3-7 years experience requirement)

Reporting Structure: Direct collaboration with the founder

Team Size/Composition: First marketing hire working with cross-functional teams including sales, product, and engineering

Growth Opportunities: Significant growth potential to build and lead future marketing teams as the company expands globally; merit-based advancement with "no limits" mentioned

ASSUMPTION: As the first marketing hire reporting directly to the founder, this role likely has significant autonomy and influence over the company's marketing strategy and execution, with opportunities to build a team as the company grows.


๐ŸŒ Location & Work Environment

Office Type: Remote with a physical office in Amsterdam

Geographic Context: Amsterdam is a major European tech hub with a thriving startup ecosystem and international business environment

Work Schedule: Not specified

Regional Considerations: Amsterdam offers a high quality of life, strong work-life balance culture, and central European location for business travel

ASSUMPTION: While the job is listed as remote, the mention of a "stunning office" with canal views in Amsterdam suggests a possible hybrid arrangement or expectation for occasional in-office presence, especially for someone in a founding team role.


๐Ÿ’ผ Interview & Application Insights

Typical Process: 4-step process clearly outlined in the listing:

  1. 30-minute screening call with talent partner (Peter)
  2. 3 x 30-minute calls with founder (Albert) and team members
  3. Take-home assignment and 1-hour on-site panel interview
  4. Offer

Key Assessment Areas: Marketing strategy development, revenue generation experience, entrepreneurial mindset, communication skills, product intuition, and commercial acumen

Application Tips: Highlight specific results from previous marketing campaigns, especially those driving revenue growth; emphasize experience with full marketing ownership and entrepreneurial initiatives

ATS Keywords: SaaS marketing, demand generation, revenue growth, B2B marketing, enterprise marketing, lead generation, content marketing, digital marketing, GTM strategy, marketing automation

ASSUMPTION: The take-home assignment likely evaluates your marketing strategy thinking and execution plan development, while the panel interview assesses cultural fit and ability to articulate your approach.


๐Ÿ› ๏ธ Tools & Technologies

No specific tools or technologies are mentioned in the listing, but common platforms in SaaS marketing include:

  • Marketing automation (HubSpot, Marketo, Pardot)
  • CRM systems (Salesforce, HubSpot)
  • Analytics platforms (Google Analytics, Mixpanel, Amplitude)
  • Content management systems
  • Social media management tools
  • SEO tools
  • Email marketing platforms
  • Event management software

ASSUMPTION: As a finance-focused SaaS startup, Stacks likely uses standard marketing and sales technology stack for their operations, though specific tools are not mentioned in the job description.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Innovation, ambition, excellence, and transformation are emphasized throughout the listing

Work Style: Fast-paced, high-stakes environment with an entrepreneurial culture; collaborative cross-functional approach

Self-Assessment:

  • Are you comfortable with the ambiguity and rapid change of an early-stage startup?
  • Do you thrive in environments where you need to build processes from scratch?
  • Are you self-motivated and able to drive results without extensive direction?
  • Can you balance strategic thinking with hands-on execution?
  • Do you have genuine interest in financial technology and AI applications?

ASSUMPTION: Based on descriptions like "fiercely ambitious," "high-stakes environments," and the founding nature of the role, Stacks likely has an intense, results-driven culture typical of ambitious early-stage startups.


โš ๏ธ Potential Challenges

  • Building marketing functions from scratch with limited established processes
  • Balancing strategic planning with hands-on execution as the only marketing resource
  • Pressure to demonstrate ROI and revenue impact quickly in a VC-backed environment
  • Marketing a complex AI product to sophisticated finance professionals
  • Possible need to navigate between remote work and Amsterdam office presence

ASSUMPTION: These challenges are inferred from the nature of the role (first marketing hire), the company stage (early startup), and the product complexity (AI for financial close processes).


๐Ÿ“ˆ Similar Roles Comparison

This role combines elements of several traditional marketing positions:

  • Head of Marketing: More strategic and broader than typical Head of Marketing roles, with direct founder involvement
  • Growth Marketing Manager: Similar focus on revenue generation but with wider strategic responsibilities
  • Marketing Director: Comparable seniority but with more hands-on execution requirements
  • Demand Generation Manager: Shares focus on lead generation but encompasses broader marketing ownership

ASSUMPTION: This comparison is based on standard industry roles and how this position's responsibilities align with or differ from typical marketing positions.


๐Ÿ“ Sample Projects

  • Developing an integrated lead generation strategy targeting CFOs and finance leaders at mid-market tech companies
  • Creating thought leadership content on AI applications in financial processes
  • Building and optimizing the marketing and sales funnel from awareness to conversion
  • Planning and executing webinar series on financial close optimization
  • Establishing partner marketing programs with complementary finance software providers
  • Developing a content marketing calendar focused on finance transformation topics

ASSUMPTION: These projects are examples based on the listed responsibilities and the company's focus on transforming financial close processes with AI.


โ“ Key Questions to Ask During Interview

  1. What are your current customer acquisition channels, and which have shown the most promise so far?
  2. What key metrics will define success for this role in the first 3, 6, and 12 months?
  3. How do you envision the marketing function evolving as Stacks grows over the next year?
  4. What are the biggest challenges you've faced in explaining your value proposition to potential customers?
  5. How does marketing currently collaborate with product development to incorporate customer feedback?
  6. What marketing initiatives have you tried so far, and what have you learned from them?

ASSUMPTION: These questions are suggested based on the early-stage nature of the company and the founding marketing role, and would help assess the current state of marketing efforts and expectations.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Research Stacks: Learn more about their product, market position, and leadership team to understand the company's vision and challenges
  2. Prepare Portfolio: Compile examples of marketing initiatives you've led that directly impacted revenue growth, particularly in SaaS contexts
  3. Customize Resume: Emphasize your experience with demand generation, content creation, and driving revenue growth; include keywords like SaaS marketing, GTM strategy, and lead generation
  4. LinkedIn Optimization: Ensure your LinkedIn profile highlights relevant experience and connections in the finance technology space
  5. Interview Preparation: Be ready to discuss your approach to building marketing functions from scratch and how you would prioritize marketing efforts at an early-stage startup
  6. Network: If possible, connect with people who have experience in the Amsterdam startup ecosystem or financial technology space